Awareness Campaign

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The fact that these people are willing to all these life threatening and dangerous things, but will not text and drive is where the
humour comes in. This would give people a completely different mindset about the campaign. In this way they will be able to
relate to the videos and campaign without that scare factor making it memorable.
We also had stickers and billboards designed to support our campaign. The stickers will be handed out on the streets, at stop
lights and malls; as well as pasted on random surfaces which many people come into contact with daily.
Our billboards are kept simple, the only text that appears on our billboards are the words “That’s F**ked UP”, which makes
our billboards easy to read and understand. The billboard and stickers are a series of suggestive images and signs that make
it clear for the viewer to understand the message we are trying to bring across.
The main colour used in our stickers and billboards is Orange, the orange is a light bright colour that would pop off of any
background; orange is also used in many different signs as a sign of warning, which perfectly fits in with our theme. We felt
that a read would be too aggressive as we are trying to bring the message across in a lighter, more humourous way.
The font we chose to use is Helvetica, because it is the most commonly used in billboards and advertising all over. The font is
easy to read and also allows those viewing it to identify with the typography.
The reason we made use of icons in our designs is because we live in a digital age people identify more with emojis and
icons; so therefore seeing the icons and signs that one sees on their phone will immediately cause a relation in the viewer’s
mind.