Brand_Manual_Guide_a4_v3
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IGNITE Alliance Corporate <strong>Brand</strong> <strong>Guide</strong>lines<br />
18 // 30<br />
The IGNITE Alliance Corporate <strong>Brand</strong> <strong>Guide</strong>lines<br />
19 // 30<br />
PRIMARY COLOUR SYSTEM<br />
-<br />
Explanation:<br />
The IGNITE Alliance Company has four<br />
official colours: Red, Orange, Yellow<br />
and Grey. These colours have become a<br />
recognizable identifier for the company.<br />
Usage:<br />
Use them as the dominant colour<br />
palette for all internal and external<br />
visual presentations of the company.<br />
PRIMARY COLOUR<br />
DARK GREY<br />
-<br />
COLOUR CODES<br />
CMYK : C80 M50 Y35 K50<br />
Pantone : 7546C<br />
HKS :<br />
RGB : R34 G68 B85<br />
Web : #224455<br />
COLOUR TONES<br />
100 %<br />
80 %<br />
60 %<br />
40 %<br />
20 %<br />
PRIMARY COLOUR<br />
BLACK<br />
-<br />
COLOUR CODES<br />
CMYK : C0 M0 Y0 K100<br />
Pantone : Process Black C<br />
HKS :<br />
RGB : R0 G0 B0<br />
Web : #000000<br />
COLOUR TONES<br />
100 %<br />
80 %<br />
60 %<br />
40 %<br />
20 %
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