Final 2017-2018 School Year Sponsorship Kits
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SPONSORSHIP KIT<br />
<strong>2017</strong>-<strong>2018</strong> SCHOOL YEAR<br />
shootingforpeace.com
SHOOTING FOR PEACE<br />
MISSION:<br />
Bring communities together,<br />
promote education through<br />
reading, and encourage<br />
young people to engage in<br />
sports and other peaceful<br />
activities.<br />
VISION:<br />
Inspire our youth to unite<br />
and reach their greatest<br />
potential.<br />
shootingforpeace.com
SHOOTING FOR PEACE<br />
WHAT IS SHOOTING FOR PEACE?<br />
Be a part of our vision to inspire our youth to unite and reach<br />
their greatest potential! Together we can help bring communities<br />
together, promote education through reading, and encourage<br />
young people to engage in sports and other peaceful activities.<br />
SHOOTING FOR PEACE is a program spearheaded by<br />
global ambassador & former NBA player Jerome “JYD”<br />
Williams and NBA Legends. National events supporting<br />
Jerome’s non-profit, JYD Project, Inc., Choo Smith<br />
Youth Empowerment, and the Chapters of the National<br />
Basketball Retired Players Association (NBRPA)<br />
bring together community members, schools, and<br />
students, creating memorable experiences and offering<br />
educational opportunities through:<br />
EDUCATIONAL WORKBOOK DISTRIBUTION: JYD<br />
Project, Inc., Choo Smith Youth Empowerment, and<br />
the NBRPA strive to improve literacy rates and bring<br />
unattainable experiences to life. With the support of<br />
Everfi, a leading digital education company, the goal for<br />
each event is to distribute 25,000 digital and physical<br />
educational workbooks to local District <strong>School</strong> Board<br />
students in elementary, intermediate, and high schools<br />
in each city.<br />
PANEL DISCUSSION: An open forum discussion for<br />
youth and community members with featured speakers<br />
from the local community and special celebrity guests.<br />
POETRY-WRITING CONTEST: High school students<br />
at participating schools will have the opportunity to<br />
express what Shooting for Peace means to them by<br />
writing a one page poem on the subject and presenting<br />
it to a panel for prizes and scholarship donations.<br />
SCHOLARSHIP AWARDS: Partnering universities are<br />
offering scholarship opportunities to qualifying students<br />
who participate in the poetry-writing contest. Each<br />
scholarship is valued from $2,000 up to approximately<br />
$100,000 (for full tuition and books).<br />
CELEBRITY BASKETBALL GAME: Former NBA, WNBA<br />
and Harlem Globetrotters players take the court<br />
with local high school talent, police, celebrities and<br />
community members for an afternoon of entertainment,<br />
music and amazing skills.<br />
shootingforpeace.com
ABOUT JYD PROJECT, INC.<br />
The JYD Project is a 501(c)(3) youth development<br />
organization for kids ages 5 – 18 that encourages<br />
young people to realize their full potential and<br />
partners with other charities that support and serve<br />
youth. The JYD Project assists students in becoming<br />
positive and productive adults through fun and<br />
engaging educational based programs.<br />
www.jydproject.com<br />
ABOUT CHOO SMITH YOUTH EMPOWERMENT<br />
Choo Smith Youth Empowerment enhances youth<br />
by preparing them to be fully productive citizens<br />
and lifelong difference makers. We develop and<br />
implement programs such as after school tutoring,<br />
mentoring and youth camps that facilitate positive<br />
growth in the lives of the youth we serve, as well as<br />
their families and community. www.chooyouth.org<br />
ABOUT THE NBRPA<br />
The National Basketball Retired Players Association<br />
(NBRPA) is a 501(c)(3) non-profit organization with<br />
a two-pronged mission to assist former NBA, ABA,<br />
Harlem Globetrotters and WNBA players in their<br />
transition from the playing court into life after the<br />
game, while also positively impacting communities<br />
and youth through basketball and educational<br />
programs. www.legendsofbasketball.com<br />
Join us as we fulfill our vision for our youth!<br />
shootingforpeace.com
WHAT WE ACCOMPLISHED IN THE 2016-<strong>2017</strong> SCHOOL YEAR.<br />
The SHOOTING FOR PEACE program completed a nine-city tour<br />
during the 2016-<strong>2017</strong> school year delivering positive messages<br />
and encouraging students of lower socioeconomic status to believe<br />
in themselves to make a difference in their futures. The cities<br />
included: Las Vegas, NV; New Orleans, LA; Marietta, GA; Houston,<br />
TX; Southfield, MI; Harlem, NY; New York, NY; and York, PA with the<br />
following results:<br />
47scholarships awarded<br />
to high school students<br />
$1.9m<br />
Value of scholarships at over<br />
More<br />
1 million<br />
than<br />
views on social media<br />
Over<br />
40K<br />
educational workbooks<br />
delivered to elementary,<br />
middle and high schools<br />
Participation<br />
from local community leaders such as...<br />
mayors and police/sheriff departments<br />
in additional to former basketball<br />
players, celebrities and entertainers.<br />
The planned schedule for the <strong>2017</strong>-<strong>2018</strong> school year is to host the event in a minimum of twelve to fourteen cities<br />
that may include: Atlanta, Boston, Chicago, Dallas, Detroit, Harlem, Houston, Las Vegas, Los Angeles, Miami,<br />
Milwaukee, Minneapolis, New Orleans, New York, Orlando, Phoenix, San Antonio, Toronto, and Washington DC.<br />
shootingforpeace.com
HOW CAN YOU BE A PART OF IT?<br />
<strong>Sponsorship</strong> participation is essential to increase<br />
our reach and provide additional educational<br />
and encouraging opportunities to our youth. We<br />
strive to align with like-minded organizations that<br />
understand the challenges our children face and<br />
want to help us make a difference in their lives.<br />
Our responsibility is to maximize our sponsor’s<br />
brand awareness before, during, and after each<br />
event. We are confident that our sponsorship<br />
opportunities will provide impactful exposure and<br />
the ability to establish key relationships with the<br />
community leaders in each city. We guarantee to<br />
provide a first-class event for a great cause, and<br />
all all-out effort in helping our youth reach their<br />
greatest potential.<br />
There are three tiers of sponsorships available for<br />
the SHOOTING FOR PEACE program:<br />
• National Program <strong>Sponsorship</strong><br />
• Single event <strong>Sponsorship</strong>s<br />
• National Mobile Classroom <strong>Sponsorship</strong><br />
Keep reading to see the<br />
available packages with<br />
benefits, opportunities, and<br />
costs for each.<br />
shootingforpeace.com
NATIONAL PROGRAM SPONSORSHIP<br />
Become recognized as the official National Program sponsor for between<br />
twelve (12) to fourteen (14) Shooting for Peace events across the nation.<br />
BENEFITS INCLUDE:<br />
• Designated official National Program Sponsor<br />
$250,000<br />
• Logo displayed on all team uniforms and staff shirts<br />
• Logo on media wall (step and repeat)<br />
• Logo on event banners and all printed materials<br />
• $3000-$5000 cash scholarship in your company’s name to 9-11<br />
grade poetry contest winner<br />
• Logo on EverFi digital educational program materials<br />
• Introduction of company representative by Jerome “JYD”<br />
Williams at each event<br />
• Recognition throughout the event by DJs and MCs<br />
• Team meet & greet with signed team ball<br />
• Full banner ad on JYD Project and NBRPA Chapter websites<br />
with link to company website<br />
• Full page in CBN All Star Magazine<br />
• Your brand recognized as the national program sponsor on all<br />
Shooting for Peace and JYD Project social media platforms<br />
(Facebook, Twitter and Instagram)<br />
• Opportunity to give away marketing materials, product and/or<br />
merchandise at each event<br />
• Twenty-five (25) VIP tickets for events and designated seating<br />
for the game at each event<br />
• Twenty- five (25) General Admission tickets donated in<br />
company’s name to local youth programs at each event<br />
shootingforpeace.com
NATIONAL MOBILE CLASSROOM SPONSORSHIP<br />
SHOOTING FOR PEACE partners with EverFi, an education technology leader, to<br />
power critical skills education opportunities to students across North America. EverFi<br />
has trained over 18 million students at 20,000 K-12 schools on a variety of education<br />
topics of next generation challenges including: STEM Readiness; Health & Wellness;<br />
Career Leadership & Success; Diversity & Inclusion; and Financial Capability.<br />
Shooting for Peace and EverFi will bring a mobile classroom to each event city (over<br />
a 7 month period) for a 2-3 day educational program serving K-12 schools in each<br />
community. Let your brand travel the country with the program!<br />
$500,000<br />
BENEFITS INCLUDE:<br />
• Designated official National Mobile Classroom Sponsor<br />
• Your brand prominently displayed on a 53’ trailer and semi-truck traveling across the country for a 7-month period<br />
• Logo on EverFi digital educational program materials<br />
• Your brand recognized as the national mobile classroom sponsor on all Shooting for Peace and JYD Project<br />
social media platforms (Facebook, Twitter and Instagram)<br />
• Opportunity to give away marketing materials, product and/or merchandise at each event<br />
• Logo on event media wall (step and repeat)<br />
• Logo on event banners and all printed materials<br />
• Introduction of company representative by Jerome “JYD” Williams at each event<br />
• Recognition throughout the event by DJs and MCs<br />
• Team meet & greet with signed team ball<br />
• Full banner ad on JYD Project and NBRPA Chapter websites with link to company website running through<br />
length of program<br />
• Full page in CBN All Star Magazine<br />
• Twenty-five (25) VIP tickets for events and designated seating for the game at each event<br />
• Twenty- five (25) General Admission tickets donated in company’s name to local youth programs at each event<br />
shootingforpeace.com
PACKAGE LEVEL<br />
SINGLE EVENT SPONSORSHIPS<br />
Designated title sponsor<br />
$3,000 - $5,000 cash scholarship in your company’s name awarded to<br />
poetry contest runner-up<br />
Logo on step and repeat media wall<br />
Logo on event welcome banner<br />
Logo on EverFi digital education program materials<br />
Celebrity team meet and greet with signed team ball<br />
Your brand recognized as the official sponsor on all Shooting for Peace<br />
and JYD Project social media platforms (Facebook, Instagram, Twitter)<br />
Designated poetry-wrting contest / panel discussion sponsor<br />
Logo on event banner displayed in poetry contest/panel discussion area<br />
Introduction of company representative by Jerome “JYD” Williams at<br />
event<br />
Banner ad on JYD Project and NBRPA Chapter websites with link to<br />
company website<br />
Opportunity to give away marketing materials, product and/or<br />
merchandise at the event<br />
Ad in “CBN All-Star” magazine<br />
Recognition throughout the event by DJs and MCs<br />
Logo on event banner<br />
Logo on select printed materials<br />
Social media mentions and sponsor recognition (pre, during and post<br />
event) on Shooting for Peace, Jerome “JYD” Williams and JYD Project<br />
platforms<br />
VIP tickets for events and designated seating for the game<br />
General Admission tickets donated in your company’s name to local<br />
youth programs<br />
LAY-UP<br />
$2,500<br />
QUARTER<br />
EIGHT (8)<br />
EIGHT (8)<br />
shootingforpeace.com
SINGLE EVENT SPONSORSHIPS<br />
PLAY CALLING 3-POINT FIELD GOAL SLAM DUNK<br />
$5,000 $10,000 $20,000<br />
HALF<br />
FULL<br />
QUARTER<br />
HALF<br />
FULL<br />
TEN (10)<br />
TEN (10)<br />
FIFTEEN (15)<br />
FIFTEEN (15)<br />
TWENTY-FIVE (25)<br />
TWENTY-FIVE (25)<br />
shootingforpeace.com
IN KIND DONATIONS<br />
We are looking for in-kind sponsorship partners in the following categories:<br />
• Uniforms<br />
• Athletic Wear<br />
• Food and Beverage<br />
• Transportation, ground and air<br />
• Accommodations<br />
• Gifting and trophies<br />
shootingforpeace.com
SPONSORSHIP AGREEMENT<br />
Interested in becoming a sponsor? Go to www.shootingforpeace.com/agreement/ to<br />
access the <strong>Sponsorship</strong> Agreement. Complete and email to info@shootingforpeace.com.<br />
PROGRAM ADVERTISING SPECS<br />
Preferred File Formats:<br />
• Adobe Illustrator EPS with no linked files, all<br />
fonts converted to outlines and transparencies<br />
flattened.<br />
• High resolution (300 dpi) TIFF<br />
• High Resolution (300 dpi) JPEG<br />
Size:<br />
A size chart will be provided. If ads are not sized<br />
properly, we reserve the right to shrink or stretch<br />
the ad to fit the proper space.<br />
File Submittal:<br />
Please email logo and ad files to:<br />
info@shootingforpeace.com<br />
shootingforpeace.com
Percentage distribution of highest level of educational attainment of spring<br />
2002 high school sophomores in 2012, by socioeconomic status (SES)<br />
1<br />
Includes education at any type of postsecondary institution, but with no earned postsecondary credential.<br />
SOURCE: U.S. Department of Education, National Center for Education Statistics, Education Longitudinal Study of 2002<br />
(ELS:2002). See Digest of Education Statistics 2014, table 104.91.<br />
Several key findings highlight differences in educational attainment by SES. For example:<br />
• Seven percent of low-SES students had not completed high school by 2012, greater than the percentages of middleand<br />
high-SES students who had not completed high school by 2012;<br />
• By 2012, Fourteen percent of low-SES students who were high school sophomores in 2002 had earned a bachelor’s<br />
or higher degree, smaller than 29 percent of middle-SES students and 60 percent of high-SES students who earned a<br />
bachelor’s or higher degree; and<br />
• Compared to high-SES students, smaller percentages of low- and middle-SES students who performed in the<br />
highest quartile of math achievement during their sophomore year of high school went on to complete a bachelor’s<br />
degree by 2012.<br />
shootingforpeace.com
shootingforpeace.com
CONTACT US:<br />
702-589-4658<br />
info@shootingforpeace.com<br />
THANK YOU<br />
www.shootingforpeace.com<br />
shootingforpeace.com
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