Prodir 2017
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very, very alike. Only 1.5 percent of our genes are different<br />
from those of our closest relatives, the chimpanzees.<br />
At the same time, the probability that, of the 7 billion or so<br />
people living on the earth, eight characteristics will only be<br />
shared by the same two people, is astonishingly small: around<br />
1 in 1,000 billion. We all come into the world with the same<br />
genetic makeup, and could therefore slip into any identity we<br />
might think of: anyone could become an Einstein or a Steve<br />
Jobs if it wasn’t for other factors limiting this freedom.<br />
But that’s another story.<br />
You have probably guessed where we’re going with this:<br />
there is also something of this fascinating interplay of diversity<br />
and similarity in our writing instruments, too. They can<br />
assume any identity you might think of, too – they are all about<br />
being different but, despite all their individuality, they are<br />
still identifiable as a <strong>Prodir</strong> writing instrument. A thousand<br />
times different – and yet somehow always the same.<br />
For this to work, we give you plenty to work with. Call it<br />
our DNA, the assets shared by all <strong>Prodir</strong> writing instruments:<br />
a timelessly superior stylistic idiom, a distinctive writing<br />
experience, the pleasure of communicating, a good shot of<br />
Swissness, a high life expectancy – and a kind of empathy<br />
gene, because we always consciously design them to touch<br />
people, simply because they are what they are – beautiful<br />
and functional.<br />
Just like you and I, our writing instruments are also<br />
anything but a blank sheet of paper. Right from the outset,<br />
they are marked by what makes us quintessentially <strong>Prodir</strong>.<br />
But it is only through you, our customers, that these values and<br />
characteristics acquire an unmistakeable face and every<br />
writing instrument becomes unique. And that’s the amazing<br />
thing about our work: you let us be ourselves so that you<br />
can be yourselves. You are the ones who provide the face for<br />
our writing instruments because you find yourselves in<br />
what we are and what we do. That is probably the biggest<br />
compliment that you can ever give anyone.<br />
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