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The Hub<br />

Issue 3<br />

May 2017<br />

A note from Ed...<br />

Welcome to our 3rd edition of ‘The Hub’. After the<br />

excitement of the conference in Ireland, the pundits might<br />

have predicted a quieter two months, but that could not be<br />

further from the truth. From a personal perspective, I have<br />

spent much of the last eight weeks on the road (or in the<br />

air to be more precise), spending time out with the wider<br />

business, customers and the GTR team.<br />

In late March, Simon Hunt called his Senior Leadership<br />

Group to London to hear his and the Exec’s new purpose for<br />

the business. Rather than spoil it for you, you will see this as<br />

it is rolled out through the company road shows in May and<br />

June. I encourage you to attend them. What impressed me<br />

most about the SLG was Simon’s absolute commitment to<br />

this direction for the business, and that in itself was inspiring.<br />

We have our own purpose and vision for GTR and it fits<br />

neatly into the wider business direction. GTR will continue<br />

to hold a critically important role for <strong>WG</strong>S as a stage for<br />

building brand equity and new product development. I also<br />

connected with many of the new additions to the senior<br />

team, including Cate Moore, who leads e-Comm and<br />

Advocacy, and Victor Jerez, who will be leading company<br />

strategy and business development.<br />

From London I went to Orlando and spent most of the<br />

next week with the NAM and LATAM teams. Richard Bush<br />

organised a great stand for <strong>WG</strong>S and although the show<br />

was not busy, our stand was. The team managed a hectic<br />

schedule of customer meetings and I was privileged to be<br />

in many of them. The relationship with both customers and<br />

distributors is exemplary in a tough market. Both NAM and<br />

LATAM have stretching growth plans for LE1 ahead of the<br />

original budget, and both look motivated and well set to get<br />

after them. We also met with DFASS, with whom we haven’t<br />

been trading for five years, and we have started the process<br />

of reconnecting. They have 50 retail stores spread across 13<br />

US and LATAM airports and supply over 30 airlines globally.<br />

DFASS business now really needs to feature our brands<br />

alongside those of our competitors.<br />

Next I went via LAX, visiting the DFS stores there, and<br />

then onto Australia where Carolyn Mindham organised a<br />

whistle stop tour of the main customers and airport retail<br />

stores. Carolyn had a tricky logistics operation to get right,<br />

as well as an over-tired MD asking awkward questions! She<br />

handled it all with customary style and I enjoyed meeting JR<br />

in Melbourne, and then Heinemann and Lagardere in Sydney.<br />

Carolyn has built some good customer relationships in her<br />

relatively short time at <strong>WG</strong>S, and they were quick to tell me<br />

that. The depletions growth is impressive across the market,<br />

well ahead of the category. Thanks Carolyn.<br />

After a short break in New Zealand with my family, and<br />

getting in a quick store audit in Auckland, I returned to<br />

Singapore to finalise with Amelia, Joyce and Chai Lee our<br />

LE1 in order to present to Simon Hunt, Paul Rochford and<br />

Philip. The presentation went well, but not without the hard<br />

work that you all put into it. Thank you. We will await our<br />

final result, but the rebasing of our targets for 2017 is still on<br />

track and we will communicate in more depth when all is<br />

clear. In Singapore, everyone’s spirits are up because Sarah<br />

Catton is back from maternity leave and we have certainly<br />

missed her. Welcome back Sarah.<br />

I write this on a plane to Taipei where we are seeing our<br />

Taiwanese customers this week, cementing an improving<br />

relationship and making sure there is continuity after the<br />

departure of Joseph and now Scott. At this point I would<br />

like to pay tribute to Scott Hamilton, who left us mid April.<br />

Scott built the ASPAC business from nothing in July 2011,<br />

alongside Jack and Joelle, and he has an enviable reputation<br />

amongst customers in Asia and Australia. We wish him well<br />

in his future career.


The Hub<br />

Issue 3<br />

May 2017<br />

A busy week for the <strong>WG</strong>S team in Orlando<br />

Singapore success<br />

William Grant & Sons was well represented by the Americas team, Ed Cottrell, Andy Clifton and Ifan Jenkins at this year’s<br />

Duty Free Show of the Americas organized by trade association IAADFS (International Association of Airport Duty Free<br />

Stores). The show took place at the colossal Marriott World Center in Orlando, Florida from March 26-29.<br />

Overall attendance was somewhat down at this year’s show – most likely due to uncertainty surrounding the show’s changing<br />

format. Next year the Duty Free Show of the Americas will merge with the LATAM regional conference ASUTIL in what’s<br />

being billed as ‘The Summit of the Americas’ taking place in Orlando from March 18-21, 2018. Despite there being fewer<br />

visitors in the aisles at this year’s show, the <strong>WG</strong>S Americas team was extremely busy with virtually back-to-back meetings<br />

over the course of 3 days and more than 40 meetings in total.<br />

As expected, the refreshed Glenfiddich Cask Collection was the star of the show and the new packaging was very well<br />

received by customers from across the region. The virtual reality tour of the Glenfiddich Distillery also proved very popular, as<br />

did the Hendrick’s ‘Master Serve ‘O’ Matic’ bicycle and the back bar serving both classic and new Monkey Shoulder cocktails.<br />

As you read this issue of The Hub, the <strong>WG</strong>S Asia Pacific team is returning<br />

to normality after a busy week at this year’s TFWA Asia Pacific Exhibition<br />

& Conference in Singapore. Held at the Marina Bay Sands Exhibition<br />

Centre, TFWA Asia Pacific Exhibition & Conference is a must-attend event<br />

for industry professionals in the region, showcasing hundreds of premium<br />

brands and thousands of innovative products.<br />

With over 300 exhibitors and almost 3000 visitors, TFWA Asia Pacific attracts<br />

key decision makers from airports, airlines, retail groups, distributors and<br />

agents from across the region and beyond and is a vital event in <strong>WG</strong>S’s<br />

annual calendar. The week kicks off with a sports day and glittering opening<br />

cocktail at Raffles (where else), a full day conference on Monday and three<br />

busy days of exhibition – and networking, of course, via various evening<br />

social events.<br />

Social functions aside, the Asia Pacific region is crucial for <strong>WG</strong>S, especially our Ultra-Premium and Prestige brands, and the<br />

Singapore show is where we can meet our clients, discuss new projects and strategy. This year was particularly important<br />

for meeting potential new partners in Japan following our new agreement with JALUX.<br />

The primary highlight this year was the packaging refresh for Glenfiddich Cask Collection which we introduced to customers,<br />

offering them the opportunity to experience the special accompanying Virtual Reality activation. This was extremely well<br />

received and we were very encouraged by responses to both the new look and the potential activation support.<br />

To further support Glenfiddich Cask Collection, on Tuesday evening we opened the stand for a special reception offering<br />

guests a choice of delicious Solera Sounds cocktails featuring Select, Reserve and Vintage Cask. As usual, the stand was<br />

packed with guests from 5pm onwards and we were delighted with the reaction.<br />

Thanks to Brand Ambassador Matthew Fergusson-Stewart for his brilliant introduction to Cask Collection.


The Hub<br />

Issue 3<br />

May 2017<br />

New peated single malt showcases The Balvenie in entirely different way<br />

We’re delighted to announce the release of two new expressions for The Balvenie, our most handcrafted single malt Scotch<br />

whisky, one of which will be exclusive to Global Travel Retail. But please, keep this top secret until June 14th when the<br />

announcement goes live in the media;<br />

The GTR exclusive Balvenie Peated Triple Cask Aged 14 Years and The Balvenie Peat Week Aged 14 Years (2002 Vintage)<br />

– available in selected markets only - reimagine a classic Speyside style whisky and are the product of trials undertaken by<br />

Malt Master David Stewart MBE and Ian Millar, former distillery manager and currently our Prestige Whiskies Specialist at<br />

William Grant & Sons.<br />

At a time when very few Speyside distilleries were using peat in production, The Balvenie distilled a batch of heavily peated<br />

malt, which was laid down to mature at the distillery in Dufftown, Scotland under the watchful eye of the industry’s longestserving<br />

Malt Master. Since this pioneering moment, the distillery has dedicated one week each year, named Peat Week, to<br />

using only peated barley in its production, in order to craft a different style of The Balvenie liquid with enhanced smoky notes.<br />

The result of the initial experiment is a classic honeyed whisky enriched with a delicate, sweet and lingering peat smoke<br />

that unlocks flavours unexpected from a Speyside distillery and showcases The Balvenie’s truly innovative and forwardthinking<br />

nature.<br />

The GTR exclusive Balvenie Peated Triple Cask, a non-chill filtered expression bottled at 48.3% ABV, was aged in the three<br />

most traditional cask types – first-fill bourbon, refill bourbon and sherry, resulting in a whisky with exceptional smoky sweet<br />

notes with cinnamon and ginger spiciness.<br />

Commenting on the release, The Balvenie Malt Master David Stewart MBE says: “Being able to experiment with different<br />

elements of whisky making and stock management is one of the most exciting and important parts of my job. The new Peated<br />

Triple Cask and Peated Week are the result of our continued efforts to innovate and trial flavours not typically associated<br />

with The Balvenie. The expressions are testament to the freedom we enjoy as a family company, and shows The Balvenie<br />

in two unexpected ways, yet still remaining true to the distillery style our drinkers enjoy.”<br />

Both releases pay special homage to a time when peated whiskies were commonly produced by distilleries across Speyside,<br />

including The Balvenie, who utilised locally sourced peat throughout the 1930s, 40s and 50s to dry barley processed at the<br />

distillery’s’ traditional malt floor, which is still in use today.<br />

Ian Millar says: “When we first started the experiments it was an incredibly exciting time, as very few Speyside distilleries<br />

were using peated malt in production. Along with cask type, there’s nothing quite like peat to change the flavour profile of a<br />

whisky, so it was great to have the chance to undertake these experiment and lay the foundations for future peated malts.”<br />

To launch both new expressions, a special press trip is being arranged for June which will be attended by two journalists<br />

from the global travel retail media.


The Hub<br />

Issue 3<br />

May 2017<br />

Europe – Focus<br />

This month we’re shining the spotlight on Europe, the home territory of William Grant & Sons. No doubt many of you are<br />

familiar with some of our key locations, but it’s easy to overlook some of the things that make Europe a bit different. Almost<br />

90% of GTR’s non-airport business goes through Europe, with other business channels like Airlines, Border Stores and<br />

Ferries making up more than a third of our total sales. We’re also responsible for 3 in every 4 bottles of Three Barrel’s sold<br />

in GTR and 85% of our total Tullamore DEW business. And let’s not forget Wood’s Old Navy which can only be found in<br />

European Travel Retail!<br />

Much more important to us however is our people, and we’re fiercely proud to be one the most diverse teams working<br />

in <strong>WG</strong>S. Although there are only 10 of us, we have lived in 20 countries, speak 14 languages between us and only 4 of us<br />

were born in the UK! It’s no small wonder that we have each ended up working in Travel Retail as we are all travel addicts,<br />

exploring new places at every opportunity. With such breadth of cultural representation we occasionally find each other<br />

totally crazy, but it also means that we each bring very different perspectives. While our markets are very varied, you can<br />

always be sure that someone in our team will have relatable experience to step in and help out.<br />

Although we have 64 years combined experience working in GTR between us, we have also worked in some unusual jobs<br />

in our time. In fact, on our team we have 2 ex farmers, a former bicycle repairman, a former trillionaire (in Zimbabwean<br />

currency that is!), an ex-cat food salesman and 2 former athletes. We certainly are a varied bunch!<br />

Name: Gillian Murphy<br />

Role: Regional Marketing Executive<br />

Interesting fact: Former Tullamore DEW Brand Ambassador Gillian skied into a tree on<br />

her first ski trip aged 4 and had to be air lifted to hospital. Luckily she made a full recovery!<br />

Name: Alina Brady<br />

Role: Customer Marketing Manager<br />

Interesting fact: Alina was part of Lenin Pioneer Organization until she was 11 years<br />

old, where she had to wear red tie and iron it almost every morning. She also successfully<br />

organized a run away from kindergarten when she was 5 years old and hadpolice and<br />

radio searching for her!<br />

Name: Jillie Cooper<br />

Role: Customer Marketing Manager<br />

Interesting fact: Former professional badminton player Jillie was destined to be in the<br />

alcohol business from day 1! Her last name Cooper originates from whisky barrel makers.<br />

Name: Douglas Long<br />

Role: Commercial Finance Analyst<br />

Interesting fact: Doug legally changed his name to Scott by deed poll whilst in college.<br />

He also donned striking blue hair for a period of time and had several piercings! Doug is<br />

also a bit if a jet setter and has taken 43 non-work flights in the last year.<br />

Name: Oscar Camargo<br />

Role: Business Development Manager<br />

Interesting fact: Oscar left Colombia for 2 years to study English. 20 years later, he still<br />

hasn’t returned. He has lived in a series of interesting places including New York, where<br />

he witnessed the collapse of the twin towers unfolding first hand.<br />

Name: Marina Steel<br />

Role: Business Development Manager<br />

Interesting fact: Marina once held two passports simultaneously. When she was<br />

covering the Middle East business at Estee Lauder, she owned one passport to get into<br />

Dubai and another to get into Israel!<br />

Name: Emma Humphreys<br />

Role: Regional Marketing Manager<br />

Interesting fact: Emma was once a trillionaire! The Zimbabwe dollar was abandoned as<br />

its national currency in 2009 after hyperinflation had led to an inflation rate of 79.6 billion<br />

per cent. At its peak in 2008, Zimbabwe issued 100 trillion dollar banknotes.


The Hub<br />

Issue 3<br />

May 2017<br />

Some impressive facts<br />

Name: Isabel Barbosa<br />

Role: Commercial Marketing Analyst<br />

Interesting fact: Isabel’s parents have recently opened a bakery in her native Portugal.<br />

Although her mother is reluctant to pass on her secret recipes to Isabel, when she does<br />

get her hands on them, Isabel makes a delicious chocolate cake.<br />

Name: Andrew Clifton<br />

Role: Regional Director- Europe & North America<br />

Interesting fact: Andy, a farmer’s son, has worked in a series of very unusual jobs, from<br />

picking celery for supermarkets to selling cat food. He also went to agricultural college.<br />

Name: Olli-Pekka Lappalainen<br />

Role: Business Development Manager<br />

Interesting fact: Swedish born OP was once a semi-professional ice hockey player!<br />

He also did 11 months of compulsory service for the Finnish military and worked as<br />

a Croupier.<br />

Glenfiddich 1998 Rare Cask<br />

launches with King Power<br />

The GTR Asia Pacific team was delighted at the fabulous turnout<br />

for the King Power exclusive launch of Glenfiddich 1998 Rare<br />

Cask.<br />

The sit-down dinner and whisky tasting launch event was<br />

attended by 30 selected VIP members of King Power Thailand<br />

at the Glen Bar, King Power Pullman Hotel; and was hosted by<br />

regional Glenfiddich Brand Ambassador, Matthew Fergusson-<br />

Stewart. Pichai Pitakchaisuk, Executive Vice President of King<br />

Power (Group Merchandising), was in attendance at the event,<br />

together with his team.<br />

The four-course menu enjoyed by all in attendance was carefully<br />

selected, to accompany the exceptional line up of whiskies for<br />

the evening. While the Glenfiddich 21 and Glenfiddich 25 were<br />

the usual crowd favourites, the Glenfiddich 1988 stole the show<br />

that evening with its exceptional liquid quality. The dinner ended<br />

with a pleasant surprise – House of Hazelwood 21, one of the<br />

latest additions to our GTR portfolio.<br />

The Glenfiddich 1998 Rare Cask is a single cask selected by and<br />

bottled exclusively for King Power Thailand. The limited 123<br />

bottles of this rare whisky highlights the amicable partnership<br />

behind this collaboration, and can be found only at King Power<br />

duty free stores.<br />

Pichai Pitakchaisuk, King Power commented: “It is an honour to be the exclusive stockist of Glenfiddich 1998 Rare Cask,<br />

we enjoy a great working relationship with William Grant & Sons and thank them for the great launch where we could build<br />

on our relationship, enjoy awesome entertainment, and of course drink extraordinary whiskies!”<br />

Languages Spoken:<br />

1. English<br />

2. Irish<br />

3. French<br />

4. Spanish<br />

5. Portuguese<br />

6. German<br />

7. Italian<br />

8. Swedish<br />

9. Finnish<br />

10. Basque<br />

11. Shona<br />

12. Russian<br />

13. Ukrainian<br />

14. Dutch<br />

Countries lived in:<br />

1. Colombia<br />

2. Costa Rica<br />

3. Cyprus<br />

4. England<br />

5. Finland<br />

6. France<br />

7. Germany<br />

8. Ireland<br />

9. Malta<br />

10. Netherlands<br />

11. Portugal<br />

12. Scotland<br />

13. South Africa<br />

14. Sweden<br />

15. Switzerland<br />

16. USA<br />

17. USSR<br />

18. Ukraine<br />

19. Yemen<br />

20. Zimbabwe


The Hub<br />

Issue 3<br />

May 2017<br />

The technology<br />

The HTC Vive offers a premium VR experience and has a lifelike and natural accuracy: your head and hands move flawlessly,<br />

with every tiny movement loyally mapped in the virtual space. The headset is designed to utilize ‘room scale’ technology to<br />

turn a room into 3D space via sensors, with the virtual world allowing the user to navigate naturally, with the ability to walk<br />

around and use motion tracked handheld controllers to vividly manipulate objects, interact with precision and experience<br />

immersive environments.<br />

This comes courtesy of the 37 sensors in the headset pairing with the sensor boxes that track your movement and position.<br />

HTC refers to this method as ‘Lighthouse’ tracking technology – because the boxes beam out guiding infrared light to the user.<br />

Ifan Jenkins, Head of Marketing, GTR, added: “VR is allowing us to interact with people in a whole new way, and the beautiful<br />

imagery created for this project means that whisky drinkers can express their tasting notes in a completely individual fashion,<br />

and in a completely new medium.”<br />

Build and launch<br />

Glenfiddich creates interactive Virtual Reality tasting with HTC Vive<br />

for Global Travel Retail<br />

The Virtual Reality experience took six weeks to create and launched this month in Singapore at TFWA Asia Pacific. The<br />

agency used created the HTC Vive tasting experience in partnership with Wolf In Motion, a London-based VR design and<br />

production studio.<br />

We are delighted to have teamed up with an acclaimed UK creative agency to create a highly original and interactive virtual<br />

reality HTC Vive whisky tasting experience called ‘Glenfiddich Virtual Infinity’, happening in airports around the world from<br />

next month.<br />

The tasting allows visitors to virtually discover and enjoy the infinite layers of flavours in each of Glenfiddich’s three Cask<br />

Collection whiskies and write their own 3D tasting notes in a virtual world. This is a bold and unusual activation for Global<br />

Travel Retail (GTR) but it was seen as the perfect environment for a VR experience with real depth, as whisky shoppers<br />

have time on their hands, and are open to trying out interesting new tasting experiences.<br />

Beauty imagery for all three Cask Collection expressions was created – designing an abstract representation of the Solera<br />

Vat system showing the depth, richness and complexity of each expression. Each of the different lines and ribbons showcase<br />

the infinite layers of flavour brought about by the many different aged whiskies being constantly added.<br />

The Glenfiddich Virtual Infinity VR experience<br />

In the Glenfiddich GTR area in select airports, visitors can enjoy a Cask Collection whisky tasting. They pick out the key<br />

tasting notes of each expression before putting on their VR headsets, at which point they are virtually transported into a<br />

perfect recreation of Warehouse 8 in Dufftown, Scotland.<br />

The three Solera Vats stand in front of them and they are surrounded by casks. They select a Solera Vat using their hand<br />

controllers and enter the world of that expression, where they are able to write and draw their own tasting notes in the air.<br />

The brush they ‘write’ with creates a stunning ribbon effect that perfectly matches the colours and aesthetic of the beauty<br />

image. People can write above, below and all around themselves, walking through their 3D words. And they can delete<br />

their tasting notes using a scissor controller that cuts the ribbons and erases the script.


The Hub<br />

Issue 3<br />

May 2017<br />

Master of Wine & Spirit (MOWS)<br />

Launched in 2010 as part of DFS’s Masters Series, Master of Wine & Spirit (MOWS) is a ground-breaking event, the first<br />

of its kind to connect connoisseurs and collectors of spirits, wine and champagne with the world’s leading brands in one<br />

environment, showcasing DFS’s global travel retail leadership and highlighting limited and curated versions of the world’s<br />

finest wines and spirits, while partnering with experts/influencers in their own fields.<br />

DFS Group (DFS), the world’s leading luxury travel retailer, in partnership with Changi Airport Group, hosted its sixth annual<br />

Masters of Wines and Spirits on Saturday, March 25, 2017 in Singapore. The most celebrated event of its kind in the industry,<br />

Masters of Wines and Spirits showcases DFS’ global travel retail leadership, innovation and unique ability to assemble bespoke<br />

collections of wines, spirits and their leading producers, as well as the expertise of its own in-house specialists.<br />

More than 60 of the finest Cognacs, wines and whiskies from over 50 legendary houses were unveiled during The Masters<br />

of Wines and Spirits private event held at selected shophouse venues along Singapore’s historic Tras Street.<br />

· <strong>WG</strong>S presented DCS Chapter 2 on The Balvenie – featuring 5 extremely rare vintage single malts whiskies, highlighting<br />

the complex manner in which different Oak barrels influence the flavour of the spirit; and a precious 44 year old whisky<br />

from the Glenfiddich Rare Collection, so limited in quantity that only 8 bottles are to be ever released.<br />

· This year, we were extremely lucky to have our Malt Masters, Brian Kinsman and David Stewart coming together for the<br />

same event.<br />

· On the day itself, both of them had interviews with numerous high profile media titles; before sitting on a Whisky Panel<br />

organized by DFS as guests panellist.<br />

· The Whisky Panel by The Whiskey House, entitled “Innovations of Today Shaping the Heritage of Tomorrow.” The session<br />

was moderated by DFS Director of Spirits, Frederik Vanden Bulcke.<br />

Names of panellists:<br />

o Brian Kinsman, Malt Master at Glenfiddich<br />

o David Charles Stewart, Malt Master at The Balvenie<br />

o Mike Miyamoto, Global Brand Ambassador for Hibiki<br />

o Brendan McCarron, Head of Maturing Whisky Stocks at Glenmorangie.<br />

Later in the evening, Brian conducted private tastings of Glenfiddich<br />

Residence Cask II (A DFS Exclusive running for the 2nd edition) for VIP<br />

customers and representatives of the Changi Airport Group.<br />

All-in-all a great success:<br />

o Engagement with key stakeholders of DFS and Changi Airport Group<br />

o A tailored platform to introduce our most prestigious and precious<br />

whiskies, targeted at a niche and exclusive group of consumers<br />

o Our products were already reserved even before the event started<br />

Following the Masters of Wines and Spirits gala event on March 25,<br />

the Masters of Wines and Spirits curated collection will be available for<br />

travelers and shoppers at DFS, Singapore Changi Airport’s Wines and<br />

Spirits Duplexes at Terminals 2 and 3.


The Hub<br />

Issue 3<br />

May 2017<br />

Hot off the press! by Hoon CHO<br />

I am proud to announce that Hendrick’s Gin will be on-shelf in JDC (Jeju Island) after 3 years trials & errors. I did Brand<br />

Presentation as attached yesterday in front of the head of JDC.<br />

It would be early June and the 1st PO would be 150 actual cases.<br />

Hendrick’s Gin is now honoured as the only Gin item in JDC.<br />

Cavo - costa cruise - vip indian<br />

wedding - Glenfiddich 18 yo by<br />

Marina Steel<br />

Ditta Cavo are a main supplier to several Cruise Companies<br />

and approached us at very short notice for extra stock of GF<br />

18YO for a VIP Indian Wedding between a Bollywood Star<br />

and a VIP Businessman, on board one of the ships.<br />

As they are supplied via Overseas, who are on strict<br />

allocation, Overseas would not agree to release stock to<br />

Ditta Cavo so they approached us directly. I did not have<br />

sufficient allocation, but Oscar kindly released some of his<br />

(thank you again Oscar!) so we could authorise Overseas<br />

to send the urgent shipment to Ditta Cavo and replace<br />

Overseas stock on their next order.<br />

Apart from the very happy customer, the event was a roaring<br />

success, no doubt fuelled by the 102 bottles of Glenfiddich!<br />

JUNE 14 TH<br />

PLEASE ENJOY THE UNUSUAL RESPONSIBLY


The Hub<br />

Issue 3<br />

May 2017<br />

Under the<br />

Spotlight<br />

7. What are your three<br />

most important travel<br />

essentials?<br />

Phone charger, camera<br />

phone and a credit card<br />

(normally to go and buy all<br />

the useful things I forgot to<br />

pack....)<br />

Where we discover the personalities behind the professional profile<br />

through 10 simple questions.<br />

1. How long have you<br />

been working for <strong>WG</strong>S.<br />

What was your previous<br />

role/job?<br />

June 2017 will be my 5<br />

year anniversary at William<br />

Grants. Originally joining out<br />

<strong>WG</strong>&S UK Domestic team<br />

as Head of the On Premise<br />

business as part of Project<br />

Transformer to grow our<br />

presence, commercial sales<br />

and brand building agenda<br />

in the channel. From there<br />

I moved in to the Sales<br />

Director for Off Trade with<br />

responsibility for all our sales<br />

and customer marketing<br />

teams across retail and<br />

wholesale customers. For the<br />

last 15 months I have been<br />

the UK Commercial Director<br />

leading our domestic sales,<br />

customer marketing and sales<br />

operations teams in the UK.<br />

Name: Andrew Clifton<br />

Role: Regional Director ‐ Europe & North America<br />

2. What do you enjoy<br />

most about your<br />

current role?<br />

GTR is unique in our<br />

organisation, being a global<br />

stage for building premium<br />

brand equity underpinned<br />

by a profitable commercial<br />

platform, and as such<br />

provide a potential wealth<br />

of learning and experience.<br />

I am mostly looking forward<br />

to working with new people,<br />

across multiple cultures and<br />

geographies, to achieving<br />

our ambitious goals in an<br />

ever changing environment.<br />

As one of my favorite sayings<br />

goes “the best way to predict<br />

the future is to create it”<br />

and in GTR the team have<br />

an exceptional opportunity<br />

to create our future and<br />

set our own ambitions and<br />

aspirations for success.<br />

3.What’s your greatest<br />

achievement to date?<br />

I have been very privileged<br />

and proud to have led teams<br />

who have been recognised<br />

externally by our trade<br />

partners for outstanding<br />

performance with in the<br />

industry and recognised<br />

as best in class vs our<br />

competitors being awarded<br />

number 1 supplier / account<br />

team across a number of the<br />

UK’s largest customers and<br />

translating that accolade to<br />

deliver exceptional results for<br />

<strong>WG</strong>&SUK delivery double<br />

digit profit growth ahead of<br />

budget for 3 consecutive<br />

years. On a personal note it<br />

was leading our brand owner<br />

pitch and negotiations to<br />

bring Russian Standard Vodka<br />

back in the UK portfolio.<br />

4. What do you like to<br />

do when you’re not<br />

at work?<br />

What free time I have a<br />

like to spend walking my<br />

dogs, ideally very early on<br />

a weekend morning with<br />

the mist still rising across the<br />

fields. I find the tranquillity<br />

very settling and thought<br />

provoking.. Outside of that<br />

I can often be found with a<br />

glass of something in my hand<br />

watching rugby and cheering<br />

on my team.<br />

5. Who would you most<br />

like to sit next to on a<br />

long haul flight?<br />

Well, as I said to Ifan after<br />

reading his “Stephen Fry”<br />

suggestion, I would have<br />

to say Kylie! I think that<br />

the hours would simply<br />

fly by (excuse the pun!).<br />

Apart from that I would say<br />

Sir Clive Woodward (ex<br />

England rugby coach) who<br />

I would bore for hours with<br />

questions about winning<br />

the 2003 World Cup final<br />

against Australia and how he<br />

transformed a talent group<br />

of individuals in to a world<br />

beating team.<br />

6. And what would be<br />

your ideal three course<br />

meal to enjoy during the<br />

conversation?<br />

Baked Tunworth cheese<br />

with crusty bread (to share);<br />

beef medallions in Roquefort<br />

sauce with grilled asparagus<br />

followed by cheese and<br />

biscuits (as you can tell I<br />

like cheese...<br />

8. Where would you<br />

most like to spend<br />

a week if you were<br />

working....and if you<br />

were relaxing?<br />

If I was working I would<br />

most like to spend it with<br />

customers (both easy ones<br />

and more challenging ones).<br />

I get a buzz out of meeting<br />

with our trade partners<br />

and finding mutual ways to<br />

growing our joint businesses.<br />

And relaxing...thats a tricky<br />

one...there are so many<br />

beautiful places round the<br />

world and nearer to home<br />

to visit and enjoy, but if I had<br />

to pick I would say a small<br />

holiday cottage in Cornwall<br />

to enjoy cliff walks and<br />

unspoilt countryside.<br />

9. Which is your favourite<br />

<strong>WG</strong>S brand and why?<br />

I have also been a Gin and<br />

Tonic fan, so the obvious<br />

choice is Hendricks. But at<br />

the moment I would go for<br />

which is a beautiful presented<br />

and refreshing drink that<br />

captures the essence of a<br />

summer day in a glass.<br />

10. Who has inspired<br />

you most in your life -<br />

working or personal?<br />

My then line Manager at<br />

InBev, Philip Blanc, who now<br />

runs his own negotiation<br />

business. I admit he is not<br />

to everyine’s taste but he<br />

taught me a key lesson that<br />

has always stayed with me.<br />

And that is “in life, as in<br />

business, you don’t get what<br />

you deserve....you get what<br />

you negotiate!”

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