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Diversity<br />
issue<br />
<strong>#2</strong> DEC - FEB <strong>2017</strong><br />
fi remagazine.com.au<br />
On the Record<br />
USING THE<br />
MEDIA TO YOUR<br />
ADVANTAGE<br />
+<br />
Workplace Diversity<br />
REFLECTING ON<br />
UNCONSCIOUS BIAS<br />
GROWING<br />
FAMILIES,<br />
LIFE AS A<br />
MULTI-MILLION<br />
DOLLAR CAPTAIN<br />
Rosemary<br />
Auricchio<br />
GROWING<br />
STRAIN<br />
WHY<br />
REAL<br />
ESTATE COULD<br />
BE THE CURE
REVEALING THE TRUE VALUE OF<br />
REAL ESTATE PROPERTIES<br />
Property<br />
Photography<br />
Floor<br />
Plans<br />
Virtual<br />
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Commercial<br />
Photography<br />
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contents<br />
ISSUE <strong>#2</strong> // DEC - FEB <strong>2017</strong><br />
REGULARS<br />
REGULARS<br />
2 FOREWORD<br />
Sarah Dickson, Chief Illumine of FIRE, LJ Hooker<br />
3 A DAY IN THE LIFE<br />
Join Captain Nadine Edwards on a typical 24-hours<br />
4 TWO OF A KIND<br />
Ann Owen and Janelle Owen<br />
COVER STORY<br />
Produced by:<br />
8 GROWING FAMILIES, GROWING STRAIN<br />
How real estate can be the key to having it all<br />
In partnership with:<br />
Managing Editor:<br />
Sarah Dickson<br />
Editors:<br />
Trish Riley<br />
Samantha Regan<br />
Graphic Design:<br />
Laura Scott<br />
Contributors:<br />
Marina Mitchell,<br />
Stacey Moseley, Ryan Ellem,<br />
Karina Da Silva, Kylie Davis,<br />
Jennifer Duke<br />
Printed by: Printforce<br />
OPINION<br />
6 ON THE RECORD<br />
Jennifer Duke explains using the media to your advantage<br />
12 WORKPLACE DIVERSITY<br />
Shai Shaq takes a closer look at diversity in the workplace<br />
To contribute to <strong>fire</strong> email:<br />
<strong>fire</strong>@ljhooker.com<br />
1
foreword<br />
In the premiere issue of FIRE magazine, our CEO,<br />
Grant Harrod said that we are committed to<br />
supporting both women and men in a practical and<br />
pragmatic way, and it is our responsibility to pave<br />
the way for generations to come.<br />
LJ Hooker has always thrived and grown through<br />
the deep sense of camaraderie we all feel. Creating<br />
a collaborative and supportive community is what<br />
sets us apart and is the cornerstone to how we see<br />
ourselves now and in the future – as a family.<br />
FIRE, or Females in Real Estate, stands for<br />
providing this support and to communicate through<br />
real connections so that we can inspire and empower<br />
each other.<br />
The reality is, not everyone’s career progression is<br />
smooth sailing all the time. Some encounter barriers<br />
and hurdles along the way and, particularly for<br />
women, balancing work with parenting and health can<br />
be overwhelming.<br />
Learning new ways to create our own successes<br />
and overcoming set-backs are valuable life lessons.<br />
We all know that no one’s perspective is better than<br />
another’s; however, what we can do is share our<br />
experiences, tell our stories and give ourselves and<br />
others the opportunity to learn and be inspired.<br />
In this edition, hear how Life Member of our<br />
Multi-Million Dollar Captains Club, Sales Partner at<br />
LJ Hooker West Lakes and new parent, Rosemary<br />
Auricchio, is managing priorities while staying at the<br />
top of her game. Also don’t miss a great insight in to<br />
how we define diversity within the LJ Hooker family<br />
from our Head of People and Culture, Shai Ishaq.<br />
We hope you enjoy the second issue of FIRE and<br />
continue to support us via our social media channels<br />
and website. LJ Hooker is now positioned to lead the<br />
industry towards greater gender parity at a leadership<br />
level and we hope that you’re as excited as we are.<br />
Sarah Dickson<br />
Chief Illumine of FIRE, LJ Hooker<br />
Please join us at facebook.com/FIREmagazine.au<br />
“BRINGING THE MAGAZINE<br />
EXCLUSIVELY TO THE<br />
LJ HOOKER NETWORK<br />
ALLOWS US TO FOCUS<br />
ON THE AMAZING<br />
ACHIEVEMENTS WITHIN<br />
OUR TEAM.”<br />
Why does FIRE look different now?<br />
Based on feedback and massive support received following the inaugural issue<br />
of FIRE we decided to share the success and expand our strategy to encompass<br />
all that LJ Hooker is doing by creating inhouse, a magazine that’s bursting with<br />
information, inspiration and ideas. You can now enjoy two exclusive LJ Hooker<br />
magazines in one. Happy reading!<br />
2 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>
A day in the life<br />
CAPTAIN<br />
NADINE EDWARDS<br />
LIFE MEMBER OF THE MULTI-MILLION DOLLAR CAPTAINS CLUB<br />
Captain Nadine Edwards is the Sales<br />
Director at LJ Hooker Cairns Edge<br />
Hill. She was a lawyer for eight years<br />
at two national law firms before<br />
entering real estate to successfully<br />
run the family business at the start<br />
of 2004. Since then Nadine hasn’t<br />
looked back!<br />
She is a single mother of two<br />
girls, aged four and eight, and<br />
keeps mentally and physically fit<br />
by participating in half ironman<br />
triathlons. Next year, Nadine is<br />
taking on the Cairns Ironman which<br />
will be the first time she races the<br />
full, gruelling distance. Here is what<br />
an average working day looks like<br />
for Nadine…<br />
BEFORE 9AM<br />
5am: I like to train while my girls<br />
sleep. My day starts with a swim,<br />
bike ride or run.<br />
7.15am: Home from my training<br />
session to have breakfast and banter<br />
with my girls. Then race off to get<br />
dressed for work.<br />
8.10am: In the car with the girls for<br />
drop off - the car ride usually is Miss<br />
8 reading her current reader to Miss<br />
4 and I or all of us participating in a<br />
medley of Katie Perry sing-a-longs!<br />
AFTER 9AM<br />
9.30-11.15am: Meeting with other<br />
staff and finalising administrative<br />
matters like marketing drafts and<br />
appraisal letters.<br />
11.15am onwards: Usually a<br />
healthy mixt of appraisals, listings,<br />
property viewings, negotiations and<br />
vendor catch-ups.<br />
AFTER 5PM<br />
6.15pm: Usually home to cook for<br />
the girls - I like to cook and have<br />
recently embraced Hello Fresh!<br />
which eliminates the question<br />
“what should I cook tonight?” from<br />
my day! This has been awesome and<br />
makes me look like a fantastic chef!<br />
7.15pm: Catch up with the girls<br />
about their day and check through<br />
homework and reading.<br />
7.45pm: Girls bedtime. I like to<br />
read them a story and then there<br />
is usually five minutes of delay<br />
“cuddle” tactics and then lights out.<br />
8.00pm: My time! This time<br />
could be filled with catching up<br />
on any outstanding emails from<br />
the afternoon, quiet time to think<br />
about properties I may have<br />
appraised for the day, ideas for text<br />
for new listings, reviewing photos<br />
of properties and advert proofs,<br />
reading triathlon magazines/books<br />
or a quick Netflix session.<br />
10.00pm: Bed! I would love to<br />
get into bed earlier but it never<br />
happens, there is always so much to<br />
do. Needless to say, it does not take<br />
long to fall asleep!<br />
On work life balance:<br />
Finding the work/life balance<br />
is definitely a work-in-progress!<br />
What allows me to attempt<br />
this achievement is having<br />
excellent support.<br />
Finding the perfect sales<br />
associate was highly important. I<br />
needed someone to be my extra<br />
limb when required and anticipate<br />
my needs and actions at work.<br />
At home, I have an au pair and<br />
supportive parents who live next<br />
door - luckily we live on big blocks<br />
of land!<br />
Triathlons have allowed me to<br />
have something for myself, which<br />
is important to me post having<br />
children. It instils a confidence and<br />
a sense of achievement that has<br />
allowed me to be more efficient<br />
and confident. It also allows my<br />
daughters to see me set goals and<br />
achieve them. I do encourage<br />
women to pursue a personal<br />
interest outside of work, whatever<br />
that may be, to allow them to<br />
maintain a sense of identity that can<br />
sometimes be lost after children.<br />
My work mantra:<br />
I try to utilise every minute in my<br />
day so I can be there for my family.<br />
Being in sales we are constantly<br />
appraising, listing and selling so<br />
to avoid any downtime. I live by<br />
the saying “you are only as good<br />
as your last sale” - this keeps me<br />
focused, humble and passionate.<br />
Transparency and<br />
professionalism are also very<br />
important to me in the competitive<br />
world of real estate. Amongst staff,<br />
being a team player is critical,<br />
as is believing in “what goes<br />
around comes around” and that<br />
every dollar counts when sharing<br />
listings and sales to create a<br />
supportive environment.<br />
3
Two of a kind<br />
ANN OWEN AND JANELLE OWEN<br />
FROM ANN<br />
I started my career in real<br />
estate about a year after a very<br />
disappointing experience when<br />
dealing with an agent who was<br />
selling our property. He had poor<br />
customer service skills and didn’t<br />
live up to everything he said he<br />
would do to obtain a sale. I said to<br />
my husband: “I could do a much<br />
better job than him”, and David<br />
said: “Go and do it then”.<br />
I started with L J Hooker<br />
Strathalbyn in 1991 and was the<br />
first female sales agent in the town.<br />
It was a bit of a shock I think, but it<br />
only took a few months to persuade<br />
everyone that I was just as capable.<br />
I bought the business at a time<br />
in which the introduction of<br />
computers was mandatory. This<br />
meant I had to throw most of the<br />
THE TWO OF US:<br />
LJ HOOKER STRATHALBYN<br />
FROM JANELLE<br />
I suppose if I think back, real<br />
estate was always in the back of my<br />
mind as a career. I was 11 when<br />
Ann started in real estate and I<br />
remember being in the car with<br />
her when she used to take calls on<br />
her Nokia car phone / brick and<br />
thinking how cool it would be to do<br />
that. But ultimately, it was watching<br />
how hard Ann worked and how<br />
much she enjoyed her job that made<br />
me interested. I have always wanted<br />
to love what I do.<br />
I moved to the UK in 1999 and<br />
lived there for just over four years<br />
with a great job working as an Event<br />
Manager for a pharmaceutical<br />
company. I realised I was missing<br />
Australia when Ann came for a<br />
holiday in my fourth year and we<br />
started talking about home. The<br />
prospect of me going to work with<br />
Ann came up during one of our<br />
long phone conversations once she<br />
4 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>
existing equipment away and start<br />
again. Within 12 months, I had the<br />
biggest market share and I’m still<br />
here a quarter of a century later. I<br />
realise that this makes me sound<br />
very old!<br />
Janelle is my niece and has<br />
been in my life since she was two<br />
months old. Unable to have my own<br />
children; my sister shared Janelle<br />
with me for which I will be forever<br />
grateful. Janelle and I were joined at<br />
the hip from a young age as we have<br />
a mutual interest in horses and I was<br />
devastated when she moved to the<br />
UK when she was only 19.<br />
I spent time with Janelle in<br />
the UK and sensed that she may<br />
be ready to return to Australia. I<br />
mentioned that there would always<br />
be a job for her at the office and a<br />
few months later, she came back<br />
all grown up with lots of work<br />
experience from her fabulous job<br />
and I was thrilled when she joined<br />
the company.<br />
Janelle is an absolute team player<br />
and only ever wants the best results<br />
for our office. She also has an<br />
admirable balance in her home and<br />
work life. When I first purchased<br />
the business, I worked what felt<br />
like eight days a week and I did this<br />
for probably the first two years.<br />
Fortunately, I started to have a life<br />
out of the office and it has stayed<br />
that way. Janelle has always made<br />
sure that I take holidays and have<br />
a break.<br />
We have a deep respect for<br />
each other and appreciate our<br />
differences. We will never ask<br />
anyone else in the team to do<br />
anything that we wouldn’t do<br />
ourselves because we have the<br />
same work ethic and a great team<br />
of people who work hard in their<br />
positions. Most importantly,<br />
we have built a happy work<br />
environment with lots of laughter<br />
and great productivity.<br />
Janelle makes me proud<br />
every day because she wants to<br />
be successful and follow in my<br />
footsteps. Janelle is now a part<br />
owner in the business. We have<br />
discussed a succession plan over<br />
the last couple of years and now<br />
that it is in place, she is our Sales<br />
Manager and I know she is going<br />
to be a wonderful successor. We<br />
are a country office on the Fleurieu<br />
Peninsula and I know that as the<br />
town grows bigger, she will facilitate<br />
this in growing the business. Most<br />
importantly, I know that Janelle will<br />
bring to the business new ideas but<br />
will never forget how we started.<br />
After an unprofessional agent delivered poor service to her and her husband, Captain Ann Owen decided<br />
to become the first female real estate agent in Strathalbyn. Her niece, Janelle Owen was just 11 years old<br />
admiring her hard working aunt’s nifty Nokia Car Phone when she first considered real estate as a career.<br />
Now, the two women run a successful business in South Australia and are in an exciting transitioning<br />
phase for the next big step in their lives and business.<br />
had returned and after that, it all<br />
happened pretty quickly - within a<br />
couple of months I was packed up,<br />
saying goodbye to my friends in<br />
England and on the plane back to<br />
Strathalbyn. I completed my sales<br />
license and then Agents license and<br />
started working, first as Ann’s PA, in<br />
the real estate industry.<br />
Initially, it was challenge trying<br />
to adapt to a working relationship<br />
with my aunty. As I had been<br />
calling Ann, “Aunty Ann” since I<br />
started talking, it took a little while<br />
to differentiate between our work<br />
and home lives. Real estate is a<br />
career that can take up evenings<br />
and weekends, but it is also one that<br />
allows me to pick up my son from<br />
school a few days a week, attend the<br />
local garden club meetings and be<br />
involved in committees and groups<br />
locally. I am still trying to perfect<br />
a healthy work and home life<br />
balance in that sense but I’m lucky<br />
in that I live and work in the same<br />
community so my travel time is only<br />
two minutes in the car.<br />
With 25 years of real estate<br />
experience, I think Ann could say<br />
that she has almost “seen it all”.<br />
She is a quick decision maker and<br />
absolutely fearless. She was the first<br />
female real estate agent in Strathalbyn<br />
and one of the first female franchise<br />
owners in South Australia. To have<br />
achieved that 25 years ago, she<br />
impresses me immensely with her<br />
bravery, focus and drive.<br />
We have always been very close<br />
and Ann is like my second Mum. I<br />
think it helps our relationship that<br />
we can have very different views<br />
about things but can normally<br />
find a compromise. We are both<br />
happy to jump in, get it done and<br />
support each other or take over<br />
dealing with something if the other<br />
person is feeling overwhelmed or<br />
uncomfortable.<br />
Retrospectively, Ann has made<br />
me so incredibly proud. On a day<br />
to day basis, she is so adaptable<br />
and moves with the times. Even if<br />
something is quite challenging, for<br />
example making the decision to put<br />
a succession plan, embracing new<br />
technology in the office or travelling<br />
to interesting countries such as Iran<br />
or India.<br />
We are now in a new phase of<br />
the business with Ann transitioning<br />
out over the next five years. As we<br />
find a steady pace in our new roles,<br />
I think it will operate a bit like a set<br />
of scales –slowly taking the weight<br />
off Ann’s work load and then adding<br />
it to mine. It is a big learning curve<br />
for me, but very exciting at the same<br />
time. Luckily we have a plan in<br />
place that isn’t rushed and will work<br />
well as I constantly remember the<br />
blood, sweat and tears that Ann has<br />
invested in this business.<br />
5
Opinion<br />
JENNIFER DUKE<br />
On the Record…<br />
FAIRFAX’S DOMAIN EDITOR, JENNIFER<br />
DUKE EXPLAINS HOW AGENTS CAN USE<br />
THE MEDIA TO THEIR ADVANTAGE<br />
Real estate is at the core of our<br />
national identity, the idea<br />
of the Australian dream and<br />
owning our own piece of land is still<br />
relevant. We love talking about it.<br />
This means the media loves to write<br />
about it.<br />
Whether it’s a home selling<br />
at auction for far more than<br />
anticipated, or a quirky seller with<br />
an intriguing personal situation,<br />
journalists are hungry for stories<br />
about the housing market.<br />
There’s rarely a better source for<br />
property reporters than real estate<br />
agents, who are at the coalface of<br />
the industry every day. And it’s<br />
likely at some point in your career,<br />
you’ll get a call from a journalist<br />
looking for a quick comment, or<br />
hunting for a case study. While this<br />
can be stressful, the majority of<br />
the time this is a great opportunity<br />
to build your brand, share your<br />
expertise, and get your name,<br />
and the name of your agency,<br />
recognised by the public.<br />
So how can you make the most<br />
of the media?<br />
Most importantly, don’t wait for<br />
a reporter to call you. Establish a<br />
relationship with property writers<br />
by sending them emails with your<br />
details and the topics you’re happy<br />
to speak about. Usually, the details<br />
of any reporter are easy to find<br />
online and they’re happy to receive<br />
news tips and suggested story ideas.<br />
When you’ve established your<br />
position as a local real estate expert,<br />
it’s more likely they’ll call you when<br />
something comes up. If you’re<br />
wondering whether the idea you<br />
have is newsworthy, consider the<br />
‘OMG’ factor. In a nutshell, tell<br />
someone you know about the story<br />
and the situation - if their response<br />
is “oh my gosh”, then we want to<br />
know about it.<br />
And don’t forget you know your<br />
local news better than anyone else.<br />
If there’s a new development that’s<br />
likely to push up property prices,<br />
you’ve broken an area record or you<br />
have an interesting vendor who is<br />
happy to be featured in the news,<br />
you could consider sending a quick<br />
email to a trusted reporter. Not<br />
every story will be given a run, but<br />
you might strike lucky.<br />
If a journalist does get in touch<br />
with you first, don’t let go of the<br />
chance to have your say. And have<br />
confidence in yourself. So often, I<br />
call real estate agents - particularly<br />
women - who clearly have<br />
in-depth knowledge about the<br />
industry and their suburbs but are<br />
uncertain on the phone. They’ll<br />
often speak off the record, pass<br />
the call onto a colleague, or they<br />
won’t talk at all. Don’t feel like you<br />
have to speak to someone if you’re<br />
uncomfortable, but do make the<br />
most of these opportunities.<br />
Jennifer Duke is<br />
the Review Editor<br />
at Domain. You can<br />
contact her at jennifer.<br />
duke@domain.com.au<br />
or Twitter @jennieduke<br />
6 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>
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Feature<br />
growing families,<br />
growing strain<br />
WHY REAL<br />
ESTATE COULD<br />
BE THE CURE<br />
Words by: Samantha Regan<br />
Paid parental leave is once<br />
again at the forefront of our<br />
nightly news bulletins after<br />
the government introduced plans to<br />
restrict entitlements to parents who<br />
receive benefits from both their<br />
employer and the state.<br />
At present, working parents are<br />
offered a total of 18 weeks of taxpayer<br />
funded leave (means tested)<br />
paid at the current minimum wage<br />
of $672.60 per week before tax, plus<br />
any additional entitlements paid for<br />
by their employer.<br />
This is just the most recent in<br />
a series of changes and suggested<br />
alterations to the<br />
parental leave<br />
scheme with<br />
the government<br />
wanting to end<br />
the practice of<br />
so-called “doubledipping”.<br />
At the same<br />
time, Australia is well behind<br />
the Organisation for Economic<br />
Cooperation and Development’s<br />
(OCED) average for Fathers’ leave<br />
entitlements, at just two weeks.<br />
Three-quarters of OECD<br />
countries now provide at least a few<br />
days of paid leave that can be used<br />
only by the father or other partner,<br />
either through paid paternity leave<br />
or paid father-specific parental<br />
leave. In 12 OECD countries, paid<br />
father-specific leave lasts for two<br />
COUPLES NEED TO<br />
DISCUSS WHO WILL BE<br />
THE NURTURER AND<br />
WHO WILL CARRY ON<br />
IN THEIR CAREER.<br />
months or more, while in Japan and<br />
Korea dads can take up to a year.<br />
However Christopher Mourd,<br />
Head of Real Estate at LJ Hooker,<br />
said while financial support and<br />
government assistance are crucial<br />
to those families that are juggling<br />
young children and working full or<br />
part time, more needs to be done,<br />
particularly when recognising the<br />
sacrifices made by working parents.<br />
“At LJ Hooker, we talk a lot<br />
about our family members. We are<br />
family at home and in the office<br />
so it is important to recognise that<br />
everyone needs help and support<br />
when raising their<br />
little ones”, he said.<br />
“As an industry,<br />
we need to offer<br />
more support<br />
to recognise<br />
the efforts and<br />
pressure put on<br />
both working<br />
mums and dads. One partner<br />
generally needs to make sacrifices<br />
at the expense of their own career.<br />
The joy of working in real estate is<br />
that you can make those sacrifices,<br />
but not sacrifice your place in a<br />
flourishing and diverse industry.”<br />
Mr Mourd has his own growing<br />
family; with four children aged two<br />
to 23 years along with his partner<br />
Samantha who is a real estate agent.<br />
“If it wasn’t for Sam supporting<br />
me, I couldn’t do my job,” he said.<br />
8 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>
“I have the overarching<br />
view that in a traditional family<br />
dynamic, someone has to take on<br />
the primary nurturing role and the<br />
other must be the breadwinner.<br />
Couples need to discuss who<br />
will be the nurturer and who will<br />
carry on in their career. This could<br />
change as time goes on depending<br />
on your family unit’s needs or<br />
changing goals and desires.”<br />
Often overlooked by some bosses<br />
working mums and dads can make<br />
some of the best employees Mr<br />
Mourd said.<br />
“I have always found that the<br />
best employees are those ‘maternal<br />
types’ such as those that work hard<br />
at work so that they can get home to<br />
their families – there aren’t any long<br />
coffees or lunch breaks!”<br />
Mr Mourd said the real estate<br />
industry is streaks ahead of other<br />
sectors when it comes to equity in<br />
the workplace.<br />
“What I love about real estate is<br />
the fact that whether you’re selling<br />
or in property management, the<br />
industry is so fair and equitable that<br />
you can come in and out as you<br />
please,” Mr Mourd said.<br />
“If you come out of the industry,<br />
the truth is that it is entirely possible<br />
to leave the industry for a while to<br />
raise a family and come back in, you<br />
just have to work hard to get back<br />
the momentum you had. Whether<br />
you are male or female, if you want<br />
to step out and spend 100 per cent<br />
of your time nurturing a young<br />
family you can come back, and<br />
there will always be a place for you.”<br />
“If you want to raise a family and<br />
continue in your career, real estate<br />
also allows you that flexibility and<br />
provided that you are efficient and<br />
productive, you could certainly<br />
generate the same amount of<br />
money in less hours or a schedule<br />
provided that your employer is<br />
happy with that.<br />
“The thing that I love most about<br />
our industry is that we have moved<br />
far ahead of others.<br />
At LJ Hooker we have always<br />
believed in the person, their skills,<br />
their productivity and what they<br />
bring to the table, and always<br />
prioritise that ahead of their<br />
personal circumstances. For that<br />
reason, real estate is a fantastic<br />
industry to be in.”<br />
And the benefits of having<br />
family-friendly, flexible working<br />
arrangements are well documented.<br />
According to a 2015 study by the<br />
OECD a flexible office can promote:<br />
• Lower turnover of staff and<br />
therefore, lower recruiting<br />
and training costs<br />
• Greater employee satisfaction<br />
and commitment<br />
• Recognition<br />
• The ability to attract a<br />
wider and more diverse<br />
range of employees.<br />
GLOBAL CORPORATES WITH THE MOST<br />
OUTSTANDING PARENTAL LEAVE POLICIES:<br />
NETFLIX. The entertainment streaming mogul has made headlines of late after it<br />
announced that they are offering unlimited paid parental leave in the first year after<br />
a baby is born or adopted.<br />
AMAZON. This giant of industry offers mothers four weeks of paid leave before giving<br />
birth and ten weeks after in addition to six weeks for any new parents, totalling 20 weeks.<br />
APPLE. Despite the controversy surrounding their products in recent months, Apple is<br />
offering four weeks leave before birth and 14 after. Fathers and other non-birth parents<br />
can take six weeks paid leave. In addition to this, employees who wish to wait are even<br />
offering egg-freezing services.<br />
GOOGLE. The infamous tech titan recently conducted research into why so many<br />
women weren’t returning to work after giving birth. They lengthened maternity leave to<br />
five months from three and changed their policy from partial pay to full pay. The number<br />
of women who didn’t come back after maternity leave dropped by 50%.<br />
9
Feature<br />
how to<br />
have<br />
ROSEMARY’S ACHIEVEMENTS TO DATE:<br />
2013 - 2014 and 2015 - 2016 World Champion<br />
Top Salesperson – Number of Transactions<br />
2014 -2015 and 2015 - 2016 Winner of SA / NT LJ Hooker<br />
Top Salesperson – Number of Transactions<br />
2014 - 2015 and 2015 - 2016<br />
LJ Hooker Captains Club 500 Club Member<br />
2014 - 2015 and 2015 - 2016<br />
LJ Hooker Diamond Multi-Million Dollar Club Member<br />
2015 - 2016 Gold Medal Winner<br />
2014 - 2015 Silver Medal Winner<br />
Runner Up Top Office SA/NT 2014 - 2015 and 2015 - 2016<br />
10 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>
it all AN<br />
INTERVIEW WITH<br />
CAPTAIN ROSEMARY AURICCHIO<br />
Captain Rosemary Auricchio<br />
of LJ Hooker West Lakes has<br />
been practising in real estate<br />
since 1998. After the recent birth<br />
of her first daughter, Rosemary has<br />
been continuing to drive forward<br />
and go from strength-to-strength<br />
in the industry. Unstoppable in her<br />
enthusiasm, Rosemary even took<br />
her young daughter to Summit16.<br />
As a woman and a mother, how<br />
do you ensure that you balance<br />
both your professional and<br />
personal life?<br />
“I’ve found that it’s incredibly<br />
important to be as organised as<br />
possible. Try and plan your day<br />
and structure it specifically to deal<br />
with the tasks ahead. One thing I<br />
have found is that it is the quality of<br />
what you do that truly matters, as<br />
opposed to the quantity. I try not to<br />
waste any time and always actively<br />
seek out to use it as effectively as<br />
possible, be<br />
that through<br />
face-to-face<br />
meetings<br />
with clients<br />
or spending<br />
time at home<br />
with my family.<br />
Women need<br />
to know that<br />
while it might seem daunting,<br />
having a family and growing<br />
professional career is entirely<br />
possible. I would never say that it<br />
is easy, but with the right support<br />
network and drive, you can achieve<br />
everything you could ever want.”<br />
“THE TASK AHEAD OF<br />
YOU IS NEVER GREATER<br />
THAN THE STRENGTH<br />
WITHIN YOU.”<br />
How does your day play out<br />
regarding balancing your baby<br />
and your business?<br />
“I try to keep a pretty strict<br />
schedule, but depending on the day’s<br />
commitments I endeavour to use my<br />
time as best I can. I generally start<br />
my day as soon as my little girl wakes<br />
up, which is around 6-6.30am. After<br />
she’s been fed and put down, I have<br />
a quick 30 minutes to get myself<br />
ready for my day. I drop my little girl<br />
off and by around 9am I’m in the<br />
office ready for a quick catch up on<br />
all my calls and emails. I have a daily<br />
meeting with my team and PA in<br />
order to plan out the rest of my day<br />
which consists of prospecting calls<br />
and connecting with clients, with the<br />
majority of my appointments from<br />
1pm onwards. Very occasionally, my<br />
appointments can stretch until 8pm<br />
whereupon I then get to transform<br />
back into ‘family mode’ for the rest<br />
of the evening.”<br />
What advice do<br />
you have for<br />
other mothers<br />
or mothersto-be<br />
in the<br />
industry?<br />
“I think it’s<br />
really important<br />
to not have wild<br />
expectations of what you’re capable<br />
of immediately prior or after having<br />
a baby. Having an excellent support<br />
network in place is incredibly<br />
important. I’m fortunate enough<br />
to have a wonderfully supportive<br />
husband, a sister who is also in<br />
the industry and a team who I<br />
can always bounce ideas, worries<br />
and frustrations off. I’d say that if<br />
you truly want to have it all, you<br />
need to be determined, driven<br />
and thoroughly organised. You<br />
almost certainly can continue to<br />
professionally build your brand and<br />
identity so long as you maintain a<br />
positive attitude and outlook.”<br />
Do you think that the industry<br />
you work in has allowed you<br />
to have professional and<br />
personal flexibility?<br />
“Absolutely. The industry is<br />
very flexible in terms of being<br />
responsible for your own time<br />
and allowing a great work / life<br />
balance and is a great opportunity<br />
for young women. You gain as<br />
much as you put in. One thing that<br />
I am incredibly grateful for is the<br />
support that my team offer. It’s very<br />
comforting to know that there is<br />
always someone who is either going<br />
through the same thing or has been<br />
there and done it before. Knowing<br />
that I never have to be afraid to<br />
put my hand up and ask for help<br />
because someone is always willing,<br />
is incredibly comforting, and I hope<br />
that such support is available to all<br />
women in the industry.”<br />
Rosemary’s feels that the key to<br />
her success comes from self-belief,<br />
an unrelenting drive to succeed and<br />
an unwavering positive outlook.<br />
Tell us your thoughts<br />
FIRE are passionate about increasing diversity in the<br />
workplace and supporting families in the industry.<br />
Let us know your thoughts at <strong>fire</strong>@ljhooker.com<br />
11
Opinion<br />
SHAI ISHAQ<br />
WORKPLACE<br />
diversity<br />
SHAI ISHAQ, HEAD OF PEOPLE & CULTURE<br />
AT LJ HOOKER TAKES A CLOSER LOOK AT<br />
DIVERSITY IN THE WORKPLACE.<br />
At our Summit Conference this year David<br />
Morrison started his session by asking us what we<br />
pictured when we heard the term ‘Aussie digger’.<br />
The reality was that whether we liked it or not, most of<br />
us had a picture in our minds of a white Caucasian male.<br />
Why didn’t we think of an Indigenous Australian? Or<br />
a female? I’m not sure what David called this but I call<br />
it an unconscious bias. I thought about asking similar<br />
questions in the context of the workplace – what do we<br />
picture when we think of a leader, a business owner,<br />
or the type of person that fits specific roles in our<br />
business? Reflecting on this I realised we come across<br />
many unconscious biases, and until we understand and<br />
address these, we won’t truly be tackling the issue of<br />
workplace diversity.<br />
So what do we mean when we talk about diversity in<br />
the workplace?<br />
The Diversity Council of Australia lists some key areas<br />
of diversity as gender, culture, multi-faith, disabilities,<br />
generation / mature age, Indigenous, LGBTI and work<br />
life / flexibility. I consider some other areas to cover<br />
mental health, leadership styles and work styles.<br />
I’m sure we all have the same goal of having a<br />
workplace that’s free from discrimination. But further<br />
than that, we want our workplace to thrive. We want<br />
engagement and energy. We want employees to come<br />
to work free to be themselves without fear, because if<br />
our employees are happy we will get the best we can<br />
out of them. As the nature of work changes so must our<br />
attitudes and perceptions to the differences between<br />
our employees. If we want to maintain their trust and<br />
engagement, we must show that we understand and can<br />
work with diverse teams.<br />
How do unconscious biases come into play<br />
when we examine diversity in the workplace?<br />
Let me preface this by saying that at LJ Hooker<br />
Corporate I’m proud to say that we are a diverse<br />
workplace and biases (conscious or unconscious) do not<br />
govern how we operate. Like many businesses, it has<br />
taken some work to get to<br />
this point, and I believe that<br />
the introduction of clear<br />
people systems has helped<br />
us evolve.<br />
In my career I have<br />
primarily seen unconscious<br />
biases in the workplace<br />
impact decision making<br />
and management of people,<br />
starting with the hiring<br />
process. I can’t tell you how<br />
many times I have seen<br />
Hiring Managers cast aside<br />
WE COME ACROSS<br />
MANY UNCONSCIOUS<br />
BIASES, AND UNTIL<br />
WE UNDERSTAND<br />
AND ADDRESS THESE,<br />
WE WON’T TRULY BE<br />
TACKLING THE ISSUE<br />
OF WORKPLACE<br />
DIVERSITY<br />
resumes because of a person’s ethnicity, age, gender<br />
or even address. Or how many times I’ve seen internal<br />
applicants assumed not to be suitable for a role because<br />
12 FIRE MAGAZINE // DEC - FEB <strong>2017</strong>
THINGS YOU & YOUR TEAM CAN DO<br />
today!<br />
• Adhere to a fair recruitment process for every role<br />
you hire – clear criteria and a process that is applied<br />
to all candidates means they will be judged on their<br />
merits above all else<br />
• Create clear processes for performance<br />
management, review and career progression –<br />
having key performance indicators for each role<br />
and an organisation-wide review process means all<br />
employees can be judged and rewarded on their<br />
work performance rather than other perceptions.<br />
Adding in a career development component to<br />
your reviews means that all employees get an<br />
opportunity to share their ideas on progression and<br />
work with their Manager on how to get there<br />
• Create an annual remuneration review process that<br />
is applied to all employees – one of the biggest<br />
issues with the gender pay gap is that in many<br />
organisations the absence of a standard process<br />
means only those who ‘push’ get rewarded.<br />
• Create policies to support working parents – things<br />
like paid parental leave and flexible work practices<br />
help retain talent and allow employees to give their<br />
best effort to the organisation<br />
• Review your social events and encourage them<br />
to be inclusive of the diverse workforce so that<br />
everyone can attend<br />
they don’t display characteristics that are considered the<br />
norm – for example a ‘dominant’ leadership style. Other<br />
outcomes of unconscious biases can be women and men<br />
who are working parents missing out on management<br />
roles due to the assumption they<br />
will need too much flexibility, or<br />
employees being managed out of<br />
businesses because their work style<br />
isn’t what’s considered standard.<br />
Sometimes this is impacted by<br />
issues such as their mental health<br />
or conditions such as dyslexia or<br />
attention deficit disorder. Managers<br />
need to be good listeners and<br />
communicators to their employees,<br />
and have high levels of EQ to be<br />
able to manage a diverse team.<br />
MANAGERS NEEDS TO BE<br />
GOOD LISTENERS AND<br />
COMMUNICATORS TO<br />
THEIR EMPLOYEES AND<br />
HAVE HIGH LEVELS OF EQ<br />
TO BE ABLE TO MANAGE A<br />
DIVERSE TEAM<br />
in sales roles (currently 32 per cent) and franchise<br />
ownership (21 per cent). How do we work on this? We<br />
can take the same approach to developing in all areas<br />
of diversity and focus on people systems. We need to<br />
remove unconscious biases around<br />
what people in these roles should<br />
look like, and focus on making the<br />
opportunities to move into these<br />
roles accessible and fair. 80 per<br />
cent of our property managers are<br />
female – there is a great opportunity<br />
here to create a career development<br />
pathway into sales.<br />
What about gender diversity?<br />
This is always a hot topic in our industry and a very<br />
important one. Overall we’re doing well – 57 per cent<br />
of our network are women. Where we can develop is<br />
increasing the percentage of women in our network<br />
Shai Ishaq, LJ Hooker<br />
Head of People & Culture<br />
13
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your local property report<br />
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How<br />
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Cost<br />
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To order your subscription email research@ljhooker.com today!
Captain<br />
Susan<br />
Weaver<br />
The last word<br />
Captain Susan Weaver has been<br />
a senior member of the Property<br />
Management team at LJ Hooker<br />
Canberra City for just over seven<br />
years. Eight months ago, she<br />
began a new role as executive<br />
property manager for LJ Hooker<br />
Canberra City and, as a Life<br />
Member of multimillion dollar<br />
Captains Club, is an experienced<br />
and talented property manager.<br />
What was your last listing/win?<br />
Since starting my new role as<br />
executive property manager,<br />
I’ve had a number of memorable<br />
moments that have made me<br />
proud. We’ve had some great<br />
listings recently and topped our<br />
competitors, last week alone,<br />
picking up nine new managements<br />
coming out of a very quiet period.<br />
When was the last time you<br />
were truly inspired?<br />
I received the Director’s award<br />
last year at Night of the Stars and<br />
receiving that truly inspired me in<br />
a lot of ways. We work hard every<br />
day and just getting that recognition<br />
motivated me to be even better in<br />
all that I do. Also, having my team<br />
around me; they inspire me every day.<br />
What was the last training<br />
session you did?<br />
Last week we ran a really successful<br />
PIM chapter with 40 attendees<br />
and it was great! We received a<br />
lot of positive feedback and being<br />
surrounded by so many passionate<br />
people who were excited to learn<br />
and improve their skillset is always<br />
refreshing and rewarding.<br />
What was the last film you saw?<br />
Dirty Dancing on TV the other<br />
night! I had never seen it and I can<br />
understand now what all the hype<br />
would have been about!<br />
What was your last splurge?<br />
Going skiing in Thredbo – I didn’t<br />
really want to do it but when I got<br />
there I spent more time skiing than<br />
anyone else!<br />
What was the last book you read?<br />
This is embarrassing…but Harry<br />
Potter! I read the whole lot in about<br />
two weeks…maybe I should have<br />
said a more adult answer.<br />
What was the last app<br />
you downloaded?<br />
It was the Uber app – which is now<br />
legal in ACT.<br />
When was your last moment<br />
of bliss?<br />
The first morning after Night of the<br />
Stars, I got up really early and went<br />
for a swim at the hotel’s infinity<br />
pool. It was really relaxing and just<br />
what I needed.<br />
What was the last holiday<br />
you went on?<br />
That was my mini break to the snow<br />
with my husband.<br />
What was the last piece of<br />
advice some has given you?<br />
I got a lot from a PIM training<br />
session last week – but I think my<br />
favourite piece of advice from the<br />
day was “thought plus belief equals<br />
behaviour”. It is so true - what you<br />
think and what you believe cuts in<br />
to how you act. I love that.<br />
15