CI-Manual_TG_EN_V6_2016-07

Corporate Identity 

Corporate Identity Manual – TG EN V6-07.2016

Corporate Identity Manual – TG EN V6-07.2016 2 / 83 

Contents 

Pages 4-11 replace the 

previous Marketing Manual | 

V1 11/09 and Branding Paper 

TH-DE V2 05/07 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 - 21 

22 -26 

27 -29 

30 - 32 

33 

34 

35 

36 

37 

38 -39 

40 

41 

42 

43 -45 

46 

Foreword 

The Technoform principle: People + Ideas 

The global structure of Technoform 

Branding Technoform: Umbrella trademark strategy 

The distribution of marketing responsibilities 

Marketing communication and dialogue marketing by Technoform companies 

Marketing communication: The approach 

Dialogue marketing: The approach 

Positioning of Technoform Bautec, Technoform Glass Insulation and Technoform Kunststoffprofile 

Writing styles for the trademarks 

Word trademarks 

Image trademarks 

Word-image trademarks, layout and sizes 

Minimum distances 

Use of word-image trademarks 

CI-group trademark 

Blue and grey as basic colours 

Fonts 

Office equipment 

Standard letter 

Second and subsequent pages, letter 

Standard fax 

Forms 

International formats 

Business cards 

Memos 

E-mail signatures 

Envelopes 

Stamps 

Adhesive labels 

Press kit 

Company signs/outside advertising 

Signs on walls 

47 -48 

49 

50 

51 - 54 

55 

56 - 57 

58 

59 

60 - 63 

64 - 66 

67 - 76 

77 

78 

79 

80 - 81 

82 

83 

Dialogue marketing 

Mediapool 

Internet 

Newsletter 

Powerpoint presentation 

Mailshots 

Trade fair stand design 

Trade fair display 

Marketing communication 

Trade fair invitations 

Advertisement frame 

Job advertisement frame 

Brochure frame 

Information sheets 

Promotional articles 

Text 

Images 

Material 

Contacts


Foreword 

The responsible and market-oriented attitude of everyone in the Technoform Group ensures the social quality of 

our working environment. In this guide, our previous Marketing Manual and Corporate Design Manual have been 

combined to create a Corporate Identity Manual in order to ensure a consistent appearance to our corporate 

world in terms of the texts and images we use. 

It is becoming increasingly important for us to combine the philosophy we pursue with a clearly defined global 

brand appearance in the growing international markets! 

The rules in this manual are intended as a framework for internal and external communication aimed 

at all target groups. 

The country- or market-oriented presentation of a Technoform company should and must be individually designed. 

By doing this, we convince the individual markets with our global knowledge and locally oriented activities. 

The framework of advertising and presentations demonstrates an international alignment and creates space for 

local content. 

These guidelines must be complied with. If individual content demands modification of the structural design, 

this must first be agreed with Technoform Holding. As far as applications are concerned, the Technoform Group 

Mediapool at www.mediapool.technoform.com contains open files as well as images and documentation. 

Make use of these! 

Andreas Caprano


The Technoform principle: People + Ideas 

Technoform is primarily based on a fundamental agreement that is as simple as it is successful because the entire workforce 

of the Technoform Group lives by it every single day. 

Technoform connects people with ideas to form a global network of efficient and 

autonomous teams consistently striving to find the best possible solutions for their 

customers in the marketplace. 

Technoform is a provider of specialised global know-how on the solution-oriented development 

and manufacture of products that take account of the regional demands of customers 

and end users alike. 

1. Culture 

Technoform employees are people who have a keen interest in the cultures of their customers 

and their markets. This interest drives an intensive and indeed daily search for improvements 

and new ideas that meet the specific requirements of customers and markets. 

2. Specialist know-how and a thirst for knowledge 

Technoform employees are extremely well qualified to undertake their work. But they also 

know that knowledge has a very short half-life, and that solutions can only be developed for 

the tasks of tomorrow through constant, intensive continuing training and an interest in the 

customer’s concerns. 

3. Global team players 

Technoform employees are primarily interested in capitalising on the knowledge and potential 

of all their colleagues worldwide in the interest of their customers. 

4. A keen interest in the customer and his concerns 

Our customers are often also part of a global structure – with concerns that need to be 

addressed regionally. To be able to find solutions to these concerns for our customers, it is 

of decisive importance that we meet the relevant requirements, namely the needs of the 

customer and the market as well as the customer’s objectives. 

At Technoform we do not sell products but rather solutions perfectly aligned to our customers’ 

objectives and structures. These solutions may be new developments created specially 

for the customer or existing products from Technoform’s product portfolio that either satisfy 

the customer’s demands or are adapted accordingly following a thorough analysis of these 

requirements. 

Technoform customers are offered a product only if it is suitable for their objectives 

to the best of our knowledge and on the basis of our global know-how. 

Quick-fix deals made exclusively in reaction to cost pressures do not suit Technoform’s way 

of working. Our customers’ medium- and long-term objectives should not be jeopardised 

by short-term savings. At Technoform, cost effectiveness never comes at the expense of 

usefulness or quality – although cost effectiveness is one of the key benefits we bring our 

customers, and one we are extremely good at providing.


The global structure of Technoform 

Our structure is geared entirely towards our customers. Structures that are not directly required by the customer should generally be avoided. 

This is achieved by enabling all our employees to work autonomously to fulfil our customers’ objectives in accordance with our principles. 

As such we avoid bureaucracy and costs that do not serve the customer’s objectives. 

1. Our markets and customers 

Technoform’s customers are forward-looking providers of products and services. They secure 

their position in a highly competitive market by using suppliers that focus entirely on their 

goals. 

2. Our customer relations teams 

Each Technoform customer relations team sees itself as a group of specialists working on 

the customer’s behalf. Its foremost aim is to be of direct use to the customer. To this end, the 

customer relations teams demand full support from the relevant Technoform company as well 

as the global know-how of the entire group. 

3. Our companies 

Technoform companies are highly specialised profit centres consisting of customer relations 

teams that use our global structure to concentrate completely on their customers' concerns. 

4. Our divisions 

Successful Technoform companies are expanding worldwide under the expert and financial 

stewardship of a Technoform division. This division supports its companies worldwide within 

the framework of its core skills. 

5. Technoform 

The Technoform Holding company is responsible for the vision, philosophy, principles and 

strategic orientation of the group. Technoform Holding lays the foundations for structures and 

markets, manages the Technoform family brand, defines the framework within which all the 

companies work the market and looks after all trademark and property rights. 

People + Ideas 

SOLUTIONS 

MARKETS & CUSTOMERS 

CUSTOMER 

TEAM 

COMPANY 

DIVISION 

TECHNOFORM 

GLOBAL MARKETS


Branding Technoform: Umbrella trademark strategy 

Branding is the visual expression of our customer and market orientation and therefore an important element for our economic 

success as well as a strategic part for our growth. 

In principle, there are two brand strategies: 

1. The product brand strategy works best if the individual products have no synergies either 

in the target group or in terms of benefits. With this, each individual brand is presented as 

completely autonomous. 

2. The umbrella brand strategy works best if the individual products do have synergies in the 

target group and in terms of benefits. In this case, the same philosophy and the same 

quality standards apply to each product area. 

We have decided to go for an umbrella brand strategy. That is because the “Technoform“ 

brand is based on a unique philosophy and way of thinking that unite us in a global network 

of autonomous teams, thus enabling us to develop the best solutions for our customers on 

a daily basis. Our principles and our work ethics are the key to the success of the individual 

companies. That reliability and the quality of collaboration with our customers guarantee our 

economic success. We want every customer who collaborates with more than one Technoform 

company to always experience the same level of quality of customer orientation. All 

this is reflected in the “Technoform” umbrella trademark. The company trademarks such as 

“Bautec” stand for high-quality products while their abbreviated forms such as “TB” or “TGI” 

also allow orientation in terms of our product designations. So the company trademarks stand 

for specialisations within the Technoform Group and offer solutions for special markets. 

The “Technoform” umbrella trademark stands for our shared approach and customer orientation. 

It represents the principles guiding our actions and enables us to stand out from the 

competition. The “Technoform” umbrella trademark stands directly for a promise of performance 

that will be fulfilled by every company within the group, regardless of the product or 

market. Statements made within the context of the umbrella trademark are binding for all the 

companies and are to be used for relevant marketing activities. 

TECHNOFORMBAUTEC 

Umbrella trademark 

Division 

The company trademarks such as e.g. “Bautec” stand for the specialisation in each case and 

for the highest level of quality in development and production. So statements made under the 

“Technoform” umbrella trademark form the basis for reliable collaboration while statements 

made under the “company trademark” form the basis for product-specific customer orientation. 

The image trademarks are pictograms to enable easy recognition of the Technoform Group 

and the individual companies. As a rule, the image trademarks are always to be used to 

supplement the word trademarks.


The distribution of marketing responsibilities 

Our global structure requires a globally uniform appearance to strengthen the “Technoform” umbrella trademark. 

The principle for successful branding is: "Generate trust in our products and services". 

Technoform has been a successful player on the market for many years. In order to be able 

to make our presence on these markets even more palpable in the future, we must ensure 

that all Technoform companies have a uniform presence on the market under the Technoform 

umbrella trademark. 

Our Corporate Design Manual provides the necessary binding visual framework for this. 

The marketing principles described in the manual provide the framework for the content. 

The individual companies are solely responsible for working the markets themselves. 

The guidelines of Technoform Holding and the Technoform divisions serve as pointers for the 

autonomous implementation thereof within the companies. The various markets require differing 

acquisition strategies. Trade fairs and direct marketing are suitable in some markets, 

in others press work or advertising in trade journals is potentially more rewarding. 

Our Mediapool is available to all companies over the Internet and serves both as a source of 

documentation and as a way of exchanging ideas: www.mediapool.technoform.com. 

Technoform Holding is responsible for the 

“Technoform” brand. This brand provides a 

binding framework for marketing activities. 

The division ensures that its companies 

present themselves on the market in a 

uniform manner and is responsible for 

image management. 

The Technoform companies autonomously 

implement Technoform standards in their 

marketing. 

Technoform 

Umbrella brand 

Principles 

Division 

Division brand 

Opening up markets 

Companies 

Market cultivation


Marketing communication and dialogue marketing by Technoform companies 

We differentiate between two ways of being present on the market. 

The configuration and structure of these are different. 

1. Marketing communication 

Marketing communication comprises all the media that must speak for themselves. 

These include, for example, brochures, advertisements and web pages. 

Marketing communication sends a message that should be clear and as unambiguous 

as possible. 

In marketing communication, there is no point in explaining an offer in detail since this could 

easily lead to misunderstanding. Instead marketing communication is supposed to raise 

questions in a targeted way in order to prompt people to contact us. For this reason, explanations 

of products or offers should focus purely on the benefits to the customer. It should 

also be remembered that the recipients of the messages will be not only technicians but also 

managers who won’t necessarily have detailed specialist insight. If the target audience can 

recognize and be interested in the benefits, a more customer-specific technical explanation 

or detailed description can be provided at a subsequent meeting, over the telephone or in 

writing than would be possible through general marketing communication. 

2. Dialogue marketing 

Dialogue marketing comprises all the situations and media in which direct or almost direct 

dialogue takes place. These include, for example, mailshots, trade fairs, telemarketing, 

presentations, customer visits and basic discussions with the target audience. 

Dialogue marketing should always work directly towards a conclusion of some sort. That 

means that the target audience has been determined precisely and we have determined its 

needs and the demands of the market in advance. No matter whether it takes the form of a 

mailshot, a discussion at a trade fair or a presentation, the immediate interaction (the dialog) 

with the customer is the key to success. 

Technoform’s dialogue marketing must provide answers 

that lead to collaboration. 

Technoform’s marketing communication must raise questions 

that are worth answering!


Marketing communication: The approach 

Technoform’s marketing communication must raise questions in the recipient’s mind that are worth answering. 

That means that we want to generate interest and ideally convince the recipient to contact us. 

1. Formulate the clear benefits in terms of the customer’s objectives! 

The customer must immediately recognize the benefits to him directly above the headline. 

Headlines such as, for example, "Profiles for architecture" are vague and interchangeable. 

A headline like "Best heat resistance for aluminum windows" helps the customer to quickly 

establish the context and see the benefits. 

2. The product area and sender 

The customer benefits in the headline must be directly associated with the brand of the 

relevant Technoform company. Customer benefits and Technoform are two important aspects 

that support branding. 

3. The text strategy 

First and foremost, the text and images should be factually and technically clear as well as 

succinct. In so doing, care must be taken to raise the issues with core messages and statements. 

Further more detailed information can be conveyed to the customer in the course of 

the dialogue or handed out in the form of leaflets and should be kept deliberately simple. 

4. The Technoform Group 

Finally we should present the Technoform Group in such a way that the customer understands 

that we are a global organisation with a reliable structure, a group whose particular 

strength lies in the regional application of global know-how. 

On the right, you can see an example front page of a product brochure. Point 3 is represented 

by the interior content while point 4 determines the layout of the back cover on which we 

present the group using a map of the world and brief text. 

Targeted solutions – maximum precision and speed 

Development security from the start 

Series-quality sample profiles in 14 days 

Maximum tolerance of ± 0.5 mm 

4 weeks to series tool 

TECHNOFORM KUNSTSTOFFPROFILE 

2. 

1. 

2. 

2.


Dialogue marketing: The approach 

At Technoform, dialogue marketing should give the customer answers to his questions that are so convincing and customer-oriented that collaboration 

is instantly desired. Dialogue marketing actively establishes direct contact. 

For this reason, we begin the dialogue by presenting our global network so that we appear as competent and strong as possible to the customer. 

1. The Technoform division brand and the Technoform Group 

The customer must immediately become aware that we are a globally operating organisation 

credited with great skill and a huge potential to act. Just like in any decent conversation 

between strangers, we begin by introducing ourselves. In so doing, we use all the means at 

our disposal in order to immediately and unmistakeably present ourselves in a positive light. 

By doing this, we set ourselves apart from purely regional providers even as we are establishing 

contact. 

If the target customer also belongs to a global structure, we can start the dialogue on an 

equal footing. 

2. Proposing solutions 

In dialogue marketing we should assess the customer‘s needs beforehand in order to be 

able to make him an offer. This offer may be a general technical innovation at a trade fair or 

a promise of quality. In the case of mailshots or telemarketing, the offer should be tailored 

specially to the target audience where possible. 

3. Proximity to the customer 

If the content of the message is interesting to the customer, we present ourselves as a local 

partner. This creates trust that his needs will be addressed soon, and promotes bonding 

based on cultural communality.


Positioning of Technoform Bautec, Technoform Glass Insulation and Technoform Kunststoffprofile 

Our core skills form the basis of our strategic orientation 

The specialist in insulation for 

aluminium windows, doors and facades 

Technoform Bautec is a member of the Technoform 

Group. Technoform Bautec is a world leader in the 

field of high-precision polyamide based insulation 

profiles for aluminum windows, doors and facades. 

Technoform Bautec innovates, develops and 

manufactures insulation solutions and special 

components for windows, doors and facades. 

The specialist for thermal optimised 

hybrid plastic spacers for insulating glass 

Technoform Glass Insulation is a member of the 

Technoform Group. It is the world leader in thermal 

optimised hybrid plastic spacers for insulating glass. 

Technoform Glass Insulation innovates, develops and 

manufactures durable thermal improved edge bond 

solutions and special components for its customers and 

markets. 

Tailored plastic profile 

solutions 

Technoform Tailored Solutions is a member of the 

Technoform Group. It specializes in the development, 

tooling and production of high-precision plastic profiles. 

Globally networked engineering enables solutions 

to be perfectly tailored to the customer's needs.


Correct: 

The Technoform Group consists of three divisions: 

Technoform Kunststoffprofile, Technoform Glass 

Insulation and Technoform Bautec. 

Technoform Extrusion Tooling is available to all the 

companies as an internal service-provider. 

Incorrect: 

The TECHNOFORM GROUP consists of three 

divisions: Technoform Kunststoffprofile, 

Technoform Glass Insulation and TECHNOFORM 

BAUTEC. 

Technoform-Extrusion-Tooling is available to all 

the companies as an internal service-provider. 

Correct: 

The Technoform Group 

Technoform Kunststoffprofile Know-how 

Technoform Bautec Isolierstege 

Incorrect: 

The Technoform-Group 

Technoform-Kunststoffprofile-Know-how 

Technoform Bautec-Isolierstege 

Writing styles for the 

trademarks 

Irrespective of the word trademark, the proper 

names of all Technoform companies are never 

highlighted in continuous text but always 

reproduced in the font style that is used for the 

whole text (no text in bold or capitals). 

Furthermore, the terms are not furnished with a 

hyphen and coupled up – not even when a third 

term follows that really is an associated term.


Word trademarks 

TECHNOFORMKUNSTSTOFFPROFILE 

Univers Condensed Light (47) 

Set size: +30/1000em 

Univers Condensed Bold (67) 

Set size: -30/1000em 

Distance: Set size: +130/1000em 

TECHNOFORMABCDEFGHIJKLNMOPQRSTU 

TECHNOFORMTECHNOFORM 

TECHNOFORMGROUP 


TECHNOFORMGLASSINSULATION 

TECHNOFORMKUNSTSTOFFPROFILE 

The word trademark consists of the name of 

the umbrella trademark ”Technoform” and the 

company name which imparts the core competency 

or own name. In different countries, the 

legally correct name is supplemented by the 

definition of the legal entity (GmbH, S.A., OAO...). 

This supplement is not reflected in the presentation 

of the word trademark, as this presentation 

corresponds to the name by which the company 

is called. The legally correct name is included 

in the footers for correspondence, forms, etc. 

where it is required. 

The own name should not be more than twice as 

long as the presentation of the umbrella trademark 

"Technoform". 

Here are a few examples of word trademarks. 





Word trademarks may only be presented in blue 

(Pantone Reflex Blue), black or inverted.


Image trademarks 

60 

With a dimension of 60 x 60 mm, the outside 

contour has a two point line thickness which 

changes proportionally as the image is reduced. 

The symbols in the frame can be designed as 

required. The design symbolises the product line 

and should be designed in a geometrically clear 

and reduced format. 

60 

2 pt 

Here are a few examples of image trademarks. 

Image trademarks consist of a frame. The line 

thickness of the frame is always the same according 

to the size of the image. 

Image trademarks may only be presented in blue 

(Pantone Reflex Blue), black or inverted.


Word-image trademarks 


Size „20” 



20 points font size 

0,796 pt 

10 

20 

20 

As a rule, word trademarks and image trademarks 

in correspondence and in the printing area 

are presented proportionally to each other as 

shown on the left. The standard sizes “20”, “14” 

and “11” are used as follows: 

Size “20”: Title pages, presentations 

Size “14”: Correspondence, forms, inside pages, 

advertisements 

Size “11”: Business cards, stamps, promotional 

articles 

There must be a gap between the word trademark 

and the image trademark of at least half the width 

of the image trademark. Apart from this minimum 

distance, the distance can be any size and is 

aligned to the format of the document. 


Size „14” 



14 

The minimum size of the logo is "7" and this must 

always be observed as the minimum. 


0,487 pt 



Size „11” 



11 

Word-image trademarks may only be presented 

in blue (Pantone Reflex Blue), black or inverted. 

0,383 pt


Minimum distances 

a 

TECHNOFORM BAUTEC 

a 

a 

a 

In order to ensure that the trademarks have a 

consistent visual effect, it is important to have 

certain minimum distances from the margin and 

to other graphics and content. 

The “a” describes ¼ of the width of the image 


trademark. In other words, if the size is “20”, an 

“a” corresponds to 5 mm. The distance between 

the word trademark and the image trademark 

must always be at least twice “a”. 


TECHNOFORM 

BAUTEC 

0,5 a 

TECHNOFORM 

BAUTEC 

a 

By way of an exception, the word trademark can 

be placed underneath the image trademark in 

narrow spaces on signs, for example. If the space 

to be filled is very narrow, the two-line variant 

can be used. In order to optimise the use of the 

space, the minimum distance will be reduced to 

0.5 x a.


Use of word-image trademarks 

_trademark of Holding 

_trademark for communications 

by more than one company 

Group-word-image trademark 

In some markets, regional Technoform Holdings are necessary in order to successively establish the 

companies when developing the market. In these cases, we use the group-word-image trademark. 

Furthermore, the group-word-image trademark is used on the homepage for www.technoform.com or 

in all other media that deal with more than one of the Technoform companies. The individual companyword-image 

trademarks are thereby not visually represented. The companies are only to be mentioned in 

the text. Joint displays by different companies can then in turn be combined under the group-word-image 

trademark. 

_trademarks of the 

division holding companies 

_trademarks of the companies 

Rule: If a communication is developed by more than one company, the group-word-image trademark is to 

be used. If there is a division according to companies within the framework of the communication, these 

theme blocks can be labelled with the individual company-word-image marks. If that is not the case, the 

companies are merely mentioned in the text. 

Technoform Holding only communicates within the internal Technoform system. The product of Holding 

is the support it gives to the Technoform companies. So Technoform Holding works for more than one 

company and therefore uses the group-word-image trademark. The division Holdings use the relevant 

trademarks of Technoform Bautec and Technoform Glass Insulation. The third division Holding comprises 

Technoform Kunststoffprofile and Technoform Extrusion Tooling but uses the trademark of Technoform 

Kunststoffprofile since Technoform Extrusion Tooling does not have an external customer market. 

Company-word-image trademark 

The Technoform Group comprises various legally separate and independent companies in many different 

countries. Each company is allocated a company-word-image trademark which can be found, for example, 

on writing paper, business cards and product brochures. 

Rule: If a communication is allocated solely to the own product and service area, the company-wordimage 

trademark is to be used.


CI-group trademark 

Technoform Group 

14 points 14 

20 


The CI-group trademark connects all the 

Technoform companies with each other. In 

correspondence, we find the trademark in the 

footer or on business cards. In presentations or 

on the back covers of brochures, the CI-group 

trademark is presented with a maximum width 

of 20 mm – corresponding to the size of the 

word-image trademark “14”. For the word-image 

trademark size “11”, the 15 mm CI-group trademark 

has been adapted as shown here. 

In the communication below the group-wordimage 

trademark, as in the case of the holding 

companies or communications by more than one 

company, the CI-group trademark is not communicated 

as that would constitute duplication. 

11 points 

11 

The group trademark may also only be presented 

in blue (Pantone Reflex Blue), black or inverted. 

15 

Technoform Group


Blue and grey as basic colours 

In principle, trademarks are only presented in blue 

(Pantone Reflex Blue) or black or white. Pantone is 

an international colour system for offset printing. 

Therefore please use Pantone colours. 

Colour definitions 

Pantone Reflex Blue (100 % cyan, 72 % magenta) 

Pantone 424 (65 % black) 

Blue: 

Pantone Reflex Blue 

RAL 5010 

Euroscale: 100 % cyan, 72 % magenta 

RGB / Web-Colour: R 14, G 49, B 146 / 0E3192* 

foil conversions: 3M-Scotchcal 100-37 

Grau: 

Pantone 424 

RAL 7039 

Euroscale: 65 % black 

RGB / Web-Colour: R 102, G 102, B 82 / 666652* 

foil conversions: 3M-Scotchcal 100-038 

*Hexadecimal RGB colour for use in web


Fonts in the printed area 

Lorem ipsum dolor sit amet, consectetuer... 

ABCDEFGHIJKLNOPQRSTUVWXYZabcdefghijklnopqrstuvwxyz 

1234567890 

Univers Condensed Light in 20 at 24 points line spacing 



1234567890 Univers Condensed Light in 10 at 13 points line spacing 



1234567890 

Univers Condensed Bold in 20 at 24 points line spacing 



1234567890 Univers Condensed Bold in 10 at 13 points line spacing 



1234567890 Univers Condensed Regular in 9 at 11 points line spacing 

The basic font of the Technoform Group is 

Univers Condensed Light. This font style is 

used in the word trademark (Technoform) and 

in continuous text. 

As Light is a very slim font, it is only suitable for 

10 points and above. Univers Condensed Regular 

should be used for smaller presentations. 

Univers Condensed Bold is also used in the word 

trademark (company name). This font is also used 

for headlines and to highlight text. 

In bilingual texts, the second language is presented 

in the corresponding font in italics. 

Univers Condensed Regular is used for text 

smaller than 10 points as Light appears too thin 

at this size. 

When implementing fonts that are not of Latin 

origin, it is important that they present a similar 

printed image to Univers Condensed.


Fonts in correspondence 



1234567890 Arial Regular 18 at 22 points line spacing 



1234567890 Arial Regular 10 at 13 points line spacing 

Since we want to work with similar forms and 

letters throughout the group and with server 

support, it is advisable to use a common system 

font such as Arial. 

Arial Regular is used for continuous texts. 

Arial Bold is used for headlines and to highlight 

text. 



1234567890 Arial Bold 18 at 22 points line spacing 



1234567890 Arial Bold 10 at 13 points spacing 



1234567890 Verdana Regular 10 at 13 points spacing 

Verdana is an alternative font for Internet applications. 



1234567890 Verdana Bold 10 at 13 points spacing



reduced to 50% of normal size 


Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 

A12 ABC Sample City, UK 

Sonja Müller-Rosenhang 

Product Manager 

Unit 1 

Phone +49 561 9583-442 

Fax +49 561 9583-524 

smueller-rosenhang@technoform.de 

Kassel, 12 January 2012 

The standard letter can be printed in offset with 

the word trademark, the image trademark and, 

if necessary, the group trademark in the bottom 

right-hand corner. This preprinted version is used 

in special cases in correspondence. 

All other parts of the text are printed in Arial 

using the office printer. The corresponding 

document templates can be obtained via the 

Mediapool. 

Subject line for keyword content of the letter below 

Dear Ms. Smith, 

The standard letter is printed in two colours in offset. Arial at 10 points with 13 points line spacing will be 

used in all correspondence. 

Only the sender block is Arial 8 at 10 points. Texts are printed with a laser printer. Attention should be paid 

that the indented text parts are aligned exactly to the dimensions. Small tolerances of +/- 1 mm can often 

not be avoided due to shifting in the printer feed. The reference line can be one or two lines. 

Material: PlanoJet, white 100 g/m² 

Print: Pantone Reflex Blue 

The text of the letter should always be left aligned. Correspondence should not be justified, and bold and 

upper case or italics should not be used. Sections can be highlighted by using paragraphs. 

Kind regards, 


Enclosure 

Copy 

Technoform Bautec Kunststoffprodukte GmbH, Ostring 4, 34277 Fuldabrück, Germany, www.technoform.com 

Phone +49 561 9583-400, Fax +49 561 9583-521, bautec@technoform.de 

Managing Director: Thomas Muster, Jens Wierzoch; HRB Kassel 5767 

Kasseler Bank eG (520 900 00) Account No. 355305, DE84520900000000355305, SWIFT CODE GENO DE 51 KS1 

Commerzbank Kassel (520 400 21) Account No. 260346200, DE55520400210260346200, SWIFT CODE COBA DE FF 520 

VAT ID No. DE811453612, Tax No. 02624605321 

Technoform Group


Standard letter B/W 



For normal correspondence, the standard letter 

with all the relevant elements is printed completely 

in B/W using the office printer. 

Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 


The corresponding document templates can be 

obtained via the Mediapool. 

Material: PlanoJet, white 100 g/m² 



Unit 1 

Phone +49 561 9583-912 

Fax +49 561 9583-921 












Kind regards, 


Enclosure 

Copy 







Technoform Group



Examples reduced to 50% 

of normal size 

TECHNOFORM GROUP 


Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 


Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 



Assistance 

Phone. +49 561 9583-912 

Fax +49 561 9583-921 

smueller-rosenhang@technoform.de Kassel, 12 January 2012 


Assistance 

Phone +49 561 9583-912 

Fax +49 561 9583-921 

mueller-rosenhang@tkp.biz 




















Kind regards, 

Kind regards, 


Enclosure 

Copy 


Enclosure 

Copy 

Technoform Caprano + Brunnhofer GmbH, Friedrichsplatz 8, 34117 Kassel, Germany, www.technoform.com 

Phone +49 561 9583-200, Fax +49 561 9583-221, info@technoform.com 

Managing Director: Andreas Caprano, Dr. Matteo Dolcera, Thomas Muster, Dr. Thorsten Siodla 

Registered Office: Kassel, Amtsgericht Kassel HRB 15620 

Kasseler Bank eG (520 900 00) Account No. 610003, DE53520900000000610003, SWIFT CODE GENO DE51 KS1 

VAT ID No. DE113021335, Tax No. 02624605807 

Technoform Kunststoffprofile GmbH, Otto-Hahn-Straße 34, 34253 Lohfelden, Germany, www.technoform.com 

Phone +49 561 9583-900, Fax +49 561 9583-921, info@tkp.biz 

Managing Director: Dr. Thorsten Siodla, Patrick Müller; HRB Kassel 5761 


Kasseler Sparkasse (520 503 53) Account No. 230003550, DE85520503530230003550, SWIFT CODE HELA DE F1 KAS 

VAT ID No. DE 811453661, Tax No. 02624605346 

Technoform Group


24 

10 


14 points 14 

10 

10 


in dimension 1 

57 

24 

Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 

Arial Regular 10 

at 13 points line spacing 

93 


105 x 30,6 mm 

105 

112 



Phone +49 561 9583-442 

Fax +49 561 9583-524 

43 x 10 mm 

Unit 1 

43 x 10 mm smueller-rosenhang@technoform.com 43 x 10 mm Kassel, 12 January 2012 




43 x 10 mm 

148 










upper case or italics should not be used. Sections can be highlighted by using paragraphs.

112 





148 













Kind regards, 

210 


Enclosure 

259 

Copy 

Arial Regular 8 at 10 points line spacing 

168 x 141 mm 







168 x 28 mm 

20 


4 

6


TECHNOFORM GLASSINSULATION 


Second and 

subsequent pages 



-2- 

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut 

laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation 

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. 

Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 




Unit 1 



Phone +49 561 9583-442 

Fax +49 561 9583-524 

smueller-rosenhang@technoform.de Kassel, 12 January 2012 










ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in 

hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et 

accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait 

nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue 

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu 

feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril 

delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, 

sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. 





Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea 

commodo consequat. 



delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue 

nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, 

consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam 

erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut 

aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse 

molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio 

dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. 


laoreet dolore magna aliquam erat volutpat. 

Kind regards, 


Enclosure 

Copy 



-2- 

Technoform Glass Insulation GmbH, Matthäus-Merian-Straße 6, 34253 Lohfelden, Germany, www.technoform.com 

Phone +49 561 9583-100, Fax +49 561 9583-121, info@glassinsulation.de 

Managing Director: Petra Sommer, Thomas Wedekind, Dr. Matteo Dolcera 


Kasseler Sparkasse (52050353) Account No. 2076896, DE49520503530002076896, SWIFT CODE HELADEF1KAS 









Technoform Group



Second and 



30 

24 

-2- 

• 



ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. 

• 





• 



• 










• 



• 


• 

Kind regards, 

• 

• 

•









• 



• 


• 

Kind regards, 

• 

• 

• 

• 

• 

• 


• 

Enclosure 

• 

Copy 


Second and 



168 x 223 mm 







6


Standard fax 



Fax 

Example Corp. 

Ms. Smith 

Marketing 

123345 Sample City 

Fax +49 30 1234-11 

Pages: 1 

from: 


Product Management 

Unit 1 

Phone +49 561 9583-441 

Fax +49 561 9583-521 



The standard fax should be printed in Arial using 

the office printer or sent via the fax modem/ 

fax server. The word trademark, image trademark 

and group trademark are integrated in the 

document as a graphic. The layout is very similar 

to that of letters. 

The corresponding document templates can be 

obtained via the Mediapool. 

Subject line for the keyword contents of the following fax 


The standard fax is printed out completely on the laser printer or sent via a fax server. Arial 10 points with 

13 point line spacing is used as the correspondence font. The subject can be on one or two lines. 

The text should always be written left aligned. The text should not be justified, and bold and upper case or 

italics should not be used. Sections can be highlighted by using paragraphs. 

Kind regards, 








Technoform Group


10 

112 

14 points 14 

10 

10 

Standard fax 


40 

30 

Fax 

Arial Regular 14 points 


from: 

24 

Example Corp. 

Ms. Smith 

Marketing 

123345 Sample City 

Fax +49 30 1234-11 

Pages: 1 


Product Management 

Unit 1 

Phone +49 561 9583-441 

Fax +49 561 9583-521 


• 


81 x 43 mm 81 x 43 mm 

112 


• 

• 



• 



• 



• 

Kind regards, 

• 

• 

• 

• 

•


• 

• 



• 



• 



• 

Kind regards, 

• 

• 

• 

• 

• 

• 

• 



Standard fax 


168 x 141 mm 

259 


168 x 28 mm 







20 10 

10


Forms 

Forms must always be created in B/W using the 


office printer. Arial 10 and 8 points should be 

used. The template design is based on that of 

Invoice 

the standard letter. 

Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 


Invoice no.: 

Invoice date: 

Your order no.: 

Req. delivery date: 

Delivery date: 

Article no.: 

Drawing version: 

TS-W03-159 


AB57049.1 

10.01.2012 

12.01.2012 

230900 

-2- 

We do not use graphical elements such as lines 

or spaces. Forms should always be laid out as 

clearly structured tables. 

Monika Muster 

Technologysupport 

Phone +49 561 9583-985 

Fax +49 561 9583-921 

mmuster@technoform.de 

Performance 

Cost Centre 

Quantity 

Unit Price 

Price 

Construction of serial tool 

Administrative and 

organisational work 

Tool (quarter) 

Estimated price for extending the 

MWZ to 3 cavities 

6410 

6410 

6410 

2 h 

4 h 

1 unit 

55.00 € 

55.00 € 

3.500,00 € 

Net total 

VAT 0 % 

Discount 0 % 

110,00 € 

220,00 € 

1.950,00 € 

2.280,00 € 

00 € 

0 € 

Payment terms 10 days net 

Total 

2.280,00 € 







Technoform Group


International formats 





The letter template is used for international 

formats. 

Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 

Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 


Sonja Müller-Rosenhang Phone +49 561 9583-912 

Assistance 

Fax +49 561 9583-921 



Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 

A12 ABC Sample Example City, UKCorp. 

Ms. Smith 

Marketing 

22 Drury Lane 


Assistance 

Phone +49 561 9583-912 

Fax +49 561 9583-921 



Betreff-Zeile für die stichwortartige Inhaltsangabe des folgenden Briefes 


It should be ensured that distances from the 

margin remain the same so format adjustments 

always need to be carried out between the 

relevant trademark elements. 






Assistance 

Fax +49 561 9583-921 







Subject line for keyword content of the The letter text below of the letter should always be left aligned. Correspondence should not be justified, and bold and 




Assistance 

Fax +49 561 9583-921 





Only the sender Betreff-Zeile block is Arial 8 für at 10 die points. stichwortartige Texts are printed Inhaltsangabe with a laser printer. Attention des folgenden should be paid Briefes 



The text of the Subject letter should line always for keyword be left aligned. content Correspondence of the letter should below not justified, and bold and 








not be avoided due to shifting in the printer Sonja Müller-Rosenhang 

feed. The reference line can be one or two lines. 

Enclosure 


upper case or italics should not be used. Kopie Sections can be highlighted by using paragraphs. 

Kind regards, 


Enclosure 

Kind regards, 









Kind regards, 



Sonja Müller-Rosenhang Only the sender block is Arial 8 at 10 points. Texts are printed with a laser printer. Attention should be paid 


Enclosure 


Kopie 









Kind regards, 

Example US Letter format reduced to 35% of normal size 


Enclosure 

Kopie 


Kopie 














Technoform Group


Business cards 

5 


11 points 

11 

Univers Condensed Bold 

10 at 10 points line spacing 

Dr. Thorsten Siodla 

Univers Condensed Regular 

Geschäftsführer 

1/2 blank line (5 points) 8 at 10 points line spacing 

Technoform Caprano + Brunnhofer GmbH 

Friedrichsplatz 8, 34117 Kassel, Deutschland 

Tel. +49 561 9583-213 Univers Condensed Regular 

5 

Fax +49 561 9583-221 8 at 10 points line spacing 

tsiodla@technoform.com 

www.technoform.com 

5 

5 

85 x 52 mm 


Dr. Thorsten Siodla 

Vice President 


Friedrichsplatz 8, 34117 Kassel, Germany 

Phone +49 561 9583-213 

Fax +49 561 9583-221 

tsiodla@technoform.com 


Business cards can be printed on both sides with 

the local language on one side and an English 

version on the other. 

Material: Conqueror CX 22, weiß, 

320 g/m2, rag paper 

Print: Pantone Reflex Blue, 

Pantone 424 

5 

11 points 

11 



Patrick Müller Univers Condensed Regular 

Managing Director 

1/2 blank line (5 points) 8 at 10 points line spacing 

Technoform Kunststoffprofile GmbH 

Otto-Hahn-Straße 34, 34253 Lohfelden, Germany 

Phone +49 561 9583-940 Univers Condensed Regular 

5 

Fax +49 561 9583-921 8 at 10 points line spacing 

pmueller@tkp.biz 


5 

15 

5 

85 x 52 mm 

Patrick Müller 

Managing Director 


Otto-Hahn-Straße 34, 34253 Lohfelden, Germany 

Phone +49 561 9583-940 

Fax +49 561 9583-921 

pmueller@tkp.biz 

www.technoform.com


Memos 


Memo For your information Enclosure 

Your ref 

Memos are printed completely in 

offset and are filled in manually. 

Material: PlanoJet, white 100 g/qm 

Print: Pantone Reflex Blue, 

Pantone 424 

Our ref 

Your message dated 

Lohfelden, 

Kind regards 

Technoform Group


E-mail signatures 


The e-mail signature should contain all relevant 

information which is also contained on a 

business card, for example. The signature shown 

here should be installed in the respective system. 

Susanne Tollhopf 

06.02.2012 08:45 

Dear Mrs Smith, 

E-mail is one of the most important forms of correspondence and consequently requires a 

"form". We cannot influence the way that it is printed out at the recipient’s end. But we can 

standardise the signature in the e-mail footer. Therefore, all signatures should be designed 

according to the following sample: 

Kind regards 


Phone: +49 561 9583-229 Fax: +49 561 9583-221 

stollhopf@technoform.com 

---------------------------------------------------------------------------------------------------- 


Subject line for keyword content of the e-mail below 

It should be noted that a maximum of 60 characters 

per line are used in order to guarantee a 

cross-system standard representation. 

The contents of this guideline are based on 

the legal provisions for GmbH (limited liability 

companies) in Germany. Deviating legal stipulations 

for other legal company forms and in 

other countries are to be used analogously to the 

guideline. 

E-mails are always to be sent as pure text. It is 

not permitted for images to be attached as part 

of the signature. 


http://www.technoform.com 

-- 

Registered office: Kassel 

Registration Court: Kassel, HRB 15620 

Represented by: Andreas Caprano, Dr. Matteo Dolcera, 

Thomas Muster and Dr. Thorsten Siodla 

VAT ID no.: DE 113 021 335



Matthäus-Merian-Straße 6, 34253 Lohfelden, Germany 

Envelopes 




DIN long with or without window, DIN C4 with 

or without window and also DIN C5 envelopes 

can be printed, always with the same design in 

the top left-hand corner. 

Material: PlanoJet, white 

Print: Pantone Reflex Blue 




Matthäus-Merian-Straße 6, 34253 Lohfelden, Germany


Envelopes 

in dimension 

10 

20 

24 


14 points 


Univers Condensed Light 8 points 

Distance min. 1/2 of the image trademark 

14 



Friedrichsplatz 8, 34117 Kassel, Germany


Stamps 

11 points 



Otto-Hahn-Straße 34, D-34253 Lohfelden 

Univers Condensed Regular 


Distance = 1/2 width of the 

image trademark (5,5 mm) 

11 

Technoform Bautec Holding GmbH 




The 9 point font is still easy to read in an average 

office stamp. 

Stamps can also be reduced in size if necessary. 

It is important to make sure that the font used is 

not smaller than 7 points. 

The stamp must be produced using blue ink. 

Technoform Glass Insulation GmbH 


Technoform Extrusion Tooling GmbH 

Otto-Hahn-Straße 14, 34123 Kassel, Germany


Labels 


An example of an address label which is laid out 

in the same way as a letter. 

Material: Adhesive label, white matt, 

unslit 80 g/m2 

Print: Pantone Reflex Blue, Pantone 424 

Technoform Bautec Kunststoffprodukte GmbH, Ostring 4, 34277 Fuldabrück, Germany 

Phone +49 561 9583-400, Fax +49 561 9583-521, www.technoform.com 



Kunststoffprodukte GmbH 

Ostring 4 

D-34277 Fuldabrück 



Ostring 4, D-34277 Fuldabrück


Press kit 


The press kit can be used universally and crosscompany. 

The front page contains the Technoform 

Group with its word-image trademark and 

slogan. On the back page is the general Internet 

address. 

The press kit can also be used for a specific 

company. In that case, the company trademark 

and slogan are to be shown on the front page, 

with the address details on the back. 

www.technoform.com


Company signs / 

outside advertising 


All variants of the word-image trademark can 

be used for producing text for signs and facades 

depending on the application in each case. 

TECHNOFORM 

BAUTEC




Examples 

TECHNOFORM 

GLASSINSULATION 

Matthäus-Merian-Str. 6 

Ostring 4




Examples


Signs on walls 

Examples 

The texts from the “Our way of thinking” or 

image motifs can be used for wall signs in 

generally accessible areas such as e.g. corridors 

and stairwells, seating areas and meeting rooms 

etc., in the relevant Technoform companies. 

Key statements are displayed using 3D lettering 

while longer texts are displayed as transparency 

prints. Care must be taken in order to ensure that 

text displays are of a high quality and that they 

share a common line within individual buildings. 

Further examples can be found in the Mediapool.


Mediapool 

example page 

All the templates and files for logos, images, 

examples for trade fairs, etc. are available to 

download within the Mediapool which serves as 

a platform for marketing- and PR-related content 

and enables the communication of marketing 

coordination activities. 

The Mediapool is available as both a Notes 

database and a web-based tool. The database 

is available to all employees and may also be 

available to agencies. 

The Mediapool can be found at the following 

address: 

www.mediapool.technoform.com 

The Notes database can be found at 

HOLN01/Holding/Germany/Technoform 

Extern/Technoform/Marketing/mediapool.nsf 

As an information and dialogue platform, it 

serves as the binding element for strategic 

marketing communication.


Mediapool 

example page


Internet 

example page 

The homepage for the “Technoform Group” 

(www.technoform.com) provides an overview of 

the range of services offered by the whole group 

and serves as a starting point from where visitors 

can access links to the individual divisions. 

The new structure is based on regions and 

visitors will quickly be able to see who their local 

contact is. 

Relevant themes such as competences, services, 

references, products, sites, etc. can be accessed 

directly from the relevant homepage for the 

individual divisions. 

The aim is to focus on websites that support 

sales along with existing and target customers.


Newsletter 


The in-house newsletter is sent out as a .pdf 

file in DIN A4 format. The layout is based on the 

design of the brochure.




20 Punkt Schriftgröße 

Udae cus sim et quia corioss 

Arial Bold in 28 Punkt auf 32 Punkt Zeilenabstand 

Itat doloreped molore magnisc ipsandi ut 

omnimin repedio rerspe quas: 

Arial Regular in 20 Punkt 

auf 24 Punkt Zeilenabstand 

20 

The standard Powerpoint frame is available as a 

.pot file in the Mediapool. The font sizes shown 

here illustrate all the font variants. 

The headline is always shown in 28 points. 

The text can be set in 20 or 18 points depending 

on requirements in each case. 

44 Quiatio dolorepratemp 

1.100 temrate cus 

Arial Regular in 18 Punkt auf 22 Punkt Zeilenabstand 

Entureptio te quam vendit 

Consequis illaborios net quam est mos 

earunt vendit as as dias qui de coreheni 

qui as alitae 

People and Ideas | Hans Bachmann | Technoform Group Germany | 2 March 2012 | Page 3 

Arial Regular in 8 Punkt



Title slide 


People and Ideas



Example of inside pages 


Growth is a reflection of our customers’ satisfaction 

220 Mio 

200 Mio 

180 Mio 

160 Mio 

140 Mio 

120 Mio 

100 Mio 

80 Mio 

60 Mio 

40 Mio 

20 Mio 

0 Mio 

Turnover in Euros 

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Plan 

2011 

People and Ideas | Hans Bachmann | Technoform Group Germany | 2 March 2012 | Page 10



Example of an image page 


In order to support an impressive and lively 

presentation, it is recommended to continue to 

include within it image pages with large-format 

image motifs and brief statements. This will help 

to increase the attentiveness of the audience. 

CUSTOMERORIENTED 

“My team is 100% focussed on our customers. 

We can take on this responsibility because with 

all the knowledge and expertise of the 

Technoform Group behind us, we can concentrate 

our attention on the objectives of our customers.” 

Maggie Low, Technoform Bautec, Singapore 

>> People and Ideas


Mailshots 



There are numerous possible layout options to 

choose from for mailshots. The standard letter is 

to be used as a template for mailshot letters. 

Example Corp. 

Ms. Smith 

Marketing 

22 Drury Lane 


If a mailshot contains extensive information, 

DIN long brochures can be added to the covering 

letter. In that case, the design will be based on 

the design templates for brochures. 



Unit 1 

Phone +49 561 9583-442 

Fax +49 561 9583-524 



Benefits for recipients 


occuptat qui nonsendis ese culpa consecea am qui blaut etur, sedia 

nationsequi corrupient ut raeserci utat. At exceped eost aut audipsa 

perciatecus sandae. Itata isciminciur. 

ommoluptiunt restiur modit mil il issimodita nobis cores delit 

evellab illorum intur sitist molupta ea volores trumquate sam 

quam quae rempos doluptae sollect. 

Visit us at Fensterbau Frontale 

12-16 April 2012, Stand 355, Hall E8 

Haribusam nullestium nobitem porepelit, volupti undaero cupta 

num iumquam quiassit que re essint quaepta venim solut qui 

del ipsunt fuga. Nam quos aliquissimin prae core ate numquae 

invendae verferum facidunt perum sae magnitiore everit volor 

asincil ipitibustis modis exerumquia consect iscimin consequodit, 

con nonseque 

Kind regards 

Lorem ipsum dolore 

Saeptation eume es eostemp 


PS: Haribusam nullestium nobitem porepelit, volupti undaero cupta num iumquam quiassit que re 

essint quaepta rerrovidebis magnam fugia. 








Technoform Group



example structure 

When designing trade fair stands, the following 

essential points are to be observed: 

Technoform trade fair stands are to be designed 

as bright, open and friendly. The basic tone of 

the walls is firmly defined using RAL 9001. 

The stand architecture and design is of a 

superior quality and invites customers as well 

as visitors to join in a dialogue. Explanations of 

technical details are consciously avoided in the 

foreground; we go into more detail in terms of 

content in personal exchanges with visitors.



example structure


Trade fair display 

example structure 

The world map with locations marked on it plays 

a central role in the design since it represents 

the global network, global knowledge and 

diverse markets of the Technoform Group and its 

subsidiaries.


Trade fair invitations 

Examples 


Invitations to trade fairs or similar events are 

based on the template for the brochure design. 

Invitation lorem 

ipsum dolore samut 


As the design may vary greatly according to 

the theme in each case, there is a wide variety 

of display options for image motifs and text 

content. 

Invitation lorem ipsum dolore samut 



Invitation lorem 

ipsum dolore samut 


Technoform Group



DIN A4 



The DIN A4 advertisement frame is 

used for both image advertisements 

and product advertisements. 

The thumbnails are optional. 

In the case of half- or quarter-page 

advertisements, the frame must be 

adapted individually to suit the size 

of the advertisement. Text is always 

presented in Technoform blue. 

People+ideas The devil is in the detail Comfort and a sensible use of energy 

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod 

tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis 

nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. 

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut 

aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit. 



nostrud exerci tation ullamcorper suscipit lobortis. 









Technoform Bautec Kunststoffprodukte GmbH 

Ostring 4, 34277 Fuldabrück, Germany 

Phone +49 561 9583-400, Fax +49 561 9583-521 


Technoform Group



DIN A4 


32 

title picture 178 x 158 

10


32 


DIN A4 



10 

10 

10 

10 

55 


20 points 

Headline 

10 

Picture detail 30 x 30 

10 


Univers Condensed Light/Bold 14 points (Size „14”) 

14 



Phone +49 561 9583-400, Fax +49 561 9583-521 


Univers Condensed Light 










Max. 5 lines 

5 

10 

10


Example advertisement 

Example reduced to 50% 


In certain circumstances, advertisements 

can deviate from the DIN A4 

advertisement frame depending on 

the purpose of use in each case. 

Further examples can be found in the 

Mediapool. 

Full-page image advertisement for 

a university magazine. 

Technoform connects people with ideas into a worldwide network of autonomous teams continuously striving to find 

the best market-oriented solutions for their customers. With three global divisions, we are a highly specialised partner to the 

construction industry and our core products help buildings achieve a better energy and environmental balance. Technoform has a 

500-strong workforce working at seven sites in and around Kassel as well as more than 40 branches worldwide. The importance 

of achieving a good work-life balance and of undergoing further training in order to obtain further qualifications are traditional 

values that are upheld at Technoform. We are constantly on the lookout for young talented people who are also willing to work 

abroad temporarily. We look forward to reading any applications that we receive: bewerbung@technoform.com 

TECHNOFORM GROUP


Job advertisement frame 



The job advertisement frame is used 

for advertisements in magazines or 

newspapers and on the Internet. 

As a developer and manufacturer of high-precision insulating 

profiles for aluminium windows, doors and facades, 

we are one of the leading German companies from the 

industry with an international presence. Besides a high 

level of customer orientation we owe our success to our 

innovative strength and the interdisciplinary cooperation 

of our employees. To consolidate and further develop a 

production field at the location in Fuldabrück near Kassel, 

we are looking for a 

Production manager 

with development experience 

Your task 

As production manager in a market unit you are responsible 

for the production processes to assemble insulating bases 

and the operative focal point of production and process 

development. 

The requirements 

Ideally you have a university degree in mechanical engineering 

or electrical engineering with business know-how, 

have a comparable university degree or are a technician with 

five to ten years work experience with focal points in development 

and/or production. Due to our international contacts 

speaking and writing very good English is a prerequisite of 

the position. 

Your opportunities 

We offer you a diverse range of tasks in a dynamic team 

and personal as well as specialised development possibilities 

in a growth-oriented company. Your ability to work 

in a team, expertise, creativity, pragmatism in the implementation 

as well as your dedication are the best prerequisites 

for successfully performing these tasks. 

Please send your full application with your salary expectations 

to the address below to the attention of Jens Wierzoch. 

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed 

diam nonummy nibh euismod tincidunt ut laoreet dolore magna 

aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud 

exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex 

ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit 

in vulputate velit esse molestie consequat, vel illum dolore 

eu feugiat nulla facilisis at vero eros et accumsan et iusto 

odio dignissim qui blandit praesent luptatum zzril delenit augue 

duis dolore te feugait nulla. 

Job description 

with supplement 

Duis excersioa 





Duis molestie 






Duis autem 

Facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing 

elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore 

magna aliquam erat volutpat. Ut wisi enim ad minim veniam, 

quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip 

ex ea commodo consequat. 

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse 

molestie consequat. 




Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum 

dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit 

praesent luptatum zzril delenit augue duis dolore te feugait nulla. 



Duis excersioa 



nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex 

Duis molestie 

ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse 

molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto 

odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla. 

Duis autem 

Facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh 

euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, 

quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo 

consequat. 

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. 

The advertisement frame is based 

on a 3-column advertisement (daily 

newspaper). In the case of deviating 

advertisement sizes, the frame must 

be individually adapted. Job advertisements 

are designed in Technoform 

blue and grey or alternatively in black 

and white. 

The picture motif is optional and 

variable in height. The maximum 

height will depend on the amount of 

text since the picture frame ends with 

the continuous text. 




Phone +49 561 9583-400, Fax +49 561 9583-521 






Phone +49 561 9583-400, Fax +49 561 9583-521 






Phone +49 561 9583-400, Fax +49 561 9583-521 



The job description is shown in 

Technoform blue or black. 

Advertisement with picture motif, 

3-column, pantone reflex blue + black 

Advertisement with picture motif, 

3-column, black/white 

Advertisement without picture motif, 

3-column, black/white


7 

10 










5 







5 

Lorem ipsum 

Solor sit amet, consectetuer adipiscing elit, sed diam nonummy 

nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. 

Ut wisi enim ad minim veniam, quis nostrud exerci tation 

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo 

consequat. 

Univers Condensed Light/Bold 


Duis autem 

Vel eum iriure dolor in hendrerit in vulputate velit esse molestie 

consequat, vel illum dolore eu feugiat nulla facilisis at vero eros 

et accumsan et iusto odio dignissim qui blandit praesent luptatum 

zzril delenit augue duis dolore te feugait nulla facilisi. Lorem 

ipsum dolor sit amet, consectetuer adipiscing elit, sed diam 

nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam 

erat volutpat. 

10 

Job advertisement 

frame 


Ut wisi 

Enim ad minim veniam, quis nostrud exerci tation ullamcorper 

suscipit lobortis nisl ut aliquip ex ea commodo consequat. Autem 

vel eum iriure dolor in hendrerit in vulputate velit esse molestie 

consequat, vel illum dolore eu feugiat nulla facilisis at vero 

Picture 40 mm wide eros et accumsan et iusto odio dignissim qui blandit praesent. 

5 


8

strud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex 






5 







5 

Lorem ipsum 

Solor sit amet, consectetuer adipiscing elit, sed diam nonummy 

nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. 

Ut wisi enim ad minim veniam, quis nostrud exerci tation 

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo 

consequat. 

Univers Condensed Light/Bold 


Duis autem 

Vel eum iriure dolor in hendrerit in vulputate velit esse molestie 

consequat, vel illum dolore eu feugiat nulla facilisis at vero eros 

et accumsan et iusto odio dignissim qui blandit praesent luptatum 

zzril delenit augue duis dolore te feugait nulla facilisi. Lorem 

ipsum dolor sit amet, consectetuer adipiscing elit, sed diam 

nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam 

erat volutpat. 


Job advertisement 

frame 


Ut wisi 

Enim ad minim veniam, quis nostrud exerci tation ullamcorper 

suscipit lobortis nisl ut aliquip ex ea commodo consequat. Autem 

vel eum iriure dolor in hendrerit in vulputate velit esse molestie 

consequat, vel illum dolore eu feugiat nulla facilisis at vero 

Picture 40 mm wide eros et accumsan et iusto odio dignissim qui blandit praesent. 

5 


8 

10 

14 



Phone +49 561 9583-400, Fax +49 561 9583-521 

www.technoform-bautec.de 



10 

10


DIN A4 brochures 

Title page 



The DIN A4 brochure frame is the 

basis for all publications in DIN A4 

format. These include brochures, 

documentation and product sheets. 

Because of this, design elements 

should not extend to the edges of the 

trimmed paper size. This allows us to 

create pages ourselves in-house using 

the digital printer/colour printer. 

The thumbnails are optional. Text is 

Sure Solutions – Quick Precision 

Your Innovative Partner 

for the Warm Edge! 

Ideas and products maintaining 

temperatures and prudent utilisation of energy 

always presented in Technoform blue 

on the title pages. 

Development Certainty from the Start 

Special products and services 

Series-quality samples in 14 days 

for the construction industry, 

Highest precision of ± 0.05mm 

for windows, doors and facades. 

4 weeks to series tool 


TECHNOFORM BAUTEC


10 


Front page 

in dimension 1



Front page 



Headline 

maximum two lines 


20 at 24 points line spacing / second line Light Condensed 

99 

38 

Optional Copy Lorem ipsum dolor sit 

amet, consectetuer adipiscing elit, 

22 

sed diam nonummy nibh. 

10 

10 

10 

• 

• 

• 



Max. 6 lines 

58 x 30 mm 

picture details 30 x 30 



20 

41 

10



Inside pages 

Example of a double-page 

spread reduced to 50% of 

normal size 

Alpha and 

Omega always 

in sight 

The objective of continually reducing 

the energy requirements for a building 

is an important target and an indispensable 

prerequisite for securing 

the future. Increasingly stringent 

new standards are constantly being 

set throughout the world. 

As a specialist for the development and 

production of high-precision insulating 

profiles for the construction industry, we 

regards ourselves as part of this development 

– and we are working towards 

the same objective. Because in the same 

way as windows and façades – as the 

outer skin of a building – have a significant 

influence on the energy consumption, 

it is their construction with all its aspects 

that is decisive for achieving the objective. 

As the development partner for 

our customers, we consider – for each 

new task – just how we can make a 

contribution to the optimal result. To 

this end, it is quite plausible that our 

thought processes do not result in a 

"typical BAUTEC product”, but lead to 

other solutions. 

Quite often, a simple pencil sketch 

provided by the customer’s product 

developers provides the starting point 

for our work or is the actual specification 

sheet. Prerequisites we truly appreciate, 

because this is precisely what gives our 

co-thought processes all the conceivable 

room for development. Here, we always 

focus on the entire system, when questioning 

the desired effect such as the 

U value or the rigidity. 

We construct the geometry of the insulating 

profile, examine whether the 

result corresponds to the requirements 

and test all values even during the 

prototype phase. Furthermore, we also 

consider the composition of the aluminium 

zones with the objective of determining 

whether the connection will work, and 

subsequently implement it all in a targetoriented 

manner. The earlier we are 

involved in the concept phase, the easier 

is it to avoid potential problems, while 

identifying opportunities and risks at 

an early stage. 

As a result of the continual dialogue 

with customers and partners, we have 

developed comprehensive know-how 

over the course of many years, which 

helps provide quality for the final products. 

Knowledge that benefits our customers 

worldwide and that is based on the 

principle of market-oriented thinking. 

And with our close contacts to standards 

and legislative committees we are – at 

an early stage – able to see just where 

any new energy-saving legislation is 

leading to. 

2 

3



Inside pages 

Example layout reduced to 

30% of normal size 

Pictures or graphics can also be 

Headline 

Headline 

placed above the headline in which 

Lorem ipsum dolor 20 sit amet, consect 

40 er adipiscing eli 60 sed diame nonummy 

80 nibh euismod tin 100 idunt 

ut laoreet 120 dolore magna ali 140 

erat volutpa. Ut 160 wisi enim ad min 

180 veniam, quis nos 200 trud exerci 

tati 220 ullamcorper susc 240 ipit lo- 

si. Na 1200 ber tempor cume 1220 ta 

nobis eleife 1240 option conguenz 1260 

imperdiet domin 1280 quod mazim plac 

1300 facer possimre. 1320 quis nostrud 

ex 1340 tation ullamcor 1360 suscipit 

lobort 1380 nisl ut aliquip 1400 ea commodo 

cons 1420 quat. Duis aute 1440 







tati 220 ullamcorper susc 240 ipit lo- 

case the distance between the bottom 

edge of the picture and the top edge 

bortis ni 260 sl ut aliquip ex 280 ea 

commodo conse 300 equat. Duis aute 

320 vel eum iriur de 340 olor in hendreri 

360 in vulputate vel 380 esse molestie 

co 400 nsequat, vel ill 420 dolore 

eu feugia 440 nulla facilisise 460 vero 

eros et acc 480 msan et iusto od 500 

dignissim qui bl 520 ndit praesent lu 

540 tatum zzril dele 560 augue duis dolor 

580 te feugait nulla 600 facilisi. Loreme 

620 ipsum dolor site 640 amet, 

vel eum iriurem 1460 in hendrerit in 

1480 putate velit es 1500 molestie conseq 

1520 vel illum dolor 1540 eu feugiat 

null 1560 cilisis at vero 1580 et accumsan 

eti 1600 odio dignissime 1620 

blandit praesen 1640 luptatum zzrild 

1660 enit augue duis 1680 lore te feugait 

1700 la facilisi. Na 1720 ber tempor 

cume 1740 ta nobis eleife 1760 option 

conguenz 1780 imperdiet domin 

1800 quod mazim plac 1820 Dacer pos- 

dolor 2380 eu feugiat null 2400 cilisis 

at vero 2420 et accumsan eti 2440 

odio dignissime 2460 blandit praesen 

2480 luptatum zzrild 2500 enit augue 

duis 2520 lore te feugait 2540 la facilisi. 

Na 2560 ber tempor cume 2580 ta 

bortis ni 260 sl ut aliquip ex 280 ea 





of the text should be 10 mm. 

Otherwise pictures can be placed 

anywhere in the printed area. 

consectetu 660 adipiscing elit, 680 

simre. 1840 quis nostrud ex 1860 ta- 


Headline 

diam nonummy nib 700 euismod tincidun 

720 laoreet dolore m 740 aliquam 

erat vol 760 tpat. Ut wisi en 780 ad mi- 

tion ullamcor 1880 suscipit lobort 1900 

nisl ut aliquip 1920 ea commodo cons 

1940 quat. Duis aute 1960 vel eum iriu- 

lore te feugait 2640 la facilisi. Na 2660 

in hendrerit in 2680 putate velit es 

2700 molestie conseq 2720 vel illum 







tati 220 ullamcorper susc 240 ipit lobortis 

ni 260 sl ut aliquip ex 280 ea 





lisis at vero 1060 et accumsan eti 1080 

















1800 quod mazim plac 1820 Dacer possimre. 

1840 quis nostrud ex 1860 tation 

ullamcor 1880 suscipit lobort 1900 


1940 quat. Duis aute 1960 vel eum iriurem 

1980 in hendrerit in 2000 putate 

velit es 2020 molestie conseq 2040 vel 

nim veniam, 800 quis nostrud ex 820 

tation ullamcor 840 suscipit lobort 860 



940 in hendrerit in 960 putate velit 

es 980 molestie conseq 1000 vel illum 





duis 1160 lore te feugait 1180 la facili- 

rem 1980 in hendrerit in 2000 putate 


illum dolor 2060 eu feugiat null 2080 

cilisis at vero 2100 et accumsan eti 

2120 odio dignissime 2140 blandit 

praesen 2160 luptatum zzrild 2180 enit 

augue duis 2200 lore te feugait 2220 la 

facilisi. Na 2240 ber tempor cume 2260 

ta nobis eleife 2280 option conguenz 




at vero 2780 et accumsan eti 2800 odio 

dignissime 2820 blandit praesen 2840 

luptatum zzrild 2860 option conguenz 




conguenz 3000 

in hendrerit in 3020 putate velit es 

3040 molestie conseq 3060 vel illum 











12 










erat vol 760 tpat. Ut wisi en 780 ad minim 

veniam, 800 quis nostrud ex 820 






dolor 1020 eu feugiat null 1040 ci- 







2120 odio dignissime 2140 blandit 

praesen 2160 luptatum zzrild 2180 enit 

12 

12 

erat vol 760 tpat. Ut wisi en 780 ad minim 

veniam, 800 quis nostrud ex 820 




























1800 quod mazim plac 1820 Dacer possimre. 

1840 quis nostrud ex 1860 tation 

ullamcor 1880 suscipit lobort 1900 



1980 in hendrerit in 2000 putate 




2120 odio dignissime 2140 blandit


22 

Headline 

30 


20 points 

Lorem ipsum dolor sit amet, consectetuer 

adipiscing elit, sed diam nonummy 

nibh euismod tincidunt ut 

laoreet dolore magna aliquam erat 

volutpat. Ut wisi enim ad minim veniam, 

quis nostrud exerci tation ullamcorper 

suscipit lobortis nisl ut 

aliquip ex ea commodo consequat. 



Duis autem vel eum iriure dolor in hendrerit 

in vulputate velit esse molestie 

consequat, vel illum dolore eu feugiat 

nulla facilisis at vero eros et accumsan 

et iusto odio dignissim qui blandit praesent 

luptatum zzril delenit augue duis 

dolore te feugait nulla facilisi. Lorem ipsum 

dolor sit amet, consectetuer adipiscing 

elit, sed diam nonummy nibh euismod 

tincidunt ut laoreet dolore magna 

aliquam erat volutpat. Ut wisi enim ad 

minim veniam, quis nostrud exerci tation 

ullamcorper suscipit lobortis nisl ut 

aliquip ex eo consequat. 



Duis autem vel eum iriure dolor in 

hendrerit in vulputate velit esse 

molestie consequat, vel illum dolore eu 

feugiat nulla facilisis at vero eros et 

accumsan et iusto odio dignissim qui 

blandit praesent luptatum zzril delenit 

Ut wisi enim ad minim veniam, quis nostrud 

exerci tation ullamcorper suscipit 

lobortis nisl ut aliquip ex ea commodo 

consequat. Duis autem vel eum iriure 

dolor in hendrerit in vulputate velit esse 


feugiat nulla facilisis at vero eros et accumsan 

et iusto odio dignissim qui blandit 

praesent luptatum zzril delenit augue 

duis dolore te feugait nulla facilisi. 



nibh euismod tincidunt ut laoreet dolore 

magna aliquam erat volutpat. Ut wisi 

enim ad minim veniam, quis nostrud 

exerci tation ullamcorper suscipit lobortis 

nisl ut aliquip ex ea commodo consequat. 







augue duis dolore te feugait nulla 

facilisi. Nam liber tempor cum soluta 

nobis eleifend option congue nihil 

imperdiet doming id quod mazim 

placerat facer possim assum. Lorem 















facilisi. Lorem ipsum dolor sit amet, 

consectetuer adipiscing elit, sed diam 

nonummy nibh euismod tincidunt ut 


volutpat. Ut wisi enim ad minim 

veniam, quis nostrud exerci tation 


aliquip ex ea commodo consequat. Duis 

autem vel eum iriure dolor in hendrerit 







Inside pages 

in dimension 1

sent luptatum zzril delenit augue duis 

dolore te feugait nulla facilisi. Lorem ipsum 

dolor sit amet, consectetuer adipiscing 

elit, sed diam nonummy nibh euismod 

tincidunt ut laoreet dolore magna 

aliquam erat volutpat. Ut wisi enim ad 

minim veniam, quis nostrud exerci tation 


aliquip ex eo consequat. 














ipsum dolor sit amet, consectetuer 

adipiscing elit, sed diam nonummy nibh 

euismod tincidunt ut laoreet dolore 















ipsum dolor sit amet, consectetuer 

adipiscing elit, sed diam nonummy nibh 

euismod tincidunt ut laoreet dolore 












facilisi. Lorem ipsum dolor sit amet, 





facilisi. Lorem ipsum dolor sit amet, Corporate Identity Manual – TG EN V6-07.2016 73 / 83 




volutpat. Ut wisi enim ad minim 


veniam, quis nostrud exerci tation 

Inside pages 



aliquip ex ea commodo consequat. Duis 

autem vel eum iriure dolor in hendrerit 







Nam liber tempor cum soluta nobis 

eleifend option congue nihil imperdiet 

doming id quod mazim placerat facer 

possim assum. Lorem ipsum dolor sit 

5 

5 

22 56 56 

56 10 

10


22 

Headline 

30 


20 points 

















Ut wisi enim ad minim veniam, quis nostrud 






feugiat nulla facilisis at vero eros et accumsan 


























Back page 







blandit praesent luptatum zzril delenit

landit praesent luptatum zzril delenit 















Back page 


The layout of back pages corresponds 

to the usual printed area, apart from 

the fact that the distance to the 

sender block is 26 mm shorter than on 

the inside pages. 

The content can be used for more 

information or for image statements 

but it can also simply be left blank. 

22 

5 

5 

56 56 

56 10 

26 

Documents are labelled using a combination 

of the following elements: 

1. Company name as an abbreviation 

(TG, TH, TB, TKP, TGI or TET) 

2. Country code (DE, ES, CN, FR, IT, 

JP etc.) 

3. Version number 

4. Release month and year 

10 

TB-DE V1 01/07 

22 



Phone +49 561 9583-400, Fax +49 561 9583-521 

www.technoform-bautec.de 




14 

10 

10 

10 

10


Example 

Image brochure 

Example reduced to 30% 


Technoform was founded in 1969 by Karl-Hans Caprano 

and Erwin Brunnhofer as a family business. Right from the 

start, the founders defi ned the team structure as a key 

element for the company‘s entrepreneurial focus. Now 

being run by the second generation, the Technoform Group 

has a global presence with more than 40 factories and sales 

offi ces. We have grown organically, continually showing 

more than 15% growth per annum. Our practiced company 

values are binding for over 1.000 employees worldwide. 

With these strong foundations, new sites are continually 

being developed and expanded based on regional potential. 

Today, more than 40 nationalities understand our 

common message: 

Our customers are our employers and it is their 

success that promotes our growth. 

2012 

240 

In the case of brochures intended to build confidence 

in our services (our image), the design 

should be reduced to the main messages to be 

put across. Striking images and brief appropriate 

texts are used to back up our straightforward 

communication. 

The brochure frame can be interpreted more 

freely here. However, the way the trademarks are 

displayed in the title, fonts and the basic structures 

of the basic elements are to remain the same. 

Sales trend 

of the last 10 years 

in million Euro 

56 2002


Information sheets 

Information sheets which are printed on one 

EC-Safety Data Sheet 

1. Product and company name 

9. Physical and chemical properties 

side or both sides can be used to communicate 

product- or theme-specific content. 

1.1 Product data 

Subject No.: 200000-999900 

9.1 Appearance 

Shape: Oblong 

Designation: Insulating strips 

1.2 Data on manufacturer 

Supplier: Technoform BAUTEC Kunststoffprodukte GmbH 

Ostring 4, D-34277 Fuldabrück 

Phone: +49 561/9583-400, Fax: +49 561/9583-521 

2. Composition / Data on constituents 

2.1 Chemical properties (individual substance) PA66 

Additional information: in addition to PA66, also contains 

pigments, fillers, additives, stabilizers and glass fibres. 

Colour: Black 

Odour: Odourless 

9.2 Safety data 

Melting point: 250–265 °C 

Flash point: 490 °C 

Ignition point: 530 °C 

Density: 1.25–1.35 g/ccm 

Fire-promoting properties: Incineration or overheating. 

Trademarks as well as the type area are to 

correspond with the design of the standard letter. 

D05TB-Group05 Version1_18.03.2008_2/2 

2.2 Chemical properties (preparation) 

Description: Product consists of PA 66, glass-fibre reinforced. 

Hazardous constituents: none. 

3. Potential hazards 

None 

4. First-aid measures 

Upon contact with skin: Burns caused by molten material 

require medical care. 

5. Fire-fighting measures 

Suitable extinguishing agents: 

Water, foam, dry powder and CO 2. 

Unsuitable extinguishing agents for reasons of safety: 

none. 

Possibly released at temperatures in excess of 300 °C: toxic gases, 

CO, Accompanied by traces of: hydrogen cyanide. 

Further information: Formation of further breakdown and oxidation 

products is dependent on the conditions of the fire. Dispose 

of fire residues and contaminated fire-fighting water in accordance 

with regionally applicable official directives. 

Special protective equipment: When fighting fires, it is 

necessary to wear a gas mask with an independent air supply. 

6. Measures in case of accidental leakage 

No personal or environmental precautionary measures necessary. 

7. Handling and storage 

Notes on safe handling: No special measures required. 

Notes on fire and explosion protection: No special 

measures required. 

Industrial hygiene: No special measures required. 

Storage: Store in a dry place to ensure that handling properties 

are maintained. 

8. Exposure limits and personal protective equipment 

None 

9.3 Further data 

Combustion rate of PA66: 1–2 cm/min 

10. Stability and reactivity 

Thermal decomposition at > 300 °C. 

Hazardous decomposition products: Carbon monoxide, 

hydrogen cyanide; Depending on fire conditions: Aldehydes, 

amines, ammonia, ketones, nitriles and traces of nitrogen oxides 

possible. 

Further data: no hazardous reactions observed. 

11. Toxicological data 

According to our experience and information, the product does 

not constitute a health hazard when handled and used correctly. 

12. Ecological data 

No ecotoxic effects; water hazard class (WHC): 0 (generally not 

a water hazard because water-insoluble, non-toxic solid) 

General note: when handled correctly, no environmental risks 

expected. 

13. Notes on disposal 

The material in the product can be recycled. The product can 

be disposed of as household refuse in accordance with local 

directives or can be fed into a suitable incinerator. 

14. Transportation data 

Does not constitute a hazard in terms of transportation 

regulations. 

15. Regulations 

Not classified by Dangerous Chemicals Ordinance or relevant 

EC Guidelines. 

When handling dust generated during mechanical processing, 

e.g. grinding, observe the relevant directives / limiting values 

for fines (lower toxic limit for fines: 6 mg/m 3 ). 

16. Other data 

The cited data are based on our current knowledge and must 

not be taken as a warranty of properties. 

The recipient of our product assumes responsibility to observe 

existing laws and provisions. 

Package 

Lösung für moderne HI-Systeme 

Problem 

Wärmeverluste: Je größer die Kammern, desto größer die 

Konvektionswärmeverluste. 

Instabilität: Je besser der geforderte U-Wert, desto breiter müsste 

der Isoliersteg sein und desto instabiler würde das System. 

Lösung 

Die Kleinteiligkeit der Kammern vermindert die Wärmeverluste durch 

Konvektion. Zudem wird durch das Zusatzprofil der klassische Isoliersteg 

verstärkt, so dass das System die notwendige statische 

Unterstützung erfährt. 

Produkt 

Die Package-Lösung von Technoform: Das labyrinthförmige Zusatzprofil 

vermindert die Konvektion, so dass bei optimaler Systemgestaltung 

Uf-Werte von bis zu 1,4 W/m 2 K erreicht werden können. 

Außerdem gibt die Package-Lösung dem System Stabilität. 

Isothermen-Darstellung: Standard-Lösung 

Isotherm-illustration: standard solution 

20 °C 

18 °C 

16 °C 

14 °C 

12 °C 

10 °C 

Package 

Solution for modern HI-Systems 

Problem 

Heat loss: the bigger the chambers, the greater the heat loss 

through convection. 

Instability: the better the required U-value, the wider the insulating 

strip would have to be and the more instable the system would become. 

Solution 

By dividing the chambers, the heat loss through convection is 

reduced. Through an additional profile the classic insulating strip 

is strengthened so that the system displays the necessary static 

support. 

Product 

The package solution by Technoform: the labyrinth-shaped additional 

profile reduces convection. With an optimal system design, Uf-values 

up to 1.4 are possible. Additionally the package solution gives the 

system stability. 

Beispielhafte Lösungen unserer Kunden 

Example solutions of our customers 

8 °C 

6 °C 

4 °C 

2 °C 

0 °C 

Isothermen-Darstellung: Package-Lösung 

Isolierstegkombination mit Package-Lösung 

Isotherm-illustration: package solution 

Insulating strip combination with package solution 

Version1_18.03.2008


Promotional articles 

Examples


Text 

Technoform connects people with ideas. 

As the development partner for our customers, 

we consider - for each new task - just how we can make 

a contribution to the optimal result. 

High quality solutions for system suppliers and aluminum 

fabricators of windows, doors and facades can be created 

using the insulating strips from the standard range. 

Image texts 

Texts which convey content relating to our philosophy 

and our principles or describe positioning 

(see page 11) are to be described from an outside 

perspective. The texts are to be factually correct. 

Product texts 

Texts which convey direct product and customer 

benefits are to be written using “We” (first 

person plural) while ensuring that we focus on 

the benefits for the end user. We want to make 

it clear that product developments are always 

carried out with the end user in mind. 

Product names and designations 

The names and designations of Technoform 

products are factually descriptive. We do not 

develop own names in order to keep in line with 

our umbrella trademark strategy (see page 6).


Images 

Examples 

The Technoform Group only uses its own image 

material and does not use any images from 

image databases. Our range of images shows 

people, products, product applications and work 

environments at Technoform and can be used to 

tell a story. 

Our range of images can be added to but the 

style and look should be kept in line with the 

existing images. 

In the Mediapool, a selection of around 500 

images can be found under “Best-of-pictures”. 

These images are available in high and low 

resolution and are sorted by division, site and 

“rubric”.


Images 

Examples


Material 

Material in correspondence: 

Letters, forms and memos: 

PlanoJet, white 100 g/qm 

All sizes and types of envelope: 

PlanoJet, white 

Business cards and cardboard boxes: 

Conqueror CX 22, weiß, 320 g/m2, rag paper 

Brochures, 2-4 pages: 

Galaxi Keramik, 250 g/qm 

Brochures with separate envelope: 

Envelope: Galaxi Keramik, 250 g/qm 

Inside: Galaxi Keramik, 135 g/qm


Contacts 

Technoform 

Caprano + Brunnhofer GmbH 

Friedrichsplatz 8 

34117 Kassel, Germany 


Andreas Caprano 

Phone +49 561 9583-220 

Fax +49 561 9583-221 

acaprano@technoform.com 


Phone +49 561 9583-229 

Fax +49 561 9583-221 

stollhopf@technoform.com 

Roberts 

Marken & Kommunikation GmbH 

Parkstraße 34 

34119 Kassel, Germany 

Robert Köster 

Phone +49 561 93893-13 

Fax +49 561 93893-20 

rk@roberts.de 

www.roberts.de

CI-Manual_TG_EN_V6_2016-07

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