Awareness Campaign
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INTRODUCTION<br />
1<br />
In attemps to create an road awareness /safety campaign for<br />
the Loeries Awards we have focused on the issue of texting<br />
and driving by creating a slogan “#THATSFUCKEDUP”. We’ve<br />
decided to head in this route because we feel as though previous<br />
road awareness campaigns have not been as affective<br />
and needs a change with something more striking and relateable.
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