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Book review- la Mobylette Universelle - National Autocycle and ...

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The next major step was the introduction in 1956 of pressed-steel frames incorporating the fuel<br />

tank, the famous “bleue” or “chaudron” (blue or bronze) <strong>Mobylette</strong>s which were made worldwide,<br />

followed by the AV40 series in 1959 with rear mounted fuel tank. Once Motobécane had mastered<br />

pressed frame technology a veritable explosion of new models followed, countless variations on<br />

a theme, with the upper end of the range occupied by the SP series which were small motorcycles<br />

with double variator gearing, gearboxes <strong>and</strong> even electric starting (SP93D). New, small mopeds like<br />

the Cady were designed for global distribution, niche market off-roaders, choppers, X1 <strong>and</strong> X7, you<br />

name it, Motobécane made it <strong>and</strong> in so doing became an industrial colossus- all these events are<br />

traced in La <strong>Mobylette</strong> <strong>Universelle</strong>. Patrick has also accessed many archives in pursuit of original<br />

brochures <strong>and</strong> advertising material, much<br />

of which is published in the book, <strong>and</strong><br />

the contrasts between different nations<br />

advertising is very instructive, such as the<br />

examples reproduced here.<br />

Above, French<br />

brochure cover<br />

from 1967, right,<br />

early Belgian<br />

advert from<br />

1951 <strong>and</strong> left,<br />

a 1963 EEG<br />

from Hol<strong>la</strong>nd,<br />

identical to the French AV42, with that c<strong>la</strong>ssic Dutch<br />

accessory, the front-mounted carrier basket.<br />

31

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