Brand_Manual_Guide_a4_v3
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SECTION 6<br />
IMAGES AND BLENDING MODES<br />
The IGNITE Alliance Corporate <strong>Brand</strong> <strong>Guide</strong>lines<br />
27 // 30<br />
Corporate Image<br />
Corporate Image Colour<br />
Corporate Image Black and White<br />
Blending Modes and Options<br />
06<br />
THE IGNITE ALLIANCE<br />
CORPORATE IMAGE : COLOURED IMAGES<br />
THE CORPORATE IMAGE SYSTEM<br />
Corporate Images are responsible to transfer<br />
the values of IGNITE Alliance to our customers<br />
or our potential customers. It is a composite<br />
psychological impression that continually<br />
changes with the firm’s circumstances, media<br />
coverage, performance, pronouncements,<br />
etc. IGNITE Alliance use various corporate<br />
advertising techniques to enhance their public<br />
image in order to improve their desirability as a<br />
supplier, employer, customer, borrower, partner,<br />
etc.<br />
EXAMPLES FOR<br />
IGNITE ALLIANCE<br />
CORPORATE IMAGE SYSTEM<br />
-<br />
Requirements:<br />
- high contrast<br />
- sharp (subject) images<br />
- un-stockish<br />
- minimalistic look<br />
- modern and businesslike<br />
- real world<br />
- dynamic<br />
- use brand colour overlays to tie<br />
metaphorical images closely back to the<br />
brand identity.
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