Support_Global_Operations_and_Complex_Marketing_Needs_with_MDM_and_DAM_Case_Study_1

CASE STUDY
Support Global Operations and
Complex Marketing Needs with
MDM and DAM
Data has become a business asset. Increasing business growth, securing future budgets,
reducing risk, and complying with government regulations are among the business-oriented
factors compelling organizations to focus more on better data management [1] .
Manufacturing enterprises are on a constant look-out for
100
8,700
comprehensive solutions which provide the ability to
Years
Employees
capture, access and convert information. Enterprises can
view data as an asset only when they can depend on it and
26
80
be able to run global operations with Data as a foundation.
Facilities
Countries
They invest in technologies that are expected to clean up
data, reconcile any inconsistencies and help companies develop an understanding of the
global markets. Master data Management is one such technology. Master data management
solutions allow manufacturing companies to eliminate issues like inventory discrepancies, lack
of systems’ integration and enables them to improve product quality and yield through
advanced analytics and sophisticated statistical assessments which identify patterns and core
determinants of a process performance or customer behavvvior, without significant capital
expenditures. [4]
They have to offer a complete picture of the supply chain, be flexible and incorporate the
necessary tools to help companies.
improve data quality across business verticals;
address local and global data inconsistencies due to siloed information;
adapt to the latest technological developments in the industry (robotics, subsea welding);
keep up with the latest legislative changes;
respond to customers’ needs quickly and efficiently using cost-efficient multichannel;
engage in long-lasting relationships with other business partners to drive innovation;
support a broad global presence that can withstand mergers and acquisitions and new;
managerial directions in regards to strategy and products;
Inaccurate data, gaps in information and poorly integrated data across the organization will
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hinder the ability to create relevant, timely and engaging communications, and will be
ultimately undermining the core strategy and the efforts to increase loyalty and sales. [3]
A Digital Asset Management (DAM) solution is critical for Manufacturing Companies,
particularly when it comes to increasing their customer base and building brand loyalty.
DAM automates the marketing process, draws data from all the systems (and moves it where
needed for the marketing efforts), creates a 360° view of the customer and turns customers’
insights into actionable steps.
According to Forrester, Digital Asset
1300+ 25,000+ 700+
Management (DAM) applications have caught Product Lines
SKUs
Sales Reps.
the eye of a diverse set of organizations because
firms in industries from financial services to
100s 40+ 23
Print Categories Websites
Languages
manufacturing are content creators. When
organizations use DAM solutions to support
their broader digital experience agendas,
benefits can include:
Reduced content re-creation costs - Organizations that centralize assets ensure that
business users aren’t wasting valuable time searching for assets and spending needless
resources on re-creating content.
Increased operational efficiency - These tools help streamline the content creation, legal
approval, creative approval, and agency collaboration processes. They help firms decrease
the time from ideation to actual execution of experiences.
Improved brand consistency - DAM solutions help ensure that all customer-facing
interactive content meets standard brand guidelines.
Improved rights management and compliance - DAM solutions offer legal benefits that
can help organizations avoid costly mistakes like using content with expired rights or
content for which they only have rights for a specific channel or region. [1]
Our Client’s Problems
Multiple product descriptions across different ERP Systems
The Client is a marketplace leader and a global producer of welding and cutting equipment
and consumables. They have a broad global presence with more than 6,000+ employees and
manufacturing facilities across four continents.
As the business grew and expanded, the client had employed a variety of data management
systems to keep up with the global operations and the complex marketing needs of over
1,300+ product lines and 25,000+ SKUs. Several issues revolving around product data began
to emerge including redundant product entries, scattered data across four different ERP and
PLM Systems, multiple data management policies (one for each system) inconsistent product
information and disparate descriptions.
©2017 Riversand Technologies Inc. All rights reserved. 2

Why they chose Riversand
Our client made the strategic decision to invest in Riversand’s MDMCenter for a superior data
management experience and to complement this solution with an integrated MAM system
which significantly cut down the time required to create, correct and publish digital assets.
Riversand’s core MDMCenter provides manufacturing companies with the necessary tools,
processes, and data governance policies to create a central data pool from where the
information flows as needed. This powerful data hub can also be accompanied by Riversand’s
Media Asset Management (MAM) add-on for creating and exporting digital assets. This
fully-integrated software within the MDMCenter’s database draws on cleansed master data
and automatically deploys rich data sheets and product catalogs, across a diverse set of
channels, according to the needs and specifications of each individual business unit.
Results: Easily access Product Marketing and Technical Information
The Client recognized the need for a better master
data management (MDM) solution and after
With MDMCenter in place as
evaluating the leading providers, they chose
the single source for product
Riversand’s MDMCenter. MDM serves as a single data, redundant legacy
source of truth for product attributes and keeps data systems were retired at a cost
consistent across multiple enterprise systems and savings of $114,000 per year
channels.
During the initial stages of the project, Riversand cleaned up all the product data and
identified the correct source of master data where conflicting attributes were found.
Afterward, Riversand’s MDMCenter and Media Asset Manager (MAM) were immediately
implemented to prevent data from slowly deteriorating. The MDMCenter replaced all the
redundant legacy systems and saved the company more than $100,000 in additional
operating costs per year.
The marketing efforts also became less labor intensive when utilizing a central data pool for
all the product lines. Different business departments across the globe used to write their own
product descriptions for identical products. MDM substantially streamlined this process: a
single product description is now loaded into the digital Center and shared across the globe
along with the language translations. Marketing claims also stayed consistent across different
channels and regions; this has enabled a reduction in marketing expenses of approximately
$500,000 per year.
The company’s Marketing Executive noted, “Riversand’s solution enables us to easily access
product marketing and technical information to provide rich product content. For example,
images are stored and tagged by country along with supporting text in 23 languages so we can
offer a truly localized experience”.
The Client continues to expand their MDM capabilities by onboarding new products from
Victor Technologies, a recently purchased subsidiary.
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Resources used
[1] https://www.edq.com/globalassets/white-papers/2016-global-data-management-benc
hmark-report.pdf
[2] Vendor Landscape: Digital Asset Management, 2017, Cloud, Convergence, And Analytics
Will Disrupt The Market, Forrester Research, Inc., April 10, 2017
[3]http://www.smartinsights.com/lead-generation/marketing-automation/data-management
-is-key-to-marketing-automation/
[4] http://www.mckinsey.com/business-functions/operations/our-insights/how-big-data-canimprove-manufacturing
Riversand is an innovative leader in Master Data Management, powering industries from the world's
largest to SMBs. Riversand's single integrated, scalable and robust multi-domain MDM platform caters
to a variety of use cases across multiple verticals. In addition Riversand offers specific solutions such
as Vendor Portal, Spare Parts Management, Material Master, GDSN on-boarding, Media Assets
Management, Print Publishing etc. Business value which Riversand provides include accelerated
time-to-market, increased sales, improved order accuracy, reduced costs and enhanced customer
service. Customer satisfaction is at the heart of Riversand's innovation.
For more information, visit Riversand.com and follow @RiversandMDM on Twitter.
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