CVBAnnualReport2016

MARKETING
The CVB engages in a strong marketing mix to reach new and returning visitors. This mix
includes print, digital ads, social media, projects and personal contacts.
14 Print Ads
State and National publications
Reader Request Card Magazines
American Road
971 Requests
Live/Play/AAA
797 Requests
Travel 50 and Beyond 553 Requests
Midwest Living
490 Requests
Ultimate Outdoors 468 Requests
Promotional Awareness Magazines
ND Travel Guide
AAA North Central Tour Book
North Dakota Living
ND Tourism Summer Newspaper Insert
Lewis & Clark Golf Guide
ND Hunting & Fishing Guide
Midwest Meetings
Rocky Mountain International
Forum Communications Hunting
- Northern MN, Northern WI, Northern MI
Trip Advisor
TripAdvisor – CVB TripAdvisor Site
TripAdvisor Banner ads
Forum Communications
Eastern ND, MN, WI, MI
• Leisure online
• Hunting online
Facebook Ads
Targeted audiences – Eastern ND, MN, WI, IL
13 Online Programs
Home Page Featured Ad
Featured Listings
• Dickinson Museum Center
• Ukrainian Cultural Institute
• Dickinson Dinosaur Museum
E-Newsletters
• Leisure
• April
• May - Customized
• August
• Hunting
• April
• July
• September
• January
Featured Trip Ideas
Amplified Storytelling
Prospecting and Site Retargeting ads
Search Engine Marketing
35,000 Visitor’s Guides
5,000 Visitor’s Guides placed in ND Highway Rest Area Program
30,000 Tear-off Maps
600 Hunting Packets were stuffed and delivered to local hotels
and the airport in the fall. Hunting and Fishing packets are also
individually made and available for visitors visiting the CVB.
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