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Celebrating<br />
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AUTOMOTIVE INDUSTRIES (ISSN 1099-4130)<br />
Volume <strong>196</strong> • Number 1 • January 2017<br />
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Crash test dummies getting older and heavier................................................................................... 4<br />
Taking the automotive route at CES 2017..........................................................................................12<br />
LeddarTech - LiDAR moves into the mainstream ..............................................................................16<br />
Connecting the connected car..........................................................................................................18<br />
Automechanika India confident of 20% growth................................................................................ 20<br />
Addressing the challenges of designing autonomous vehicles......................................................... 22<br />
The brains behind the “world’s most intelligent executive saloon”.................................................... 24<br />
Connectivity and audio quality driving customer choices................................................................. 28<br />
Cloud-based TMS simplifies management of global logistics chains............................................... 30<br />
Infineon chips help enable automated vehicles of the future............................................................. 32<br />
Access to data opens up new revenue stream for OEMs................................................................. 34<br />
High-end 3D visualizations add a new dimension to car marketing.................................................. 35<br />
The future ain’t what it used to be<br />
“The destructive triangle of autonomous drive technology, electric<br />
vehicles, connected cars and services means we will see more<br />
change in the next 10 years than we did in the last 50.”<br />
– Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance<br />
The start of 2017 saw both Ghosn and<br />
Mary Barra, CEO and chairman of<br />
General Motors, predicting that the<br />
industry is in for an interesting ride.<br />
Barra told the World Economic Forum<br />
in Davos that “the auto industry will<br />
change more in the next five to 10<br />
years than it has in the last 50”.<br />
CES 2017 provided a journey into a<br />
future where all things and people are<br />
connected and vehicles drive themselves.<br />
Our first glimpse of autonomous driving<br />
was the GM Firebird IV Concept Car at the<br />
<strong>196</strong>4 New York World Fair which, according<br />
to the publicity material “anticipates the<br />
day when the family will drive to the superhighway,<br />
turn over the car’s controls to an<br />
automatic, programmed guidance system<br />
and travel in comfort and absolute safety<br />
at more than twice the speed possible on<br />
today’s expressways”’.<br />
But for that to happen we needed<br />
to invent the microprocessor (1971), the<br />
WWW (1989), Global Positioning System<br />
(1978) and a host of other technologies<br />
that could be seen in action at CES 2017.<br />
Also announced at CES 2017 was that<br />
affordable electric cars with 200 mile<br />
range are on their way to a Chevrolet<br />
dealer near you later in 2017.<br />
And safety rules. In the Western<br />
industrialized world drivers and passengers<br />
are getting older and heavier. A new<br />
generation of crash test dummies (ATDs)<br />
from Humanetics helps vehicle designers<br />
to accommodate ageing baby boomers.<br />
Humanetics is using additive manufacturing<br />
to craft simulated internal organs.<br />
Response by exhibitors and delegates to<br />
the first Additive Manufacturing Europe<br />
expo shows that the technology is rapidly<br />
evolving from being a niche curiosity to a<br />
mainstream production tool.<br />
Whatever the technology, the auto<br />
industry has to manage constantly<br />
moving components, spares and<br />
vehicles around the world in a complex<br />
integrated ecosystem. Here, inetlogistics<br />
is harnessing the power of the<br />
internet of things and cloud computing<br />
to reduce transport costs by up to 20%.<br />
Change is everywhere. AI<br />
2 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
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innovation<br />
Christopher J. O' Connor,<br />
President and CEO of Humanetics,<br />
with Obese ATD: crash test dummy<br />
representing an overweight<br />
occupant weighing 273 pounds<br />
with a body index of 35.<br />
Crash test dummies<br />
getting older and heavier By: Mark Fireman<br />
Anthropomorphic Test Devices (ATDs) – otherwise known as crash test dummies – are getting older and<br />
heavier to help vehicle designers cater for ageing and increasingly overweight drivers and passengers.<br />
In the industrialized world baby boomers are now 53 – 71<br />
years old. They are still driving, and are expected to lead active<br />
lifestyles into their 80’s and 90’s. Drivers and passengers are<br />
also getting heavier, and not only in the West. Vehicle ownership<br />
is growing rapidly in emerging economies, where lifestyles and<br />
diets are changing. According to the World Health Organization,<br />
some 13% of the world's adult population (11% of men and 15%<br />
of women) were classified as “obese” in 2014. In addition, 39% of<br />
adults aged 18 years and over (38% of men and 40% of women)<br />
were overweight. The worldwide prevalence of obesity has more<br />
than doubled between 1980 and 2014.<br />
In addition to these changes in the physical profiles of drivers and<br />
passengers, designers and developers of ATDs have to accommodate<br />
the complexity and variability of crash testing procedures around<br />
the world, as well as shorter vehicle product life cycles. In response,<br />
Humanetics, the global leader in the design and manufacturer of ATDs<br />
and related test equipment has been continuously developing new<br />
products to best reflect those changes while incorporating the latest<br />
technologies. Furthermore, Humanetics has developed a large suite<br />
of highly detailed and validated finite element crash dummy models<br />
in most commonly used crash codes: LSDYNA, PAM-CRASH,<br />
RADIOSS and ABAQUS to complement its physical product testing.<br />
Humanetics also designs engineering solutions for the<br />
medical, oil & gas, agricultural, aerospace and industrial markets<br />
that cater to specific customer needs; including the design and<br />
manufacture of all applicable load cells in the crash safety area.<br />
The company’s latest ATD developments include a Test<br />
device for Human Occupant Restraint (THOR), which is an<br />
advanced frontal impact 50th percentile adult male (THOR-50M).<br />
It incorporates enhanced biofidelic features and significantly<br />
expanded instrumentation compared to the standard Hybrid III<br />
50th percentile adult male ATD. A THOR version representing the<br />
5th percentile adult female (THOR-05F) is under development.<br />
According to Humanetics, the THOR development program<br />
has been actively supported since 1985 by the National Highway<br />
Traffic Safety Administration (NHTSA) of the US Department of<br />
Transportation, as well as the European Community. In 1995, an<br />
earlier version of the THOR prototype incorporated the design<br />
elements of TAD-50M (Trauma Assessment Device – 50 Percentile<br />
Adult Male Dummy) to assess the whole-body trauma in a variety<br />
of occupant restraint environments. “The primary design objectives<br />
were: improved biofidelity and dynamic response, incorporation of<br />
specific instrumentation relevant to injury assessment, repeatability<br />
of performance, improved durability such as overload protection and<br />
user friendliness,” says the company.<br />
The THOR ATD has been further developed and evaluated<br />
though worldwide testing. The European research community<br />
funded projects like THORAX (Thoracic injury assessment for<br />
4 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
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improved vehicle safety) has contributed to the development<br />
with Humanetics, adding an advanced shoulder with humanlike<br />
range of motion. Extensive evaluations in Japan and other<br />
regions provided further input resulting in a robust tool ready<br />
for regulatory and consumer rating procedures.<br />
While developments over the past decades resulted in<br />
advanced dummies like THOR and WorldSID for frontal and side<br />
impact applications, the focus for future developments will be on<br />
more vulnerable occupants like the overweight and overweight<br />
elderly. Overweight drivers are up to 78% more likely to die in a car<br />
crash than normal-weight drivers, according to a study from UC<br />
Berkeley’s Safe Transportation and Research Education Center<br />
(SafeTREC). Additionally, elderly occupants are statistically more<br />
likely than younger occupants to sustain serious injuries or die in<br />
low-impact crashes than younger occupants. At crash speeds of<br />
only 31 mph, a 50-year-old female has a 10% risk of serious injury<br />
in a frontal crash. With an 80-year-old female the risk is 40%.<br />
Automotive Industries (AI) asked Christopher J.<br />
O' Connor, President and CEO of Humanetics, to share<br />
some background around the development of the<br />
company’s new THOR-M test device<br />
O’Connor: Since road fatality reduction has largely flatlined<br />
in the industrialized world, new methods of evaluating automotive<br />
safety have become increasingly necessary. The THOR-50M is<br />
the most complex and advanced ATD ever produced for use in<br />
frontal impacts. It is designed to be more sensitive and gather<br />
more data than any of its predecessors. Automotive safety was<br />
introduced to the modern era by the Hybrid III beginning 40 years<br />
ago, but we’ve come as far as we can with the technology offered<br />
from the 1970s. THOR incorporates new and more responsive<br />
methods of data gathering, increased biofidelity, and a more<br />
targeted approach to improving safety design.<br />
In 2016, following extensive evaluations, Euro NCAP joined<br />
NHTSA when it confirmed its intention to utilize the THOR<br />
dummy for future frontal impact tests. Updated frontal impact<br />
test procedures are being developed for implementation by<br />
2020. These procedures will not only address restraint systems<br />
improvements, but also target improved vehicle compatibility.<br />
U.S. figures for the involvement of the older generation in<br />
road accidents. Source: U.S. Department of Transportation,<br />
National Highway Traffic Safety Administration.<br />
THOR-50M (Test device for Human Occupant Restraint):<br />
advanced frontal impact crash test dummy, representing<br />
a 50th percentile adult male.<br />
Older people are more prone to injury. The table compiled by<br />
the European SENIORS project provides an overview about<br />
the injury severities per body region (coded according to AIS<br />
2005 update 2008) of older pedestrians (65 years and older),<br />
and in crashes with cars manufactured in 2006 or newer (two<br />
crash participants only). It can be seen that the elderly suffer<br />
in all body regions more often from higher injury severities<br />
(AIS 2 and AIS 3+) compared with younger road users in<br />
these crashes. The results would be similar in other regions.<br />
6 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
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We enable the drive of tomorrow.<br />
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Flex-PLI (Flexible Pedestrian Legform Impactor):<br />
test device for pedestrian safety representing a 50th<br />
percentile male leg.<br />
AI: What new products and technology can we expect<br />
from Humanetics in 2017?<br />
O’Connor: Humanetics is working with 3D printing technologies<br />
to research and develop new methods of production and produce<br />
products that have more precise response characteristics over<br />
traditional manufacturing methods. An example is a test dummy of<br />
the future with a biofidelic spinal column made of 3D printed metal or<br />
plastic vertebrae interwoven with butyl-like rubber. It can be precisely<br />
tweaked to give the exact response required within a system of flesh<br />
and organs, which also can be produced on a 3D printer.<br />
AI: Tell us about the role Humanetics is playing in the<br />
European SENIORS (Safety ENhancing Innovations for<br />
Older Road userS) program.<br />
O’Connor: In an ageing society, the SENIORS project aims<br />
to improve the safe mobility of the elderly and overweight persons.<br />
Various studies and projects considered the elderly road user safety<br />
including all the means of transport. Most of these focused on the<br />
loss of driving ability and the mobility issues elderly can encounter.<br />
SENIORS is unique in that it is aimed to provide safety solutions<br />
in the case of an accident occurring. In this approach, the role of<br />
Humanetics is to design and provide ATDs that represent elderly car<br />
occupants and external road users. More specifically the dummy<br />
specifications and related requirements are set in close interaction<br />
with partners based on field data and biomechanics studies. Once<br />
developed the tools will be handed over to project partners for actual<br />
testing and procedure development.<br />
AI: Which of your ATD technologies has come into play<br />
in the SENIORS project?<br />
O’Connor: A mix of existing and new technologies is<br />
used to contribute to the SENIORS goals. For short term<br />
implementation of the project outcome usage of existing ATDs<br />
like THOR-M or minor modifications to impactors like the Flex-<br />
PLI (Flexible Pedestrian Legform Impactor) are preferred. As<br />
an example: extensive biomechanics research into injury risk<br />
curves representing younger and older car occupants using the<br />
THOR-50M is ongoing by SENIORS partners. These risk curves<br />
represent a measure for the likelihood of an injury level arising<br />
from an impact as function of recorded signals in the ATD. Given<br />
biomechanical differences between younger and older persons,<br />
this “measurement scale” can differ and should be considered<br />
in any assessment of safety systems that provides protection to<br />
younger as well as older car occupants. The advantage of this<br />
approach is that existing ATDs like THOR-M can be used.<br />
In the longer term, new technologies like the Elderly<br />
dummy will be investigated. This ATD is being developed by<br />
Humanetics in cooperation with medical and statistical data<br />
from industry partners which include the University of Michigan’s<br />
International Center for Automotive Medicine (ICAM). Detailed<br />
3D representation of anatomical features and organs are being<br />
created using advanced production technologies like printing of<br />
complex rubber structures.<br />
In order to understand injury risks within the fragile elderly<br />
population, it is necessary to include more measurement<br />
capability of the internal organs. Humanetics has simulated human<br />
organs using 3D printing technology by creating unique “foam”<br />
structures that are segmented and vary in density and response<br />
characteristics. Regional stiffness can be programmed into the<br />
organs by adjusting the printed attributes at any location. This<br />
various “programming” within the sections of the human torso is<br />
useful in pinpointing injury thresholds on the body where safety<br />
belts may contact and restrain occupants during crash situations.<br />
AI: How has SENIORS changed the way automobile<br />
manufacturers and civic authorities deal with protection<br />
on the roads for the elderly?<br />
O’Connor: As with all research in field of automotive safety,<br />
implementation will take some time. With projects like SENIORS,<br />
8 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
DRIVE WHAT’S POSSIBLE AT CAR.HARMAN.COM
the topic is put on the agenda of all involved in car safety to have<br />
the opportunity to improve vehicles and occupant restraints with<br />
advanced safety testing tools like the Elderly and Obese dummy.<br />
Given the current interest in the THOR-50M dummy by Euro<br />
NCAP, the first applications is expected using the risk curves<br />
for the THOR-50M. Further down the horizon are the Flex-PLI<br />
legform impactor to which an upper body mass is being added in<br />
SENIORS as well as the Elderly dummy.<br />
AI: What can you tell us about internal organ sensors<br />
you have developed?<br />
O’Connor: Over the years, ATDs have been developed to<br />
predict possible abdominal injuries using symmetrical designs with<br />
deflection measurements. Humanetics’ new advanced related<br />
design efforts include two of the major organs in the abdominal<br />
region, the liver and spleen. This design permits the dummy to<br />
have a biofidelic local stiffness rather than a compromised overall<br />
stiffness. Liver and spleen injuries can result from pressure<br />
increase in the organ or rib fracture around the organs. This new<br />
“<br />
According to U.S. Department<br />
of Transportation, figures in 2015<br />
there were more than 40 million<br />
licensed drivers aged 65 and older<br />
in the United States. This represents<br />
18,4% - or nearly one in every five<br />
drivers on the American roads.<br />
”<br />
design will have both pressure and rib deflections. It helps vehicle<br />
designers in three ways: better regional biofidelic stiffness;<br />
pressure and deflection measurements in the liver and spleen<br />
areas; and more measurements in the abdominal cavity.<br />
AI: What are the statistics of injuries on the road for<br />
the elderly?<br />
O’Connor: According to U.S. Department of Transportation,<br />
figures, in 2015 there were more than 40 million licensed drivers<br />
aged 65 and older in the United States. This represents 18,4% -<br />
or nearly one in every five drivers on the American roads. In 2014,<br />
more than 5,700 older adults were killed and more than 236,000<br />
were treated in emergency departments for motor vehicle crash<br />
injuries. This amounts to 16 older adults killed and 648 injured in<br />
crashes on average every day.<br />
AI: Do you see a similar project such as SENIORS<br />
evolving in North America?<br />
O’Connor: Traffic safety for older road users is definitely<br />
on the agenda of NHTSA and other U.S. based organizations.<br />
However, it would seem that the only current work being done<br />
is the initiative by Humanetics in conjunction with the University<br />
of Michigan’s International Center for Automotive Medicine<br />
(ICAM) to develop tools to represent overweight and elderly car<br />
occupants. The ICAM effort is unique in that a complete ATD<br />
Elderly ATD: crash test dummy representing an elderly 70<br />
year old 5th percentile female occupant.<br />
hardware dummy, FEA dummy model, as well as Human Body<br />
Model are being developed to provide a full suite of tools for the<br />
development of adequate countermeasures to protect elderly<br />
in vehicle crashes. This has drawn the attention and interest<br />
of various OEMs willing to contribute to the developments and<br />
evaluations of the tools.<br />
AI: How is Humanetics evolving its ATDs to keep up with<br />
autonomous vehicles, connected cars?<br />
O’Connor: Intelligent vehicle systems like autonomous<br />
driving, connected cars as well as those systems directly related to<br />
crash avoidance like Automatic Emergency Braking are expected<br />
to change the frequency and type of accidents occurring on the<br />
roads. However, despite all advances anticipated within the next<br />
few years, accidents will continue to occur and crash testing<br />
and dummies will remain in service to improve safety. Research<br />
and development projects like SENIORS and ICAM will remain<br />
important in the future to monitor changes in the safety landscape<br />
and generate tools to reflect these changes. Another important<br />
aspect here is the focus on reduction of less serious injuries, this<br />
will require dummies with higher sensitivity in a different loading<br />
range. Biomechanical research, as well as new production<br />
technologies like 3D printing of complex rubber structures, will<br />
enable such developments. AI<br />
10 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
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innovation<br />
Taking the automotive<br />
route at CES 2017 By: Clinton Wright<br />
CES 2017 gave car manufacturers a chance to prove that<br />
they are ahead of the technology curve.<br />
Staged from January 5-8, CES 2017 hosted more than 3,800<br />
exhibiting companies and attracted over 175,000 delegates from<br />
around the world.<br />
Ford used the event to announce that Toyota would be using<br />
Ford software to connect smartphones to dashboards and<br />
join Ford in promoting the SmartDeviceLink system to other<br />
automakers. General Motors CEO Mary Barra used her keynote<br />
speech to introduce the 2017 Chevrolet Bolt EV, a fully electric<br />
vehicle that can travel over 200 miles on a single charge.<br />
It is due to go into production in 2017. “The Bolt EV is<br />
Nissan head Carlos Ghosn introduced<br />
"Seamless Autonomous Mobility," or SAM.<br />
Developed from NASA technology, SAM<br />
could reduce the time it will take for<br />
millions of autonomous cars to<br />
co-exist with human drivers.<br />
truly the first electric vehicle that cracks the code of<br />
long range and affordable price,” Barra said. With tech<br />
features like wide-angle rear cameras, quick-charge battery<br />
and navigation with EV-specific routing vehicles like the Bolt are<br />
no longer just cars – they are “an upgradable platform for new<br />
technologies,” she said.<br />
The New Rules of the Road Super Session moderated by USA<br />
Today’s tech reporter, Mike Snider, discussed with top executives<br />
from Blackberry, Intel and Mobileye how a collaborative approach<br />
between automakers, hardware and software developers is<br />
driving the rapid pace of self-driving innovations. The panelists<br />
agreed that the industry needs to fully solve the convergence of<br />
Internet of Things (IoT) and artificial intelligence (AI) if it is to reach<br />
the goal of having self-driving cars on the road by 2020.<br />
Nissan chairman and CEO Carlos Ghosn shared the company's<br />
vision for a zero-emission, zero-fatality world. "The destructive<br />
triangle of autonomous drive technology, electric vehicles,<br />
connected cars and services means we will see more change<br />
in the next 10 years than we did in the last 50," said Ghosn. He<br />
announced that the next-generation Nissan Leaf electric vehicle<br />
will come with the semi-autonomous ProPilot system, along<br />
with the company's plans to launch its Seamless<br />
Autonomous Mobility (SAM) system. Developed<br />
from NASA technology, SAM enables a "human<br />
in the loop" approach to autonomous driving,<br />
which monitors a vehicle's path from a distance,<br />
providing peace of mind to drivers. However, Gill<br />
Pratt, CEO of the Toyota Research Institute, said<br />
the industry was "not even close" launching fully<br />
autonomous Level 5 cars. He added that it "will<br />
take decades to have a significant portion of US<br />
cars operate at Level 4 autonomy or higher."<br />
Mitsubishi Electric Automotive America<br />
showcased its new generation of FLEXConnect.AI ®<br />
In-Vehicle Infotainment systems which incorporate a multidisplay<br />
Android user interface, LTE connectivity with over the air<br />
(OTA) update capability and ADAS integration on one platform.<br />
“As the automotive industry continues to evolve, innovative<br />
relationships are critical to delivering a safer, more connected<br />
driver experience,” said Doug Ray, director of Car Multimedia<br />
for Mitsubishi Electric Automotive America in a press statement.<br />
Built on the latest Android OS, FLEXConnect.AI gives original<br />
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The compact NFC multi-standard car radio/audio unit<br />
delivers advanced support for audio, AM/FM, digital radio<br />
(DAB, HD, DRM), Data Radio, and advanced algorithms<br />
like Ambiance by Arkamys.<br />
Honda announced conducted the first proof-of-concept<br />
demonstration of in-vehicle payments with infrastructure<br />
parking and fueling partners at CES 2017 as part of its<br />
ongoing partnership with Visa.<br />
equipment manufacturers the power of the Android ecosystem<br />
and provides users access to a wide variety of choices. The<br />
processor powering the new platform is the Qualcomm ®<br />
Snapdragon 820Am.<br />
Velodyne introduced the VLP-32 sensor platform, which<br />
improves performance and range for those seeking the<br />
best data for Level 2 through Level 5 self-driving programs.<br />
Velodyne sensors provide a 3D model of the world around<br />
the vehicle, including calibrated reflectivity data for precise<br />
localization, segmentation, and object tracking and<br />
classification within the environment. In December 2016, the<br />
company announced a ground-breaking design for a solidstate<br />
LiDAR sensor that can deliver a subsystem cost of under<br />
US$50 when sold in high-volume manufacturing scale. “Our<br />
new design approach creates a true solid-state LiDAR sensor,<br />
while significantly raising the bar as to what can be expected<br />
from LiDAR sensors as far as cost, size, and reliability,” said<br />
David Hall, founder and CEO, Velodyne LiDAR.<br />
The technology is expected to speed up the use of LiDAR<br />
sensors in multiple industry sectors, including autonomous vehicles,<br />
ridesharing, 3D mapping, and drones. LiDAR sensors that leverage<br />
this new design will be less expensive, easier to integrate due to their<br />
smaller size, and more reliable as a result of fewer moving parts.<br />
The technology can also be integrated in Velodyne LiDAR’s existing<br />
Puck form factors. Each integrated circuit is less than 4mm square,<br />
which just covers George Washington’s nose on the U.S. quarter.<br />
According to Dr. Alex Lidow, CEO and co-founder of Efficient Power<br />
Conversion Corporation, "As LiDAR technology continues to gain<br />
widespread adoption, GaN technology brings higher performance<br />
resulting in higher image resolution, all while offering enhanced<br />
integration of key functions that ultimately lead to reduced overall<br />
cost for LiDAR-based system solutions."<br />
According to General Motors the Bolt EV will be the first<br />
practical rechargeable car for the masses.<br />
Clarion was named a CES 2017 Innovation Awards<br />
Honoree for its revolutionary Full Digital Sound (FDS)<br />
high-resolution automotive audio system.<br />
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13
Clarion Corporation of America, a leader in automotive<br />
infotainment and advanced driver safety and assistance systems,<br />
was named a CES 2017 Innovation Awards Honoree for its Full<br />
Digital Sound (FDS) high-resolution automotive audio system.<br />
Products entered in this prestigious program are judged by a panel<br />
of independent industrial designers, engineers and members of the<br />
trade media to honor outstanding design and engineering in cuttingedge<br />
consumer electronics products across 28 product categories.<br />
Clarion's Full Digital Sound audio system is the industry's first incar<br />
audio system to maintain a digital audio signal from the source<br />
to the speaker voice coils, resulting in pristine sounding audio with<br />
zero loss in quality and no added noise from analog connections.<br />
"Clarion has been a leading innovator in the automotive audio<br />
and infotainment space for more than 75 years and has been<br />
the driving force behind several of the in-car technologies we<br />
find standard today," said Allen H. Gharapetian, Vice President of<br />
Marketing and Product Planning at Clarion. “We are honored to<br />
be a part of CES year after year and thrilled to be recognized by<br />
their world class team for our dedication to advancing the stateof-the-art<br />
in in-car entertainment technology."<br />
Clarion has also been working on mass production of<br />
products using technologies that can help acceleration, steering<br />
and braking of autonomous vehicles. The company has been<br />
working in collaboration with Hitachi Automotive Systems to<br />
develop vehicle peripheral perception technologies based on invehicle<br />
cameras and image processing capabilities which Clarion<br />
has developed over the years. These advanced sensor fusion<br />
technologies combine cameras with other in-vehicle sensors to<br />
enable more accurate peripheral monitoring.<br />
Clarion is also developing an automatic parking function using<br />
its Overhead View Monitor and vehicle peripheral view monitoring<br />
technology. The size and layout of the parking space is determined<br />
using image recognition. If a pedestrian or an inanimate object<br />
is detected during automatic parking, automatic braking is<br />
employed to pause the vehicle’s movement. This system’s image<br />
recognition performance has been enhanced through the use of<br />
Clarion’s newly developed high-resolution cameras.<br />
BlackBerry QNX outfitted a Lincoln MKZ to demonstrate a selfdriving<br />
vehicle. The Lincoln MKZ is much more than a demonstration<br />
vehicle – it is an engineering prototype that allows BlackBerry QNX<br />
engineers to experiment with and develop new technologies for<br />
the autonomous vehicle market, according to the company. QNX<br />
Software Systems also launched acoustics software for hands-free<br />
communication in 2016. Nearly 20 leading automakers now use QNX<br />
acoustics software to enhance the user experience of their vehicles,<br />
in products such as Chrysler Uconnect ® , Ford SYNC ® 3, GM OnStar ®<br />
and Honda BlueConnect ® . On average, QNX ® acoustics software is<br />
shipped in an automotive system every 2.5 seconds.<br />
“Today’s drivers expect to hear — and to be heard — clearly<br />
when they call from their cars. Moreover, the smartphone is<br />
driving expectations for better call quality through support for<br />
Voice-over-IP calling and Voice-over-LTE (VoLTE) technologies.<br />
To meet these expectations in the harsh acoustic environment<br />
of the car, automakers rely on QNX Acoustics for Voice, which<br />
provides patented algorithms for echo cancellation, noise<br />
reduction and other voice-enhancement technologies, and on<br />
the expert tuning, testing and software support provided by QNX<br />
Software Systems worldwide,” says the company.<br />
Over 175,000 delegates visited more than 3,800 stands at CES 2017.<br />
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The NXP demo at CES showed<br />
how flexible vehicle partitioning<br />
based on Ethernet can address<br />
future OEM requirements for<br />
system cost, bandwidth, space,<br />
heat, and more.<br />
“The 2017 Lincoln MKZ comes equipped, from the factory,<br />
with all the necessary drive-by-wire capabilities. All of the<br />
driving systems (throttle, gearbox, steering and braking) can be<br />
completely controlled electronically. By using this capability as a<br />
starting point, BlackBerry QNX and its partners are able to focus<br />
on adding other self-driving capabilities such as the sensors,<br />
route planning, and maneuvering,” says Kerry Johnson, Sr.<br />
Product Manager, BlackBerry QNX in his blog.<br />
According to BlackBerry QNX, its goal was to build an autonomous<br />
vehicle using commercial embedded processors and safety certified<br />
embedded operating system (OS). At the core of the design was<br />
QNX’s safety certified OS, which powers all of the intelligent software<br />
modules. QNX’s middleware serves to integrate radar, LiDAR<br />
sensors, multiple camera inputs and vehicle networking. BlackBerry<br />
QNX provided a port of the OpenCV library to help with the vision<br />
processing functions delivered by Cogent.<br />
The Corning booth included a breath-taking, glass-enabled<br />
concept car that showcased how the company is redefining the<br />
automotive experience through thin, tough, and optically advantaged<br />
Corning Gorilla Glass and other glass technologies – inside and out.<br />
“We have an opportunity this year to share our evolving Glass Age<br />
vision, inspiring consumers, customers, and partners to engage with<br />
us and help build the ecosystems for innovative solutions enabled by<br />
precision glass that can redefine everyday activities,” said Dr. Jeffrey<br />
Evenson, senior vice president and chief strategy officer in a press<br />
release. “Simply put, we believe glass components can be as vital<br />
to the next 50 years as silicon components have been to the last 50<br />
years”. By using Gorilla instead of conventional glass an automaker<br />
removed 12 pounds from the car and significantly lowered its center<br />
of gravity, says the company.<br />
Microsoft, NXP Semiconductors, IAV, and auto mobility<br />
partners Cubic Telecom, Esri and Swiss Re showcased their<br />
collective vision of safe and secure end-to-end mobility through<br />
a highly automated driving demonstration and experience.<br />
Attendees got a chance to take a test drive in the vehicle to<br />
understand how the cloud and artificial intelligence can enable<br />
personalized in-car experiences, and how cars can securely<br />
“talk” to one another. NXP showcased improved road safety and<br />
traffic flow via secure communications between vehicles (V2V)<br />
and between vehicles and the surrounding infrastructure (V2I).<br />
Use cases included collision warnings, intelligent traffic lights and<br />
vulnerable road-user detection at intersections — all based on<br />
NXP’s automotive RoadLINK products. NXP cooperates with<br />
Delphi and Savari for the onboard and roadside units.<br />
Chip maker ON Semiconductor showcased how effective the<br />
implementation of its USB Type-C applications has been. It is<br />
the rapidly-emerging default industry standard for wired smart<br />
and rapid charging and high-speed data transmission to support<br />
applications such as high definition video and augmented and<br />
virtual reality. The default USB 3.1 protocol is capable of achieving<br />
data rates of up to 10 Gbps, theoretically twice as fast as USB<br />
3.0 – crucial to ensuring the viability of today’s always connected,<br />
feature packed, high use portable devices.<br />
At the CES 2017, the company demonstrated how the USB<br />
Type-C super speed wireless audio can transfer data of a movie to<br />
a phone from a PC with wireless audio playback to a pair of battery<br />
powered speakers featuring ON Semiconductor’s PowerBank<br />
controller and the highest power density class D power amplifier<br />
currently available on the market. A mobile application processor<br />
will manage Bluetooth communications, time alignment between<br />
the two audio streams and the audio tuning functions.<br />
Israeli firm otonomo is a leading cloud-based security<br />
platform which enables car manufacturers, drivers, services and<br />
application providers to be a part of a connected ecosystem. It<br />
recently raised US$12 million to help start trials with automotive<br />
companies, and has since started working with Daimler. “In<br />
order for cars to provide the best connected service for drivers,<br />
car manufacturers need a platform they trust to share and<br />
negotiate data between them and application providers while<br />
meeting different data and privacy regulations that respect and<br />
accommodate drivers’ privacy,” says Ben Volkow, CEO and Co-<br />
Founder of otonomo.<br />
Delta ID, a leader in consumer-grade iris scanning technology,<br />
introduced its iris scanning technology for automotive. Delta ID<br />
and Gentex have entered into a strategic partnership in which<br />
Gentex's rearview mirrors will integrate Delta ID's Active IRIS ®<br />
technology. The companies believe the iris scanner is the right<br />
modality for in-car biometric identification and authentication, and<br />
rearview mirrors are the right place to place the scanner. "Driver<br />
identification will play a critical role in car sharing, in-car payment<br />
and the autonomous driving space," said Steve Downing, Senior<br />
Vice President at Gentex Corporation.<br />
In another security-related development Irdeto, a world leader<br />
in digital platform security, announced a partnership with Tata<br />
Elxsi, a key global player in the automotive ecosystem, to provide<br />
automakers with secure in-car display systems for automobiles.<br />
Irdeto has combined its Cloakware for Automotive security<br />
solution with Tata Elxsi’s award-winning design and engineering<br />
expertise to offer secure user interface and connected cockpit<br />
solutions to automotive clients around the world. The Tata Elxsi<br />
and Irdeto solution works with Vehicle-to-X (V2X), connected cars<br />
and Advanced Driver Assistance Systems (ADAS) technologies.<br />
Tata Elxsi and Irdeto are also addressing security issues related<br />
to mobile companion applications. The partnership secures the<br />
application, any data generated by the app and the communication<br />
between the vehicle and mobile phone using the Remote Vehicle<br />
Interaction (RVI) specification.<br />
CES 2018 will be hosted in Las Vegas from January 9-12.<br />
AI<br />
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15
innovation<br />
LiDAR<br />
moves into<br />
the mainstream By:<br />
James Hilton<br />
Optical detection and ranging is recognized as one of the<br />
key sensing technologies needed to support increasingly<br />
sophisticated active safety features on production cars<br />
and to develop autonomous driving solutions.<br />
One of the leaders in solid state LiDAR for the automotive market,<br />
LeddarTech, forecasts that the global market for ADAS (advanced<br />
driver assistance systems) technology will grow rapidly to over $60<br />
billion in revenue by 2020. LiDAR technology will become a central<br />
element of the autonomous vehicle’s sensor suite, alongside<br />
existing technologies, ensuring robust sensing redundancy and<br />
increasing overall system reliability, says the company.<br />
A partnership of leading-edge suppliers has joined<br />
forces as the Leddar Ecosystem in order to take<br />
Charles Boulanger,<br />
CEO of LeddarTech<br />
LiDAR (Light Detection and Ranging) technology to<br />
market. They include LeddarTech, Texas Instruments<br />
(TI) for microprocessors, Hamamatsu, Excelitas, OSRAM and<br />
TriLumina for optical components, PolySync and Intempora for<br />
software development tools, and Global Sensing and AKKA<br />
Technologies for perception and navigation intelligence software.<br />
“Leddar-based solutions bridge today’s LiDAR technology<br />
gap, and will take LiDAR mainstream as our clients transition from<br />
today’s autonomous car prototypes to high-volume deployments.<br />
The 3D solid-state LiDAR solutions presented at CES reflect the<br />
unparalleled strengths of LeddarCore ICs and our compelling<br />
automotive development programs currently under way, which<br />
stem from LeddarTech team’s unique LiDAR expertise,” says<br />
Charles Boulanger, CEO of LeddarTech.<br />
Leddar sensing solutions for automotive applications were<br />
showcased by various high-profile exhibitors at CES 2017, including<br />
Fiat Chrysler Automobiles (FCA), Magneti Marelli, OSRAM, FEV,<br />
TI, DLH Bowles and TriLumina. LeddarTech’s solid-state LiDAR<br />
technology, which delivers both high resolution and long range<br />
in a small, robust package, is being offered as a cost-effective<br />
alternative to expensive, bulky scanning LiDARs being used today<br />
in autonomous vehicle development programs. The new<br />
solid-state LiDAR sensors are now available at volume<br />
pricing below the $100 threshold, which will enable<br />
the successful commercial deployment of semiautonomous<br />
and autonomous vehicles, said a<br />
statement from the company.<br />
Automotive Industries (AI) asked<br />
Boulanger what the benefits are<br />
of LeddarTech’s technologies for<br />
automotive OEMs looking to develop<br />
connected and autonomous vehicles.<br />
Boulanger: I think that what makes our<br />
LiDARs very appealing for automotive OEMs is the<br />
great scalability of our core technology, which meets<br />
the high levels of performance, resolution and low cost<br />
required for mass developments. All sensors built on the Leddar<br />
technology utilize a unique software-based approach that<br />
leverages our proprietary signal acquisition and sequencing as<br />
well as digital processing. This allows OEMs to achieve a specified<br />
range with lower cost components, or to achieve significantly<br />
higher range from specified components. The approach is more<br />
efficient than other LiDAR technologies, which rely primarily on<br />
hardware-based approaches. And, unlike scanning LiDARs,<br />
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Since every requirement and application is different,<br />
LeddarTech offers technological expertise to automotive<br />
OEMs in order to allow them to tailor their own specific<br />
LiDAR solution exactly how they need it to be.”<br />
these solid-state designs are built without mechanical systems at<br />
the point of the signal’s emission or reception. They can also take<br />
advantage of robust, durable MEMS micro-mirrors to increase<br />
the sensor’s resolution and field of view.<br />
AI: How has your R&D helped in dealing with the<br />
issues facing the use of LiDAR such as the bulkiness<br />
and high costs?<br />
Boulanger: The Leddar technology has been in development<br />
for more than a decade by a team of experts in the field of solidstate<br />
LiDAR sensing. From the start, our own unique approach<br />
to signal acquisition and processing allowed us to enable<br />
lower detection thresholds for significantly increased range and<br />
sensitivity compared to other solid-state or scanning LiDAR<br />
methods. Developing affordable, small and flexible LiDARs was<br />
our goal from the very beginning.<br />
AI: What reactions did you receive from OEMs at CES 2017?<br />
Boulanger: The reactions have been overwhelming, quite<br />
frankly. It feels very energizing to see such interest from the automotive<br />
industry for our technology. CES 2017 gave us the opportunity<br />
to have very concrete interactions with many major players from<br />
the industry in a very short time, with very positive outcome. We<br />
understand that they are eager to start working with us, as we are<br />
the only company that was showcasing functional products meeting<br />
OEM requirements during the event. It also confirmed that solid-state<br />
LiDAR is indeed a key element of autonomous driving applications,<br />
along with radar and camera vision.<br />
AI: Explain how the Leddar Ecosystem was developed<br />
and how it will work?<br />
Boulanger: Establishing the Leddar Ecosystem was the<br />
next logical step towards LeddarTech’s goal to answer the<br />
OEMs’ need for differentiated, customized and optimized LiDAR<br />
solutions. OEMs want the best in class core technology and<br />
expertise, and LeddarTech provides it with its LeddarCore ICs<br />
and leading-edge expertise in LiDAR systems. What was missing<br />
from the equation was the flexibility in sourcing all required LiDAR<br />
components, namely photodetectors, light source and optical<br />
parts. With an ecosystem of specialized third-party components<br />
manufacturers taking active part in our supply chain, LeddarTech<br />
now enables the development of customized LiDAR solutions<br />
at the best possible cost, while accelerating time to market and<br />
allowing better integration into broader ADAS and autonomous<br />
driving offerings by Tier 1 automotive suppliers.<br />
AI asked Pierre Olivier, Vice-President, Engineering and<br />
Manufacturing, LeddarTech, what integrated solutions for<br />
LiDAR does LeddarTech offer automotive OEMs.<br />
Olivier: Since every requirement and application is different,<br />
LeddarTech offers technological expertise to automotive OEMs<br />
in order to allow them to tailor their own specific LiDAR solution<br />
exactly how they need it to be. That being said, we have developed<br />
functional units that provide a sample of what can be achieved<br />
with Leddar. Concretely, we have a 2d/3d flash LiDAR system<br />
and a solid-state scanning MEMS micromirror LiDAR system<br />
that both can detect vehicles at 300 m and pedestrians and<br />
similar objects at up to 200 m. Both are integrated into standard<br />
automotive components and available in various configurations, to<br />
further demonstrate the scalability of our technology. So instead<br />
of offering standard, finished products with rigid specifications,<br />
LeddarTech’s approach is to offer a complete suite of LiDAR<br />
sensors leveraging the LeddarCore ICs, along with detailed<br />
reference design and support.<br />
AI: How do you select your partners for the Leddar<br />
Ecosystem?<br />
Boulanger: First and foremost, the supplier must be an<br />
established leader in its field of expertise and be specialized in<br />
the component in question. Next, the supplier’s development<br />
roadmap must be aligned with LeddarTech’s. In other words,<br />
if LeddarTech plans to have reached a certain development<br />
milestone at a given time, the supplier’s product development<br />
plan must also project to meet the required specifications.<br />
Finally, the partner would preferably be an established<br />
automotive part supplier and be already familiar with automotive<br />
compliance standards. AI<br />
Example of Solid-state Scanning LiDAR unit integration.<br />
Solid-state Scanning LiDAR.<br />
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17
Vehicles are becoming moving<br />
always-on data hubs.<br />
innovation<br />
Connecting the connected car<br />
By: Ed Richardson<br />
Connectivity is driving both economies and far-reaching changes in lifestyles. Vehicles are becoming moving<br />
always-on data hubs. Gartner predicts there will be a quarter-billion connected vehicles on the road by 2020 - and<br />
“the proliferation of vehicle connectivity will have implications across the major functional areas of telematics,<br />
automated driving, infotainment and mobility services.”<br />
A recent study by AT&T and Ericsson, found that three out of<br />
four consumers consider connected car services an important<br />
feature in their next car purchase. AT&T added nearly 1.6 million<br />
connected devices during the first quarter of 2016. Of those<br />
devices, more than a million were cars.<br />
Automotive Industries (AI) asked Chris Penrose,<br />
senior vice-president, Internet of Things, AT&T, what the<br />
company is doing in the connected car space.<br />
Penrose: We now have relationships with 19 of the top car<br />
brands, who are connecting vehicles through AT&T. In 2014, we<br />
opened the AT&T Drive Studio in Atlanta to develop and test<br />
new technologies that improve safety, convenience and<br />
Chris Penrose, senior<br />
vice-president, Internet of<br />
Things, AT&T.<br />
entertainment in the connected car. With the opening<br />
of the more than 5,000 square-foot facility we became<br />
the first carrier with a dedicated connected car research and<br />
innovation center. The AT&T Drive Studio features a working lab<br />
and showroom. It serves as a hub from which we can respond to<br />
the needs of automotive manufacturers. The objective is to move<br />
rapidly from idea to product.<br />
This is truly an environment in which we pull together<br />
automotive-grade software and hardware solutions. We have<br />
created a multi-platform environment that appeals to the<br />
developer community. The great news is that we have been<br />
joined by a number of companies, and several thousand young<br />
people have come through the studio. Our focus is on road<br />
safety, and educating consumers on the dangers of driving and<br />
texting. In order to curb road fatalities we believe we need to offer<br />
technological solutions.<br />
AI: How are you supporting the globalization of<br />
the industry?<br />
Penrose: We were one of the first in the industry to<br />
create a global SIM, which is currently deployed and used in<br />
connected devices around the globe today. OEMs can put<br />
an AT&T chip in the car during manufacturing. Using<br />
different solutions we can provide connectivity<br />
in over 200 countries and territories.<br />
AI: How does AT&T support the<br />
connected lifestyle?<br />
Penrose: We are connecting things that<br />
have never been connected before. This is<br />
showcased in the integration of the connected<br />
car with the AT&T Digital Life smart home<br />
security system, which is available to OEMs via<br />
the AT&T Drive Platform. You can set up certain<br />
actions to take place automatically as you approach<br />
your neighborhood. Your car can automatically and<br />
seamlessly turn the lights on and adjust the thermostat,<br />
for example. When you leave home the car can switch on the alarm<br />
and even warn you if you forgot to close the garage door.<br />
Cars and smartphones also need to work seamlessly<br />
together. The same goes for wearables such as a watch. There<br />
are many other great opportunities when you tie things together<br />
seamlessly. One is the management of fleets. You can optimize<br />
routes for delivery, track assets and respond to challenges such<br />
as road congestion or change requests from customers.<br />
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AI: What is your vision with “Smart Cities”?<br />
Penrose: We have created a smart cities framework that takes<br />
a holistic approach to helping cities move towards building a smarter<br />
city. Using Internet of Things (IoT) innovations, our framework<br />
consists of four pillars—highly secured connectivity, technology<br />
platforms, strategic alliances and vertically integrated solutions.<br />
The strategic alliances pillar takes into account that no one<br />
company does it all. To this end, we are collaborating with leading<br />
technology companies and industry organizations to support the<br />
framework. Together, we will use our existing and jointly developed<br />
technology solutions to help cities save money, conserve energy,<br />
increase efficiency and improve the quality of life for their citizens.<br />
We will initially introduce our framework in select spotlight<br />
cities, which include Atlanta, Chapel Hill, Chicago, Dallas, Miami-<br />
Dade County and Montgomery County, MD, as well as the<br />
Georgia Institute of Technology. As part of this program, we are<br />
working with our spotlight cities to understand the challenges<br />
they are facing and determine the solutions that will best address<br />
their needs. It is important that we provide solutions and services<br />
in the areas in which the cities themselves want to make changes.<br />
Right now, we’re in the scoping phase and eventually we’ll begin<br />
to implement the agreed upon solutions. We’re excited to use<br />
Internet of Things (IoT) innovation to help these cities better meet<br />
the needs of their citizens.<br />
AI: How fast is the global demand for connected car<br />
services growing?<br />
Penrose: It is growing very fast. There is tremendous<br />
momentum from OEMs. We added a million connected cars to<br />
our network this past quarter. Consumers expect their cars to<br />
offer the same connectivity and services as their smartphones.<br />
They also want the car to provide a mobile Wi-Fi hotspot. We<br />
understand that car manufacturers are also seeing benefits. They<br />
are able to update the software in vehicles remotely, and they can<br />
obtain information on performance in near real time.<br />
AI: Is there not an overlap between a smartphone and a<br />
connected car?<br />
Penrose: There are a lot of services that need always there,<br />
always on connectivity. The connected car helps the driver to<br />
manage a number of services remotely, such as starting up,<br />
location, and switching on the air conditioning. We are also able<br />
to use the car architecture to provide superior data experience<br />
in car. Using a data antenna built into the roof of a car we can<br />
provide a broader reach and footprint. Then if we look ahead to<br />
new services such as autonomous driving you will need to have<br />
embedded connectivity.<br />
AI: What about remote parts of the world where there<br />
are no cellphone towers?<br />
Penrose: Earlier this year, AT&T announced that we are now<br />
offering both cellular and satellite connectivity for remote areas<br />
through an alliance with Globecomm. As a company, we are very<br />
focused on offering multi network solutions.<br />
AI: What are you currently working on in the AT&T<br />
Drive Studio?<br />
Penrose: Some of the most exciting things are in this space<br />
around vehicle communication and Smart Cities. We also continue<br />
to work on minimizing driver distractions. An example is a platform<br />
that will read your messages to you. To reply you can dictate your<br />
message. It is a total voice experience to ensure that the driver<br />
keeps his or her eyes on the road and hands on the wheel.<br />
AI: What can car buyers can expect with AT&T<br />
connectivity in the near future?<br />
Penrose: AT&T provided the connectivity for over 50% of all<br />
new connected passenger vehicles in the United States last year.<br />
We are working with some of the top global car brands to provide<br />
connectivity to its customers. OEMs have recognized that there is<br />
a lot more opportunity to differentiate their vehicles in the marketplace<br />
if they have connectivity.<br />
We are helping the OEMs to differentiate through a customerfocused<br />
approach. Once we understand who the target customers<br />
are for a particular model we can explore the range of services<br />
that are available in a digital format. The AT&T Drive Platform is a<br />
modular, global solution that lets automakers pick and choose what<br />
connected car services and capabilities are important to them.<br />
AI: Who is going to pay for the in-car connectivity?<br />
Penrose: There is a lot of flexibility for OEMs to select a mix<br />
suited to their market. There is an entire application store with a<br />
set of apps and services for vehicles which allow us to customize<br />
solutions for every model. Through our unique split billing<br />
capabilities we are able to differentiate between data flowing to<br />
and from the OEM (which they pay for) and data for which the end<br />
consumer is paying.<br />
AI: What’s next for AT&T?<br />
Penrose: With the evolution of the Internet of Things, we want<br />
to connect everything. We have great expertise in all the verticals,<br />
and are able to provide a highly secure experience around the<br />
world – for virtually everything, from cars to trash cans. AI<br />
The AT&T Drive Studio gives OEMs the opportunity to<br />
test connectivity in production vehicles.<br />
AT&T opened its Drive Studio in Atlanta in 2014.<br />
TO READ THE FULL VERSION OF<br />
STORIES GO TO www.ai-online.com<br />
19
innovation<br />
Automechanika India<br />
confident of 20% growth By:<br />
The next edition of ACMA Automechanika New Delhi will take<br />
place from 21 – 24 March 2017 at Hall 7A-E, 8, 9, 10, 11, 12 and<br />
12A, Pragati Maidan, New Delhi. It will reflect both the changes in<br />
the market-place and advances in technology.<br />
Automotive Industries (AI) asked Raj Manek, Executive<br />
Director and Board Member of Messe Frankfurt Asia<br />
Holdings to list some of the show highlights.<br />
Manek: It is India’s only trade fair dedicated to the automotive<br />
aftermarket. Other highlights are:<br />
• 19,500 square meters of exhibition space which is 20% more<br />
than in the previous show<br />
• 325 domestic and 175 international exhibiting<br />
companies from 17 countries<br />
Raj Manek, Executive Director<br />
and Board Member of Messe<br />
Frankfurt Asia Holdings.<br />
• There will be a concurrent seminar focused on<br />
key themes of digital economy, which includes the<br />
launch of a report on how technology is converging<br />
the modern automotive plant and the aftermarket<br />
• The show will address the rising concerns on counterfeit<br />
products with Messe Frankfurt’s global initiative “Messe<br />
Frankfurt Against Copying”, and ACMA’s “Asli Naqli” campaign.<br />
AI: What visitor and exhibitor numbers are expected?<br />
Manek: We are targeting a 20% growth in the number of<br />
exhibitors, crossing the 500 mark.<br />
The 2017 edition is also a special one as it marks the launch<br />
of the Automotive Engineering Show in Delhi. We are confident<br />
that the co-location of two premier shows for the industry will be<br />
a major draw for visitors and auto sector players.<br />
AI: What new technology will be on show?<br />
Manek: With some of the biggest brands on the show floor<br />
visitors can be sure to encounter a host of new innovations. The<br />
Tony Davidson<br />
Much has happened in the global and Indian automotive markets since the last ACMA Automechanika<br />
New Delhi was held in 2015.<br />
New Product Showcase zone will be the focal point for these<br />
innovations with a sharp focus on digital, mobility, repair and<br />
services solutions.<br />
AI: What is the international participation in the show?<br />
Manek: The world is looking at India as a prime automotive<br />
market. This year the number of foreign exhibitors has risen by<br />
15%, with exhibitors coming from 17 countries. This means more<br />
product showcases, new launches, and the right combination of<br />
domestic and international automotive expertise.<br />
AI: Will the show benefit companies planning to enter<br />
the Indian market?<br />
Manek: The show can prove to be an important<br />
part of the launch strategy of new entrants to the<br />
market because the fair draws buyers from all<br />
relevant backgrounds, including intellectual<br />
property owners, OEMs, dealers and<br />
distributors, retailers, suppliers, manufactures,<br />
and global automotive leaders from both India<br />
and abroad.<br />
AI: Please put the Indian auto industry<br />
in perspective.<br />
Manek: The value of the Indian autocomponent<br />
segment currently stands at US$39<br />
billion, and is well on its way to become the third<br />
largest in the world by 2025. Electric mobility is<br />
changing the dynamics globally, and in the domestic arena,<br />
India has been trying to implement emission and safety related<br />
norms that are applicable in the international markets. To<br />
this end, the focus is moving towards safety, fuel efficiency,<br />
sustainability and customer preferences which will lead to a<br />
demand transformation in the industry.<br />
From the manufacturing perspective, the government of<br />
India’s MII initiative is giving a boost to International companies<br />
which are already looking at India as a global manufacturing<br />
base. Indian auto-component makers are also well positioned<br />
to benefit from the globalization of the sector, which registered<br />
3.5% growth in a period when overall Indian exports declined. It<br />
is estimated that the potential is for exports to quadruple by 2020<br />
to US$40 billion. AI<br />
20 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
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innovation<br />
Addressing the challenges of<br />
designing autonomous vehicles<br />
By: Nick Palmen<br />
“<br />
The infotainment system has become more<br />
and more ‘abused’ for non-typical infotainment tasks<br />
such as active noise cancellation, noise vibration<br />
harshness and for engine sound design.<br />
”<br />
With the advent of semi and fully-autonomous vehicles comes increasing numbers of sensor clusters,<br />
computing power, car-to-car and in-vehicle communication technology, high-bandwidth Ethernet<br />
networks, as well as multiple high-definition displays being fitted to cars and trucks.<br />
For automotive suppliers, this shift creates new design<br />
challenges to accommodate more complex electronic systems,<br />
functional safety, space constraints, power and weight<br />
(emissions), and cost. For vendors like Cadence, these changes<br />
in the automotive world are opening up new opprtunities.<br />
Automotive Industries (AI) asked Robert Schweiger,<br />
Director, Automotive Solutions at Cadence what drives<br />
the company’s involvement in the ADAS market.<br />
Schweiger: Cadence has a long history in automotive.<br />
Most automotive chips like microcontrollers and airbag chips are<br />
mixed-signal devices, for which we’ve been providing the leading<br />
IC design flow via our Virtuoso Analog Design Environment.<br />
However, over the last couple of years, we’ve seen<br />
Robert Schweiger, Director,<br />
Automotive Solutions at Cadence.<br />
major disruption in the automotive sector, mainly driven<br />
by the desire to enable autonomous driving. Today, cars<br />
are equipped with lots of sensors and cameras, both of which<br />
produce a huge amount of data that needs to be processed and<br />
analyzed. The traditional microcontroller-based discrete ECU<br />
design won’t work for such ADAS ECUs anymore. Processing all<br />
of this data in real-time requires a highly integrated ADAS system<br />
based on high-performance, low-power SoCs (systems on a<br />
chip). Furthermore, developing and verifying such a system calls<br />
for new tools, methodologies, and IP. With our broad portfolio of<br />
software, tools, and IP we are enabling our customers to master<br />
the challenges of designing and verifying a variety of automotive<br />
components, sub-systems and, really, the entire system.<br />
AI: How does this affect the automotive supply chain?<br />
Schweiger: OEMs need to introduce a whole range of new<br />
technology like smart stereo cameras sitting behind the rearview<br />
mirror. Inside the camera system, a convolutional neural network,<br />
or CNN, runs on an ADAS SoC for object detection and tracking.<br />
The challenge is to develop, verify and optimize such a hardware<br />
platform running these complex CNN algorithms before the real<br />
chip is available.<br />
The Cadence System Development Suite supports exactly this<br />
type of hardware/software co-verification including an advanced<br />
debugging environment.<br />
For example, with the Cadence Palladium emulation<br />
system, the semiconductor vendor can verify the<br />
SoC to ensure that it is working according to spec<br />
and start early with the development of software<br />
drivers and firmware. The Tier 1 supplier can<br />
stream in video sequences of real traffic<br />
situations to test the complete ADAS system.<br />
The software engineer at an OEM might be<br />
interested only in validating and optimizing<br />
his algorithm or debugging specific traffic<br />
situations, where the applied algorithm did<br />
not correctly recognize some traffic signs. The<br />
solutions within the System Development Suite<br />
support each of these scenarios.<br />
AI: What are some key automotive innovation<br />
areas driving the design of SoCs?<br />
Schweiger: ADAS requires video and radar processing,<br />
sensor fusion, and car-to-car communication. Infotainment systems<br />
need audio sound processing, augmented reality, and smartphone<br />
integration. Another innovation area, in-vehicle networking, requires<br />
a domain-based distributed architecture, automotive Ethernet<br />
backbone, and the ability to connect a variety of sub-systems,<br />
including ADAS and the infotainment system.<br />
As the design of infotainment systems has become more<br />
complex to meet consumer demand for innovative features,<br />
Cadence has helped manufacturers with the design and<br />
22 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
Cadence offers a functional safety<br />
solution that helps engineers meet<br />
traceability, safety verification, and<br />
TCL requirements of ISO 26262.<br />
verification of chips, boards, and systems that make these<br />
systems possible. Cadence also offers a wealth of proven, tested<br />
IP that can speed the design cycle and reduce the cost for<br />
scalable infotainment systems. As an example, besides the AM/<br />
FM analog radio, there are five different digital radio standards<br />
worldwide that OEMs need to support. By leveraging a software<br />
defined radio (SDR) architecture, the carmaker can use the same<br />
hardware platform with an integrated receiver that runs different<br />
software stacks to support all radio standards. At the core of<br />
the SDR hardware, you will typically find a Tensilica baseband<br />
processor doing the software demodulation in combination<br />
with a Tensilica HiFi DSP, which is doing the audio decoding (all<br />
configurable via software).<br />
The infotainment system has become more and more<br />
“abused” for non-typical infotainment tasks such as active noise<br />
cancellation, noise vibration harshness and for engine sound<br />
design. All of these functionalities can be handled with our Tesilica<br />
HiFi Digital Signal Processor (DSP).<br />
In May, we launched our new Tensilica Vision P6 DSP. It is our<br />
highest performing vision/imaging processor for the fast-growing<br />
vision/deep learning applications areas. The new DSP targets CNN<br />
applications, which are dominated by available multiply-accumulate<br />
(MAC) performance. Compared to commercially available GPUs,<br />
the Tensilica Vision P6 DSP can achieve twice the frame rate at<br />
much lower power consumption on a typical neural network<br />
implementation. It implements on-the-fly data compression to<br />
sharply reduce memory footprint and bandwidth requirements for<br />
demanding “fully connected” neural network layers.<br />
AI: What is the impact of ADAS on the in-vehicle network?<br />
Schweiger: ADAS systems need to continuously process a<br />
huge amount of sensor data, fuse it together and communicate<br />
in real time with other ECUs. Automotive Ethernet, including<br />
time-sensitive networking (TSN), enables such deterministic<br />
high-speed communication within the vehicle. Cadence provides<br />
an Automotive Ethernet media access controller (MAC) IP with<br />
audio/video bridging and TSN support that can be integrated<br />
into any automotive chip to enable deterministic high-speed<br />
communication up to 1 GBit/s for safety-critical systems. Our<br />
MAC IP supports standard interfaces like the Media Independent<br />
Interface (MII) to connect an external Automotive Ethernet PHY<br />
such as the 100BASE-T1 PHY. Last, but not least, in order to<br />
create a complete Ethernet network, there is also an n-port<br />
switch IP available that enables designers to integrate a switch<br />
directly on a SoC (e.g. with a two-port switch, you can daisychain<br />
several devices and may save an external switch ECU).<br />
AI: How do you ensure that the ADAS systems are<br />
working safely?<br />
Schweiger: An ADAS system is by definition a safety-critical<br />
system. Since the ADAS system is actively controlling certain<br />
safety-critical functions like acceleration, braking and steering,<br />
you’d better be sure that all systems do not unexpectedly fail if<br />
a fault occurs somewhere in the car. Cadence has developed<br />
tools and flows that allow designers to inject faults into the system<br />
and simulate how the system, including its safety mechanisms,<br />
reacts to such faults. As an example, you could inject a fault in the<br />
memory sub-system of the ADAS SoC to check if your software<br />
stack is crashing or a safety mechanism like ECC is able to detect<br />
and handle the fault. At the end of the day, you want to know if<br />
you have undetected dangerous faults in your system and be able<br />
to take care of them.<br />
AI: How do your tools and methodologies help your<br />
customers with their safety-critical designs?<br />
Schweiger: Meeting functional safety requirements can be<br />
time-consuming, as designers need to stay up-to-date with the<br />
latest safety standards and ensure that their design has checkers (to<br />
monitor systems and trigger error recovery features) and redundancy<br />
(for continuous function even if an error occurs). Safety engineers<br />
need to be able to implement requirements tracing from the system<br />
to components, and also make sure that their development flow<br />
aligns with tool confidence level (TCL). Cadence offers a functional<br />
safety solution that helps engineers meet traceability, safety<br />
verification, and TCL requirements of ISO 26262. Our solution is built<br />
on our Incisive verification platform, and has demonstrated the ability<br />
to reduce the ISO 26262 compliance effort by 50%. AI<br />
TO READ THE FULL VERSION OF<br />
STORIES GO TO www.ai-online.com<br />
23
“<br />
People spend more time in the vehicle,<br />
with the car increasingly becoming a "third place",<br />
innovation<br />
in which one can work, relax or contact friends<br />
by video-conferencing.<br />
”<br />
The brains behind the<br />
“world’s most intelligent<br />
executive saloon” By: Ron Charles<br />
Launched in the second quarter of 2016, the 10th-generation Mercedes Benz E-Class has been<br />
positioned as the most intelligent executive saloon in the world, and a milestone on the way to<br />
accident-free and autonomous driving.<br />
This positioning is encapsulated in the global cross-channel<br />
marketing campaign, which is built around the statement: "The<br />
E-Class. Masterpiece of Intelligence."<br />
“The new E-Class, our masterpiece of intelligence sets new<br />
standards in safety and comfort and embodies the essence of<br />
Mercedes-Benz: The aspiration of perfection. This is exactly what<br />
underlines our campaign,” said Dr Jens Thiemer, Vice President<br />
Marketing Mercedes-Benz Cars in an April press release.<br />
Marketing of the connected car has also gone on-line through<br />
Amazon. The Amazon websites in Germany, France,<br />
Great Britain and Japan showed a product page<br />
Thomas Weber Member of the<br />
Board of Management of Daimler<br />
Group Research and Mercedes-Benz<br />
Cars Development.<br />
on the new E-Class, with extracts from the interactive<br />
web special "The mind behind". Potential customers<br />
could arrange a test drive with Mercedes-Benz. The cooperation<br />
enabled the Stuttgart-based premium brand to make a targeted<br />
approach and provide more in-depth product information and<br />
also allows the generation and direct booking of “serious test<br />
drives,” according to the company.<br />
In May, the new E-Class won the prize for the best interior of<br />
a standard production automobile, with touch control buttons on<br />
the steering wheel of the same model series being voted Interior<br />
innovation of the year at the Automotive Interiors Expo 2016 held in<br />
Stuttgart. The E-Class is the first car to feature touch control but-<br />
tons on the steering wheel. They allow the driver to control the entire<br />
infotainment system using finger swipes without having to take<br />
their hands off the steering wheel. A new type of multifunctional<br />
switch for the steering wheel was developed by Preh, which won a<br />
special supplier award from Daimler for the innovation.<br />
Another first for the new Mercedes Benz E-Class is that the<br />
newly developed four-cylinder diesel engine OM 654 consumes<br />
as little as 3.9 liters of fuel per 100 kilometers while at the same<br />
time being more powerful than its predecessor (143 kW/195 hp<br />
compared with 125 kW/170 hp). It meets the September<br />
2017 European Union emission regulations. The new<br />
four-cylinder engine is the first member of a modular<br />
engine family that will be applied throughout<br />
the entire portfolios of Mercedes-Benz Cars<br />
and also at Mercedes-Benz Vans.<br />
Automotive Industries (AI) asked<br />
Thomas Weber Member of the Board of<br />
Management of Daimler Group Research<br />
and Mercedes-Benz Cars Development,<br />
what makes the new Mercedes Benz E-<br />
Class a “masterpiece of intelligence”.<br />
Weber: The E-Class is the core of the Mercedes-Benz<br />
brand and in the past has repeatedly<br />
redefined the standards in the executive-class segment.<br />
Now it carries this tradition into the future with a wealth of topclass<br />
innovations. In addition, it enhances efficiency, safety and<br />
comfort, reduces the stress level when driving and intensifies the<br />
motoring pleasure.<br />
AI: How is it taking you towards autonomous driving?<br />
Weber: The new DRIVE PILOT, for instance, offers semi-autonomous<br />
functions such as following vehicles at up to 210 km/h,<br />
steering or braking when necessary and changing lanes on the<br />
autobahn. In addition, the new E-Class is the world's first series<br />
produced vehicle to be awarded a test licence for autonomous<br />
24 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
The Daimler Special Award went to control system specialist Preh, for their<br />
innovative Touch Control Buttons: (f.l.t.r.): Christoph Hummel, president and<br />
CEO of Preh; Prof. Dr. Thomas Weber, Head of Group Research and Mercedes-<br />
Benz Car Development, and Preh Chief Technology Officer Jochen Ehrenberg.<br />
Mercedes-Benz E-Class steering<br />
wheel swith with integrated Touch<br />
Control Button.<br />
driving in the US state of Nevada. This was achieved by simply<br />
modifying the vehicle software, while the standard hardware remained<br />
unchanged.<br />
AI: What engine technology breakthroughs has Daimler<br />
made?<br />
Weber: Mercedes-Benz attaches key importance to the optimization<br />
of modern combustion engines in its roadmap to sustainable<br />
mobility. The latest engine technology, the OM 654, has been introduced<br />
in our new E-Class (E220 d), marking the debut of a groundbreaking<br />
family of engines by Mercedes-Benz.<br />
Exemplary efficiency and emissions ensure<br />
that the premium diesel is future-proof, while<br />
underlining the key role to be played by the<br />
diesel engine in achieving the challenging<br />
global climate targets. That has already<br />
been confirmed by independent measurements<br />
by DEKRA, a German vehicle<br />
inspection company. In 2017 we will also<br />
introduce the 48-volt on-board power supply,<br />
which will aim at fuel savings previously<br />
only possible in the exclusive domain of highvoltage<br />
hybrid technology. Integrated starter<br />
generators (ISG) and belt-driven starter generators<br />
(RSG) are further components in enhancing the<br />
efficiency of internal combustion engines. And what has become<br />
the standard for diesel engines will also soon be used<br />
for petrol engines at Mercedes-Benz.<br />
Furthermore, Mercedes-Benz is the first manufacturer planning<br />
the large-scale use of particulate filters also for petrol engines<br />
to further improve the environmental compatibility. After<br />
more than two years of positive field experience in the S 500,<br />
additional variants of the S-Class powered by a petrol engine<br />
are to be equipped with this new technology as part of the<br />
model update starting next year.<br />
AI asked Gorden Wagener, Head of Design Daimler, what<br />
makes the multi award-winning interior design so special.<br />
Wagener: With its contemporary luxury, the new E-Class embodies<br />
the perfect interpretation of the design philosophy of sensual<br />
purity, both in the exterior - and in the interior. It is the most beautiful<br />
and luxurious E-Class of all time, while also exuding a sporty elegance.<br />
AI: Tell us a little about the design process behind the<br />
new E-Class.<br />
Wagener: A revolution is currently under way, triggered by<br />
digitalisation and networking. Therein lies one of the<br />
great challenges facing the automobile designer,<br />
Gorden Wagener, Head of Design<br />
Daimler.<br />
especially when it comes to the interior. Also, people<br />
spend more time in the vehicle, with the car increasingly<br />
becoming a "third place" in which one can work, relax or contact<br />
friends by video-conferencing. Naturally, this had an impact<br />
on interior design of the E-Class. In general, all our vehicles will<br />
continue to follow the design philosophy of sensual purity, which<br />
is given its own distinctive interpretation depending on the model<br />
series. This applies to both exterior design and interior design.<br />
AI: Did Daimler and Preh work together on the new<br />
steering wheel technology?<br />
Wagener: It goes without saying that we worked together<br />
closely from the beginning of the process.<br />
TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com 25
Hartmut Sinkwitz:<br />
Director Interior Design -<br />
Mercedes-Benz.<br />
tive experience for driver and front passenger. The<br />
E-Class thus sets a new standard in the executive<br />
saloon class. In addition to being a workplace and private<br />
environment, it is also a living area in which passengers<br />
are able to enjoy contemporary luxury.<br />
AI asked Klaus Zehender Member of the Divisional Board<br />
of Mercedes-Benz Cars, Procurement & Supplier<br />
Quality, how important relationships are between<br />
suppliers and Daimler.<br />
Klaus Zehender<br />
Member of the Divisional<br />
Board of Mercedes-Benz<br />
Cars, Procurement &<br />
Supplier Quality.<br />
Zehender: Automobile production, especially in<br />
the premium segment, can only be successful if there<br />
is a close cooperation between car manufacturers and<br />
suppliers. Our purchasing strategy is based on three pillars: innovation,<br />
top quality and partnership. The highest standards of quality<br />
are key to meeting customers’ expectations of the Mercedes-Benz<br />
brand. Just as important are innovative contributions that help us to<br />
secure our technology leadership, not to mention supreme reliability<br />
for supplying our production and a competitive cost position. This,<br />
along with our own expertise, puts us in an excellent position to ensure<br />
our competitiveness in the long term.<br />
AI: How closely do you work with suppliers to help them<br />
create new technologies for Daimler?<br />
Zehender: At Mercedes-Benz Cars we believe in an open and<br />
pro-active approach to the supplier relationship. For us, it is crucial, that<br />
we work closely together from the very beginning with our suppliers to<br />
get innovations in our cars. In addition, we encourage our partners to<br />
come up with innovations and ideas for future cooperation. The major<br />
importance is that technology for innovations are made available in local<br />
sourcing markets like China and Mexico. It is also part of our strat-<br />
AI asked Hartmut Sinkwitz, Director Interior Design<br />
- Mercedes-Benz, what makes the interior of the new<br />
E-Class special.<br />
Sinkwitz: With the interior of the new E-Class we are giving a<br />
new interpretation to the concept of contemporary luxury.<br />
AI: How closely did you work with suppliers to get the<br />
best technology inputs?<br />
Sinkwitz: Very close.<br />
AI: What were some of the challenges in designing interiors<br />
for a business saloon – what are customers looking for?<br />
Sinkwitz: We have designed a spacious and intelligent interior.<br />
True to Mercedes-Benz's design philosophy of sensual<br />
purity, it employs technological innovation and highgrade<br />
equipment to create an exceptionally emoegy<br />
to identify together with the supplier further cost potentials during<br />
the lifecycle of any component. In turn, suppliers also benefit from our<br />
world-wide growth and expertise in the premium segment.<br />
AI: Tell us about this year’s supplier awards – what were<br />
some of the innovative technologies that were awarded prizes?<br />
Zehender: Performance is measured in terms of quality, cost,<br />
delivery reliability and innovative strength. One of this year’s most innovative<br />
technologies awarded by Mercedes-Benz Cars is a new type<br />
of multifunctional switch developed and manufactured by Preh. The<br />
touch-sensitive Control Buttons integrated into the steering wheel enable<br />
drivers of the new Mercedes-Benz E-Class to operate all functions<br />
of the instrument cluster and central display without taking<br />
their hands off the steering wheel.<br />
Other winners include Korean Hyundam, which<br />
was awarded for top manufacturing standards<br />
and excellent processes in the development<br />
and production of fuel supply modules and<br />
fuel pumps as well as the German novem car<br />
interior design which received the prize for<br />
the cooperative development of innovative<br />
trim part surfaces in the interior. German firm<br />
Albert Handtmann Metallgusswerk & Co. KG<br />
was awarded for its long-standing successful<br />
collaboration in the area of die-cast components.<br />
AI asked Michael Hafner, Director Active<br />
Safety, Daimler, whether autonomous driving is a<br />
trend or fad.<br />
Hafner: For us, autonomous driving is not a question of “if”, but<br />
“when”. We expect that it will be possible to realize the first highly automated<br />
driving systems in just a few years on certain types<br />
of roads, such as autobahns, and in suitable weather<br />
conditions. We have already installed a wide array of<br />
partially autonomous driving functions in our core<br />
model ranges like C, CLS and S-Class. In the new<br />
E-Class we even go one step further with our new<br />
DRIVE PILOT and Remote Parking Pilot.<br />
AI: What safety issues need to be<br />
addressed?<br />
Hafner: On the one hand the sensors and<br />
their ability to identify complex situations need to<br />
be improved further. On the other, the ability of the<br />
system intelligence to carry out instantaneous and<br />
reliable evaluation of the data followed by appropriate<br />
decision-making is increasing. With all these development<br />
we can envisage an extension of the assistance functions provided<br />
in a lot of situations. Our objective is to relieve the burden on drivers<br />
of monotonous driving tasks and highly complex driving situations.<br />
Safety - of our customers and all other road users - has top priority.<br />
AI asked Christoph Hummel, President and CEO of<br />
Preh, what the winning of the Daimler AG Special Award<br />
mean for Preh?<br />
Hummel: We understand the Daimler Special Award as not<br />
just as praise for our innovation, but also as an incentive for future<br />
projects. The touch control buttons integrated into the steering<br />
wheel switches permit drivers of the Mercedes-Benz E-Class to<br />
operate all functions of the instrument cluster and central display<br />
without taking their hands off the steering wheel. This breakthrough<br />
in terms of safety is due to a small technical revolution. This smart<br />
technology has not only won a Special Award for Preh as a supplier,<br />
but Daimler has also received recognition from the industry, with<br />
accolades such as the weConect Car HMI Award 2016.<br />
26 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
AI: How closely do Preh and Daimler work together in<br />
creating new technologies?<br />
Hummel: We have been a Tier 1 supplier to Daimler since<br />
2005, but this project is probably the best example of the close collaboration<br />
between Daimler und Preh. It started out as an advanced<br />
development technology scouting project. The requirements for series<br />
application were very high, but the cooperation in the project<br />
team can be best characterized by mutual inspiration<br />
and a very effective approach.<br />
AI: How do you see your relationship<br />
evolving in the future?<br />
Hummel: While our biggest customers at<br />
present are other German and US OEMs, I am<br />
confident that the new project and the Special<br />
Award open up new business opportunities<br />
with Daimler for us.<br />
AI: Tell us about your new R&D Center<br />
in Bad, Neustadt.<br />
Hummel: To ensure that Preh’s Bad Neustadt<br />
headquarters remain the driving force of innovation<br />
last year we embarked on an investment program<br />
totaling EUR 12.5 million. The new Preh research and<br />
development center is under construction on a base area of 2,350<br />
m² and a gross floor area of around 8,200 m². With its attractive<br />
modern architecture it will be home to around 400 high-tech workplaces.<br />
Planned completion is in the fourth quarter of 2016.<br />
AI: In a time of digitalization speed and innovation<br />
are critical - how do you aim to keep with that?<br />
Hummel: We have developed several center<br />
console concepts on our own to show possible<br />
paths for the future. One big aim of Preh is to<br />
combine smartphone operating practices with<br />
the safety requirements of vehicle handling.<br />
For example, last year we were able to present<br />
a new scalable actuator technology which includes<br />
haptic feedback from touchscreens and<br />
touchpads. It makes it possible for drivers to get<br />
similar feedback to what they would experience<br />
if pressing a standard button. This year we took a<br />
further step into the future through the acquisition of<br />
TechniSat Automotive.<br />
AI: What impact will the purchase have on the car infotainment<br />
and navigation space?<br />
Hummel: Navigation and connectivity features developed by<br />
Preh Car Connect will supplement Preh center consoles. This<br />
creates new opportunities for the comprehensive networking<br />
of vehicles and brings us a decisive step closer to our vision of<br />
a “Connected Car”. The acquisition is a perfect combination of<br />
technological competencies.<br />
AI: How do you see the future of driverless car, and<br />
Preh's role in its progress?<br />
Hummel: I am sure that there is a future for the driverless<br />
car, but I cannot imagine a solution where the human driver is<br />
totally excluded. Because of my deep passion for cars and<br />
driving nice cars I don’t like to imagine a car without<br />
steering wheel and driver controls.<br />
Michael Hafner, Director Active<br />
Safety, Daimler.<br />
Christoph Hummel,<br />
President and CEO of Preh.<br />
AI: How are you finding the challenge of<br />
succeeding Dr. Michael Roesnick as head of<br />
the company.<br />
Hummel: The emergence of Preh as a global player for<br />
automotive electronics and automation solutions is connected<br />
indissolubly with the name Dr. Michael Roesnick. I feel<br />
committed to his achievements and will ensure a high degree<br />
of continuity both for our customers and staff. However, I<br />
naturally also set standards of my own, and together<br />
with my management colleagues will keep developing<br />
Preh in order to meet new opportunities and<br />
challenges. At the moment the main challenge is the<br />
integration of the former TechniSat Automotive Unit – now<br />
Preh Car Connect – into our group. Together, the Preh companies<br />
now account for annual turnover of more than one<br />
billion Euros, and have competencies in the fields of HMI, Car<br />
Infotainment, Connectivity and Telematics as well as automation.<br />
I really like the challenge of forming a global system supplier<br />
for HMI systems and the connectivity of vehicles. AI<br />
With the Preh Car Connect<br />
(formerly Technisat Automotive)<br />
acquisition navigation and<br />
connectivity solutions are added<br />
to Preh's HMI expertise.<br />
TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com 27
innovation<br />
Connectivity<br />
and audio quality driving<br />
customer choices By: Nick Palmen<br />
Both connectivity and audio quality are “trending” in the design studios of OEMs and their Tier suppliers.<br />
One of the leaders in both fields is Connecticut USA – based HARMAN International.<br />
Automotive Industries (AI) asked Hans Roth, Senior<br />
Director Technology Marketing HARMAN Connected Car<br />
Division, what are the biggest challenges to achieve a truly<br />
connected car.<br />
Roth: A truly connected car – one prerequisite for autonomous<br />
driving – needs optimal coverage as well as the right bandwidth and<br />
functionality in place to support communication. The challenge is that<br />
the standards, e.g. IEEE 802.11p for car-to-car communication, haven’t<br />
been finalized yet, while the technology is ready for implementation.<br />
This really takes an industry-wide effort. Our objective is to provide<br />
information in real time both to and from the car. One of the features<br />
of a truly connected car is that you utilize a cloud platform outside to<br />
receive vehicle data, to process it, and then send it back to the car and<br />
other connected devices in the vicinity. With the HARMAN<br />
Service Delivery Platform we are able to provide<br />
complete end-to-end solutions to supplement the<br />
Hans Roth, Senior Director<br />
Technology Marketing<br />
HARMAN Connected Car Division.<br />
navigation data, for example. Our SDP is also open<br />
to third parties.<br />
AI: What is the difference between simple<br />
navigation and intelligent navigation?<br />
Roth: Conventional navigation starts from scratch every time.<br />
Learning navigation systems record the behavior and preferences<br />
of the driver and store the information both on board and in the<br />
cloud. This data is then analyzed to identify and select preferred<br />
routes. The system may also read the driver’s calendar so that<br />
they won’t need to enter the destination. Such convenient,<br />
predictive and learning functionality is one of the backbones of<br />
intelligent navigation of the future.<br />
AI: How is your “defense-in-depth” security model<br />
changing the way to secure the connected car?<br />
Roth: Best possible security is a prerequisite for all<br />
computing and communication both within the car and<br />
when it connects with the world – and even more so for<br />
the autonomous future. This starts with secure encryption<br />
technologies, followed by continuous OTA updates that keep<br />
all vehicle ECUs up to date over its lifetime. On the on-board<br />
application side you need several layers of security. That’s<br />
why we have developed our 5+1 security architecture that<br />
incorporates very strong systems to detect and prevent<br />
intrusions. Our recent acquisition of TowerSec, one of the<br />
world’s top specialists in the field of TCU and ECU protection,<br />
stresses the importance HARMAN places upon this topic.<br />
AI: With the Rinspeed Etos you have developed an<br />
adaptive intelligent car with first Microsoft Office<br />
365 implementation in the car. How does the<br />
digital assistant help the driver?<br />
Roth: Our Virtual Personal Assistant is<br />
really smart. If the driver just tells it that he<br />
or she would like a hot drink, for example, it<br />
will adjust the route to stop at a local coffee<br />
shop. The driver is able to communicate<br />
in his or her own words such as “a coffee<br />
would be nice” or “I need an espresso.”<br />
Another example: If you want to set up a<br />
call while driving – just tell the PA. It checks<br />
your calendar, finds an appropriate timeslot<br />
and automatically dials the number. The car<br />
then switches to autonomous mode and even<br />
adjusts the route for uninterrupted reception.<br />
AI: How does the vehicle recognize the occupants<br />
and configure different aspects of the driving experience?<br />
Roth: In general any smart device can do the job: As a second<br />
step we use face, iris or fingerprint recognition to make sure that only<br />
authorized drivers can move the car. Synchronization of calendar<br />
entries and seamless continuity of music playback from the home to<br />
the car can either be cloud enabled or smart device based.<br />
AI then asked John Fitzgerald, Senior VP and General<br />
Manager Car Audio HARMAN Lifestyle Audio to share the<br />
trends in the market.<br />
Fitzgerald: One of the megatrends is the influx of millennium<br />
buyers into the marketplace today. These kids grew up with MP3<br />
28 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
The cockpit of the Etos concept car.<br />
players, digital music in their hands, earbuds in their ears, so they<br />
want to listen to music at all times. Now 70% of those people will<br />
say that the main place where they listen to their music is in the car.<br />
Our challenge is: How to create compelling audio solutions for these<br />
Millenials coming to the marketplace? The purpose is to get them<br />
hooked on branded audio with the first car purchase. Once we have<br />
them we’ll get them on the next car and the next car, and the next<br />
car. So my goal is to train and create those audiophile consumers.<br />
AI: Do you have a different approach / strategy for the<br />
different segments?<br />
Fitzgerald: There are different strategies depending on the<br />
vehicle segment and the end consumers that we are targeting.<br />
For first-time buyers we want to provide that connective<br />
experience that the Millenials are used to. Our Voyager<br />
Drive solution is a great example of a very<br />
targeted application that does just that, with<br />
minimal impact on the vehicle – which also<br />
makes it very attractive to automakers. It<br />
still provides that premium branded audio<br />
experience, which is what we are famous<br />
for, but we are able to target it at a price<br />
point for the entry level market segment<br />
that in the past was not achievable.<br />
AI: What does the new Summit Car<br />
Audio solution offer to the OEMs?<br />
Fitzgerald: To the carmakers it offers<br />
upgradability, modularity and a scalable platform.<br />
It is powered by an industry-first System-On-Chip<br />
model that gives OEMs the freedom of a truly scalable<br />
system, with up to 10 times the signal processing capability<br />
of conventional amplifiers. Gone are the days when you’ve had to<br />
predict where the market is going to be in the next four years. Summit<br />
gives you relevant, up to date new modern technology, seamlessly<br />
upgradable and coupled with cutting edge expandable features at the<br />
time you launch your car, and throughout the lifecycle of the vehicle.<br />
AI: And, in turn, what can the automakers give the<br />
consumers in terms of new and more personalized incar<br />
experiences?<br />
Fitzgerald: Summit really is the pinnacle of the in-vehicle<br />
audio listening experience. The technology and System-On-<br />
Chip amplifier model of our Summit solution work together to<br />
unlock an unprecedented, ever-expanding menu of new and<br />
more personalized in-car experiences. Summit’s technology<br />
offerings include a full complement of HARMAN’s proprietary<br />
next generation features, including Individual Sound Zones,<br />
Quantum Logic Immersion surround sound, Personal Bass<br />
Impact, Connected Juke Box, and Virtual Venues. By increasing<br />
the CPU power are able to offer all these features in one system.<br />
AI: How does the Voyager Drive solution break the<br />
constraints of the traditional door speaker and head<br />
unit architectures?<br />
Fitzgerald: Voyager Drive enables OEMs to bring true<br />
premium audio to the fast-growing – and previously untapped<br />
– entry vehicle segment. What’s more, Voyager Drive is<br />
completely transportable, seamlessly following you<br />
from your house, to your car, to the office, or<br />
wherever your journey takes you. A proprietary<br />
John Fitzgerald, Senior VP and<br />
General Manager Car Audio<br />
HARMAN Lifestyle Audio.<br />
software solution from our partner Dirac, called<br />
Dirac Panorama, creates the sound of a truly<br />
branded premium audio experience – but from an array<br />
of speakers in the dash as opposed to speakers distributed<br />
throughout the car. It is very effective for the automakers<br />
because it eliminates all the complexity of multiple components<br />
– screws and gaskets, and brackets and harnesses.<br />
AI: Where do you see the biggest growth opportunity<br />
for HARMAN?<br />
Fitzgerald: It is a great time for automotive audio to<br />
grow through new product offerings targeting the Millennial<br />
customers entering the market. The technology advancement<br />
we bring to the table has already drawn a lot of interest from<br />
OEMs across the globe. AI<br />
TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com 29
innovation<br />
Cloud-based TMS<br />
simplifies management of global<br />
logistics chains By: Michael Stewart<br />
Trends such as the legislated reduction of CO 2 emissions across the entire value chain, driverless cars,<br />
globalization and alternatively powered vehicles are changing the automotive landscape – and along with<br />
it the logistics challenges facing the industry.<br />
Logistics service providers are utilizing the same information<br />
technology that is disrupting the automotive industry to provide<br />
global solutions. Cloud-based tracking management systems<br />
(TMS) have been proven to reduce transport costs by an average<br />
of 20% by networking all participants in the supply chain on a<br />
web-based platform in real time, according to European TMS<br />
specialist inet-logistics.<br />
The company is currently one of the top five TMS providers<br />
across the globe. Its proprietary inet TMS connects global<br />
and multi-mode transport networks on both the inbound and<br />
outbound levels. Clients include global companies such as<br />
Bosch, MAN, Magna, Lear, Volvo and Scania.<br />
Automotive Industries (AI) asked Oswald Werle, CEO of<br />
inet-logistics, what has made inet TMS such a global<br />
winner in the logistics systems market?<br />
Oswald Werle, CEO of inet-logistics.<br />
Werle: The inet TMS is the only mature and<br />
globally available multimode and multitenant cloud TMS.<br />
Multimode enables companies to plan, execute and monitor their<br />
complex transportation networks globally. A shipment may start<br />
in China with a truck leg, followed by a sea or air main leg to the<br />
US and reaching its final destination by rail or truck. A multitenant<br />
system structure enables true collaboration of companies with<br />
customers, suppliers and logistics service providers. After a fast<br />
and easy onboarding of their partners, the shippers benefit from<br />
real time data exchange and maximum optimization based on<br />
true cross-company collaboration.<br />
AI: What makes logistics so complex when it comes to<br />
automotive OEMs and suppliers?<br />
Werle: There are global, complex and time-sensitive<br />
transportation processes in place. Furthermore, thousands<br />
of suppliers need to be integrated in order to get maximum<br />
reduction of transportation costs and CO 2 emissions.<br />
Therefore, automotive OEMs and suppliers have a need for a<br />
true Cloud TMS like inet is offering. Another distinctive feature<br />
of the industry is the importance of packaging. The sheer<br />
number of containers in circulation and their sometimes very<br />
high value are enough good reasons for efficient container<br />
management. The traceability it provides allows for usagebased<br />
charging of your suppliers, significant reduction of<br />
inventory and better demands planning.<br />
AI: How is inet-logistics keeping ahead of the<br />
curve in the 4.0 version of the automotive<br />
industry where driverless cars and electric<br />
vehicles are fast becoming realities?<br />
Werle: The inet TMS is based on an<br />
open architecture ensuring a secure real<br />
time communication with humans as well as<br />
all kinds of systems and things. This enables<br />
constant information exchange between the<br />
TMS, drivers (via social networks) or devices<br />
like sensors attached to the goods using IoT.<br />
The inet TMS is thus well prepared for all future<br />
technical enhancements of the 4.0 world.<br />
AI: How has inet TMS managed to evolve<br />
since inception?<br />
Werle: inet has shown a continuous and impressive track<br />
record of product enhancements since inception by investing<br />
approximately 20% in R&D. Major milestones were the<br />
development of a seamless Cloud TMS for the optimization and<br />
execution of global and complex multimode transport networks,<br />
as well as a very strong and flexible freight cost management<br />
system. Another highlight is our unique Cloud solution for<br />
managing the packaging in closed or open loops.<br />
30 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
Cloud-based tracking systems are needed by automotive companies to keep track of the millions of containers filled<br />
with high-value components that are in circulation on a daily basis.<br />
AI then asked Alexander Redmann, Key Account<br />
Manager Automotive, inet-logistics, how partnerships<br />
with companies like CDNetworks have helped inetlogistics<br />
TMS stay ahead of the technological curve?<br />
Redmann: We believe strongly in the value of partnerships<br />
and therefore work closely with research, technology and solution<br />
partners. These partners provide the inet TMS with complementary<br />
functions e.g. customs management, tactical planning, the latest<br />
studies and trends and more. On the other hand, they benefit from<br />
the multitenant platform, numerous supply chain partners already<br />
in the network and 20 years of TMS and logistics experience. Put<br />
together the joint manpower, solution knowledge and expertise<br />
across industries becomes more than the sum of its parts.<br />
AI: What security and privacy features are built in?<br />
Redmann: Our comprehensive information security<br />
system defines policies, guidelines, responsibilities<br />
and roles in accordance with ISO 27001:2013.<br />
Globally secure software development and testing,<br />
encryption of data in transit and at rest, emergency<br />
handbooks and procedures, secure server<br />
architecture and role-based access control are<br />
in place. Moreover, access control components<br />
inherent in the business logic and a consistent<br />
client structure across all applications and modules<br />
ensure that each client may access only their own<br />
data. The effectiveness of these and other measures is<br />
verified by voluntary penetration tests, as well as internal<br />
and external audits taking place several times a year.<br />
AI: What are some of the challenges facing automotive<br />
logistics today with the advent of driverless cars and<br />
alternatively-fueled cars?<br />
Redmann: We anticipate big changes in the medium-to-long<br />
run due to these developments. New players, in part from other<br />
industries like Information Technology will edge into the market –<br />
for example Google or Uber. Well-established OEMs and Tier 1s<br />
will have to step up their game in order not to become just<br />
hardware suppliers for IT companies. With regards to logistics<br />
processes we also expect major changes and revolutions due to<br />
the rise of electric cars and autonomous driving. When thinking of<br />
a gigafactory like Tesla’s, it is obvious that new ways of production<br />
result in different inbound, outbound and in-house operations.<br />
On the other hand, new challenges with regards to legal issues,<br />
handling of dangerous goods, reprocessing cycles, emission<br />
regulations, disposal logistics and much more will evolve. Whatever<br />
the changes will turn out to be exactly, they will all be based on<br />
huge streams of data -the currency of our time. The intelligent<br />
analysis, interpretation and use of petabytes of data in the cloud<br />
will be the main capability needed to thrive in the future.<br />
AI: How is automotive manufacturing changing (the<br />
move towards additive manufacturing for example)<br />
and what does inet-logistics need to do to keep<br />
up with these?<br />
Alexander Redmann, Key Account<br />
Manager Automotive, inet-logistics.<br />
Redmann: Undoubtedly, trends like 3D printing,<br />
Internet of Things, autonomous driving, connected cars<br />
are all picking up momentum and force the automotive industry<br />
to take respective actions in order to be prepared. Yet, we<br />
experience that in everyday business there are still some basic<br />
questions and problems that need to be addressed. For instance,<br />
proper master data management, standardization of processes<br />
and formats as well as end-to-end supply chain visibility may not<br />
be the latest trending topics. So many automotive companies still<br />
need to start right there in their optimization endeavors in order<br />
to stay competitive. AI<br />
TO READ THE FULL VERSION OF<br />
STORIES GO TO www.ai-online.com<br />
31
innovation<br />
Infineon chips help enable<br />
automated vehicles of the future<br />
By: Cliff Parish<br />
Semiconductor chips are a key enabler to the future advancements of automated cars and Infineon Technologies, an<br />
automotive leader for more than 40 years, is helping the automotive industry advance this exciting transition. Infineon<br />
builds complete chip solutions using its advanced processing, sensing and power management technologies for our<br />
future generation of reliable automated vehicles.<br />
Infineon semiconductors are used by automotive<br />
manufacturers in the vehicle body, powertrain, safety, and hybrid<br />
and electric vehicle applications. The company has more than 40<br />
years of experience in automotive applications and standards.<br />
Many automated vehicles are including electrified powertrain<br />
solutions for their main mode of propulsion. In May 2016 Infineon<br />
released its latest power module family HybridPACK Double<br />
Sided Cooling (DSC) for hybrid and electric vehicle. In order for<br />
OEMs to meet CO 2 regulations worldwide by 2020, they will need<br />
to add more electric or hybrid vehicles (HEV) to their fleets. The<br />
targets amount to only 95 gram CO 2 per kilometer in Europe, 121<br />
g/km in the US, 117 g/km in China and 105 g/km in<br />
Japan. “When electrifying existing car platforms,<br />
Shawn Slusser, Vice<br />
President, Automotive Segment,<br />
Infineon Technologies.<br />
space constraints are a significant challenge. As the<br />
inverter has to be placed in the typically cramped engine<br />
department, it has to be as small as possible. Inverter size is<br />
mainly defined by the power modules employed. Consequently,<br />
these have to become smaller, while at the same time providing<br />
sufficient power to actuate the electric drivetrain. The size of<br />
a power module, on the other hand, is defined by the power<br />
consumption of the power chips used inside, and the ability to<br />
cool these chips to stay below a maximum junction temperature,”<br />
says the company.<br />
Helping to overcome these challenges, Infineon’s new power<br />
modules have been reduced in size to 42 mm x 42.4 mm x 4.77<br />
mm. They are designed for HEV applications such as main inverters<br />
and generators with a typical power range of 40 to 50 kW. They<br />
can be used in parallel configurations to support higher power<br />
requirements. The module can be directly attached to a cooler<br />
without external isolation, thus simplifying system integration.<br />
Each integrated IGBT chip is equipped with an on-chip current<br />
sensor for overcurrent protection. In addition, an on-chip temperature<br />
sensor provides derating and fast shut-off in case of over-temperature.<br />
Typically, there are up to three radar systems in vehicles equipped<br />
with driver assistance functions. In the future, with fully automated<br />
cars, up to 10 radar systems and 10 more sensor systems using<br />
camera or lidar technologies may potentially be utilized.<br />
In a major step forward towards the fully automated<br />
car, semiconductor manufacturer Infineon<br />
Technologies AG and nanoelectronics research<br />
centre imec have entered into a partnership to<br />
develop a CMOS sensor chip. The partners are<br />
working on highly integrated CMOS-based<br />
79 GHz sensor chips for automotive radar<br />
applications. Imec contributes its advanced<br />
expertise in high-frequency system, circuit<br />
and antenna design for radar applications<br />
thus complementing Infineon’s radar sensor<br />
chip knowledge.<br />
“Infineon enables the radar-based safety<br />
cocoon of the partly and fully automated car,” said<br />
Ralf Bornefeld, Vice President and General Manager,<br />
Sense & Control, Infineon Technologies. “In the future, we will<br />
manufacture radar sensor chips as a single-chip solution in a<br />
classic CMOS process for applications like automated parking.<br />
Infineon will continue to set industry standards in radar technology<br />
and quality.”<br />
“We are excited to work with Infineon as a valuable partner in<br />
our R&D program on advanced CMOS-based 77 GHz and 79 GHz<br />
radar technology,” said Wim Van Thillo, program director perceptive<br />
systems at imec. “Compared to the mainstream 24 GHz band,<br />
the 77 GHz and 79 GHz bands enable a finer range, Doppler and<br />
angular resolution. With these advantages, we aim to realize radar<br />
32 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
ABOVE: The power modules HybridPACK DSC<br />
(double-sided cooling) are designed for hybrid and<br />
electric vehicle applications such as main inverters and<br />
generators with a power range of 40 to 50 kW.<br />
LEFT: The complex ECU layout for a 77-Ghz radar for<br />
ADAS systems.<br />
prototypes with integrated multiple-input, multiple-output (MIMO)<br />
antennas that not only detect large objects, but also pedestrians and<br />
bikers and thus contribute to a safer environment for all.”<br />
Automotive Industries (AI) asked Shawn Slusser, Vice<br />
President, Automotive Segment, Infineon Technologies,<br />
what are some of the solutions the company has developed<br />
for autonomous vehicles.<br />
Slusser: Some of the autonomous drive applications we<br />
support are electronic power steering; radar sensing; camera<br />
sensing; driver monitor sensing; automatic emergency braking;<br />
auto pilot/sensor fusion control units; electric vehicle inverters;<br />
on-board connectivity units with integrated cyber security.<br />
Products designed for these applications include our 32b<br />
microcontroller family (Aurix) with functional safety and<br />
security benefits; our DC/DC safety system power supplies<br />
designed to meet functional safety requirements; our 77 GHz<br />
radar chipset: our 3D image sensor (REAL3 tm) based on time<br />
of flight; security chips for automotive cyber security; and highpower<br />
IGBT modules and components.<br />
AI: What are the safety challenges that need to be addressed?<br />
Slusser: For autonomous cars to become a reality, four<br />
major challenges need to be addressed.<br />
1) Implementation of functional safety systems into vehicles. This<br />
is already well underway in the industry.<br />
2) Implementation of cyber security standards & solutions for the<br />
vehicles. Progress is being made in the industry. However, no<br />
minimum set of requirements has been defined for vehicles.<br />
3) Redesign of the automotive power distribution architecture to<br />
ensure redundant power feeds and eliminate single fuses. This<br />
is necessary because autonomous drive electronics systems<br />
will always need to have a redundant power feed to maintain<br />
safe operation during a single point power failure.<br />
4) Definition of government regulations and requirements for<br />
autonomous drive vehicles. This is being worked on by the US<br />
government currently.<br />
AI: How do you see Infineon’s and imec’s highly<br />
integrated CMOS-based 79 GHz sensor chips for<br />
automotive radar applications changing the landscape?<br />
Slusser: The CMOS based 79 GHz radar chips are enabling<br />
applications in the lower cost / lower range applications that<br />
have either been using 24 GHz SiGe technology today or even<br />
completely other technology like ultrasound. Examples of these<br />
applications are automated parking and blind spot detection.<br />
CMOS comes into its own when high volume meets<br />
standardized components. Only then can the high NRE cost<br />
can be recovered. SiGe will remain the primary choice if lower<br />
volumes and higher flexibility in the system architecture and<br />
design counts. Application examples here are adaptive cruise<br />
control, highway assist and autonomous emergency breaking<br />
beyond urban conditions.<br />
AI: When will they become available?<br />
Slusser: Beyond 2020.<br />
AI: How do you see your new power modules helping<br />
vehicles become ‘greener’?<br />
Slusser: Infineon’s latest power module technology continues<br />
to reduce electrical losses and physical size. These improvements<br />
mean car makers can make more affordable HEV and BEV<br />
systems with extended range which helps accelerate the market<br />
acceptance for the next generation of green transportation.<br />
AI: What are some of the challenges facing automotive<br />
OEMs when meeting new emission targets?<br />
Slusser: One challenge is: What is the best OEM ROI for<br />
improving fuel economy (CO 2 emissions)? There is no single solution<br />
for every OEM and we see them continuously evaluating to find the<br />
best approach for their own customers.<br />
AI: How closely does Infineon work with automotive<br />
customers when developing new technologies?<br />
Slusser: We work very closely with Tier 1 customers and OEMs<br />
for defining and developing new technologies. We have a dedicated<br />
team that works with OEMs to understand upcoming vehicle trends<br />
and help to translate the system needs into valuable technology and<br />
product innovations. Since the semiconductor technology design cycle<br />
is relatively long, we have to be working so far ahead to insure products<br />
will be available when an OEM releases specs to the supply chain. AI<br />
TO READ THE FULL VERSION OF<br />
STORIES GO TO www.ai-online.com<br />
33
innovation<br />
“<br />
A software development kit<br />
facilitates the fast development<br />
of mobile services through a<br />
standardized cloud solution.<br />
”<br />
Access to data opens<br />
up new revenue stream<br />
for OEMs By:<br />
Alan Tran<br />
Vehicle-based services are shaping customer<br />
relationships more and more – and that includes building<br />
and maintaining relationships with the owners of older car<br />
models.<br />
Automobile manufacturers can use vehicle data to obtain<br />
measurable returns in their relationship with the customer and<br />
nurturing of brand loyalty – provided the information is up to date<br />
and accurate.<br />
Continental has developed the RVD Platform to keep OEMs<br />
connected to their fleets of both new and old vehicles. According<br />
to Continental the new platform opens up a completely new line<br />
of business for OEMs - they can offer customers connected car<br />
services for both new and older car models.<br />
Continental makes it easy for OEMs to implement and<br />
use the platform. A software development kit facilitates the<br />
fast development of mobile services through a standardized<br />
cloud solution. Continental says its delivery to OEMs is based<br />
on the “Software as a Service” principle for perfect integration<br />
and maximum flexibility. This approach significantly reduces<br />
investment and operating costs, the company says.<br />
It allows OEMs to easily access the standardized vehicle data<br />
and to focus on their core business – building customer loyalty<br />
and attractive value-added services. OEM customer relationship<br />
and marketing teams have an overview of their entire fleet’s<br />
vehicle data at their fingertips, and at any time they need it.<br />
Using the RVD Platform innovative connected car services can<br />
also be available for owners of older vehicles.<br />
“Is this a vision of the future? The answer is no – it’s real and<br />
it’s here for the industry today,” says the company.<br />
Older vehicles can be easily retrofitted with<br />
a Bluetooth dongle, making connected car<br />
services accessible to far more customers.<br />
www.continental-diagnostics.com<br />
34 TO READ THE FULL VERSION OF STORIES GO TO www.ai-online.com
innovation<br />
High-end 3D visualizations add<br />
a new dimension to car marketing<br />
By: John Larkin<br />
New avenues for the marketing of cars are being opened up by advances in 3D simulation which allow<br />
designers and advertising agencies to place moving vehicles in purpose-filmed scenes without the vehicle<br />
leaving the showroom or studio.<br />
German company Mackevision Medien Design GmbH has<br />
introduced "Motionbox," which is described as a “unique moving<br />
image database consisting of footage specially tailored for the<br />
needs of automotive industry users – a solution which reduces<br />
the time and risks involved in film production”.<br />
“Creating comparable film material in a real production is a<br />
major undertaking for automobile manufacturers. They have to<br />
camouflaging vehicles, block roads, transport crews, vehicles<br />
and equipment and shoot for days – with the duration dictated<br />
by the weather. Motionbox provides an optimum alternative.<br />
The users responsible for the project can simply construct the<br />
clipboard the way they imagine it", says Stephan Baier, General<br />
Manager Products & Development at Mackevision.<br />
“Motionbox frees up time which can instead be invested in<br />
quality management and the finished production – for absolutely<br />
perfect results. It also frees up creativity and provides space for<br />
new ideas. Users have the opportunity to come up with new ideas<br />
for the film design. For example, vehicle animations and different<br />
camera settings can be selected as desired and more diversity<br />
integrated into the scene selection,” he says.<br />
According to Baier the automotive industry traditionally has a<br />
high demand for image and film content. Computer Generated<br />
Imagery (CGI) is being increasingly used to generate images in<br />
order to have full control over the visuals while saving time and<br />
Motionbox – The Advantages<br />
• Large number of different locations spanning the globe<br />
• Wide variety of landscapes<br />
• Spectacular cityscapes/urban landscapes<br />
• Generic vehicle animation, adaptable to meet<br />
specific needs<br />
• CG vehicle integration by the world’s market leader<br />
• Customizable shot durations<br />
money. “CGI has developed into an alternative means of image<br />
generation capable of offering the same quality as still images.<br />
Thanks to technical advances and specialized service providers,<br />
this development has now expanded into the field of moving<br />
images,” he says.<br />
Mackevision estimates that up to 80% of all visual content<br />
can be depicted photorealistically using footage material and<br />
CGI. The "heart" of “Motionbox” is a library of high definition,<br />
uncompressed film material shot specially for the automotive<br />
industry. The film material shows panoramic mountain roads,<br />
breath-taking coastal shots or city footage such as Côte<br />
d’Azur, Kaunertal or Los Angeles.<br />
Users search the library by using a world map to determine<br />
the location or by keyword. They select the scene or stills which<br />
best meet their requirements. “In the process, they create their<br />
own individual clipboard and become their own director,” says<br />
Mackevision. The combination of pre-produced film material<br />
and CGI post-production enables Mackevision's experts to<br />
photorealistically place almost any vehicle in the chosen scene.<br />
The end product has a resolution of up to 4K and 50 frames<br />
per second, which makes it suitable for use in a broad variety of<br />
different communication channels – without any of the production<br />
risks usually involved in physically going out on location. Future<br />
model or product updates can be easily integrated into the existing<br />
film.<br />
• Resolution: 2K/4K<br />
• Frame rate: 25/50 fps<br />
• Final shot production with or without grading<br />
• Standard or custom animation<br />
• Various licensing options including: 2 years,<br />
3 years or unlimited<br />
• Commercial or non-commercial usage<br />
TO READ THE FULL VERSION OF<br />
STORIES GO TO www.ai-online.com<br />
35
THE MOTIONBOX<br />
LETS YOUR IMAGINATION<br />
BECOME REALITY<br />
Whether you are looking for aesthetic compositions of light and reflection, breathtakingly beautiful nature<br />
or endlessly long streets – you will find the exact film material that you want with the new Motionbox<br />
from Mackevision. Our unique database of motion footage is specialized in the use of CGI based film<br />
productions – and makes your work more efficient, easier to plan and more independent. And in addition,<br />
you will benefit from many years of expertise and trustful collaboration with the automotive industry. Get<br />
on board, follow your fantasy and give free rein to your imagination.<br />
FILMS IN THE QUALITY<br />
THAT YOU ARE USED TO<br />
TECHNOLOGY WITH A BUDGET<br />
THAT MAKES A LOT MORE POSSIBLE<br />
PROJECTS IN A TIME THAT GIVES YOU ENOUGH SCOPE