2. Global Email Marketing Industry- Increasing Number of Email Users to Boost Market's Growth

Email Marketing (Component - Software (White Label Software, Third-party
Standard, and Web-based Application) and Services (Integration and Installation
and Support and Maintenance); Enterprise - SMEs and Large Enterprise; Type -
Traditional and Automated; End-Use Industry - Retail/E-Commerce, IT and Telecom,
Travel and Leisure, Print/Publishing, and BFSI) - Global Industry Analysis, Size,
Share, Growth, Trends, and Forecast 2017 - 2025
Sample Request Obtain Report Request Brochure
According to a new research report by Transparency Market Research (TMR), the global market for email
marketing demonstrates a fragmented and competitive due to the presence of a number of well-established
players, namely, IBM, Microsoft Corp., Zoho Corp., Epsilon, and Responsys Inc., providing solution and
services across various end-use industries. These companies, together, held just about 44% of the overall
market in 2016.
Investments in various technologies for email marketing and innovations in email marketing software and
services are the key strategies adopted by these players to strengthen their positions in this market. Technical
advancements in tools of email marketing solution and the increase in research activities for the development
of solutions and services are likely to attract the focus of participants in the forthcoming years, states the
research report.
As per the study, the worldwide market for email marketing is estimated to expand at a CAGR of 19.60%
during the period from 2017 to 2025, rising from US$4.51 bn in 2016 to US$22.16 bn by the end of the
forecast period. Software has surfaced as the key component in email marketing and is projected to remain
so throughout the forecast period, owing to the increasing uptake of white label software, third-party standard
software, and web-based application software across the world.
Small Enterprises to Report Higher Adoption of Email Marketing Strategy
In this report, large enterprises and small and medium enterprises have been considered as the two main type
of enterprises, which make the use of email marketing strategies. The adoption of email marketing is expected
to surge in small and medium enterprises over the forecast period, owing to the increasing application of
convenient email marketing tool to target various groups of users for branding their products, solutions, and
services. The small scale enterprises in the retail/ecommerce business are anticipated to contribute the most
to the global market for email marketing in the near future.

The report further presents an geographical analysis of the worldwide market for email marketing, according
to which, North America, Europe, Asia Pacific, the Middle East and Africa, and South America are the key
regional markets for email marketing across the world. Among these, Asia Pacific has been leading the global
market and is projected to remain doing so over the period of the forecast, expanding at a CAGR of 22.80%.
Rising Awareness about Email Marketing to Boost Adoption
“The increasing number of people using email for communication and various other works is having a
significant impact on the growth of the market for email marketing across the world,” says a TMR analyst.
The number of email users is constantly rising at a healthy pace and is expected to reach one-third of the
global population by 2019, making emails the most productive medium for advertisement and marketing over
the forecast period.
Apart from this, the growing awareness among people about the benefits of email marketing, such as it
provides a comparatively higher RoI rate than any other form of digital marketing, will also reflect positively
on its adoption in the near future. However, the dearth of niche marketing options and the rising concerns
over privacy issues among consumers may hamper the growth of this market in the years to come, states the
report.
The study presented here is based on a report by Transparency Market Research (TMR), titled “Email
Marketing (Component - Software (White Label Software, Third-party Standard, and Web-based

Application) and Services (Integration and Installation and Support and Maintenance); Enterprise -
SMEs and Large Enterprise; Type - Traditional and Automated; End-Use Industry - Retail/E-
Commerce, IT and Telecom, Travel and Leisure, Print/Publishing, and BFSI) - Global Industry
Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025.”
The global market for email marketing is segmented as below:
By Component
Software/Application
o
o
o
Services
o
o
White Label Software
Third-party Standard
Web-based Application
Integration and Installation
Support and Maintenance
By Type
Traditional
Automated
By Enterprise
Small and medium Enterprise
Large Enterprise
By End-use Industry
Retail/E-Commerce
IT & Telecom
Travel & Leisure
Print/Publishing
BFSI
Others
By Geography

North America
o
o
o
Europe
o
o
o
o
The U.S.
Canada
Rest of North America
The U.K
Germany
France
Rest of Europe
Asia Pacific (APAC)
o
o
o
o
o
India
Japan
China
Australia
Rest of APAC
Middle East and Africa (MEA)
o
o
o
o
UAE
South Africa
Saudi Arabia
Rest of MEA
South America
o
o
o
Brazil
Argentina
Rest of South America
About Us
Transparency Market Research (TMR) is a market intelligence company, providing global business
information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides
forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers,
and consultants, use proprietary data sources and various tools and techniques to gather, and analyze
information. Our business offerings represent the latest and the most reliable information indispensable for
businesses to sustain a competitive edge.
Each TMR syndicated research report covers a different sector - such as pharmaceuticals, chemicals, energy,
food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-

depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research
methodology, TMR’s syndicated reports strive to provide clients to serve their overall research requirement.
US Office Contact
90 State Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453
Email: sales@transparencymarketresearch.com
Website: http://www.transparencymarketresearch.com