BUSN 369 DeVry Course Project

BUSN 369 DeVry Course Project
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BUSN 369 DeVry Course Project
BUSN369
BUSN 369 DeVry Course Project
International Business Research Project
.equella.ecollege.com/file/82c8f6cf-1c43-4b07-a11bac99a4354358/12/BUSN369_CH_CourseProject.html#1">Objectives
| .equella.ecollege.com/file/82c8f6cf-1c43-4b07-
a11b-ac99a4354358/12/BUSN369_CH_CourseProject.html#2">Guidelines | .equella.ecollege.com/file/82c8f6cf-1c43-
4b07-a11b-ac99a4354358/12/BUSN369_CH_CourseProject.html#3">Suggestions for Preparing Your Report |
.equella.ecollege.com/file/82c8f6cf-1c43-4b07-a11bac99a4354358/12/BUSN369_CH_CourseProject.html#4">Section
Outline | .equella.ecollege.com/file/82c8f6cf-1c43-
4b07-a11b-ac99a4354358/12/BUSN369_CH_CourseProject.html#5">Section 1: Select and Profile a Foreign Business
(100 points) | .equella.ecollege.com/file/82c8f6cf-1c43-4b07-a11bac99a4354358/12/BUSN369_CH_CourseProject.html#6">Section
2: Competition, Social, and Economic Factors (100
points) | .equella.ecollege.com/file/82c8f6cf-1c43-4b07-a11bac99a4354358/12/BUSN369_CH_CourseProject.html#7">Section
3: Marketing, Operations, and Human Resources
(100 points) | .equella.ecollege.com/file/82c8f6cf-1c43-4b07-a11bac99a4354358/12/BUSN369_CH_CourseProject.html#8">Section
4: Global Finances (100 points) |
.equella.ecollege.com/file/82c8f6cf-1c43-4b07-a11bac99a4354358/12/BUSN369_CH_CourseProject.html#9">Reflection
(100 points)
Objectives
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The purpose of this Course Project is to engage students in understanding the far reaching challenges and opportunities
of operating an international business. Upon the completion of this Course Project, students will also have a greater
appreciation of how culture, political systems, society, and other factors impact business practices not only domestically
but internationally.
Guidelines
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The Course Project must be comprehensive and follow the following analytical stages.
1. There are four sections in this Course Project and are due at the end of Weeks 2, 4, 6, and 8. At the end of
Week 8, you will submit a complete report containing all sections along with a cover page, table of contents,
body text with appropriate subtitles, references page, and appendices. There is a separate reflection
document which students will complete individually and submit to the appropriate Dropbox.
2. Each section should be two- to three-pages in length with appropriate references shown on the references
page. The final report should be 8- to 12-pages in length not including the cover page, references page, and
appendices. If embedded images are used, they should be sized appropriately and integrated with the text.

3. Sections should be formatted according to DeVry’s APA guidelines. Refer to Doc Sharing for the DeVry
Manual on APA as well as other supporting documents.
4. Even though this is not a scientific-type writing assignment and is mostly creative in nature, references are
still very important. At least five authoritative, outside references are required (anonymous authors or web
pages are not acceptable). These should be referenced following APA guidelines.
5. Appropriate citations are required following APA guidelines.
6. All DeVry University Policies are in effect, including the Plagiarism Policy.
7. Please post any questions about these papers in the weekly Q & A Forum.
8. Your report will be graded on quality of research, quality of paper information, use of citations, grammar, and
sentence structure (see rubrics below).
Suggestions for Preparing Your Report
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1. Apply a three-step process of writing: Plan, Write, and Complete.
2. Prepare an outline of your research paper before you go forward.
3. Complete a first draft and then go back to edit, evaluate, and make any changes required.
4. Consider using visual communication to further clarify and support the written part of your report.
5. Use graphs, diagrams, photographs, flowcharts, maps, drawings, tables, and charts.
Section Outline
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Section 1: Business Profile (due at the end of Week 2)
1. Name, history (background), and ownership (private, public, government, or mixed)
2. Country or countries where the business operates
3. Stock exchange identifier and listing
4. Description of the products and services (4 P’s) offered and where sold
5. SWOT analysis
Section 2: Competition, Social, and Economic Factors (due at the end of Week 4)
1. Competition
2. Demographics of consumers
3. Organization structure
4. Entrance and exit strategies
5. Government structure and economic indicators
Section 3: Marketing, Operations, and Human Resources (due at the end of Week 6)
1. Marketing strategies
2. Pricing strategies
3. Global operations and supply chain
4. Compensation and appraisal system
5. Employee culture, employer relations, and practices
Section 4: Global Finances (due at the end of Week 8)
1. Exchange rates
2. Sources of funds
3. Stock performance
4. Accounting practices (GAAP and IFRS)
5. Financial performance

Reflection (due at the end of Week 8)
1. Initial thoughts about this project.
2. What learning growth have you experienced?
3. Thoughts on this project and its effect on your professional career.
4. Suggestions for improving this Course Project.
5. Thoughts on working individually or in a team of three.
Section 1: Select and Profile a Foreign Business (100 points)
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Due to globalization, there are a multitude of businesses that you can select. You have the option of selecting any legal
business operating in a foreign country that is listed on a major stock exchange. You should select a business that is
of interest to you and has information available for your report. In this section, you would provide an in-depth profile of
your selected business covering items A through E.
Section 1: Business Profile
Description
Points Available
A. Name, history (background), and ownership (private, public, government, or mixed) 10
B. Country or countries where the business operates 10
C. Stock exchange identifier and listing 10
D. Description of the products and services (4 P’s) offered and where sold 10
E. SWOT analysis 10
APA format; no typing, spelling, or grammatical errors 10
Cover page 10
Table of contents 10
References 10
Appendices 10
Subtotal 100
Section 2: Competition, Social, and Economic Factors (100 points)
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This section should present an analysis of the operating environment for your selected business. It should include
graphs and tables either embedded within the body text or in the appendices. Make sure you provide the appropriate
sources for material that is not original.
Following are some questions to ask.
1. Who are the competitors?
2. Who purchases the products and/or services?
3. How is my foreign business organized (e.g., flat, tall, matrix)?
4. What are the various strategies for entering this country?
5. What role does the government play in the operation of the business?
There are several sources from which the issues can be determined. They include business documents, textbooks,
annual reports, business or government web sites, and published articles.

In this section, you would provide specific information on your selected business covering items A through E.
Section 2: Competition, Social, and Economic Factors
Description
Points Available
A. Competition 10
B. Demographics of consumers 10
C. Organization structure 10
D. Entrance and exit strategies 10
E. Government structure and economic indicators 10
APA format; no typing, spelling, or grammatical errors 10
Cover page 10
Table of contents 10
References 10
Appendices 10
Subtotal 100
Section 3: Marketing, Operations, and Human Resources (100 points)
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This section should present an analysis of the marketing, operations, and human resources for your selected business.
It should include graphs and tables either embedded within the body text or in the appendices. For example, you could
include a map showing where products or services are sold. In addition, you could have an illustration of the supply
chain system showing the sources of materials and labor used throughout the world. Make sure you provide the
appropriate sources for material that is not original.
Following are some questions to ask.
1. How does my business market their products or services?
2. How are prices established?
3. What are the criteria for selection of suppliers?
4. What are the wages of the employees? Competitive to similar businesses?
5. What is the culture of your business?
There are several sources from which the issues can be determined. They include business documents, textbooks,
annual reports, business or government web sites, and published articles.
In this section, you would provide specific information on your selected business covering items A through E.
Section 3: Marketing, Operations, and Human Resources
Description
Points Available
A. Marketing strategies 10
B. Pricing strategies 10
C. Global operations and supply chain 10
D. Compensation and appraisal system 10

E. Employee culture, employer relations, and practices 10
APA format; no typing, spelling, or grammatical errors 10
Cover page 10
Table of contents 10
References 10
Appendices 10
Subtotal 100
Section 4: Global Finances (100 points)
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This section should present an analysis of financial management for an international business. It should include a list
of financial resources, as well as a one year chart on the stock performance of your business. Finally, you would
describe the accounting method used by your business and how you would use the business’s financial statements to
analyze their business. Make sure you provide the appropriate sources for material that is not original.
Following are some questions to ask.
1. How does fluctuating exchange rates affect my business?
2. Where can my business go to secure financing?
3. How has my business performed in the stock market?
4. What impact has the IASB had on my business?
5. How has my business benefited the stakeholders?
There are several sources from which the issues can be determined. They include business documents, textbooks,
annual reports, business or government web sites, and published articles.
In this section, you would provide specific information on your selected business covering items A through E.
Section 4: Global Finances
Description
Points Available
A. Exchange rates 10
B. Sources of funds 10
C. Stock performance 10
D. Accounting practices (GAAP and IFRS) 10
E. Financial performance 10
APA format; no typing, spelling, or grammatical errors 10
Cover page 10
Table of contents 10
References 10
Appendices 10
Subtotal 100

Reflection (100 points)
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Think about this assignment and write a well thought-out reflection about how this assignment influenced your thinking
about international business.
Reflection
Statements are substantive and detailed: your thoughts on the project overall, actions taken, choices made over
the course of the project, what learning and growth has occurred, your thoughts on the role of this project in 90
developing a professional understanding, and competency in the world of international business.
APA format; no typing, spelling, or grammatical errors 10
Subtotal 100