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Diversity<br />

issue<br />

<strong>#2</strong> DEC - FEB <strong>2017</strong><br />

fi remagazine.com.au<br />

On the Record<br />

USING THE<br />

MEDIA TO YOUR<br />

ADVANTAGE<br />

+<br />

Workplace Diversity<br />

REFLECTING ON<br />

UNCONSCIOUS BIAS<br />

GROWING<br />

FAMILIES,<br />

LIFE AS A<br />

MULTI-MILLION<br />

DOLLAR CAPTAIN<br />

Rosemary<br />

Auricchio<br />

GROWING<br />

STRAIN<br />

WHY<br />

REAL<br />

ESTATE COULD<br />

BE THE CURE


REVEALING THE TRUE VALUE OF<br />

REAL ESTATE PROPERTIES<br />

Property<br />

Photography<br />

Floor<br />

Plans<br />

Virtual<br />

Furniture<br />

Drone<br />

Photography<br />

Commercial<br />

Photography<br />

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contents<br />

ISSUE <strong>#2</strong> // DEC - FEB <strong>2017</strong><br />

REGULARS<br />

REGULARS<br />

2 FOREWORD<br />

Sarah Dickson, Chief Illumine of FIRE, LJ Hooker<br />

3 A DAY IN THE LIFE<br />

Join Captain Nadine Edwards on a typical 24-hours<br />

4 TWO OF A KIND<br />

Ann Owen and Janelle Owen<br />

COVER STORY<br />

Produced by:<br />

8 GROWING FAMILIES, GROWING STRAIN<br />

How real estate can be the key to having it all<br />

In partnership with:<br />

Managing Editor:<br />

Sarah Dickson<br />

Editors:<br />

Trish Riley<br />

Samantha Regan<br />

Graphic Design:<br />

Laura Scott<br />

Contributors:<br />

Marina Mitchell,<br />

Stacey Moseley, Ryan Ellem,<br />

Karina Da Silva, Kylie Davis,<br />

Jennifer Duke<br />

Printed by: Printforce<br />

OPINION<br />

6 ON THE RECORD<br />

Jennifer Duke explains using the media to your advantage<br />

12 WORKPLACE DIVERSITY<br />

Shai Shaq takes a closer look at diversity in the workplace<br />

To contribute to <strong>fire</strong> email:<br />

<strong>fire</strong>@ljhooker.com<br />

1


foreword<br />

In the premiere issue of FIRE magazine, our CEO,<br />

Grant Harrod said that we are committed to<br />

supporting both women and men in a practical and<br />

pragmatic way, and it is our responsibility to pave<br />

the way for generations to come.<br />

LJ Hooker has always thrived and grown through<br />

the deep sense of camaraderie we all feel. Creating<br />

a collaborative and supportive community is what<br />

sets us apart and is the cornerstone to how we see<br />

ourselves now and in the future – as a family.<br />

FIRE, or Females in Real Estate, stands for<br />

providing this support and to communicate through<br />

real connections so that we can inspire and empower<br />

each other.<br />

The reality is, not everyone’s career progression is<br />

smooth sailing all the time. Some encounter barriers<br />

and hurdles along the way and, particularly for<br />

women, balancing work with parenting and health can<br />

be overwhelming.<br />

Learning new ways to create our own successes<br />

and overcoming set-backs are valuable life lessons.<br />

We all know that no one’s perspective is better than<br />

another’s; however, what we can do is share our<br />

experiences, tell our stories and give ourselves and<br />

others the opportunity to learn and be inspired.<br />

In this edition, hear how Life Member of our<br />

Multi-Million Dollar Captains Club, Sales Partner at<br />

LJ Hooker West Lakes and new parent, Rosemary<br />

Auricchio, is managing priorities while staying at the<br />

top of her game. Also don’t miss a great insight in to<br />

how we define diversity within the LJ Hooker family<br />

from our Head of People and Culture, Shai Ishaq.<br />

We hope you enjoy the second issue of FIRE and<br />

continue to support us via our social media channels<br />

and website. LJ Hooker is now positioned to lead the<br />

industry towards greater gender parity at a leadership<br />

level and we hope that you’re as excited as we are.<br />

Sarah Dickson<br />

Chief Illumine of FIRE, LJ Hooker<br />

Please join us at facebook.com/FIREmagazine.au<br />

“BRINGING THE MAGAZINE<br />

EXCLUSIVELY TO THE<br />

LJ HOOKER NETWORK<br />

ALLOWS US TO FOCUS<br />

ON THE AMAZING<br />

ACHIEVEMENTS WITHIN<br />

OUR TEAM.”<br />

Why does FIRE look different now?<br />

Based on feedback and massive support received following the inaugural issue<br />

of FIRE we decided to share the success and expand our strategy to encompass<br />

all that LJ Hooker is doing by creating inhouse, a magazine that’s bursting with<br />

information, inspiration and ideas. You can now enjoy two exclusive LJ Hooker<br />

magazines in one. Happy reading!<br />

2 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>


A day in the life<br />

CAPTAIN<br />

NADINE EDWARDS<br />

LIFE MEMBER OF THE MULTI-MILLION DOLLAR CAPTAINS CLUB<br />

Captain Nadine Edwards is the Sales<br />

Director at LJ Hooker Cairns Edge<br />

Hill. She was a lawyer for eight years<br />

at two national law firms before<br />

entering real estate to successfully<br />

run the family business at the start<br />

of 2004. Since then Nadine hasn’t<br />

looked back!<br />

She is a single mother of two<br />

girls, aged four and eight, and<br />

keeps mentally and physically fit<br />

by participating in half ironman<br />

triathlons. Next year, Nadine is<br />

taking on the Cairns Ironman which<br />

will be the first time she races the<br />

full, gruelling distance. Here is what<br />

an average working day looks like<br />

for Nadine…<br />

BEFORE 9AM<br />

5am: I like to train while my girls<br />

sleep. My day starts with a swim,<br />

bike ride or run.<br />

7.15am: Home from my training<br />

session to have breakfast and banter<br />

with my girls. Then race off to get<br />

dressed for work.<br />

8.10am: In the car with the girls for<br />

drop off - the car ride usually is Miss<br />

8 reading her current reader to Miss<br />

4 and I or all of us participating in a<br />

medley of Katie Perry sing-a-longs!<br />

AFTER 9AM<br />

9.30-11.15am: Meeting with other<br />

staff and finalising administrative<br />

matters like marketing drafts and<br />

appraisal letters.<br />

11.15am onwards: Usually a<br />

healthy mixt of appraisals, listings,<br />

property viewings, negotiations and<br />

vendor catch-ups.<br />

AFTER 5PM<br />

6.15pm: Usually home to cook for<br />

the girls - I like to cook and have<br />

recently embraced Hello Fresh!<br />

which eliminates the question<br />

“what should I cook tonight?” from<br />

my day! This has been awesome and<br />

makes me look like a fantastic chef!<br />

7.15pm: Catch up with the girls<br />

about their day and check through<br />

homework and reading.<br />

7.45pm: Girls bedtime. I like to<br />

read them a story and then there<br />

is usually five minutes of delay<br />

“cuddle” tactics and then lights out.<br />

8.00pm: My time! This time<br />

could be filled with catching up<br />

on any outstanding emails from<br />

the afternoon, quiet time to think<br />

about properties I may have<br />

appraised for the day, ideas for text<br />

for new listings, reviewing photos<br />

of properties and advert proofs,<br />

reading triathlon magazines/books<br />

or a quick Netflix session.<br />

10.00pm: Bed! I would love to<br />

get into bed earlier but it never<br />

happens, there is always so much to<br />

do. Needless to say, it does not take<br />

long to fall asleep!<br />

On work life balance:<br />

Finding the work/life balance<br />

is definitely a work-in-progress!<br />

What allows me to attempt<br />

this achievement is having<br />

excellent support.<br />

Finding the perfect sales<br />

associate was highly important. I<br />

needed someone to be my extra<br />

limb when required and anticipate<br />

my needs and actions at work.<br />

At home, I have an au pair and<br />

supportive parents who live next<br />

door - luckily we live on big blocks<br />

of land!<br />

Triathlons have allowed me to<br />

have something for myself, which<br />

is important to me post having<br />

children. It instils a confidence and<br />

a sense of achievement that has<br />

allowed me to be more efficient<br />

and confident. It also allows my<br />

daughters to see me set goals and<br />

achieve them. I do encourage<br />

women to pursue a personal<br />

interest outside of work, whatever<br />

that may be, to allow them to<br />

maintain a sense of identity that can<br />

sometimes be lost after children.<br />

My work mantra:<br />

I try to utilise every minute in my<br />

day so I can be there for my family.<br />

Being in sales we are constantly<br />

appraising, listing and selling so<br />

to avoid any downtime. I live by<br />

the saying “you are only as good<br />

as your last sale” - this keeps me<br />

focused, humble and passionate.<br />

Transparency and<br />

professionalism are also very<br />

important to me in the competitive<br />

world of real estate. Amongst staff,<br />

being a team player is critical,<br />

as is believing in “what goes<br />

around comes around” and that<br />

every dollar counts when sharing<br />

listings and sales to create a<br />

supportive environment.<br />

3


Two of a kind<br />

ANN OWEN AND JANELLE OWEN<br />

FROM ANN<br />

I started my career in real<br />

estate about a year after a very<br />

disappointing experience when<br />

dealing with an agent who was<br />

selling our property. He had poor<br />

customer service skills and didn’t<br />

live up to everything he said he<br />

would do to obtain a sale. I said to<br />

my husband: “I could do a much<br />

better job than him”, and David<br />

said: “Go and do it then”.<br />

I started with L J Hooker<br />

Strathalbyn in 1991 and was the<br />

first female sales agent in the town.<br />

It was a bit of a shock I think, but it<br />

only took a few months to persuade<br />

everyone that I was just as capable.<br />

I bought the business at a time<br />

in which the introduction of<br />

computers was mandatory. This<br />

meant I had to throw most of the<br />

THE TWO OF US:<br />

LJ HOOKER STRATHALBYN<br />

FROM JANELLE<br />

I suppose if I think back, real<br />

estate was always in the back of my<br />

mind as a career. I was 11 when<br />

Ann started in real estate and I<br />

remember being in the car with<br />

her when she used to take calls on<br />

her Nokia car phone / brick and<br />

thinking how cool it would be to do<br />

that. But ultimately, it was watching<br />

how hard Ann worked and how<br />

much she enjoyed her job that made<br />

me interested. I have always wanted<br />

to love what I do.<br />

I moved to the UK in 1999 and<br />

lived there for just over four years<br />

with a great job working as an Event<br />

Manager for a pharmaceutical<br />

company. I realised I was missing<br />

Australia when Ann came for a<br />

holiday in my fourth year and we<br />

started talking about home. The<br />

prospect of me going to work with<br />

Ann came up during one of our<br />

long phone conversations once she<br />

4 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>


existing equipment away and start<br />

again. Within 12 months, I had the<br />

biggest market share and I’m still<br />

here a quarter of a century later. I<br />

realise that this makes me sound<br />

very old!<br />

Janelle is my niece and has<br />

been in my life since she was two<br />

months old. Unable to have my own<br />

children; my sister shared Janelle<br />

with me for which I will be forever<br />

grateful. Janelle and I were joined at<br />

the hip from a young age as we have<br />

a mutual interest in horses and I was<br />

devastated when she moved to the<br />

UK when she was only 19.<br />

I spent time with Janelle in<br />

the UK and sensed that she may<br />

be ready to return to Australia. I<br />

mentioned that there would always<br />

be a job for her at the office and a<br />

few months later, she came back<br />

all grown up with lots of work<br />

experience from her fabulous job<br />

and I was thrilled when she joined<br />

the company.<br />

Janelle is an absolute team player<br />

and only ever wants the best results<br />

for our office. She also has an<br />

admirable balance in her home and<br />

work life. When I first purchased<br />

the business, I worked what felt<br />

like eight days a week and I did this<br />

for probably the first two years.<br />

Fortunately, I started to have a life<br />

out of the office and it has stayed<br />

that way. Janelle has always made<br />

sure that I take holidays and have<br />

a break.<br />

We have a deep respect for<br />

each other and appreciate our<br />

differences. We will never ask<br />

anyone else in the team to do<br />

anything that we wouldn’t do<br />

ourselves because we have the<br />

same work ethic and a great team<br />

of people who work hard in their<br />

positions. Most importantly,<br />

we have built a happy work<br />

environment with lots of laughter<br />

and great productivity.<br />

Janelle makes me proud<br />

every day because she wants to<br />

be successful and follow in my<br />

footsteps. Janelle is now a part<br />

owner in the business. We have<br />

discussed a succession plan over<br />

the last couple of years and now<br />

that it is in place, she is our Sales<br />

Manager and I know she is going<br />

to be a wonderful successor. We<br />

are a country office on the Fleurieu<br />

Peninsula and I know that as the<br />

town grows bigger, she will facilitate<br />

this in growing the business. Most<br />

importantly, I know that Janelle will<br />

bring to the business new ideas but<br />

will never forget how we started.<br />

After an unprofessional agent delivered poor service to her and her husband, Captain Ann Owen decided<br />

to become the first female real estate agent in Strathalbyn. Her niece, Janelle Owen was just 11 years old<br />

admiring her hard working aunt’s nifty Nokia Car Phone when she first considered real estate as a career.<br />

Now, the two women run a successful business in South Australia and are in an exciting transitioning<br />

phase for the next big step in their lives and business.<br />

had returned and after that, it all<br />

happened pretty quickly - within a<br />

couple of months I was packed up,<br />

saying goodbye to my friends in<br />

England and on the plane back to<br />

Strathalbyn. I completed my sales<br />

license and then Agents license and<br />

started working, first as Ann’s PA, in<br />

the real estate industry.<br />

Initially, it was challenge trying<br />

to adapt to a working relationship<br />

with my aunty. As I had been<br />

calling Ann, “Aunty Ann” since I<br />

started talking, it took a little while<br />

to differentiate between our work<br />

and home lives. Real estate is a<br />

career that can take up evenings<br />

and weekends, but it is also one that<br />

allows me to pick up my son from<br />

school a few days a week, attend the<br />

local garden club meetings and be<br />

involved in committees and groups<br />

locally. I am still trying to perfect<br />

a healthy work and home life<br />

balance in that sense but I’m lucky<br />

in that I live and work in the same<br />

community so my travel time is only<br />

two minutes in the car.<br />

With 25 years of real estate<br />

experience, I think Ann could say<br />

that she has almost “seen it all”.<br />

She is a quick decision maker and<br />

absolutely fearless. She was the first<br />

female real estate agent in Strathalbyn<br />

and one of the first female franchise<br />

owners in South Australia. To have<br />

achieved that 25 years ago, she<br />

impresses me immensely with her<br />

bravery, focus and drive.<br />

We have always been very close<br />

and Ann is like my second Mum. I<br />

think it helps our relationship that<br />

we can have very different views<br />

about things but can normally<br />

find a compromise. We are both<br />

happy to jump in, get it done and<br />

support each other or take over<br />

dealing with something if the other<br />

person is feeling overwhelmed or<br />

uncomfortable.<br />

Retrospectively, Ann has made<br />

me so incredibly proud. On a day<br />

to day basis, she is so adaptable<br />

and moves with the times. Even if<br />

something is quite challenging, for<br />

example making the decision to put<br />

a succession plan, embracing new<br />

technology in the office or travelling<br />

to interesting countries such as Iran<br />

or India.<br />

We are now in a new phase of<br />

the business with Ann transitioning<br />

out over the next five years. As we<br />

find a steady pace in our new roles,<br />

I think it will operate a bit like a set<br />

of scales –slowly taking the weight<br />

off Ann’s work load and then adding<br />

it to mine. It is a big learning curve<br />

for me, but very exciting at the same<br />

time. Luckily we have a plan in<br />

place that isn’t rushed and will work<br />

well as I constantly remember the<br />

blood, sweat and tears that Ann has<br />

invested in this business.<br />

5


Opinion<br />

JENNIFER DUKE<br />

On the Record…<br />

FAIRFAX’S DOMAIN EDITOR, JENNIFER<br />

DUKE EXPLAINS HOW AGENTS CAN USE<br />

THE MEDIA TO THEIR ADVANTAGE<br />

Real estate is at the core of our<br />

national identity, the idea<br />

of the Australian dream and<br />

owning our own piece of land is still<br />

relevant. We love talking about it.<br />

This means the media loves to write<br />

about it.<br />

Whether it’s a home selling<br />

at auction for far more than<br />

anticipated, or a quirky seller with<br />

an intriguing personal situation,<br />

journalists are hungry for stories<br />

about the housing market.<br />

There’s rarely a better source for<br />

property reporters than real estate<br />

agents, who are at the coalface of<br />

the industry every day. And it’s<br />

likely at some point in your career,<br />

you’ll get a call from a journalist<br />

looking for a quick comment, or<br />

hunting for a case study. While this<br />

can be stressful, the majority of<br />

the time this is a great opportunity<br />

to build your brand, share your<br />

expertise, and get your name,<br />

and the name of your agency,<br />

recognised by the public.<br />

So how can you make the most<br />

of the media?<br />

Most importantly, don’t wait for<br />

a reporter to call you. Establish a<br />

relationship with property writers<br />

by sending them emails with your<br />

details and the topics you’re happy<br />

to speak about. Usually, the details<br />

of any reporter are easy to find<br />

online and they’re happy to receive<br />

news tips and suggested story ideas.<br />

When you’ve established your<br />

position as a local real estate expert,<br />

it’s more likely they’ll call you when<br />

something comes up. If you’re<br />

wondering whether the idea you<br />

have is newsworthy, consider the<br />

‘OMG’ factor. In a nutshell, tell<br />

someone you know about the story<br />

and the situation - if their response<br />

is “oh my gosh”, then we want to<br />

know about it.<br />

And don’t forget you know your<br />

local news better than anyone else.<br />

If there’s a new development that’s<br />

likely to push up property prices,<br />

you’ve broken an area record or you<br />

have an interesting vendor who is<br />

happy to be featured in the news,<br />

you could consider sending a quick<br />

email to a trusted reporter. Not<br />

every story will be given a run, but<br />

you might strike lucky.<br />

If a journalist does get in touch<br />

with you first, don’t let go of the<br />

chance to have your say. And have<br />

confidence in yourself. So often, I<br />

call real estate agents - particularly<br />

women - who clearly have<br />

in-depth knowledge about the<br />

industry and their suburbs but are<br />

uncertain on the phone. They’ll<br />

often speak off the record, pass<br />

the call onto a colleague, or they<br />

won’t talk at all. Don’t feel like you<br />

have to speak to someone if you’re<br />

uncomfortable, but do make the<br />

most of these opportunities.<br />

Jennifer Duke is<br />

the Review Editor<br />

at Domain. You can<br />

contact her at jennifer.<br />

duke@domain.com.au<br />

or Twitter @jennieduke<br />

6 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>


LJ Hooker Assist<br />

is our utility<br />

connections and<br />

home services<br />

solution for your<br />

customers<br />

Your Business, Your Customers, Your Data<br />

As an extension of your LJ Hooker<br />

offi ce brand, LJ Hooker Assist<br />

helps keep you front of mind with<br />

your customers long after the<br />

property transaction whilst creating<br />

a passive income stream for your<br />

business.<br />

Here are fi ve great reasons for your<br />

team to be on board.<br />

1. You retain ownership of your<br />

customer data and relationship<br />

unlike when you refer to a 3rd<br />

party service<br />

2. Excellent commissions are<br />

paid for each successful service<br />

connection*; insurance policy<br />

and loan fi nance (LJ Hooker<br />

Home Loans) conversion.<br />

3. Value-add incentive for your<br />

buyers and sellers – free home<br />

settlement insurance cover**<br />

4. Complementary LJ Hooker<br />

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discounts to over 200 iconic<br />

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5. Create another point of<br />

difference at appraisals and<br />

introduce the off er in your listing<br />

or management presentation<br />

“I decided to test drive LJ Hooker<br />

Assist to see what clients would<br />

experience. The call centre was<br />

absolutely amazing. Helpful,<br />

informative and knowledgeable…we<br />

saved on every service deal.<br />

Get your team to try it out ”<br />

Admiral John Davis, LJ Hooker Seaforth<br />

“LJ Hooker Assist is working well!<br />

Our new tenant gave some amazing<br />

feedback on her experience and<br />

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Lisa Peters, LJ Hooker Wyong<br />

☎ ↸ <br />

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To find out more and get your office onboard contact the<br />

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* Commissions are only paid on successful conversions in identifi ed deregulated areas. No commissions are paid on water connection services<br />

** Subject to the underwriters underwriting terms and conditions in order to qualify.


Feature<br />

growing families,<br />

growing strain<br />

WHY REAL<br />

ESTATE COULD<br />

BE THE CURE<br />

Words by: Samantha Regan<br />

Paid parental leave is once<br />

again at the forefront of our<br />

nightly news bulletins after<br />

the government introduced plans to<br />

restrict entitlements to parents who<br />

receive benefits from both their<br />

employer and the state.<br />

At present, working parents are<br />

offered a total of 18 weeks of taxpayer<br />

funded leave (means tested)<br />

paid at the current minimum wage<br />

of $672.60 per week before tax, plus<br />

any additional entitlements paid for<br />

by their employer.<br />

This is just the most recent in<br />

a series of changes and suggested<br />

alterations to the<br />

parental leave<br />

scheme with<br />

the government<br />

wanting to end<br />

the practice of<br />

so-called “doubledipping”.<br />

At the same<br />

time, Australia is well behind<br />

the Organisation for Economic<br />

Cooperation and Development’s<br />

(OCED) average for Fathers’ leave<br />

entitlements, at just two weeks.<br />

Three-quarters of OECD<br />

countries now provide at least a few<br />

days of paid leave that can be used<br />

only by the father or other partner,<br />

either through paid paternity leave<br />

or paid father-specific parental<br />

leave. In 12 OECD countries, paid<br />

father-specific leave lasts for two<br />

COUPLES NEED TO<br />

DISCUSS WHO WILL BE<br />

THE NURTURER AND<br />

WHO WILL CARRY ON<br />

IN THEIR CAREER.<br />

months or more, while in Japan and<br />

Korea dads can take up to a year.<br />

However Christopher Mourd,<br />

Head of Real Estate at LJ Hooker,<br />

said while financial support and<br />

government assistance are crucial<br />

to those families that are juggling<br />

young children and working full or<br />

part time, more needs to be done,<br />

particularly when recognising the<br />

sacrifices made by working parents.<br />

“At LJ Hooker, we talk a lot<br />

about our family members. We are<br />

family at home and in the office<br />

so it is important to recognise that<br />

everyone needs help and support<br />

when raising their<br />

little ones”, he said.<br />

“As an industry,<br />

we need to offer<br />

more support<br />

to recognise<br />

the efforts and<br />

pressure put on<br />

both working<br />

mums and dads. One partner<br />

generally needs to make sacrifices<br />

at the expense of their own career.<br />

The joy of working in real estate is<br />

that you can make those sacrifices,<br />

but not sacrifice your place in a<br />

flourishing and diverse industry.”<br />

Mr Mourd has his own growing<br />

family; with four children aged two<br />

to 23 years along with his partner<br />

Samantha who is a real estate agent.<br />

“If it wasn’t for Sam supporting<br />

me, I couldn’t do my job,” he said.<br />

8 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>


“I have the overarching<br />

view that in a traditional family<br />

dynamic, someone has to take on<br />

the primary nurturing role and the<br />

other must be the breadwinner.<br />

Couples need to discuss who<br />

will be the nurturer and who will<br />

carry on in their career. This could<br />

change as time goes on depending<br />

on your family unit’s needs or<br />

changing goals and desires.”<br />

Often overlooked by some bosses<br />

working mums and dads can make<br />

some of the best employees Mr<br />

Mourd said.<br />

“I have always found that the<br />

best employees are those ‘maternal<br />

types’ such as those that work hard<br />

at work so that they can get home to<br />

their families – there aren’t any long<br />

coffees or lunch breaks!”<br />

Mr Mourd said the real estate<br />

industry is streaks ahead of other<br />

sectors when it comes to equity in<br />

the workplace.<br />

“What I love about real estate is<br />

the fact that whether you’re selling<br />

or in property management, the<br />

industry is so fair and equitable that<br />

you can come in and out as you<br />

please,” Mr Mourd said.<br />

“If you come out of the industry,<br />

the truth is that it is entirely possible<br />

to leave the industry for a while to<br />

raise a family and come back in, you<br />

just have to work hard to get back<br />

the momentum you had. Whether<br />

you are male or female, if you want<br />

to step out and spend 100 per cent<br />

of your time nurturing a young<br />

family you can come back, and<br />

there will always be a place for you.”<br />

“If you want to raise a family and<br />

continue in your career, real estate<br />

also allows you that flexibility and<br />

provided that you are efficient and<br />

productive, you could certainly<br />

generate the same amount of<br />

money in less hours or a schedule<br />

provided that your employer is<br />

happy with that.<br />

“The thing that I love most about<br />

our industry is that we have moved<br />

far ahead of others.<br />

At LJ Hooker we have always<br />

believed in the person, their skills,<br />

their productivity and what they<br />

bring to the table, and always<br />

prioritise that ahead of their<br />

personal circumstances. For that<br />

reason, real estate is a fantastic<br />

industry to be in.”<br />

And the benefits of having<br />

family-friendly, flexible working<br />

arrangements are well documented.<br />

According to a 2015 study by the<br />

OECD a flexible office can promote:<br />

• Lower turnover of staff and<br />

therefore, lower recruiting<br />

and training costs<br />

• Greater employee satisfaction<br />

and commitment<br />

• Recognition<br />

• The ability to attract a<br />

wider and more diverse<br />

range of employees.<br />

GLOBAL CORPORATES WITH THE MOST<br />

OUTSTANDING PARENTAL LEAVE POLICIES:<br />

NETFLIX. The entertainment streaming mogul has made headlines of late after it<br />

announced that they are offering unlimited paid parental leave in the first year after<br />

a baby is born or adopted.<br />

AMAZON. This giant of industry offers mothers four weeks of paid leave before giving<br />

birth and ten weeks after in addition to six weeks for any new parents, totalling 20 weeks.<br />

APPLE. Despite the controversy surrounding their products in recent months, Apple is<br />

offering four weeks leave before birth and 14 after. Fathers and other non-birth parents<br />

can take six weeks paid leave. In addition to this, employees who wish to wait are even<br />

offering egg-freezing services.<br />

GOOGLE. The infamous tech titan recently conducted research into why so many<br />

women weren’t returning to work after giving birth. They lengthened maternity leave to<br />

five months from three and changed their policy from partial pay to full pay. The number<br />

of women who didn’t come back after maternity leave dropped by 50%.<br />

9


Feature<br />

how to<br />

have<br />

ROSEMARY’S ACHIEVEMENTS TO DATE:<br />

2013 - 2014 and 2015 - 2016 World Champion<br />

Top Salesperson – Number of Transactions<br />

2014 -2015 and 2015 - 2016 Winner of SA / NT LJ Hooker<br />

Top Salesperson – Number of Transactions<br />

2014 - 2015 and 2015 - 2016<br />

LJ Hooker Captains Club 500 Club Member<br />

2014 - 2015 and 2015 - 2016<br />

LJ Hooker Diamond Multi-Million Dollar Club Member<br />

2015 - 2016 Gold Medal Winner<br />

2014 - 2015 Silver Medal Winner<br />

Runner Up Top Office SA/NT 2014 - 2015 and 2015 - 2016<br />

10 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>


it all AN<br />

INTERVIEW WITH<br />

CAPTAIN ROSEMARY AURICCHIO<br />

Captain Rosemary Auricchio<br />

of LJ Hooker West Lakes has<br />

been practising in real estate<br />

since 1998. After the recent birth<br />

of her first daughter, Rosemary has<br />

been continuing to drive forward<br />

and go from strength-to-strength<br />

in the industry. Unstoppable in her<br />

enthusiasm, Rosemary even took<br />

her young daughter to Summit16.<br />

As a woman and a mother, how<br />

do you ensure that you balance<br />

both your professional and<br />

personal life?<br />

“I’ve found that it’s incredibly<br />

important to be as organised as<br />

possible. Try and plan your day<br />

and structure it specifically to deal<br />

with the tasks ahead. One thing I<br />

have found is that it is the quality of<br />

what you do that truly matters, as<br />

opposed to the quantity. I try not to<br />

waste any time and always actively<br />

seek out to use it as effectively as<br />

possible, be<br />

that through<br />

face-to-face<br />

meetings<br />

with clients<br />

or spending<br />

time at home<br />

with my family.<br />

Women need<br />

to know that<br />

while it might seem daunting,<br />

having a family and growing<br />

professional career is entirely<br />

possible. I would never say that it<br />

is easy, but with the right support<br />

network and drive, you can achieve<br />

everything you could ever want.”<br />

“THE TASK AHEAD OF<br />

YOU IS NEVER GREATER<br />

THAN THE STRENGTH<br />

WITHIN YOU.”<br />

How does your day play out<br />

regarding balancing your baby<br />

and your business?<br />

“I try to keep a pretty strict<br />

schedule, but depending on the day’s<br />

commitments I endeavour to use my<br />

time as best I can. I generally start<br />

my day as soon as my little girl wakes<br />

up, which is around 6-6.30am. After<br />

she’s been fed and put down, I have<br />

a quick 30 minutes to get myself<br />

ready for my day. I drop my little girl<br />

off and by around 9am I’m in the<br />

office ready for a quick catch up on<br />

all my calls and emails. I have a daily<br />

meeting with my team and PA in<br />

order to plan out the rest of my day<br />

which consists of prospecting calls<br />

and connecting with clients, with the<br />

majority of my appointments from<br />

1pm onwards. Very occasionally, my<br />

appointments can stretch until 8pm<br />

whereupon I then get to transform<br />

back into ‘family mode’ for the rest<br />

of the evening.”<br />

What advice do<br />

you have for<br />

other mothers<br />

or mothersto-be<br />

in the<br />

industry?<br />

“I think it’s<br />

really important<br />

to not have wild<br />

expectations of what you’re capable<br />

of immediately prior or after having<br />

a baby. Having an excellent support<br />

network in place is incredibly<br />

important. I’m fortunate enough<br />

to have a wonderfully supportive<br />

husband, a sister who is also in<br />

the industry and a team who I<br />

can always bounce ideas, worries<br />

and frustrations off. I’d say that if<br />

you truly want to have it all, you<br />

need to be determined, driven<br />

and thoroughly organised. You<br />

almost certainly can continue to<br />

professionally build your brand and<br />

identity so long as you maintain a<br />

positive attitude and outlook.”<br />

Do you think that the industry<br />

you work in has allowed you<br />

to have professional and<br />

personal flexibility?<br />

“Absolutely. The industry is<br />

very flexible in terms of being<br />

responsible for your own time<br />

and allowing a great work / life<br />

balance and is a great opportunity<br />

for young women. You gain as<br />

much as you put in. One thing that<br />

I am incredibly grateful for is the<br />

support that my team offer. It’s very<br />

comforting to know that there is<br />

always someone who is either going<br />

through the same thing or has been<br />

there and done it before. Knowing<br />

that I never have to be afraid to<br />

put my hand up and ask for help<br />

because someone is always willing,<br />

is incredibly comforting, and I hope<br />

that such support is available to all<br />

women in the industry.”<br />

Rosemary’s feels that the key to<br />

her success comes from self-belief,<br />

an unrelenting drive to succeed and<br />

an unwavering positive outlook.<br />

Tell us your thoughts<br />

FIRE are passionate about increasing diversity in the<br />

workplace and supporting families in the industry.<br />

Let us know your thoughts at <strong>fire</strong>@ljhooker.com<br />

11


Opinion<br />

SHAI ISHAQ<br />

WORKPLACE<br />

diversity<br />

SHAI ISHAQ, HEAD OF PEOPLE & CULTURE<br />

AT LJ HOOKER TAKES A CLOSER LOOK AT<br />

DIVERSITY IN THE WORKPLACE.<br />

At our Summit Conference this year David<br />

Morrison started his session by asking us what we<br />

pictured when we heard the term ‘Aussie digger’.<br />

The reality was that whether we liked it or not, most of<br />

us had a picture in our minds of a white Caucasian male.<br />

Why didn’t we think of an Indigenous Australian? Or<br />

a female? I’m not sure what David called this but I call<br />

it an unconscious bias. I thought about asking similar<br />

questions in the context of the workplace – what do we<br />

picture when we think of a leader, a business owner,<br />

or the type of person that fits specific roles in our<br />

business? Reflecting on this I realised we come across<br />

many unconscious biases, and until we understand and<br />

address these, we won’t truly be tackling the issue of<br />

workplace diversity.<br />

So what do we mean when we talk about diversity in<br />

the workplace?<br />

The Diversity Council of Australia lists some key areas<br />

of diversity as gender, culture, multi-faith, disabilities,<br />

generation / mature age, Indigenous, LGBTI and work<br />

life / flexibility. I consider some other areas to cover<br />

mental health, leadership styles and work styles.<br />

I’m sure we all have the same goal of having a<br />

workplace that’s free from discrimination. But further<br />

than that, we want our workplace to thrive. We want<br />

engagement and energy. We want employees to come<br />

to work free to be themselves without fear, because if<br />

our employees are happy we will get the best we can<br />

out of them. As the nature of work changes so must our<br />

attitudes and perceptions to the differences between<br />

our employees. If we want to maintain their trust and<br />

engagement, we must show that we understand and can<br />

work with diverse teams.<br />

How do unconscious biases come into play<br />

when we examine diversity in the workplace?<br />

Let me preface this by saying that at LJ Hooker<br />

Corporate I’m proud to say that we are a diverse<br />

workplace and biases (conscious or unconscious) do not<br />

govern how we operate. Like many businesses, it has<br />

taken some work to get to<br />

this point, and I believe that<br />

the introduction of clear<br />

people systems has helped<br />

us evolve.<br />

In my career I have<br />

primarily seen unconscious<br />

biases in the workplace<br />

impact decision making<br />

and management of people,<br />

starting with the hiring<br />

process. I can’t tell you how<br />

many times I have seen<br />

Hiring Managers cast aside<br />

WE COME ACROSS<br />

MANY UNCONSCIOUS<br />

BIASES, AND UNTIL<br />

WE UNDERSTAND<br />

AND ADDRESS THESE,<br />

WE WON’T TRULY BE<br />

TACKLING THE ISSUE<br />

OF WORKPLACE<br />

DIVERSITY<br />

resumes because of a person’s ethnicity, age, gender<br />

or even address. Or how many times I’ve seen internal<br />

applicants assumed not to be suitable for a role because<br />

12 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>


THINGS YOU & YOUR TEAM CAN DO<br />

today!<br />

• Adhere to a fair recruitment process for every role<br />

you hire – clear criteria and a process that is applied<br />

to all candidates means they will be judged on their<br />

merits above all else<br />

• Create clear processes for performance<br />

management, review and career progression –<br />

having key performance indicators for each role<br />

and an organisation-wide review process means all<br />

employees can be judged and rewarded on their<br />

work performance rather than other perceptions.<br />

Adding in a career development component to<br />

your reviews means that all employees get an<br />

opportunity to share their ideas on progression and<br />

work with their Manager on how to get there<br />

• Create an annual remuneration review process that<br />

is applied to all employees – one of the biggest<br />

issues with the gender pay gap is that in many<br />

organisations the absence of a standard process<br />

means only those who ‘push’ get rewarded.<br />

• Create policies to support working parents – things<br />

like paid parental leave and flexible work practices<br />

help retain talent and allow employees to give their<br />

best effort to the organisation<br />

• Review your social events and encourage them<br />

to be inclusive of the diverse workforce so that<br />

everyone can attend<br />

they don’t display characteristics that are considered the<br />

norm – for example a ‘dominant’ leadership style. Other<br />

outcomes of unconscious biases can be women and men<br />

who are working parents missing out on management<br />

roles due to the assumption they<br />

will need too much flexibility, or<br />

employees being managed out of<br />

businesses because their work style<br />

isn’t what’s considered standard.<br />

Sometimes this is impacted by<br />

issues such as their mental health<br />

or conditions such as dyslexia or<br />

attention deficit disorder. Managers<br />

need to be good listeners and<br />

communicators to their employees,<br />

and have high levels of EQ to be<br />

able to manage a diverse team.<br />

MANAGERS NEEDS TO BE<br />

GOOD LISTENERS AND<br />

COMMUNICATORS TO<br />

THEIR EMPLOYEES AND<br />

HAVE HIGH LEVELS OF EQ<br />

TO BE ABLE TO MANAGE A<br />

DIVERSE TEAM<br />

in sales roles (currently 32 per cent) and franchise<br />

ownership (21 per cent). How do we work on this? We<br />

can take the same approach to developing in all areas<br />

of diversity and focus on people systems. We need to<br />

remove unconscious biases around<br />

what people in these roles should<br />

look like, and focus on making the<br />

opportunities to move into these<br />

roles accessible and fair. 80 per<br />

cent of our property managers are<br />

female – there is a great opportunity<br />

here to create a career development<br />

pathway into sales.<br />

What about gender diversity?<br />

This is always a hot topic in our industry and a very<br />

important one. Overall we’re doing well – 57 per cent<br />

of our network are women. Where we can develop is<br />

increasing the percentage of women in our network<br />

Shai Ishaq, LJ Hooker<br />

Head of People & Culture<br />

13


LocalMarket<br />

your local property report<br />

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Benefits<br />

How<br />

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Cost<br />

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• You select the suburbs by postcode (minimum of 3)<br />

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• Send it to your past, present and future customers.<br />

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To order your subscription email research@ljhooker.com today!


Captain<br />

Susan<br />

Weaver<br />

The last word<br />

Captain Susan Weaver has been<br />

a senior member of the Property<br />

Management team at LJ Hooker<br />

Canberra City for just over seven<br />

years. Eight months ago, she<br />

began a new role as executive<br />

property manager for LJ Hooker<br />

Canberra City and, as a Life<br />

Member of multimillion dollar<br />

Captains Club, is an experienced<br />

and talented property manager.<br />

What was your last listing/win?<br />

Since starting my new role as<br />

executive property manager,<br />

I’ve had a number of memorable<br />

moments that have made me<br />

proud. We’ve had some great<br />

listings recently and topped our<br />

competitors, last week alone,<br />

picking up nine new managements<br />

coming out of a very quiet period.<br />

When was the last time you<br />

were truly inspired?<br />

I received the Director’s award<br />

last year at Night of the Stars and<br />

receiving that truly inspired me in<br />

a lot of ways. We work hard every<br />

day and just getting that recognition<br />

motivated me to be even better in<br />

all that I do. Also, having my team<br />

around me; they inspire me every day.<br />

What was the last training<br />

session you did?<br />

Last week we ran a really successful<br />

PIM chapter with 40 attendees<br />

and it was great! We received a<br />

lot of positive feedback and being<br />

surrounded by so many passionate<br />

people who were excited to learn<br />

and improve their skillset is always<br />

refreshing and rewarding.<br />

What was the last film you saw?<br />

Dirty Dancing on TV the other<br />

night! I had never seen it and I can<br />

understand now what all the hype<br />

would have been about!<br />

What was your last splurge?<br />

Going skiing in Thredbo – I didn’t<br />

really want to do it but when I got<br />

there I spent more time skiing than<br />

anyone else!<br />

What was the last book you read?<br />

This is embarrassing…but Harry<br />

Potter! I read the whole lot in about<br />

two weeks…maybe I should have<br />

said a more adult answer.<br />

What was the last app<br />

you downloaded?<br />

It was the Uber app – which is now<br />

legal in ACT.<br />

When was your last moment<br />

of bliss?<br />

The first morning after Night of the<br />

Stars, I got up really early and went<br />

for a swim at the hotel’s infinity<br />

pool. It was really relaxing and just<br />

what I needed.<br />

What was the last holiday<br />

you went on?<br />

That was my mini break to the snow<br />

with my husband.<br />

What was the last piece of<br />

advice some has given you?<br />

I got a lot from a PIM training<br />

session last week – but I think my<br />

favourite piece of advice from the<br />

day was “thought plus belief equals<br />

behaviour”. It is so true - what you<br />

think and what you believe cuts in<br />

to how you act. I love that.<br />

15

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