BoConcept

Customised, Coordinated and Affordable Design Furniture by
BoConcept
BoConcept is the brand name of Denmark's most global retail furniture chain with more than 250 sales
units in 60 countries around the world. We offer customised, coordinated and affordable design furniture
and accessories. Customised because our products can be fitted to the needs and dreams of our
customers. Coordinated because we take a holistic approach in the development and design of our
product range. Design because we are a design company with our own designers. Affordable because
we want to spoil our customers by giving them great value.
Passion at our core
Passion and persistence are what move the people behind the BoConcept brand, whether they are
designing a wall unit, leading a team, or managing a store. Our common mission is to make modern
design furniture available to the urban-minded customer.
Our set of beliefs
We are not just another furniture store. We are not like everybody else. We have worked with interior
design for more than 60 years. At BoConcept, we have a strong set of beliefs that run through
everything we do. In our design. In the respect of our Danish legacy. In all the 60 countries where you
can meet us. And in our relationship with you.

A sofa should never be egocentric:
The world revolves around you. Not your furniture. If you have a small home, we will help to make the
most of it. Or a big, triangular house, we will make it fit perfectly. At BoConcept, you can make your own
choice in design, size, shape, colour and material. Our concept is all about you, your home and your
exciting, personal taste.
Danish design is not only to be enjoyed by a few Danes:
Danish design is our legacy, but a great legacy should always be balanced by innovation and new
ideas. BoConcept has taken the great traditions of Danish design to the world's big cities and made it
our own. We call it Urban Danish Design. It has the comfort and simplicity from Danish design and the
cool vibe from the urban.
It is great to be young, new and innocent. But not so great to be naive, unexperienced and confused.
BoConcept has created Urban Danish Design since 1952. Through three generations, we have learned
our lessons. Our craftmanship, quality and concept are all set so that we can spend time focusing on
you. Time changes and maybe you change too, but the BoConcept design DNA shouldn’t. Ever.

We know redecorating can be a challenge, but we’re here to help you make the most out of your space.
Whether you need help to design an entirely new home or just don’t know which sofa will work in your
living room, our Interior Designers are there to help you. They’ll take measurements, make drawings,
suggest fabrics and finishes and then guide you to the perfect solution. Let’s get started – visit your
local store or boconcept.com and book an Interior Designer today.
In a small studio or loft, it can be difficult to carve out permanent space for your own bed, let alone for a
guest. BoConcept specializes in creative sleeping solutions, whether you’re hosting a friend or finding a
spot for your own pillow.
Without room for a guest bed, most people will turn to the couch for a place to sleep. Some hosts will
upgrade to a sofa sleeper to provide friends and family with a more comfortable experience.
Contact
BoConcept A/S
Mørupvej 16
7400 Herning
Denmark
Tel +45 7013 1366
Fax +45 9626 7216
Email: boconcept@boconcept.com