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Social Customer Relationship Management

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Overall <strong>Social</strong> <strong>Customer</strong> <strong>Relationship</strong> <strong>Management</strong>: Market Size ($Billion)<br />

MarketsandMarkets broadly segments the CRM Market by regions into: Americas, Europe,<br />

Asia-Pacific (APAC, EMEA.<br />

Some of the major vendors are Microsoft, Oracle, Salesforce.com, Amdocs and IBM.<br />

Companies such as Lithium and Jive Inc. are moving towards social customer relationship<br />

management market and many others have ventured into it as well. MarketsandMarkets believes<br />

that the need for increasing enterprise CRM needs, along with social media boom is playing a<br />

pivotal role in shaping the future of emerging social CRM software. <strong>Social</strong> CRM solutions are<br />

bringing enterprises closer to their customers by utilizing the prevailing social platforms<br />

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http://www.marketsandmarkets.com/pdfdownload.asp?id=124012616<br />

About MarketsandMarkets:<br />

MarketsandMarkets provides quantified B2B research on 30,000 high growth niche<br />

opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues.<br />

Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies<br />

as clients. Almost 75,000 top officers across eight industries worldwide approach<br />

MarketsandMarkets for their painpoints around revenues decisions.<br />

Our 850-fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth<br />

markets following the "Growth Engagement Model – GEM". The GEM aims at proactive<br />

collaboration with the clients to identify new opportunities, identify most important customers,<br />

write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the<br />

company and its competitors. MarketsandMarkets now coming up with 1,500 MicroQuadrants<br />

(Positioning top players across leaders, emerging companies, innovators, strategic players)<br />

annually in high growth emerging segments. MarketsandMarkets is determined to benefit<br />

more than 10,000 companies this year for their revenue planning and help them take their<br />

innovations/disruptions early to the market by providing them research ahead of the curve.

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