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TABLE OF CONTENTS<br />

HOW TO USE THIS BOOK ........................................................................................................................... iii<br />

INTRODUCTION .......................................................................................................................................... iv-vi<br />

SECTION #1: Haldey’s Value Proposition Competitive Analysis<br />

Introduction .............................................................................................................................................. 9<br />

Value Proposition Analysis ..................................................................................................................... 10<br />

Value Proposition ................................................................................................................................ 11-12<br />

Competitive Analysis Market Duplication .......................................................................................... 13-14<br />

SECTION #2: Competitive Analysis<br />

Overall Study Results................................................................................................................................. 15<br />

Largest Compounding Pharmacy ............................................................................................................ 16<br />

Wedgewood Pharmacy ........................................................................................................................ 17-21<br />

Village Compounding Pharmacy........................................................................................................ 22-24<br />

Recommendations .................................................................................................................................. 25

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