PHD_Croatia Credentials_August 2015
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<strong>PHD</strong> CROATIA<br />
AGENCY CREDENTIALS
WHO WE ARE<br />
• Globally: launched in 1990; today - 81 offices in 66 countries<br />
• <strong>Croatia</strong>: launched in 2007, following Unilever win in the CEE<br />
Since then, we´ve grown:<br />
• From 2,9m to 5,5m EUR net billings;<br />
• From 4 to 8 people in the team<br />
• From a single (Unilever) to 14 clients in our portfolio
WHAT WE DO<br />
<strong>PHD</strong> is a media and<br />
communications agency<br />
delivering solutions for our<br />
clients based on our media<br />
expertise, innovation in thinking<br />
and constant curiosity.<br />
Our services include:<br />
• Strategy and planning<br />
• Competitive analysis<br />
• Market & media monitoring<br />
• Target group analysis & insights<br />
• Media strategy develpment<br />
• Tactical planning & campaign execution<br />
• Media Buying<br />
• Negotiations with media owners<br />
• Buying optimisation (pre/during campaign)<br />
• Campaign monitoring<br />
• Post-Buy Reports<br />
• Local administration/ Invoicing<br />
At <strong>PHD</strong>, we seek to find a better<br />
way in all our clients’<br />
communication solutions<br />
In order to achieve best performance<br />
for our clients, where relevant we<br />
pool resource with our sister<br />
Omnicom Media Group agencies<br />
As digital communications have<br />
evolved, so have our abilities to<br />
connect brands with<br />
consumers<br />
The foundation of a<br />
good idea is built on<br />
strong insight<br />
INVESTMENT AND ACCOUNTABILITY<br />
BRANDED CONTENT AND SPONSORSHIP<br />
MEDIA INFORMATION MANAGEMENT<br />
RESEARCH & ANALYTICS<br />
3
OUR SERVICES TAILORED TO ANSWER YOUR DIFFERENT BUSINESS<br />
NEEDS<br />
MEDIA PLANNING & BUYING<br />
STRATEGIC CONSULTING<br />
Media ROI based on OMG client volume and local<br />
know-how<br />
• Media negotiations<br />
• Channel selection<br />
• Tactical planning<br />
• Campaign execution & optimising<br />
• Campaign monitoring<br />
• Post-buy reporting<br />
Data & Insights driven media solutions<br />
• Market/ Category/ Business analysis<br />
• Problem diagnosis<br />
• Research & Insights<br />
• Budget setting<br />
• Media and marketing strategy development<br />
• Tactical solutions & ideas<br />
• Project management (single service projects)
MEDIA BUYING: OMG ENSURING STABILITY AND SCALE FOR THE BENEFIT<br />
OF ALL OUR CLIENTS<br />
2014 106,1M kn (13,9M €)<br />
2013 101,2M kn (13,3M €)<br />
2012 94,9M kn (12,5M €)<br />
2011 108,7M kn (14,3M €)<br />
2010 131,0 M kn (17,2M €)<br />
<strong>Croatia</strong> Office<br />
27 Employees<br />
13,9 €m National Billings<br />
OMG<br />
MARKET<br />
TV PRINT RADIO OOH ONLINE<br />
In a market influenced by the decrease of<br />
media investments over the past 3 years,<br />
OMG remained a strong #2, ensuring<br />
stability and competitive pricing for all our<br />
clients.*<br />
OMG vs Market: share of spend by media type<br />
Media buying: OMG ENSURING STABILITY AND SCALE FOR THE<br />
BENEFIT OF ALL OUR CLIENTS<br />
*Source: RECMA, <strong>Croatia</strong>, 2013
OMG CLIENTS: BIG GLOBAL AND RELEVANT LOCAL BRANDS<br />
Global standards of working combined with our local market knowledge drive our success<br />
<strong>PHD</strong> portfolio of clients, <strong>2015</strong><br />
46%<br />
54%<br />
New Business won/retained in 2014/<strong>2015</strong><br />
Local<br />
International/ Network<br />
Client portfolio as of April, <strong>2015</strong>
OMG CLIENTS: LONG TERM RELATIONSHIPS<br />
Agency<br />
Client<br />
Years in agency<br />
OMD<br />
OMD<br />
OMD<br />
<strong>PHD</strong><br />
OMD<br />
OMD<br />
OMD<br />
<strong>PHD</strong><br />
<strong>PHD</strong><br />
OMD<br />
OMD<br />
<strong>PHD</strong><br />
Henkel<br />
Beiersdorf<br />
Hewlett Packard<br />
Unilever<br />
Barilla<br />
Dr.Oetker<br />
Renault Nissan<br />
Canon<br />
PSA Peugeot Citroen<br />
Carlsberg<br />
Hervis<br />
King Cross<br />
10<br />
10<br />
10<br />
9<br />
9<br />
9<br />
7<br />
7<br />
6<br />
6<br />
6<br />
4<br />
Never let me go<br />
Recma billings: market<br />
#2<br />
We operate<br />
a 100%<br />
transparent<br />
model with all<br />
our clients<br />
• Inspection and audit<br />
by contracted auditors<br />
• High compliance on<br />
all of our clients YTD<br />
• Open to client involvement in<br />
media owner negotiations
A PROVEN RECORD OF CREATIVITY & INNOVATION IN MEDIA THINKING<br />
Decathlon – launch in <strong>Croatia</strong><br />
Client relationship<br />
& partnership<br />
Non-standard<br />
ideas<br />
HTC Exceptionals –<br />
media first<br />
Outstanding ROI &<br />
delivery<br />
Unilever – 100% KPI’s<br />
delivery<br />
King Cross – events &<br />
PR<br />
PSA – business partner,<br />
not just a media agency<br />
Peugeot – Charity<br />
Demining Project
OMG SUCCESS CONFIRMED BY MEDIA AWARDS<br />
A TANGIBLE PROOF OF CREATIVITY AND EFFICIENCY IN MEDIA PLANNING & BUYING<br />
2 Efficiency + 2 Creativity awards in the last 12 months<br />
• Winner of Bronze Effie at Effie <strong>Croatia</strong> <strong>2015</strong> (Renault Twingo, „Twingogirls”)<br />
• Finalist in 3, and winner in 2 categories at SEMPL 2014 (Renault Twingo launch campaign)<br />
• Winner of Silver Effie at Effie <strong>Croatia</strong> 2014 (Carlsberg - Pan Beer)<br />
• Finalist in 3 categories at SEMPL 2013 (2x HTC Exceptionals; Luxottica - Vogue)
INNOVATION IS IN OUR DNA: SOURCE<br />
<strong>PHD</strong>’S GAME CHANGING OPERATING SYSTEM<br />
<strong>PHD</strong>’s Source system has enabled<br />
us to significantly sharpen the way<br />
we inject channel strategy thinking<br />
into the marketing process and is<br />
now at the heart of Unilever’s media<br />
planning.<br />
Luis Di Como<br />
VP Global Media, Unilever<br />
Discover<br />
Devise<br />
Design<br />
Deploy<br />
Determine<br />
Brief<br />
Exploration<br />
Audience<br />
Role for Comms<br />
Thoughtleader<br />
Idea<br />
Channels<br />
Optimize<br />
Plan<br />
KPIs<br />
Supported by our local BrainBox: all available industry data & tools<br />
10
COOPERATION MODELS<br />
SEAMLESS RUNNING OF YOUR BUSINESS IN THE REGION<br />
OMD/ OMG operates in full capacity across each of the 6 regional markets, either through its own offices (Slovenia, Serbia<br />
and <strong>Croatia</strong>), or through local agency affiliates.<br />
This enables us to support our clients in whatever capacity is needed throughout the region:<br />
► coordinate a number of markets via a single touch-point (i.e. agency hub)<br />
► support our clients businesses in individual markets as required.<br />
2-Level Coordination<br />
4-Level Coordination<br />
1-Level Coordination<br />
Client HQ<br />
Client HQ<br />
Client HQ<br />
OMG<br />
OMG<br />
Regional Client<br />
Regional Client<br />
OMG<br />
affiliate<br />
OMG<br />
Local Client<br />
Local Client<br />
OMG<br />
affiliate<br />
Regional Agency Hub<br />
Regional Agency<br />
Regional Agency<br />
OMG<br />
affiliate<br />
Local Agency<br />
Local Agency<br />
Local Agency
OMG: A TEAM OF SPECIALISTS WORKING IN SYNERGY TO DELIVER<br />
RESULTS FOR ALL OUR CLIENTS<br />
BUSINESS<br />
Focus on excellent service & business growth<br />
INVESTMENT<br />
Stability & scale; media relationships<br />
Sanja Đurinec<br />
Managing<br />
Director, <strong>PHD</strong><br />
Božidar Abramović<br />
Business<br />
Development,<br />
OMG<br />
Ana Lisinski<br />
Managing Director,<br />
OMG<br />
STRATEGY &<br />
ANALYTICS<br />
Brand stewardship and insights based strategy<br />
DIGITAL<br />
Pioneering and innovation<br />
Dasha Vukobratović<br />
Strategy Director, OMG<br />
Saša Škorić<br />
Digital Manager<br />
OMG<br />
12
OUR TALENT: CURIOUS & CURAGIOUS TEAM OF MEDIA EXPERTS<br />
Supported by OMG:<br />
DIGITAL DEPARTMENT<br />
4 digital media specialists<br />
Sanja Djurinec<br />
Managing Director<br />
(17 years in industry, 6 in OMG)<br />
Ivana Marusevec<br />
Group Account Manager<br />
(12 years in industry, 8 in<br />
OMG)<br />
Andrea Kubla<br />
Account Manager<br />
(14 years in<br />
industry, 14 in<br />
OMG)<br />
Ana Degoricia<br />
Account Manager<br />
(8 years in industry,<br />
8 in OMG)<br />
STRATEGY & INSIGHTS<br />
3 specialists<br />
Goran Djak<br />
Media Executive<br />
(7 years in industry, 2<br />
years in OMG)<br />
Maja Štetić<br />
Media Executive<br />
(14 years in industry,<br />
3 in OMG)<br />
Neda Kolak<br />
Media Planner<br />
(10 years in<br />
industry, 7 in OMG)<br />
Tajana Raspović<br />
Media Assistant<br />
(1 year in industry<br />
& OMG<br />
FINANCIAL DEPT.<br />
3 specialists
THE FINAL WORD<br />
We believe our key assetts are our people.<br />
We understand the <strong>Croatia</strong>n market, its consumers, and we will do our best<br />
to help you shape your campaigns building on that knowledge.<br />
We are curious, open-minded and we will challenge your briefs if we think we<br />
should.<br />
We will always have your business in mind, not just your media plans.<br />
And, most importantly, we will deliver what we promised.<br />
Phd. Finding a Better Way.
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