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Associate your brand with<br />
the Filipino-<strong>America</strong>n news authority that<br />
exerts a strong and positive influence<br />
on the community.
BALITANG AMERICA (News from <strong>America</strong>) is a 30-minute weekly newscast with a nationwide scope.<br />
<strong>Balitang</strong> <strong>America</strong> is the first-ever Fil-Am news program to be broadcast throughout North <strong>America</strong>.<br />
Through its army of reporters and correspondents all over the US, <strong>Balitang</strong> <strong>America</strong> broadcasts news that<br />
matters to every Filipino <strong>America</strong>n.<br />
Community features, profiles, and special reports also form an integral part of the show's lineup, giving<br />
Filipinos all over the US a voice and face on television.<br />
The newscast is anchored by veteran news personality Gel Santos-Relos and headed by ABS-CBN<br />
International's News Bureau Chief Ging Reyes -- both awarded as among the 100 most influential<br />
Filipinas in the US by the Filipina Women's Network.
HIGH VIEWERSHIP<br />
A very significant portion of TFC’s over 300,000 households are tuned in to <strong>Balitang</strong> <strong>America</strong>, based on<br />
the latest TV Diary study available*.<br />
In the Pacific, <strong>Balitang</strong> <strong>America</strong> ranked # 17 in the Top 30 Most Watched Filipino Programs in the US<br />
(over-all); in fact among ALL Filipino Weekday programs, <strong>Balitang</strong> <strong>America</strong> ranked #12.<br />
In the East Coast, <strong>Balitang</strong> <strong>America</strong> is the runaway favorite among Filipinos, hailed as the Most-Watched<br />
Filipino program, over-all.<br />
PACIFIC EASTERN<br />
(Total Week) (Weekdays)<br />
(Total Week)<br />
*ABS-CBN Business Intelligence Group, TV Diary (USA), Sep 15 – Oct 7, 2009, M/F, 13+, 255 respondents
<strong>SEGMENTS</strong>: NEWS<br />
Headlines<br />
• Monday-Fridays<br />
• The hottest news and issues in the US that are relevant and<br />
directly impacting the Filipinos.<br />
World News Round-up with Tony Velasquez<br />
• Monday-Fridays<br />
• North <strong>America</strong>n viewers are also provided with a quick look at<br />
global situations through Tony Velasquez’s world news wrap.<br />
Balita sa Canada (News from Canada)<br />
• Fridays<br />
• Stories about issues, life and living in Canada are delivered<br />
through this once-a-week segment.
<strong>SEGMENTS</strong>: OPINION / TALK-BACK<br />
Isyu Ngayon (Issues Today)<br />
Your Space<br />
• Monday to Friday<br />
• One of the interactive portions of <strong>Balitang</strong> <strong>America</strong> where<br />
viewers are encouraged to join in answering a daily poll, normally<br />
a question on the hottest topic of the day.<br />
• Thoughts of regular folks regarding the issue are also<br />
presented via MOS-style video presentations.<br />
• Viewers get to post their answers on <strong>Balitang</strong><strong>America</strong>.tv, where<br />
results of past polls are also shared.<br />
• Monday to Friday<br />
• Viewer feedback / comment section where a featured viewer’s<br />
letter is read by the news anchor.<br />
• Has a page within <strong>Balitang</strong><strong>America</strong>.tv
<strong>SEGMENTS</strong>: GUIDES / BILLBOARDS<br />
• Monday to Friday<br />
Remittance Gas Prices<br />
• Delivered as billboards, viewers are provided with financial information that matters<br />
to their day-to-day lives.<br />
• Remittance rates and gas prices constitute the “Money Matters” segment of <strong>Balitang</strong><br />
<strong>America</strong>.
<strong>SEGMENTS</strong>: LIFESTYLE / COMMUNITY<br />
Hollywood Buzz! with Manny the Movie Guy<br />
• Fridays<br />
Tourism<br />
• The latest movies that are making waves in Hollywoodland are<br />
reviewed and rated by our resident Hollywood insider, “Manny<br />
the Movie Guy.”<br />
• Mondays<br />
• The hottest tourist spots and hidden tourism gems of the<br />
Philippines are featured in this segment. When available, tips on<br />
how to get great deals and tour packages are provided to the<br />
viewers.<br />
• Currently presented by Mango Tours.
<strong>SEGMENTS</strong>: LIFESTYLE / COMMUNITY<br />
Pinoy Panawagan (Pinoy Help Line)<br />
Hot Jobs<br />
• Wednesdays<br />
• Pinoy Panawagan resident counsel, Atty. Lou Tancinco, provides<br />
TFC viewers with answers to their legal concerns.<br />
• Viewers are enjoined to send their legal questions via snail mail<br />
or through the <strong>Balitang</strong> <strong>America</strong> Pinoy Panawagan hotline.<br />
• Currently presented by the Law Offices of Atty. Lou Tancinco.<br />
• Wednesdays<br />
• A most timely feature as it highlights types of employment that<br />
may yield the most financial rewards and career advancement in<br />
the next ten years.<br />
• Currently supported by Financial Rescue, LLC
<strong>SEGMENTS</strong>: LIFESTYLE / COMMUNITY<br />
<strong>Balitang</strong> Barangay (Community Billboard)<br />
• Thursdays<br />
• Community events in the US and Canada are featured in the <strong>Balitang</strong> Barangay segment.<br />
• The dynamic duo of Gelo and Joe Kwan of “Barangay USA” fame provide their unique and<br />
wacky brand of delivering information to the public. Community billboards will never be<br />
the same again!<br />
• The community billboard can also be found through its own page on <strong>Balitang</strong><strong>America</strong>.tv
You don’t see a segment that fits your brand?<br />
Talk to any of our Account Executives.<br />
Our team can assist you with various cost-effective<br />
communication solutions to your requirements.<br />
North <strong>America</strong> Ad Sales Group:<br />
NorCal Account Executive - Jun (650) 4556617<br />
SoCal Account Executive - Carl (714) 5958330<br />
East Coast Account Executive - Doris (647) 2368322<br />
Head Ad Sales - Ricky (650) 4546087
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