Original's - A Short Guide to Cultural Responsibility for Corporate

A short guide to cultural responsibility for corporate
Our vision of CSR
While the efficiency of national public policies is decreasing and the « Y » Millennial
generation is raising, ethical commitments become a necessary value for the sustainability
of the common good and the business itself.
CSR is a positive vision of the role of corporations in society that rejects the existence of a
conflict between the benefits and the social concerns for companies. CSR policies are not
a specific part of the organization charts anymore. CSR policies are not a precise
engagement anymore. CSR is now a global business, public and societal strategy.
CSR makes the issues of today the innovations of tomorrow, and represents a good way to
maximise the interests of the stakeholders and shareholders. In this way, it is time to
anticipate the issues, challenges and opportunities that globalization’s outcomes will
represent in order to create the next major values for consumers.
When asked about the future of business responsibility, Lockheed Martin’s CEO highlighted
the current evolution from the footprint of the carbon emissions to the human handprint of
the human impact of business on people. In a world of interdependencies common good is
more than ever at stake, and we believe that cultural ethics are hopefully going to drive the
next wave of innovation and growth in the global economy.

Why cultural responsibility ?
Original’s commits for a new vision of the purpose of a corporation, that better takes into
account the stakeholders’s cultural interests, ways of life and values.
Several groups of stakeholders are concerned by cultural responsibility: boards, managers,
workers, communities, territories, shareholders and consumers.
A lot of crisis today have a cultural background and are connected to the dysfunctional
purposes of business and market, while short-termism and costs cutting are leading to a
decreasing trust and commitment for workers and to a lower macroeconomic demand in the
EU as unemployment increases.
Some of the biggest firms in the world have recently been criticized for « spreading the
same sterile aesthetic across the world » and are facing today a bad image of « cultural
threateners ». Cultural costs can be huge for corporations in a world where collective
identities are increasingly at stake. In this way, intangible actions, costs and profits will be
key in a glocalized context when culture and identities are becoming one of the biggest
concerns for consumers worldwide.
While off-shore manufacturing sites and overseas supply chains are some of the biggest
issues of today’s business, cultural responsibility will be crucial when it is time to build
strong long-term relations with workers, consumers and local communities.
Cultural responsibility can also pacify an identity tense context in the western countries, and
should be integrated into new standards in corporate governance.
Furthermore, the time of blockchain logics amongst individuals has come. Consumers are
becoming collaborative « sharers » who increasingly mistrust the third parties that were the
brands until now: companies will have to prove they can also favor the collectives and the
identities in order to be trusted again and to be sustainable themselves.
Cultural responsibility as a global corporate philosophy can lead to better relations with
stakeholders, better efficiency for workers, better talented employees attraction, and to
better fulfil with the customer’s expectations.
Legislative context
Cultural defense is becoming a main concern for international hard and soft rules,
including the creation of robust standards thanks to the action of organizations such as the
GRI, the European Commission, the UN, the UNESCO, the OECD and the Agenda 21 for
Culture.
Identity loss and the risks of standardization that represents globalization are also leading to
a favorable context of cultural defense national regulations.

Who we are
Original’s is a committed consulting firm using its expertise to solve a new kind of social
issues for corporate.
We are part of a global vision that helps corporations to provide benefits to the stakeholders
involved. However, Original’s expertise is only focused on cultural issues.
We help corporations to reduce negative cultural impacts and to contribute positively to the
specificities of their overseas workers as well as of the territories in which they operate.
However, Original’s is willing to help companies to go even further: we help global
companies to adapt to the post-globalized context, by becoming responsible, attractive and
sustainable glocalized organizations.
Our goals are:
- to negotiate the complicated relationships between economic globalization, values
standardization and cultural identities through evaluation, monitoring and implementation.
- to provide a strategic and open platform for experts and organizations interested in
promoting cultural sustainability.
- to foster an open discussion with all the stakeholders on Corporate Social Responsibility
and Sustainable Corporate Governance policies: we organize conversations and
conferences in order to build strong relationships between business leaders, cultural
experts, communities and stakeholders.
- to provide an overview of Corporate Cultural Responsibility and its implications in terms of
impact on communities and on business.
- to develop performance standards and verifications processes in order to create corporate
policies that enhance the competitiveness of the business while simultaneously help to
solve cultural challenges.
- to avoid a tangible and concrete deglobalization by helping business actors to become
responsible and respectfull glocalized actors.

contact@letsbeoriginals.com