MARKET REPORT FLE WHO ARE THE TOP RETAILERS BY PROVINCE? The biggest players by province for the most part reflect the leaders nationally. However, there are some unique regional differences. (Calculations based on 2015 sales.) A n analysis of the top home improvement retailers in each province by sales indicates that most regions are dominated by the country’s largest player, Home Depot Canada. With sales exceeding $7 billion in this country, Home Depot Canada is particularly strong in provinces with large urban hubs, namely British Columbia, where it has 26 stores, and in Ontario, where it has a whopping 88 outlets. (In fact, almost half of Home Depot’s sales in Canada come from that province.) Conversely, in Quebec, Lowe’s/RONA is by far the largest player there, with more than a quarter of the market from 225 stores. Its biggest competitor is Groupe BMR, which has <strong>17</strong> percent of the market from 303 stores. In smaller, and especially more rural, provinces, Home Hardware Stores Ltd. is most often the market leader. The exceptions are in Saskatchewan, where Federated Co-operatives Ltd. has the top spot, with 112 hardware and home improvement stores representing 14 percent of that province’s market. The other exceptions are in smaller markets, particularly Prince Edward Island, where Kent Building Supplies is number one; and in Nunavut, where Castle has two members that represent just over 40 percent of that market. Yukon is one of the country’s smallest markets, and perhaps its most fragmented. There, the lion’s share of home improvement sales is in the hands of independent, unaffiliated dealers, as well as Igloo Building Supply, which is a member of Independent Top Retailers per Region by Volume (2015 sales) Province Company Prov. Sales Lumber Dealers Co-operative and has its head office in Edmonton. In Manitoba, Home Hardware is hot on Home Depot’s heels, with 13.9 percent of the market from 47 stores. But in other regions, the runners up are varied. In Ontario, the largest market—but also the most crowded in terms of banners—Home Hardware is virtually tied with Canadian Tire for the number-two spot. In Saskatchewan, Home Depot is actually in the number-four spot. Home Hardware and Sexton Group are in second and third No. of Stores % of Prov. Mkt British Columbia Home Depot $1,038,135,714 26 22.4 Alberta Home Depot $1,019,939,900 27 20.3 Saskatchewan Federated Co-op $273,793,466 112 14.0 Manitoba Home Depot $237,197,802 6 14.1 Ontario Home Depot $3,548,479,121 88 26.3 Quebec Lowe’s (RONA) $2,347,122,887 225 25.4 New Brunswick Home Hardware $361,826,786 54 25.2 Prince Edward Island Kent Building Supplies $84,928,160 5 33.8 Nova Scotia Home Hardware $421,377,832 67 27.5 Nfld. & Labrador Home Hardware $350,710,655 52 28.0 Yukon Independents $36,346,091 9 34.3 North West Territories Home Hardware $29,604,776 5 25.9 Nunavut Castle $12,500,000 2 43.2 place, respectively. TIMBER MART is next, with 11.2 percent of sales in the province from an estimated 44 stores. It’s worth noting that in a number of provinces, the lead by Home Depot Canada does not go unchallenged. In Alberta, for example, Canadian Tire is in second place, with 56 stores and 12.1 percent of the market. And while Home Hardware is number three, the fourth-largest retailer is UFA, with almost eight percent of the Alberta market from 39 stores. Source: HARDLINES 2016 Retail Report 12 SECOND QUARTER / 20<strong>17</strong> Hardlines Home Improvement Quarterly www.hardlines.ca
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