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The Hub<br />
Issue 3<br />
May 2017<br />
A note from Ed...<br />
Welcome to our 3rd edition of ‘The Hub’. After the<br />
excitement of the conference in Ireland, the pundits might<br />
have predicted a quieter two months, but that could not be<br />
further from the truth. From a personal perspective, I have<br />
spent much of the last eight weeks on the road (or in the<br />
air to be more precise), spending time out with the wider<br />
business, customers and the GTR team.<br />
In late March, Simon Hunt called his Senior Leadership<br />
Group to London to hear his and the Exec’s new purpose for<br />
the business. Rather than spoil it for you, you will see this as<br />
it is rolled out through the company road shows in May and<br />
June. I encourage you to attend them. What impressed me<br />
most about the SLG was Simon’s absolute commitment to<br />
this direction for the business, and that in itself was inspiring.<br />
We have our own purpose and vision for GTR and it fits<br />
neatly into the wider business direction. GTR will continue<br />
to hold a critically important role for <strong>WG</strong>S as a stage for<br />
building brand equity and new product development. I also<br />
connected with many of the new additions to the senior<br />
team, including Cate Moore, who leads e-Comm and<br />
Advocacy, and Victor Jerez, who will be leading company<br />
strategy and business development.<br />
From London I went to Orlando and spent most of the<br />
next week with the NAM and LATAM teams. Richard Bush<br />
organised a great stand for <strong>WG</strong>S and although the show<br />
was not busy, our stand was. The team managed a hectic<br />
schedule of customer meetings and I was privileged to be<br />
in many of them. The relationship with both customers and<br />
distributors is exemplary in a tough market. Both NAM and<br />
LATAM have stretching growth plans for LE1 ahead of the<br />
original budget, and both look motivated and well set to get<br />
after them. We also met with DFASS, with whom we haven’t<br />
been trading for five years, and we have started the process<br />
of reconnecting. They have 50 retail stores spread across 13<br />
US and LATAM airports and supply over 30 airlines globally.<br />
DFASS business now really needs to feature our brands<br />
alongside those of our competitors.<br />
Next I went via LAX, visiting the DFS stores there, and<br />
then onto Australia where Carolyn Mindham organised a<br />
whistle stop tour of the main customers and airport retail<br />
stores. Carolyn had a tricky logistics operation to get right,<br />
as well as an over-tired MD asking awkward questions! She<br />
handled it all with customary style and I enjoyed meeting JR<br />
in Melbourne, and then Heinemann and Lagardere in Sydney.<br />
Carolyn has built some good customer relationships in her<br />
relatively short time at <strong>WG</strong>S, and they were quick to tell me<br />
that. The depletions growth is impressive across the market,<br />
well ahead of the category. Thanks Carolyn.<br />
After a short break in New Zealand with my family, and<br />
getting in a quick store audit in Auckland, I returned to<br />
Singapore to finalise with Amelia, Joyce and Chai Lee our<br />
LE1 in order to present to Simon Hunt, Paul Rochford and<br />
Philip. The presentation went well, but not without the hard<br />
work that you all put into it. Thank you. We will await our<br />
final result, but the rebasing of our targets for 2017 is still on<br />
track and we will communicate in more depth when all is<br />
clear. In Singapore, everyone’s spirits are up because Sarah<br />
Catton is back from maternity leave and we have certainly<br />
missed her. Welcome back Sarah.<br />
I write this on a plane to Taipei where we are seeing our<br />
Taiwanese customers this week, cementing an improving<br />
relationship and making sure there is continuity after the<br />
departure of Joseph and now Scott. At this point I would<br />
like to pay tribute to Scott Hamilton, who left us mid April.<br />
Scott built the ASPAC business from nothing in July 2011,<br />
alongside Jack and Joelle, and he has an enviable reputation<br />
amongst customers in Asia and Australia. We wish him well<br />
in his future career.
The Hub<br />
Issue 3<br />
May 2017<br />
A busy week for the <strong>WG</strong>S team in Orlando<br />
Singapore success<br />
William Grant & Sons was well represented by the Americas team, Ed Cottrell, Andy Clifton and Ifan Jenkins at this year’s<br />
Duty Free Show of the Americas organized by trade association IAADFS (International Association of Airport Duty Free<br />
Stores). The show took place at the colossal Marriott World Center in Orlando, Florida from March 26-29.<br />
Overall attendance was somewhat down at this year’s show – most likely due to uncertainty surrounding the show’s changing<br />
format. Next year the Duty Free Show of the Americas will merge with the LATAM regional conference ASUTIL in what’s<br />
being billed as ‘The Summit of the Americas’ taking place in Orlando from March 18-21, 2018. Despite there being fewer<br />
visitors in the aisles at this year’s show, the <strong>WG</strong>S Americas team was extremely busy with virtually back-to-back meetings<br />
over the course of 3 days and more than 40 meetings in total.<br />
As expected, the refreshed Glenfiddich Cask Collection was the star of the show and the new packaging was very well<br />
received by customers from across the region. The virtual reality tour of the Glenfiddich Distillery also proved very popular, as<br />
did the Hendrick’s ‘Master Serve ‘O’ Matic’ bicycle and the back bar serving both classic and new Monkey Shoulder cocktails.<br />
As you read this issue of The Hub, the <strong>WG</strong>S Asia Pacific team is returning<br />
to normality after a busy week at this year’s TFWA Asia Pacific Exhibition<br />
& Conference in Singapore. Held at the Marina Bay Sands Exhibition<br />
Centre, TFWA Asia Pacific Exhibition & Conference is a must-attend event<br />
for industry professionals in the region, showcasing hundreds of premium<br />
brands and thousands of innovative products.<br />
With over 300 exhibitors and almost 3000 visitors, TFWA Asia Pacific attracts<br />
key decision makers from airports, airlines, retail groups, distributors and<br />
agents from across the region and beyond and is a vital event in <strong>WG</strong>S’s<br />
annual calendar. The week kicks off with a sports day and glittering opening<br />
cocktail at Raffles (where else), a full day conference on Monday and three<br />
busy days of exhibition – and networking, of course, via various evening<br />
social events.<br />
Social functions aside, the Asia Pacific region is crucial for <strong>WG</strong>S, especially our Ultra-Premium and Prestige brands, and the<br />
Singapore show is where we can meet our clients, discuss new projects and strategy. This year was particularly important<br />
for meeting potential new partners in Japan following our new agreement with JALUX.<br />
The primary highlight this year was the packaging refresh for Glenfiddich Cask Collection which we introduced to customers,<br />
offering them the opportunity to experience the special accompanying Virtual Reality activation. This was extremely well<br />
received and we were very encouraged by responses to both the new look and the potential activation support.<br />
To further support Glenfiddich Cask Collection, on Tuesday evening we opened the stand for a special reception offering<br />
guests a choice of delicious Solera Sounds cocktails featuring Select, Reserve and Vintage Cask. As usual, the stand was<br />
packed with guests from 5pm onwards and we were delighted with the reaction.<br />
Thanks to Brand Ambassador Matthew Fergusson-Stewart for his brilliant introduction to Cask Collection.
The Hub<br />
Issue 3<br />
May 2017<br />
New peated single malt showcases The Balvenie in entirely different way<br />
We’re delighted to announce the release of two new expressions for The Balvenie, our most handcrafted single malt Scotch<br />
whisky, one of which will be exclusive to Global Travel Retail. But please, keep this top secret until June 14th when the<br />
announcement goes live in the media;<br />
The GTR exclusive Balvenie Peated Triple Cask Aged 14 Years and The Balvenie Peat Week Aged 14 Years (2002 Vintage)<br />
– available in selected markets only - reimagine a classic Speyside style whisky and are the product of trials undertaken by<br />
Malt Master David Stewart MBE and Ian Millar, former distillery manager and currently our Prestige Whiskies Specialist at<br />
William Grant & Sons.<br />
At a time when very few Speyside distilleries were using peat in production, The Balvenie distilled a batch of heavily peated<br />
malt, which was laid down to mature at the distillery in Dufftown, Scotland under the watchful eye of the industry’s longestserving<br />
Malt Master. Since this pioneering moment, the distillery has dedicated one week each year, named Peat Week, to<br />
using only peated barley in its production, in order to craft a different style of The Balvenie liquid with enhanced smoky notes.<br />
The result of the initial experiment is a classic honeyed whisky enriched with a delicate, sweet and lingering peat smoke<br />
that unlocks flavours unexpected from a Speyside distillery and showcases The Balvenie’s truly innovative and forwardthinking<br />
nature.<br />
The GTR exclusive Balvenie Peated Triple Cask, a non-chill filtered expression bottled at 48.3% ABV, was aged in the three<br />
most traditional cask types – first-fill bourbon, refill bourbon and sherry, resulting in a whisky with exceptional smoky sweet<br />
notes with cinnamon and ginger spiciness.<br />
Commenting on the release, The Balvenie Malt Master David Stewart MBE says: “Being able to experiment with different<br />
elements of whisky making and stock management is one of the most exciting and important parts of my job. The new Peated<br />
Triple Cask and Peated Week are the result of our continued efforts to innovate and trial flavours not typically associated<br />
with The Balvenie. The expressions are testament to the freedom we enjoy as a family company, and shows The Balvenie<br />
in two unexpected ways, yet still remaining true to the distillery style our drinkers enjoy.”<br />
Both releases pay special homage to a time when peated whiskies were commonly produced by distilleries across Speyside,<br />
including The Balvenie, who utilised locally sourced peat throughout the 1930s, 40s and 50s to dry barley processed at the<br />
distillery’s’ traditional malt floor, which is still in use today.<br />
Ian Millar says: “When we first started the experiments it was an incredibly exciting time, as very few Speyside distilleries<br />
were using peated malt in production. Along with cask type, there’s nothing quite like peat to change the flavour profile of a<br />
whisky, so it was great to have the chance to undertake these experiment and lay the foundations for future peated malts.”<br />
To launch both new expressions, a special press trip is being arranged for June which will be attended by two journalists<br />
from the global travel retail media.
The Hub<br />
Issue 3<br />
May 2017<br />
Europe – Focus<br />
This month we’re shining the spotlight on Europe, the home territory of William Grant & Sons. No doubt many of you are<br />
familiar with some of our key locations, but it’s easy to overlook some of the things that make Europe a bit different. Almost<br />
90% of GTR’s non-airport business goes through Europe, with other business channels like Airlines, Border Stores and<br />
Ferries making up more than a third of our total sales. We’re also responsible for 3 in every 4 bottles of Three Barrel’s sold<br />
in GTR and 85% of our total Tullamore DEW business. And let’s not forget Wood’s Old Navy which can only be found in<br />
European Travel Retail!<br />
Much more important to us however is our people, and we’re fiercely proud to be one the most diverse teams working<br />
in <strong>WG</strong>S. Although there are only 10 of us, we have lived in 20 countries, speak 14 languages between us and only 4 of us<br />
were born in the UK! It’s no small wonder that we have each ended up working in Travel Retail as we are all travel addicts,<br />
exploring new places at every opportunity. With such breadth of cultural representation we occasionally find each other<br />
totally crazy, but it also means that we each bring very different perspectives. While our markets are very varied, you can<br />
always be sure that someone in our team will have relatable experience to step in and help out.<br />
Although we have 64 years combined experience working in GTR between us, we have also worked in some unusual jobs<br />
in our time. In fact, on our team we have 2 ex farmers, a former bicycle repairman, a former trillionaire (in Zimbabwean<br />
currency that is!), an ex-cat food salesman and 2 former athletes. We certainly are a varied bunch!<br />
Name: Gillian Murphy<br />
Role: Regional Marketing Executive<br />
Interesting fact: Former Tullamore DEW Brand Ambassador Gillian skied into a tree on<br />
her first ski trip aged 4 and had to be air lifted to hospital. Luckily she made a full recovery!<br />
Name: Alina Brady<br />
Role: Customer Marketing Manager<br />
Interesting fact: Alina was part of Lenin Pioneer Organization until she was 11 years<br />
old, where she had to wear red tie and iron it almost every morning. She also successfully<br />
organized a run away from kindergarten when she was 5 years old and hadpolice and<br />
radio searching for her!<br />
Name: Jillie Cooper<br />
Role: Customer Marketing Manager<br />
Interesting fact: Former professional badminton player Jillie was destined to be in the<br />
alcohol business from day 1! Her last name Cooper originates from whisky barrel makers.<br />
Name: Douglas Long<br />
Role: Commercial Finance Analyst<br />
Interesting fact: Doug legally changed his name to Scott by deed poll whilst in college.<br />
He also donned striking blue hair for a period of time and had several piercings! Doug is<br />
also a bit if a jet setter and has taken 43 non-work flights in the last year.<br />
Name: Oscar Camargo<br />
Role: Business Development Manager<br />
Interesting fact: Oscar left Colombia for 2 years to study English. 20 years later, he still<br />
hasn’t returned. He has lived in a series of interesting places including New York, where<br />
he witnessed the collapse of the twin towers unfolding first hand.<br />
Name: Marina Steel<br />
Role: Business Development Manager<br />
Interesting fact: Marina once held two passports simultaneously. When she was<br />
covering the Middle East business at Estee Lauder, she owned one passport to get into<br />
Dubai and another to get into Israel!<br />
Name: Emma Humphreys<br />
Role: Regional Marketing Manager<br />
Interesting fact: Emma was once a trillionaire! The Zimbabwe dollar was abandoned as<br />
its national currency in 2009 after hyperinflation had led to an inflation rate of 79.6 billion<br />
per cent. At its peak in 2008, Zimbabwe issued 100 trillion dollar banknotes.
The Hub<br />
Issue 3<br />
May 2017<br />
Some impressive facts<br />
Name: Isabel Barbosa<br />
Role: Commercial Marketing Analyst<br />
Interesting fact: Isabel’s parents have recently opened a bakery in her native Portugal.<br />
Although her mother is reluctant to pass on her secret recipes to Isabel, when she does<br />
get her hands on them, Isabel makes a delicious chocolate cake.<br />
Name: Andrew Clifton<br />
Role: Regional Director- Europe & North America<br />
Interesting fact: Andy, a farmer’s son, has worked in a series of very unusual jobs, from<br />
picking celery for supermarkets to selling cat food. He also went to agricultural college.<br />
Name: Olli-Pekka Lappalainen<br />
Role: Business Development Manager<br />
Interesting fact: Swedish born OP was once a semi-professional ice hockey player!<br />
He also did 11 months of compulsory service for the Finnish military and worked as<br />
a Croupier.<br />
Glenfiddich 1998 Rare Cask<br />
launches with King Power<br />
The GTR Asia Pacific team was delighted at the fabulous turnout<br />
for the King Power exclusive launch of Glenfiddich 1998 Rare<br />
Cask.<br />
The sit-down dinner and whisky tasting launch event was<br />
attended by 30 selected VIP members of King Power Thailand<br />
at the Glen Bar, King Power Pullman Hotel; and was hosted by<br />
regional Glenfiddich Brand Ambassador, Matthew Fergusson-<br />
Stewart. Pichai Pitakchaisuk, Executive Vice President of King<br />
Power (Group Merchandising), was in attendance at the event,<br />
together with his team.<br />
The four-course menu enjoyed by all in attendance was carefully<br />
selected, to accompany the exceptional line up of whiskies for<br />
the evening. While the Glenfiddich 21 and Glenfiddich 25 were<br />
the usual crowd favourites, the Glenfiddich 1988 stole the show<br />
that evening with its exceptional liquid quality. The dinner ended<br />
with a pleasant surprise – House of Hazelwood 21, one of the<br />
latest additions to our GTR portfolio.<br />
The Glenfiddich 1998 Rare Cask is a single cask selected by and<br />
bottled exclusively for King Power Thailand. The limited 123<br />
bottles of this rare whisky highlights the amicable partnership<br />
behind this collaboration, and can be found only at King Power<br />
duty free stores.<br />
Pichai Pitakchaisuk, King Power commented: “It is an honour to be the exclusive stockist of Glenfiddich 1998 Rare Cask,<br />
we enjoy a great working relationship with William Grant & Sons and thank them for the great launch where we could build<br />
on our relationship, enjoy awesome entertainment, and of course drink extraordinary whiskies!”<br />
Languages Spoken:<br />
1. English<br />
2. Irish<br />
3. French<br />
4. Spanish<br />
5. Portuguese<br />
6. German<br />
7. Italian<br />
8. Swedish<br />
9. Finnish<br />
10. Basque<br />
11. Shona<br />
12. Russian<br />
13. Ukrainian<br />
14. Dutch<br />
Countries lived in:<br />
1. Colombia<br />
2. Costa Rica<br />
3. Cyprus<br />
4. England<br />
5. Finland<br />
6. France<br />
7. Germany<br />
8. Ireland<br />
9. Malta<br />
10. Netherlands<br />
11. Portugal<br />
12. Scotland<br />
13. South Africa<br />
14. Sweden<br />
15. Switzerland<br />
16. USA<br />
17. USSR<br />
18. Ukraine<br />
19. Yemen<br />
20. Zimbabwe
The Hub<br />
Issue 3<br />
May 2017<br />
The technology<br />
The HTC Vive offers a premium VR experience and has a lifelike and natural accuracy: your head and hands move flawlessly,<br />
with every tiny movement loyally mapped in the virtual space. The headset is designed to utilize ‘room scale’ technology to<br />
turn a room into 3D space via sensors, with the virtual world allowing the user to navigate naturally, with the ability to walk<br />
around and use motion tracked handheld controllers to vividly manipulate objects, interact with precision and experience<br />
immersive environments.<br />
This comes courtesy of the 37 sensors in the headset pairing with the sensor boxes that track your movement and position.<br />
HTC refers to this method as ‘Lighthouse’ tracking technology – because the boxes beam out guiding infrared light to the user.<br />
Ifan Jenkins, Head of Marketing, GTR, added: “VR is allowing us to interact with people in a whole new way, and the beautiful<br />
imagery created for this project means that whisky drinkers can express their tasting notes in a completely individual fashion,<br />
and in a completely new medium.”<br />
Build and launch<br />
Glenfiddich creates interactive Virtual Reality tasting with HTC Vive<br />
for Global Travel Retail<br />
The Virtual Reality experience took six weeks to create and launched this month in Singapore at TFWA Asia Pacific. The<br />
agency used created the HTC Vive tasting experience in partnership with Wolf In Motion, a London-based VR design and<br />
production studio.<br />
We are delighted to have teamed up with an acclaimed UK creative agency to create a highly original and interactive virtual<br />
reality HTC Vive whisky tasting experience called ‘Glenfiddich Virtual Infinity’, happening in airports around the world from<br />
next month.<br />
The tasting allows visitors to virtually discover and enjoy the infinite layers of flavours in each of Glenfiddich’s three Cask<br />
Collection whiskies and write their own 3D tasting notes in a virtual world. This is a bold and unusual activation for Global<br />
Travel Retail (GTR) but it was seen as the perfect environment for a VR experience with real depth, as whisky shoppers<br />
have time on their hands, and are open to trying out interesting new tasting experiences.<br />
Beauty imagery for all three Cask Collection expressions was created – designing an abstract representation of the Solera<br />
Vat system showing the depth, richness and complexity of each expression. Each of the different lines and ribbons showcase<br />
the infinite layers of flavour brought about by the many different aged whiskies being constantly added.<br />
The Glenfiddich Virtual Infinity VR experience<br />
In the Glenfiddich GTR area in select airports, visitors can enjoy a Cask Collection whisky tasting. They pick out the key<br />
tasting notes of each expression before putting on their VR headsets, at which point they are virtually transported into a<br />
perfect recreation of Warehouse 8 in Dufftown, Scotland.<br />
The three Solera Vats stand in front of them and they are surrounded by casks. They select a Solera Vat using their hand<br />
controllers and enter the world of that expression, where they are able to write and draw their own tasting notes in the air.<br />
The brush they ‘write’ with creates a stunning ribbon effect that perfectly matches the colours and aesthetic of the beauty<br />
image. People can write above, below and all around themselves, walking through their 3D words. And they can delete<br />
their tasting notes using a scissor controller that cuts the ribbons and erases the script.
The Hub<br />
Issue 3<br />
May 2017<br />
Master of Wine & Spirit (MOWS)<br />
Launched in 2010 as part of DFS’s Masters Series, Master of Wine & Spirit (MOWS) is a ground-breaking event, the first<br />
of its kind to connect connoisseurs and collectors of spirits, wine and champagne with the world’s leading brands in one<br />
environment, showcasing DFS’s global travel retail leadership and highlighting limited and curated versions of the world’s<br />
finest wines and spirits, while partnering with experts/influencers in their own fields.<br />
DFS Group (DFS), the world’s leading luxury travel retailer, in partnership with Changi Airport Group, hosted its sixth annual<br />
Masters of Wines and Spirits on Saturday, March 25, 2017 in Singapore. The most celebrated event of its kind in the industry,<br />
Masters of Wines and Spirits showcases DFS’ global travel retail leadership, innovation and unique ability to assemble bespoke<br />
collections of wines, spirits and their leading producers, as well as the expertise of its own in-house specialists.<br />
More than 60 of the finest Cognacs, wines and whiskies from over 50 legendary houses were unveiled during The Masters<br />
of Wines and Spirits private event held at selected shophouse venues along Singapore’s historic Tras Street.<br />
· <strong>WG</strong>S presented DCS Chapter 2 on The Balvenie – featuring 5 extremely rare vintage single malts whiskies, highlighting<br />
the complex manner in which different Oak barrels influence the flavour of the spirit; and a precious 44 year old whisky<br />
from the Glenfiddich Rare Collection, so limited in quantity that only 8 bottles are to be ever released.<br />
· This year, we were extremely lucky to have our Malt Masters, Brian Kinsman and David Stewart coming together for the<br />
same event.<br />
· On the day itself, both of them had interviews with numerous high profile media titles; before sitting on a Whisky Panel<br />
organized by DFS as guests panellist.<br />
· The Whisky Panel by The Whiskey House, entitled “Innovations of Today Shaping the Heritage of Tomorrow.” The session<br />
was moderated by DFS Director of Spirits, Frederik Vanden Bulcke.<br />
Names of panellists:<br />
o Brian Kinsman, Malt Master at Glenfiddich<br />
o David Charles Stewart, Malt Master at The Balvenie<br />
o Mike Miyamoto, Global Brand Ambassador for Hibiki<br />
o Brendan McCarron, Head of Maturing Whisky Stocks at Glenmorangie.<br />
Later in the evening, Brian conducted private tastings of Glenfiddich<br />
Residence Cask II (A DFS Exclusive running for the 2nd edition) for VIP<br />
customers and representatives of the Changi Airport Group.<br />
All-in-all a great success:<br />
o Engagement with key stakeholders of DFS and Changi Airport Group<br />
o A tailored platform to introduce our most prestigious and precious<br />
whiskies, targeted at a niche and exclusive group of consumers<br />
o Our products were already reserved even before the event started<br />
Following the Masters of Wines and Spirits gala event on March 25,<br />
the Masters of Wines and Spirits curated collection will be available for<br />
travelers and shoppers at DFS, Singapore Changi Airport’s Wines and<br />
Spirits Duplexes at Terminals 2 and 3.
The Hub<br />
Issue 3<br />
May 2017<br />
Hot off the press! by Hoon CHO<br />
I am proud to announce that Hendrick’s Gin will be on-shelf in JDC (Jeju Island) after 3 years trials & errors. I did Brand<br />
Presentation as attached yesterday in front of the head of JDC.<br />
It would be early June and the 1st PO would be 150 actual cases.<br />
Hendrick’s Gin is now honoured as the only Gin item in JDC.<br />
Cavo - costa cruise - vip indian<br />
wedding - Glenfiddich 18 yo by<br />
Marina Steel<br />
Ditta Cavo are a main supplier to several Cruise Companies<br />
and approached us at very short notice for extra stock of GF<br />
18YO for a VIP Indian Wedding between a Bollywood Star<br />
and a VIP Businessman, on board one of the ships.<br />
As they are supplied via Overseas, who are on strict<br />
allocation, Overseas would not agree to release stock to<br />
Ditta Cavo so they approached us directly. I did not have<br />
sufficient allocation, but Oscar kindly released some of his<br />
(thank you again Oscar!) so we could authorise Overseas<br />
to send the urgent shipment to Ditta Cavo and replace<br />
Overseas stock on their next order.<br />
Apart from the very happy customer, the event was a roaring<br />
success, no doubt fuelled by the 102 bottles of Glenfiddich!<br />
JUNE 14 TH<br />
PLEASE ENJOY THE UNUSUAL RESPONSIBLY
The Hub<br />
Issue 3<br />
May 2017<br />
Under the<br />
Spotlight<br />
7. What are your three<br />
most important travel<br />
essentials?<br />
Phone charger, camera<br />
phone and a credit card<br />
(normally to go and buy all<br />
the useful things I forgot to<br />
pack....)<br />
Where we discover the personalities behind the professional profile<br />
through 10 simple questions.<br />
1. How long have you<br />
been working for <strong>WG</strong>S.<br />
What was your previous<br />
role/job?<br />
June 2017 will be my 5<br />
year anniversary at William<br />
Grants. Originally joining out<br />
<strong>WG</strong>&S UK Domestic team<br />
as Head of the On Premise<br />
business as part of Project<br />
Transformer to grow our<br />
presence, commercial sales<br />
and brand building agenda<br />
in the channel. From there<br />
I moved in to the Sales<br />
Director for Off Trade with<br />
responsibility for all our sales<br />
and customer marketing<br />
teams across retail and<br />
wholesale customers. For the<br />
last 15 months I have been<br />
the UK Commercial Director<br />
leading our domestic sales,<br />
customer marketing and sales<br />
operations teams in the UK.<br />
Name: Andrew Clifton<br />
Role: Regional Director ‐ Europe & North America<br />
2. What do you enjoy<br />
most about your<br />
current role?<br />
GTR is unique in our<br />
organisation, being a global<br />
stage for building premium<br />
brand equity underpinned<br />
by a profitable commercial<br />
platform, and as such<br />
provide a potential wealth<br />
of learning and experience.<br />
I am mostly looking forward<br />
to working with new people,<br />
across multiple cultures and<br />
geographies, to achieving<br />
our ambitious goals in an<br />
ever changing environment.<br />
As one of my favorite sayings<br />
goes “the best way to predict<br />
the future is to create it”<br />
and in GTR the team have<br />
an exceptional opportunity<br />
to create our future and<br />
set our own ambitions and<br />
aspirations for success.<br />
3.What’s your greatest<br />
achievement to date?<br />
I have been very privileged<br />
and proud to have led teams<br />
who have been recognised<br />
externally by our trade<br />
partners for outstanding<br />
performance with in the<br />
industry and recognised<br />
as best in class vs our<br />
competitors being awarded<br />
number 1 supplier / account<br />
team across a number of the<br />
UK’s largest customers and<br />
translating that accolade to<br />
deliver exceptional results for<br />
<strong>WG</strong>&SUK delivery double<br />
digit profit growth ahead of<br />
budget for 3 consecutive<br />
years. On a personal note it<br />
was leading our brand owner<br />
pitch and negotiations to<br />
bring Russian Standard Vodka<br />
back in the UK portfolio.<br />
4. What do you like to<br />
do when you’re not<br />
at work?<br />
What free time I have a<br />
like to spend walking my<br />
dogs, ideally very early on<br />
a weekend morning with<br />
the mist still rising across the<br />
fields. I find the tranquillity<br />
very settling and thought<br />
provoking.. Outside of that<br />
I can often be found with a<br />
glass of something in my hand<br />
watching rugby and cheering<br />
on my team.<br />
5. Who would you most<br />
like to sit next to on a<br />
long haul flight?<br />
Well, as I said to Ifan after<br />
reading his “Stephen Fry”<br />
suggestion, I would have<br />
to say Kylie! I think that<br />
the hours would simply<br />
fly by (excuse the pun!).<br />
Apart from that I would say<br />
Sir Clive Woodward (ex<br />
England rugby coach) who<br />
I would bore for hours with<br />
questions about winning<br />
the 2003 World Cup final<br />
against Australia and how he<br />
transformed a talent group<br />
of individuals in to a world<br />
beating team.<br />
6. And what would be<br />
your ideal three course<br />
meal to enjoy during the<br />
conversation?<br />
Baked Tunworth cheese<br />
with crusty bread (to share);<br />
beef medallions in Roquefort<br />
sauce with grilled asparagus<br />
followed by cheese and<br />
biscuits (as you can tell I<br />
like cheese...<br />
8. Where would you<br />
most like to spend<br />
a week if you were<br />
working....and if you<br />
were relaxing?<br />
If I was working I would<br />
most like to spend it with<br />
customers (both easy ones<br />
and more challenging ones).<br />
I get a buzz out of meeting<br />
with our trade partners<br />
and finding mutual ways to<br />
growing our joint businesses.<br />
And relaxing...thats a tricky<br />
one...there are so many<br />
beautiful places round the<br />
world and nearer to home<br />
to visit and enjoy, but if I had<br />
to pick I would say a small<br />
holiday cottage in Cornwall<br />
to enjoy cliff walks and<br />
unspoilt countryside.<br />
9. Which is your favourite<br />
<strong>WG</strong>S brand and why?<br />
I have also been a Gin and<br />
Tonic fan, so the obvious<br />
choice is Hendricks. But at<br />
the moment I would go for<br />
which is a beautiful presented<br />
and refreshing drink that<br />
captures the essence of a<br />
summer day in a glass.<br />
10. Who has inspired<br />
you most in your life -<br />
working or personal?<br />
My then line Manager at<br />
InBev, Philip Blanc, who now<br />
runs his own negotiation<br />
business. I admit he is not<br />
to everyine’s taste but he<br />
taught me a key lesson that<br />
has always stayed with me.<br />
And that is “in life, as in<br />
business, you don’t get what<br />
you deserve....you get what<br />
you negotiate!”