05.05.2017 Views

Type Specimen

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

mimi mimi<br />

Somewhat too tight<br />

Rythmically correct<br />

unworthy unworthy<br />

Too close. The w makes holes<br />

Correct. Rythmically perfect<br />

It is generally assumed that it is simple to put lower<br />

case letters together. This overlooks the fact that<br />

lower case also have some open characters (k, r, t, v,<br />

w, x, y, z) and that they too contain the o which so<br />

often makes a hole in the line. Furthermore, we are<br />

too conditioned by the low level of lettering that<br />

surrounds us to be aware of the faults of most lower<br />

case word images, even the printed ones.<br />

If one takes the trouble to investigate why today’s<br />

lettering does not look as well as the most perfect of<br />

past lettering specimens, he will find that the past<br />

used a different rhythm. The lower case letters were<br />

not as crowded together as they are today.<br />

The old lettering master followed the rule that<br />

all the basic strokes of a word should be spaced at<br />

approximately equal distance. This rule is disregarded<br />

today; lower case letters are pushed together.<br />

This is why much lettering and even the better typefaces<br />

look deficient. The old rule, however, is still<br />

valid. Only if it is observed will the letters k, r, t, v,<br />

w, x, y, and z cease to create gaps in the word image,<br />

and the letters b, d, o, p and q cease to make holes.<br />

T<br />

L<br />

M<br />

F<br />

R<br />

A<br />

S<br />

W<br />

B<br />

A<br />

E<br />

—<br />

D<br />

03 ARRANGING LOWER CASE LETTERS | ILENE STRIZVER

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!