Brand Guidelines - Section One - Tristel Brand DNA

est. 1993
BRAND GUIDELINES

SECTION 1: TRISTEL BRAND DNA
01
1.1: An exciting time for the Tristel brand
1.2: A useful set of guidelines
04
4.1: Corporate Logo
4.2: Corporate Colour Palette
4.3: Correct use of Tristel Logos
4.4: The Ink Drop
4.5: Corporate Stationery
4.6: Corporate Signature
02
2.1: A brief history of Tristel
05
5.1: Tristel Font Family
5.2: Typography Do’s and Don’ts
03
3.1: Corporate Values
3.2: Corporate Voice
06
6.1: Tristel Imagery
6.2: Use of Iconography

1.1: An exciting time for the Tristel brand
1.2: A useful set of guidelines
01

1.1
1.1: An exciting time for the Tristel brand
Since Tristel’s inception in 1993 the brand has continually
developed leading to an excellent sense of brand to draw
from and refine. In the last 23 years the available assets
have grown and become instantly recognisable.
As our international presence grows we need to ensure the
continued strength of the Tristel brand through consistent
use of the assets across the globe.

1.2: A useful set of guidelines 1.2
The purpose of these brand guidelines will be to represent
the primary visual DNA of Tristel. It will introduce Tristel’s
personality and voice, before presenting the branding
assets and correct usage. Additionally the document will
describe, define and present downloadable examples of
the Tristel brand across print and digital media.
This document contains a simple and flexible set
of guidelines and tools to be used by Tristel staff,
distributors and select external agencies.
20mm
5mm

2.1: A brief history of Tristel
02

2.1 2.1: A brief history of Tristel
A mailer marking the end of the
use of the use of Glutaraldehyde.
The “Duo” range of surface
disinfectants in 2005.
The evolution of the surfaces
range, introducing Jet and Fuse.
1993 1998 2003 2005 2006 2007
Paul Swinney spots an ad in
The Business section of the
Sunday Times as he is having
breakfast.
The advert invites interest in
a patented disinfectant. Thus
begins nearly five years of work
putting in place the building
blocks of Tristel.
Tristel has set up business in
a small office in Snailwell. The
now familiar Tristel logo starts
to take shape.
After a five year long,
but ultimately successful
campaign, Tristel has emerged
as the leading replacement for
Glutaraldehyde.
It is the safest and most
effective disinfectant for
endoscopes.
Now a recognised “bug buster”,
Tristel is an immediate hit with
investors and a successful
flotation is achieved.
The inward investment fuels an
accelerated product pipeline
including development of Stella
and Shine as well as products
for use in dental surgeries and
fertility clinics.
The new delivery system and
gel formulation enable Tristel
to be used more effectively in
smaller areas.
Infection prevention teams
find the Jet trigger system safer
and more convenient.
The first portable washer
for endoscopes and small
instruments is in development.
Introduced as Stella, the
product will come to be seen
as being perfect for small
hospitals and clinics and can
be used in field hospitals.

2008 2010 2012 2013 2016 2017
Tristel opens offices
in Germany, Italy,
New Zealand and China
The Crystel business is
established and a £500k
cleanroom manufacturing
facility is built.
The Jewel branding quickly
becomes recognisable in the
critical environment sector.
Anistel is quickly established
as a leading brand in the UK
veterinary sector, bringing
Tristel expertise to infection
control for animal care.
Tristel celebrates its first 20
years. The three strands of the
group incorporating Crystel and
Anistel and Tristel are clear for
all to see.
Tristel buys the business
of AshMed Pty Ltd. and
opens a new branch in
Australia - Tristel Pty Ltd.
Tristel launches a new online
training portal to provide
consistent and convenient
product training.
AND STILL GOING STRONG...

3.1: Corporate Values
3.2: Corporate Voice
03

3.1
3.1: Corporate Values
The Tristel coat of arms is a visual representation
of the Tristel brand values.
No-Nonsense
We strive for a no-nonsense approach
Energetic
We take an energetic approach
Considerate
We value considerate behaviour

3.2
3.2: Corporate Voice
Tristel’s brand voice is an extension of our brand
values. We should strive to put information across
in a no-nonsense, considerate and energetic way.
Kein Unsinn, Pas D’histoires, Sensato, Прагматичные, 无 - 废 言 虚 假
Rücksichtsvoll, Prévenant, Considerado, Энергичные, 細 心 周 到
Entschlossen, Dynamique, Energético, Тактичные, 精 力 充 沛

4.1: Corporate Logo
4.2: Corporate Colour Palette
4.3: Correct use of Tristel Logos
4.4: The Ink Drop
4.5: Corporate Stationery
4.6: Corporate Stationery
04

X
4.1: Corporate Logo 4.1
All Tristel logos should have a clear space around it
equal to X (the thickness of the letters).
When the Tristel Corporate logo is needed,
the purple and lime version should be used.
X
TM
X
Did you know?
In 2010 the Tristel logo was redesigned for
a more modern and streamlined approach,
soon after all logos would follow suit.
X
X
The Tristel logo should have
the trade mark symbol in
the top right. The size of the
trade mark should be in
proportion to the logo.

4.2
4.2: Corporate Colour Palette
For corporate documents only two colours should be used
alongside black and white, these are purple 2685 and green 375.
PRIMARY COLOUR: PANTONE 2685
CMYK: C 90, M 99, Y 0, K 8
RGB: R 51, G 0, B 114
SECONDARY COLOUR: PANTONE 375
CMYK: C 46, M 0, Y 90, K 0
RGB: R 151, G 215, B 0

4.3
4.3: Correct use of Tristel logos
Keep our logos at their best. Shown above are
correct examples of the Tristel Corporate logo on
white, purple and the ink drop backgrounds.
The Tristel logo is designed to draw the eye without embellishment, here are some things to avoid.
TM
TM
Do not change the colours.
Do not reduce the transparency.
Do not stretch or squash the logo.
Do not apply a drop shadow.
Do not rotate the logo.
Do not place over any images
apart from the ink drop.

4.4
4.4: The Ink Drop
Originally developed for the film commemorating 20
years of Tristel, the ink drop is designed to be dramatic,
whilst suggesting the idea of growing and spreading
from a small beginning. Additionally the squirt of
purple is a metaphor for the activation that occurs
in the Tristel chemistry.
Used solely for the promotion of the Tristel company
brand, it helps to define a distinct look away from the
product lines.

4.5
4.5: Corporate Stationery
The Tristel stationery (redesigned in 2017) utilises the elements
of the Tristel Corporate brand, creating a sleek, professional look.
www.tristel.com
Tristel Solutions Ltd Company No. 3518312 Tristel plc Company No. 4728199 Registered Office As below
Tristel Solutions Ltd, Lynx Business Park, Fordham Road, Snailwell, Cambs, CB8 7NY, UK
T +44 (0)1638 721500 E mail@tristel.com
Mr Jack Pearce
Silk Pearce
57 Priory Street
Colchester
Essex
CO1 2QE
8 November 2016
Dear Mr Pearce
www.tristel.com
Tristel Solutions Ltd Company No. 3518312 Tristel plc Company No. 4728199 Registered Office As below
Tristel Solutions Ltd, Lynx Business Park, Fordham Road, Snailwell, Cambs, CB8 7NY, UK
T +44 (0)1638 721500 E mail@tristel.com
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with compliments
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latine insolens eu has! Diam iusto congue eum ad, ei mea omittam periculis, quo conceptam signiferumque
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Danielle Nugent
UK Sales
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Kind regards
Emma. Hillary
E danielle@tristel.com
M +44 (0)7887 992778
T +44 (0)1638 721500
www.tristel.com
Tristel Solutions Ltd, Lynx Business Park,
Fordham Road, Snailwell, Cambs, CB8 7NY, UK

4.6
4.6: Corporate Signature
The Corporate Signature (redesigned in 2017) has been designed
to promote the brand, whilst still allowing the promotion of
events and the inclusion of important notices.
Name & Department
Contact Numbers
Tristel Branding & Contact Details
Space to promote events or to state
opening hours etc.
Important messaging that must
remain on the signature.

5.1: Tristel Font Family
5.2: Typography Do’s and Don’ts
05

5.1 5.1: Tristel Font Family
The Tristel font family has been chosen to work on a
variety of document types. Different variants of the
font are perfect for product packaging whilst others
are great for technical documents.
“Hello! I am Meta font,
use me for customer
letters, technical
documents etc.”
MetaNormal-Roman MetaMedium-Roman MetaBlack-Roman
MetaNormal-Italic MetaMedium-Italic MetaBlack-Italic
This is your go to font for Microsoft documents, emails,
technical reports...anything that has a large text element to it.
“Meet my family...”
“I am MetaPro,
use me
for product
packaging.”
Meta Offic-Cond Normal
Meta Offic-Cond Normal Italic
Meta Offic-Cond Bold
Meta Offic-Cond Bold Italic
This font is used when room
is limited on packaging. You
will also see it in use on Stella
and Crystel documents, when
a bolder look needed.
MetaPro-Normal
MetaPro-NormalItalic
MetaPro-Medium
MetaPro-MediumItalic
MetaPro-Black
MetaPro-BlackItalic
This font is used exclusively
for product packaging, you will
see it on cartons, labels etc.
“I am Meta Offic,
use me for when
space is tight.”

“ 二 氧 化 氯 消 毒 解 决 方 案
是 感 染 预 防 污 染 控 制 的
全 球 领 导 者 ”*
5.2
5.2: Typography Do’s and Don’ts
The fonts are designed to be used just as they are, they
should not be manipulated or combined with other fonts
within documents.
As a guide please avoid changing the fonts in the
following ways.
*“I am Yuan, use me for Chinese product literature and packaging.”
Tx Yuan
Tx Yuan Medium
This font is used for Tristel Asia literature.
Calibri-Light
Calibri-Light Italic
Calibri-Regular
Calibri-Italic
Calibri-Bold
Calibri-Bold Italic
This font is used for the body text in
emails. It is a standard font that will
appear as intended on external emails.
“I am Calibri,
use me for the
body text of
emails.”
Kerning:
adjusting the
spacing between
(characters) in
a piece of text.
printed.

6.1: Tristel Imagery
6.2: Use of Iconography
06

6.1: Tristel Imagery 6.1
All the images on this page are examples of dynamic,
consistent and clear imagery. They promote the brand
whilst still drawing the eye of the viewer.
When choosing and using photography you should not
choose images that obscure or misrepresent the brand.

6.2 6.2: Use of Iconography
Throughout Tristel’s literature there are icons to describe the use
of the products. These should be clear and easy to understand.
Example of the
icons in use
10L
1L
10L
10L

TO BE CONTINUED...
In the section two we will look at the Tristel Brands, including the assets that can
be used to represent and easily identify them. Section three will then run through
examples and templates showing the Brand assets in use.