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43 North Magazine_2017 Spring

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we went through the declutter and repair<br />

list process; and the re-arrangement of furniture<br />

and accessories, the house was left<br />

with no “color/emotion.” I discovered that<br />

buyers respond to color when used tastefully.<br />

So, my main shopping list became<br />

what almost every home needed: greenery,<br />

art, accessories, rugs, various room<br />

arrangements, and more. Now my resale<br />

listings were ready to compete with new<br />

home models! My inventory of “props” occupies<br />

a 1,200 sq.ft. storage building, and<br />

I am constantly replacing older items with<br />

new and more current versions.<br />

“<br />

Buyers respond<br />

to color when<br />

used tastefully.<br />

”<br />

TIPS I’VE LEARNED<br />

Experience has taught me some absolute<br />

consistencies when Preparing a Home for<br />

Maximum Resale.<br />

1Curb appeal is huge in the initial<br />

feeling the buyers experience when<br />

the agent pulls up to a home. Often<br />

times, just painting the front door is all the<br />

home needs... no cobwebs and check the<br />

light fixtures!<br />

2“Less is not necessarily more.” I have<br />

seen some homes decluttered to a<br />

point that the home feels cold and<br />

uninviting, and the seller may need help<br />

“filling in the spaces.”<br />

3Put the “Suite” back in the Master<br />

Bedroom. Come on people! You are<br />

the masters of your home. Why is it<br />

that more often than not the attention is<br />

given to other areas of the home first?<br />

Having your home staged by a professional, experienced stager<br />

will absolutely make you more money and sell your home quicker!<br />

ing a home, I remain grateful that my<br />

sellers trusted my vision and allowed me<br />

to makeover… or should I say takeover…<br />

their homes. The results helped generate<br />

referrals for me, so that over time those<br />

questions marks on my sellers faces disappeared,<br />

and they couldn’t wait to see the<br />

magic I so love to create. “We live one way,<br />

we sell another” — it’s not personal!<br />

4Tastefully arranging a room has so<br />

many benefits when the space is used<br />

wisely, i.e., that may mean pulling<br />

a couch away from the wall or window.<br />

PROPER LIGHTING IS A MUST!<br />

5Sparkle & Shine! — Even The Blinds!<br />

You may be able to avoid painting,<br />

carpeting and remodeling by staging.<br />

Yes, this IS possible!<br />

THE BOTTOM LINE<br />

All price ranges can benefit from staging,<br />

regardless of market conditions. Because<br />

it once was a foreign concept to market-<br />

SPRING <strong>2017</strong> | 17

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