Social Customer Relationship Management
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<strong>Social</strong> <strong>Customer</strong> <strong>Relationship</strong> <strong>Management</strong> (CRM)<br />
Market worth $17.92 Billion by 2019<br />
According to a new market research report “<strong>Social</strong> <strong>Customer</strong> <strong>Relationship</strong> <strong>Management</strong><br />
(CRM) Market by Solution (<strong>Social</strong> Monitoring, <strong>Social</strong> Listening, <strong>Social</strong> Mapping, <strong>Social</strong><br />
Measurements, <strong>Social</strong> Engagement, <strong>Social</strong> Middleware), by Deployment (Hosted, On<br />
Premise) – Global Forecasts to 2019” defines and segments the global <strong>Social</strong> CRM software<br />
market into various sub-segments with in-depth analysis and forecasting of revenues. It also<br />
identifies drivers and restraints for this market with insights on trends, opportunities, and<br />
challenges.<br />
Browse 74 market data tables and 49 figures spread through 143 pages and in-depth TOC on<br />
“<strong>Social</strong> <strong>Customer</strong> <strong>Relationship</strong> <strong>Management</strong> (CRM) Market by Solution (<strong>Social</strong> Monitoring,<br />
<strong>Social</strong> Listening, <strong>Social</strong> Mapping, <strong>Social</strong> Measurements, <strong>Social</strong> Engagement, <strong>Social</strong><br />
Middleware), by Deployment (Hosted, On Premise) – Global Forecasts to 2019”<br />
http://www.marketsandmarkets.com/Market-Reports/social-customer-relationship-managementmarket-124012616.html<br />
Early buyers will receive 10% customization on reports.<br />
<strong>Social</strong> CRM is an evolution of CRM, which uses social media services, techniques, and<br />
technology to enable organizations to engage with their target customers. It is a business<br />
strategy, supported by technology platform, business processes, and social network, which helps<br />
to engage customers in a collaborative manner to provide mutual benefits to both parties. <strong>Social</strong><br />
CRM has various applications including marketing, sales, customer services, social engagement<br />
with prospective customers, and social support to customers.<br />
The overall global social CRM market is expected be $2.22 billion in 2014 and forecasted to be<br />
$17.92 billion by 2019 with a compound annual growth rate (CAGR) of 51.9% for 2014 to<br />
2019.
Overall <strong>Social</strong> <strong>Customer</strong> <strong>Relationship</strong> <strong>Management</strong>: Market Size ($Billion)<br />
MarketsandMarkets broadly segments the CRM Market by regions into: Americas, Europe,<br />
Asia-Pacific (APAC, EMEA.<br />
Some of the major vendors are Microsoft, Oracle, Salesforce.com, Amdocs and IBM.<br />
Companies such as Lithium and Jive Inc. are moving towards social customer relationship<br />
management market and many others have ventured into it as well. MarketsandMarkets believes<br />
that the need for increasing enterprise CRM needs, along with social media boom is playing a<br />
pivotal role in shaping the future of emerging social CRM software. <strong>Social</strong> CRM solutions are<br />
bringing enterprises closer to their customers by utilizing the prevailing social platforms<br />
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