IT 210 Milestone Two Technology For the final project in this course
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<strong>IT</strong> <strong>210</strong> <strong>Milestone</strong> <strong>Two</strong> <strong>Technology</strong><br />
<strong>For</strong> <strong>the</strong> <strong>f<strong>in</strong>al</strong> <strong>project</strong> <strong>in</strong> <strong>this</strong> <strong>course</strong><br />
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<strong>210</strong>-milestone-two-technology-for-<strong>the</strong><strong>f<strong>in</strong>al</strong>-<strong>project</strong>-<strong>in</strong>-<strong>this</strong>-<strong>course</strong>/<br />
<strong>IT</strong> <strong>210</strong> <strong>Milestone</strong> <strong>Two</strong> <strong>Technology</strong> <strong>For</strong> <strong>the</strong> <strong>f<strong>in</strong>al</strong> <strong>project</strong> <strong>in</strong> <strong>this</strong> <strong>course</strong><br />
Overview<br />
<strong>IT</strong> <strong>210</strong> <strong>Milestone</strong> <strong>Two</strong>: <strong>Technology</strong> Guide Rubric<br />
<strong>For</strong> <strong>the</strong> <strong>f<strong>in</strong>al</strong> <strong>project</strong> <strong>in</strong> <strong>this</strong> <strong>course</strong>, you are be<strong>in</strong>g asked to apply <strong>the</strong> concepts learned throughout <strong>the</strong> <strong>course</strong> to<br />
assist a small bus<strong>in</strong>ess owner <strong>in</strong> improv<strong>in</strong>g his bus<strong>in</strong>ess through <strong>the</strong> use of technology. <strong>Milestone</strong> <strong>Two</strong> will be<br />
<strong>the</strong> second step <strong>in</strong> creat<strong>in</strong>g your report and recommendations to <strong>the</strong> bus<strong>in</strong>ess owner. The objective of <strong>this</strong><br />
milestone is to fur<strong>the</strong>r explore <strong>course</strong> concepts and <strong>in</strong>corporate additional perspectives and source material to<br />
analyze real world scenarios by creat<strong>in</strong>g a technology guide for <strong>the</strong> bus<strong>in</strong>ess owner. Leverage both <strong>the</strong><br />
textbook and external sources to complete <strong>this</strong> assignment.<br />
Prompt<br />
Amazon has a huge advantage over brick and mortar retailers because of <strong>the</strong> <strong>in</strong>telligent systems it employs. A<br />
customer need only get close to a product category and <strong>the</strong> <strong>in</strong>telligent systems will provide l<strong>in</strong>ks to products<br />
o<strong>the</strong>r customers shopped for or bought after <strong>the</strong>y viewed that particular item. Often, <strong>in</strong> a few clicks customers<br />
can f<strong>in</strong>d a top-rated product <strong>the</strong>y were not aware of a few m<strong>in</strong>utes earlier.<br />
<strong>For</strong> Harrison Kirby, owner of <strong>the</strong> golf shop from <strong>the</strong> <strong>Milestone</strong> One Internship Activity, <strong>this</strong> causes a real<br />
problem. He has a tough time compet<strong>in</strong>g with onl<strong>in</strong>e golf stores because he is not able to carry a high level of<br />
<strong>in</strong>ventory nor does he have <strong>the</strong> amount of data necessary to create <strong>the</strong>se <strong>in</strong>telligent systems. Below you will<br />
f<strong>in</strong>d a letter from Kirby that expla<strong>in</strong>s how you can help him <strong>in</strong> <strong>this</strong> situation.<br />
Dear Intern,<br />
I have an idea that I need your help develop<strong>in</strong>g. I realize that <strong>the</strong>re is a great deal of <strong>in</strong>formation available on<br />
<strong>the</strong> web. Every product I carry has plenty of resources to help my customers make a decision. The problem I<br />
have found is that those resources are available on my competitors’ websites!<br />
<strong>For</strong> example, Amazon does a great job of us<strong>in</strong>g its data to offer an "<strong>in</strong>telligent" suggestion to its customers. It<br />
often shows what percentage of people buy an item after view<strong>in</strong>g it, suggests related items, and even suggests<br />
comb<strong>in</strong>ations of purchases. I will never have as much data as Amazon does, but I wonder if I couldn't<br />
somehow tap <strong>in</strong>to <strong>the</strong>ir system and use it to my advantage?<br />
I am <strong>in</strong>terested <strong>in</strong> develop<strong>in</strong>g a system that will allow my customers to use <strong>the</strong> <strong>in</strong>telligent systems that are<br />
available onl<strong>in</strong>e but keep my customers <strong>in</strong> my store for purchases. Part of help<strong>in</strong>g with <strong>this</strong> will be ga<strong>the</strong>r<strong>in</strong>g a<br />
list of <strong>the</strong> major golf websites that offer extensive product <strong>in</strong>formation, <strong>in</strong>clud<strong>in</strong>g customer reviews. I need you<br />
to build a table that has <strong>the</strong> follow<strong>in</strong>g <strong>in</strong>formation <strong>in</strong> it:<br />
Company Name<br />
Product<br />
Information<br />
(Does <strong>the</strong><br />
website offer<br />
extensive<br />
product<br />
<strong>in</strong>formation—<br />
even from <strong>the</strong><br />
manufacturer?)<br />
Customer<br />
Reviews<br />
(Does <strong>the</strong><br />
website<br />
offer<br />
customer<br />
reviews?)<br />
Related Product<br />
Information (Does<br />
<strong>the</strong> website offer<br />
related products to<br />
view?)<br />
Purchase<br />
Information<br />
(Does <strong>the</strong><br />
website<br />
offer<br />
<strong>in</strong>formation<br />
on how<br />
many<br />
people<br />
Comb<strong>in</strong>ation<br />
Purchase (Does<br />
<strong>the</strong> website<br />
offer<br />
suggestions on<br />
comb<strong>in</strong>ations of<br />
items that<br />
customers<br />
typically
e.g. Company x<br />
www.siteexample.com<br />
The company’s<br />
web site offers<br />
specific<br />
description of<br />
<strong>the</strong> product and<br />
l<strong>in</strong>ks back to<br />
<strong>the</strong><br />
manufacturer’s<br />
web site for<br />
additional<br />
details.<br />
Yes –<br />
The<br />
website<br />
l<strong>in</strong>ks<br />
reviews<br />
of <strong>the</strong><br />
product<br />
to<br />
Amazon<br />
reviews.<br />
The site does not<br />
offer related<br />
products<br />
purchase<br />
<strong>this</strong> item?<br />
What about<br />
o<strong>the</strong>r<br />
products<br />
<strong>the</strong>y<br />
purchase<br />
after<br />
look<strong>in</strong>g at<br />
<strong>this</strong> one?)<br />
The site<br />
does show<br />
related<br />
products<br />
that people<br />
purchase<br />
after<br />
look<strong>in</strong>g at a<br />
specific<br />
items or<br />
what people<br />
purchase<br />
<strong>in</strong>stead of<br />
<strong>the</strong> current<br />
item.<br />
purchase?)<br />
Yes- <strong>the</strong> site<br />
shows items<br />
‘often<br />
purchased<br />
toge<strong>the</strong>r’.<br />
Your table should be professionally presented with<strong>in</strong> a Microsoft Word document (exactly how <strong>the</strong> table above<br />
has been added to <strong>this</strong> document), and should <strong>in</strong>clude all relevant <strong>in</strong>formation I will need to help me make<br />
decisions and speak to website developers. Once you compile <strong>this</strong> list, I will use it to talk to developers about<br />
ways to pull <strong>this</strong> <strong>in</strong>formation toge<strong>the</strong>r. It will also help you see how many websites make use of <strong>in</strong>telligent<br />
agents to help <strong>the</strong>ir shoppers! Along with your Microsoft Word table, please also <strong>in</strong>clude a brief narrative that<br />
summarizes your f<strong>in</strong>d<strong>in</strong>gs and provide some guidance for my bus<strong>in</strong>ess based on what o<strong>the</strong>r companies are<br />
offer<strong>in</strong>g <strong>in</strong> <strong>the</strong> different dimensions.<br />
Thank you, Harrison Kirby
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