AB 219 All Assignments

AB 219 All Assignments 

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AB 219 Unit 1 Assignment Marketing Philosophies 

AB 219 Unit 2 Assignment Movie Insights, Inc 

AB 219 Unit 3 Assignment Barclays Bank 

AB 219 Unit 4 Assignment U Drive Transport 

AB 219 Unit 5 Assignment Bon Vivant Organic Gourmet 

AB 219 Unit 6 Assignment Numi Organic Tea Company 

AB 219 Unit 7 Assignment Goods and Service marketing 

AB 219 Unit 8 Assignment Developing and Managing New Products 

AB 219 Unit 9 Final Project Professional Selling and Sales Promotion

AB 219 Quiz 1 


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1. Question : Indicate whether the statement presented is true 

or false. The Internet is an important resource for gathering 

competitive intelligence, but non-computer sources such as company 

salespeople, industry experts, and Uniform Commercial Code filings can 

be equally valuable. 

2. Question : What is the philosophy that focuses on the 

internal capabilities of the firm rather than on the desires and needs of 

the marketplace? 


or false. The system most commonly used for gathering marketing 

information is called an information processing system. 

4. Question : Which definition below describes secondary data?

5. Question : What is the term that refers to a companywide 

business strategy designed to optimize profitability, revenue, and 

customer satisfaction by focusing on precise customer groups? 


or false. A strategy that focuses on keeping and improving 

relationships with current customers is called relationship marketing. 

7. Question : What is the term for the delegation of authority 

to employees to solve customers’ problems quickly- usually by the first 

person the customer notifies regarding a problem? 

Question 8. Question : Indicate whether the statement 

presented is true or false. Tim’s Telemarketing Service is using creative 

tactics to get prospective customers to buy a product they may or may 

not need. This is known as the relationship concept. 


or false. A specially designed phone room used to conduct telephone 

interviewing is known as a central-location telephone facility. 


or false. A sample arranged in such a way that every element of the 

population has an equal chance of being selected as part of the sample 

is a non-probability sample. 

AB 219 Quiz 2




1. Question : Which of the following best represents a 

formidable brand reputation in relationship to SWOT? 

2. Question : What is the term for a marketing strategy that 

tries to increase market share among existing customers? 

3. Question : Which of the following represents an 

unconvincing brand reputation in relationship to SWOT Analysis? 

4. Question : What is the term for a written document that 

serves as a guidebook of marketing activities for the marketing 

manager?

5. Question : Which of the following is an example of a marketoriented 

mission statement? 

6. Question : A vendor for Kaplan Motors received the 

following message from one of Kaplan's marketing managers: "As we 

move forward during the 21st century, Kaplan is committed to building 

profitable customer relationships by creating environmentally better 

automobiles and getting them to market faster at lower costs." What 

type of statement is the marketing manager referring to? 


or false. Technology is always an example of an external opportunity. 

8. Question : Which of the following best represents a weak 

economy in relationship to SWOT? 

9. Question : What is the term for a business unit that 

generates more cash than it needs to maintain its market share? 

10. Question : Which of the following does the SWOT acronym 

refer to in a firm’s analysis?





1. Question : What is the development and marketing of 

products designed to minimize negative effects on the physical 

environment or to improve the environment? 

2. Question : Which of the following descriptions from the 

pyramid of corporate social reasonability best describes ethical 

responsibilities? 


or false. Top managers who behave ethically can influence others in an 

organization to behave ethically.


pyramid of corporate social reasonability best describes the term 

philanthropic? 


or false. A law that prohibits U.S. corporations from making illegal 

payments to public officials of foreign governments to obtain business 

rights or to enhance their business dealings in those countries is the 

Foreign Corrupt Policies Act (FCPA). 


or false. The rules people develop as a result of cultural values and 

norms are known as morals. 


or false. 


pyramid of corporate social reasonability best describes legal 

responsibilities? 


or false. The foundation for the pyramid of corporate social 

responsibility is philanthropic responsibility.


or false. Morals are rules people develop as a result of cultural values 

and norms. 





1. Question : What is the practice of choosing goods and 

services that meet one’s diverse needs and interests rather than 

conforming to a single, traditional lifestyle? 


or false. Global marketing, which targets markets throughout the 

world, has become an imperative for business today.


or false. Asian Americans have the lowest average family income of all 

ethnic groups? 


or false. What are the three economic areas of greatest concern to 

marketers pertaining to consumers? 


or false. Economic change is perhaps the most difficult external factor 

for marketing managers to forecast, influence, or integrate into 

marketing plans. 

6. Question : What organization is charged with enforcing 

regulations against selling and distributing adulterated, misbranded, or 

hazardous food and drug products? 


or false. 


or false.

9. Question : What do U.S. managers need to develop in order 

to remain competitive? 


or false. Mercosur was an agreement to dramatically lower trade 

barriers worldwide, and it created the World Trade Organization. 





1. Question : What are the two basic types of external 

information sources used when a person seeks information in the 

outside environment?


or false. One thing marketing managers cannot do is create wants on 

the part of the consumer, which exist when someone has an unfulfilled 

need and has determined that a particular good or service will satisfy 

it? 


or false. A modified rebuy is a situation vendors prefer because the 

purchase is not looking for new information or other supporters. An 

order is placed and the product is provided as in previous orders. 

4. Question : What is the result of an imbalance between actual 

and desired states? 


or false. When buying products, consumers always follow the same 

five steps in the consumer decision making process and do not stop 

until a purchase has been made and evaluated, proceeding in the 

following order: 

6. Question : What is the term for a measure of a Web site's 

effectiveness, calculated by multiplying the frequency of visits by the 

duration of a visit by the number of pages viewed during each visit?


or false. Of all the factors that affect consumer decision making, age 

exerts the broadest and deepest influence? 


or false. The key characteristic distinguishing business products from 

consumer products are their physical characteristics, not their intended 

use. 

9. Question : What is the word that describes the elimination of 

intermediaries such as wholesalers or distributors from a marketing 

channel? 


or false. Consumers attempt to reduce dissonance in the postpurchase 

phase by justifying their purchase decision. 



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or false. The process of dividing a market into meaningful, relatively 

similar, and identifiable segments or groups is called market 

diversification. 

2. Question : What is the term for a means of displaying of 

graphic, in tow or more dimensions, the location of products, brands, or 

groups of products in customers minds? 

3. Question : What is the targeting strategy called that views 

the market as one big market with no individuals segments and thus 

uses a single marketing mix? 


or false. Demographic segmentation refers to segmenting markets by 

region of a country or the world, market size, market density, or 

climate.

5. Question : What is the process called for dividing a market 

into meaningful relatively similar and indefinable segments for groups? 


or false. An undifferentiated targeting strategy is when a firm selects a 

market niche (one segment of a market) for targeting its marketing 

efforts. 


or false. Occupation is a popular demographic variable for segmenting 

markets because occupation influences consumer’s wants and 

determines their buying power. 


or false. Markets can be segmented using a single variable, such as age 

group, which is more precise, but it is typically more difficult and 

complex to use than multiple-variable segmentation. 


or false. Age is a popular demographic variable for segmenting markets 

because age influences consumer’s wants and determines their buying 

power.


or false. Gender is a popular demographic variable for segmenting 

markets because gender influences consumer’s wants and determines 

their buying power. 





1. Question : What is the fourth stage of the product life cycle? 

2. Question : What is the first stage of the product life cycle?


or false. An example of a PSA (public service advertisement) is the 

Smokey the Bear commercial that reminds everyone to be careful not 

to start forest fires. 


or false. Developing strong loyalty by creating satisfied customer who 

will buy additional services from the firm and are unlikely to switch to a 

competitor is the idea behind relationship marketing. 


or false. A service mark is the exclusive right to use a brand or part of a 

brand. Others are prohibited from using the brand without permission. 

6. Question : What type of brands are Fruit of the Loom and 

Kodak examples of? 

7. Question : An empty airplane seat produces no revenues for 

a day. What characteristic of service is this referring to?


or false. 

9. Question : What is the third stage of the product life cycle? 

10. Question : What is the term for physical evidence of a 

service, including the physical facilities, tools, and equipment use to 

provide the service? 






or false. A member of a marketing channel that exercises authority

and power over the activities of other channel members is a channel 

agent. 

2. Question : Agents and brokers are intermediaries who do 

not take title to a product but facilitate its sale from producer to end 

use by representing retailers, wholesalers, or manufacturers. 


or false. Agents and brokers are wholesaling intermediaries who do not 

take title to product but facilitate its sale from producer to end user by 

representing retailers, wholesalers, or manufacturers. 

4. Question : Logistics is the term that refers to the physical 

distribution of goods from one location to another. 

5. Question : What enables companies to use another 

manufacturer’s already established channels? 


or false. One of the most critical global supply chain issues for 

importers of any size is coping with legalities of trade in other 

countries.

7. Question : Reliability is the total time a carrier has 

possession of goods, including the time required for pickup and 

delivery, handling and movement between the point of origin and the 

designation. 


or false. According to the concept of generalization of labor, breaking 

down a complex task into smaller, simpler ones and allocation them to 

specialists will create greater efficiency and lower average production 

costs. 

9. Question : A distribution channel in which producers sell 

directly to consumers is called an express channel. 

10. Question : What is the link that connects all the logistics 

functions of the supply chain? 

AB 219 Quiz Bank (8 Quizzes) 

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AB 219 Unit 1 Assignment Marketing 

Philosophies 


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assignment-marketing-philosophies 

AB 219 Unit 1 Assignment Marketing Philosophies 

AB 219 Unit 2 Assignment Movie Insights, Inc 



assignment-movie-insights,-inc 

Scenario: 

You are a new marketing associate working for a growing Hollywood 

movie production company named Movie Insights, Inc. Your marketing 

manager is working on a quarterly update to the marketing plan for the 

company. The marketing manager assigns you the task of researching 

the success of the Disney Company under the direction of Chief

Executive Officer (CEO) Bob Iger during the years 2006–2012. You have 

7 days to conduct your research and report your findings. 

Directions for completing this assignment: 

Before beginning this Assignment, make sure to review the Learning 

Activities pertaining to the target market and marketing mix which you 

will help you to be more successful in completing this Assignment. 

Write a 2-page, business memo answering the following questions. For 

assistance with your Assignment, please use your textbook and library 

research resources. The directions for you to execute this task are as 

follows: 

1. Read “Disney®: The Happiest Place on Earth” case study: Click here 

2. Learn how to write a Business Memo by downloading the PDF below. 

3. Use APA style referencing to avoid plagiarism. Include in-text 

citations and a References page. Use a minimum of 2 References 

resources, including your textbook. 

4. Select a Disney franchise mentioned in the case study. 

5. In your business memo, summarize the following marketing strategy 

components of your selected Disney franchise by addressing the 

following items: 

AB 219 Unit 3 Assignment Barclays Bank



assignment-barclays-bank 

In this Assignment you will read the Cengage® Case Study: “Barclays 

Bank: Banking on Ethics” and then respond to the checklist items in a 

critical essay based on the scenario below. 

Assignment Scenario: 

As a new marketing associate with Barclays Bank, you are tasked with 

writing a critical essay summarizing what transpired during the 

investigation conducted by the United States Department of Justice 

into the abuse of the London Interbank Offered Rate (LIBOR) interest 

rate regulated by the British Banker’s Administration. This essay, if 

chosen by your new employer, will be the report presented to the 

Board of Directors. 

Write a 2–3 page, (not including a title and references page), doublespaced, 

critical essay responding to the checklist items. For assistance 

with your Assignment, please use your textbook and library research 

resources. The instructions for you to execute this task are as follows: 

Directions for completing this Assignment: 

1. Read the “Barclays Bank: Banking on Ethics” case study.

2. Learn how to write a critical essay: Click Here 

3. Use APA format and citation style, provide a title page and 

references, and do not forget to use in-text citations with their 

accompanying references so as to avoid plagiarism. 

4. In your critical essay that includes your thesis, arguments, support, 

and conclusion, respond to the following: 

Checklist: 

● Describe the level of ethical development the executives at Barclays 

demonstrated when manipulating the LIBOR interest rates. 

● Did Barclays Bank neglect social responsibility? What could they have 

done to be more socially responsible? 

● What actions regarding Corporate Social Responsibility (CSR) could 

Barclays have engaged in after the scandal broke to set things right and 

ensure that such an event would not happen again? 

● Describe what level of morality would have been demonstrated if 

executives at Barclays asked themselves, “Even though manipulating 

the LIBOR will increase company profits, is it the right thing to do in the 

long run?” 

● Explain the importance of ethics and social responsibility in 

marketing as a result of your case study analysis. 

AB 219 Unit 4 Assignment U Drive Transport



assignment-u-drive-transport 

Instructions: 

Examining the external environment for opportunities and threats to a 

company, brand, and product is an essential step in the development of 

a marketing strategy. As a new marketing associate with U Drive 

Transport, you are tasked with examining the global marketplace for 

expansion opportunities and threats. 

Step 1. Use the template starting on page 2 to execute this task. 

Step 2. To begin the process, choose one region of the world by visiting: 

http://www.state.gov/countries 

Step 3. Choose one (1) country within your chosen region of the world. 

Locate one (1) major city center within your chosen country and 

examine the external marketing environment for opportunities and 

threats. 

Step 4. Using Chapters 4 and 5 in the textbook to inform your 

understanding of the 6 factors of the external environment in the 

global marketplace, examine the opportunities and threats to the 

company, brand, and product of U Drive Transport in your chosen

major city center. Be sure to use the marketing language found within 

Chapters 4 and 5 of your textbook to explain your findings. 

Step 5. Based on the findings of your external environmental analysis, 

write a 500 word business memo to the owners of U Drive Transport 

discussing why the company should or should not consider expanding 

into the country you chose to examine. Be sure to use Chapter 5 of the 

textbook to inform your understanding of global marketing. Apply the 

marketing language in your writing. You must examine the external 

marketing environment before writing the business memo. 

AB 219 Unit 5 Assignment Bon Vivant Organic 

Gourmet 



assignment-bon-vivant-organic-gourmet 

In this Assignment, you will create an audiovisual presentation to 

verbally market a product to another business rather than to 

consumers.

According to Lamb et al. (2014), business marketing differs from 

marketing to consumers only in terms of the use of the products or 

services ─ leaving out the consumer. Business marketing entails 

marketing to persons and businesses who will then offer it to 

consumers. These products can include parts of goods or those that are 

used to manufacture other products, or services used by organizations 

to operate more efficiently or that are later resold. To demonstrate 

your comprehension of Business Marketing, read the following scenario 

and follow the directions to complete this Assignment. 

Scenario: 

You have just been hired as a new Business-to-Business (B2B) 

marketing associate with ZMX Global, inc., a national distributor of 

food, beverage, and supplies to hospitality oriented businesses. As part 

of your marketing training, you have been tasked with finding new 

marketing opportunities (Retailers, wholesalers, Internet, institutions, 

etc.) for the distribution of a new product called “Bon Vivant Organic 

Gourmet,” a high quality organic frozen food product. Read the 

BonVivant Business and Product Profile: Click Here. 

Your job as a B2B marketing associate is to build relationships with 

reputable organizations that will successfully represent ZMX Global, Inc. 

and the Bon Vivant Organic Gourmet brand and product with integrity. 

Directions: 

Using what you learn from reading Chapter 7 to inform your work on 

this Assignment, build a 5- slide audio visual presentation using 

Microsoft PowerPoint with audio covering the characteristics that make 

Bon Vivant Organic Gourmet a business product.

AB 219 Unit 6 Assignment Numi Organic Tea 

Company 



assignment-numi-organic-tea-company 

In this Assignment, you will discuss antecedents of target marketing as 

they relate to the video case study on Numi Organic Tea. The video case 

study on Numi Organic Tea describes how the company’ssampling 

program helps position the Numi Organic Tea brand with its target 

markets. The brand’s premium position ties naturally into the customer 

outlined in the film, but Numi is also interested in expanding outside of 

the major tea drinker into more casual tea drinkers. 

Short Essay: Write a 250 (or more) word discussion using research from 

your textbook to help substantiate your understanding of 

segmentation, target marketing, and positioning. Apply APA style 

referencing in your writing.

What is Numi's principle marketing plan? In what way does Numi's 

marketing team use what they know about their target demographic to 

implement their marketing plan? 

Defend Your Answer Challenge: Highlight your multiple choice answer 

in yellow. Write a 100 (or more) word discussion in defense of your 

answer to the multiple choice and true/false questions using research 

from your textbook to help substantiate your understanding of 

segmentation, target marketing, and positioning. Apply APA style 

referencing in your writing. 

AB 219 Unit 7 Assignment Goods and Service 

marketing 



assignment-goods-and-service-marketing 

Double click on video to watch. It may ask you if you recognize this 

content, allow it to play. It is safe to open.

(YouTube, 2001) 

Checklist: In 250 words or more, answer the following questions: 

1. Identify the television show or recent movie you watched, and 

introduce the brand of a consumer product that you found was 

featured in the plot of the story 

. 

2. Discuss the type of consumer product (convenience, shopping, and 

specialty, unsought) you identified in the plot of the story. Explain your 

answer. 

3. Discuss how the television show or movie increases or decreases the 

brand equity of the product. 

4. Describe the brand strategy of the product you identified within the 

plot of the story. 

AB 219 Unit 8 Assignment Developing and 

Managing New Products 



assignment-developing-and-managing-newproducts 

Directions for completing this Assignment: 

1. Watch the video on Developing and Managing products: ©GaGa’s 

Inc. 

2. Using research from Chapter 11 in your textbook, answer the 

questions on ©GaGa’sInc. in the template provided below. 

Part 1: 

Short Essay: Write a minimum 200 word discussion in response to each 

of your 3 essay questions using research from your textbook to help 

substantiate your understanding of products and the new product 

development process. Apply APA style referencing in your writing. 

With regard to consumer appeal, compare and contrast the GaGa's 

brand with the Sherbetter name of the product. Why did Jim King and 

his wife choose the GaGa's brand over the use of Sherbetter as the 

brand of the product? 

Type the following phrase into your website browser: "Gaga Gourmet 

Frozen Dessert and Ice Cream." On the results page, identify retailer 

websites and social media websites that feature the Gaga's brand and 

product offerings. Explore these resources and identify a single Gaga

Gourmet product offering. Discuss the following topics related to your 

chosen Gaga Gourmet product offering: 

Product Features 

Product Benefits 

Product Packaging 

Product Labeling 

Trademark 

Part 2: 

Defend Your Answer Challenge: 

Step 1: Highlight your multiple choice answer in yellow. 

Step 2: Write a 100 (or more) word discussion in defense of each of 

your answers to the multiple choice and true/false questions using 

research from your textbook to help substantiate your understanding 

of products and the new product development process. Apply APA style 

referencing in your writing. 

AB 219 Unit 9 Final Project Professional Selling 

and Sales Promotion



final-project-professional-selling-and-salespromotion 

You will prepare an audiovisual sales presentation that is supported by 

creative sales promotions as you assume the role of the new marketing 

associate for U Drive Transport. 

Scenario 

The car sharing business has grown in popularity throughout the world 

in densely populated major city centers. Over the past few years, U 

Drive Transport company has dominated the United States marketplace 

as a premier car sharing business. You have recently accepted a job 

with U Drive Transport as a marketing associate to help the company 

expand into the global marketing environment. To familiarize yourself 

with the car sharing business, visit the websites of competitors of U 

Drive Transport: 

● Research “car sharing” on the Internet and research 2 competitors in 

this industry. 

As the new marketing associate for U Drive Transport, you have been 

tasked with preparing a prerecorded presentation to train new account 

managers and sales representatives on the features and benefits of the 

U Drive Transport product offering. Additionally, you must provide

training on the seven steps (slides #4–10) of the personal selling 

process located in your text (Chapter 17) and in the steps below. 

Directions for Executing this Assignment: 

● Watch the Video on U Drive Transport: Click Here 

● Register for a FREE Brainshark® account (© 2014 Brainshark):Click 

Here 

● Visit the Brainshark website and familiarize yourself with the free 

presentation tool that you will use to record the sales training: Click 

here for the home page and access their tutorials. 

● Review the following document: Explaining a Process 

● Prepare a 10 slide sales training presentation using Microsoft 

PowerPoint

AB 219 All Assignments

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