IPTV Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

IPTV Market - Global Industry Analysis, Size, Share, Growth,
Trends and Forecast 2014 - 2020
The global IPTV market lately has witnessed proliferation in number of subscribers, primarily influenced
by enhanced user viewing experience as delivered by IPTV and development of supporting infrastructure
in emerging markets. IPTV (Internet Protocol television) is a technique of distributing television content
over IP which offers an additional customized and interactive user experience. It delivers video stream
encoded as a series of IP packets and is distributed by a service provider to deliver either stored video or
live TV. IPTV services can be bundled with other IP services such as VoIP and high-speed Internet access.
It enables integration of TV, PC, home phone and wireless devices offering high quality of viewing
experience to the end-users.
The report includes extensive analysis of the industry drivers, restraints, market trends and market
structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives
for succeeding in the business. The report helps in understanding driving forces behind the popularity of
IPTV services across different geographies, such as North America, Western Europe, Eastern Europe, Asia
Pacific excluding Japan (APEJ), Japan and RoW (Rest of the World). It includes a detailed analysis of the
prevalent market situation, company profiles, and current industry trends for IPTV market prevalent among
the various end-users such as small size enterprise, mid-size enterprise, large size enterprise, and residents.
The chapter on market positioning analysis points out the leading players across the ecosystem of IPTV
market. It provides detailed understanding of the leading players in the market, their business strategies,
recent developments, and financial overview.
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The IPTV market is witnessing shift in consumer dynamics, largely influenced by declining price and
infrastructure development. North America and Western Europe are at verge of getting matured with high
penetration of IPTV subscribers. Therefore, telcos in these regions are offering low cost high-end channel
packages along with additional services, resulting in increased average revenue per user (ARPU). Asia
Pacific is witnessing highest growth rate of internet penetration worldwide. As IPTV services are
distributed on high speed internet networks, the growth of IPTV market is directly proportional to growth
in broadband penetration. Government regulations promoting digitalization in Asia Pacific countries, such
as India, have further augmented the growth of broadband penetration, subsequently contributing to
proliferation of IPTV services. Additionally, regions such as Middle East and Africa have also observed
increased in internet users with high speed connection. Increasing broadband penetration has helped
improve accessibility of IPTV services in these regions, thereby adding to the addressable consumer base.
Inclusion of additional services by IPTV providers such as interactive services along with pure play IPTV
service, multi-screen services, have added to the revenue sources, and fortified market growth prospects
in the long run.
The IPTV market is segmented on the basis of end-users into enterprise and residential end-user segments.
IPTV is attracting significant corporate interest as a tool to communicate with employees, improve training,
satisfy compliance requirements, and reduce travel costs. Corporate entities and enterprises across the
hospitality, education, finance, media, energy, healthcare, and transport sectors use IPTV services and
leverage it to build additional revenue streams such as targeted advertising on demand video. These entities
also use IPTV solutions to distribute on demand content, events, archived and live news, company-wide
briefings, the employee desktops and public screens spread across their corporate network.
This 99-page report gives readers a comprehensive overview of the IPTV Market. Browse to unlock
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Growth of the IPTV market is also driven by factors such as the rising demand for video on demand, highdefinition
channels and hybrid services along with IPTV services. Instead of several driving factors, the
IPTV market faces several challenges especially in the developing regions such as lack of infrastructure to
offer a service free of delays and jitters, and maintaining the quality of IPTV services with the offered
prices. In regions such as MENA, there is very little local or regional premium content production, due to
which most shows are produced outside this region. Operators require huge investments to secure exclusive
content, which involves enormous effort on their part. This becomes cost inefficient adding further expense
and becomes a daunting issue, particularly considering the widespread practice of piracy in this region.
Thus, protection of content and the prevention of piracy remains a significant challenge for the operators.
The global IPTV market is fragmented and the revenue generated in the IPTV market is shared by the
leading players across the IPTV supply chain. It includes IPTV operators, software solution providers,
middleware providers, content delivery network providers, and set-top-box vendors. Some leading IPTV
service providers include China Telecom Corporation Limited, AT&T Inc., Orange S.A., Deutsche
Telekom AG, NTT Communication, Verizon Communications, Iliad S.A., Etisalat Group, and Century
Link. IPTV is anticipated to grow at a fast pace in the coming years. This is because the major
telecommunication service providers are exploring IPTV as a defensive measure against intrusion from
conventional cable television service providers and also as a new revenue opportunity.

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