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City Matters Edition 035

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CITYMATTERS.LONDON 31 May - 06 June 2017 | Page 13<br />

Wellness <strong>Matters</strong><br />

‘UBER FOR YOGA’ APP CONNECTS STUDENTS WITH YOGIS<br />

The downward<br />

dog on demand<br />

FROM humble beginnings in a little-known<br />

start-up called Uber, to shelter puppies<br />

delivered to your door for a 15-minute<br />

petting session, the on-demand economy has<br />

expanded to make almost every aspect of life<br />

that bit more convenient.<br />

Experts agree that it’s all product of our<br />

fast-paced lifestyles, but that does not mean it<br />

should discriminate against services designed<br />

to slow things down.<br />

Yoga is the latest lifestyle arena to be dealt<br />

its very own on-demand button thanks to apps<br />

such as The Private Yogi, a new service that<br />

delivers private yoga instruction to homes,<br />

workplaces and hotel rooms across the Capital.<br />

Tuition<br />

Users can select from The Private Yogi’s<br />

network of fully qualified yoga instructors<br />

and have them sent to their door for bespoke,<br />

one-to-one yoga tuition to build form and<br />

technique and generate better results from<br />

practice, with prices starting at £49.<br />

The app is the brainchild of yogis Charlotte<br />

Morse and Paul Artiguas, who wanted to<br />

capitalise on the growing popularity of<br />

studio yoga by making private coaching more<br />

accessible.<br />

“In yoga’s tradition, it was primarily taught<br />

on a one-to-one basis,” Charlotte explains.<br />

“With popularity sees bigger yoga class<br />

rail woes: the longer the<br />

trip to work the higher<br />

risk of stress, studies say<br />

Long commutes trigger stress<br />

YOUR long commute to work could lead to<br />

stress or depression, according to new research.<br />

The study from private health firm Vitality<br />

found that lengthy travel times have a<br />

significant impact on mental wellbeing, with<br />

those commuting an hour or more 33% more<br />

likely to suffer from depression than those who<br />

travel for less than 30 minutes.<br />

Of the 34,000 respondents, long commuters<br />

were also 37% more likely to have financial<br />

concerns, and 12% more likely to report multiple<br />

dimensions of work-related stress.<br />

Researchers found that employees commuting<br />

less than half an hour to get to work gain an<br />

additional seven days’ worth of productive time<br />

each year compared to those with commutes of<br />

60 minutes or more.<br />

They also made a strong case for flexible<br />

balancing act: helping<br />

to tune the wellbeing<br />

of the masses<br />

working, with employees able to work from<br />

home or with flexible hours less likely to be<br />

stressed or depressed, less likely to smoke,<br />

be obese, and more likely to get sufficient<br />

sleep.<br />

These employees also had an additional five<br />

productive days each year compared to those<br />

with no flexible working arrangements.<br />

Shaun Subel, director of strategy at Vitality<br />

Health, said: “These results demonstrate<br />

the significance of the daily work routine in<br />

influencing individuals’ health and productivity.<br />

“Allowing employees the flexibility to avoid<br />

the rush-hour commute where possible, or<br />

fit their routine around other commitments,<br />

can help reduce stress and promote healthier<br />

lifestyle choices and, importantly, this is shown<br />

to actually impact positively on productivity.”<br />

[sizes], which are wonderful. However, we were<br />

inspired to build a company based on tradition.”<br />

A former RAF military medic who swapped<br />

the battlefield for the yoga mat after a<br />

particularly tough final deployment, Charlotte<br />

began practising yoga alone as a way to create<br />

inner calm and balance.<br />

Friends and colleagues began peppering her<br />

for tips and sequences, planting the seeds of an<br />

idea, which she developed with partner Paul, a<br />

tech and marketing specialist and fellow yoga<br />

fan.<br />

Charlotte says the service eliminates the pain<br />

points of practicing yoga – overcrowded studios,<br />

inconvenient times, exorbitant prices – while<br />

making the advantages of private instruction<br />

more accessible to the masses.<br />

Recovering<br />

“The main benefit for practicing yoga alone<br />

is that you get the undivided attention of your<br />

teacher designed around your individual<br />

needs,” she explains.<br />

“A student will develop their personal<br />

practice must faster and their progress will be<br />

quicker. The Private Yogi serves all corners of<br />

the Capital, catering to everybody from athletes<br />

to pregnant women and those recovering from<br />

injury, at any level.<br />

“There are no subscriptions, users simply<br />

choose a service, select a teacher, date and<br />

time, and make payment, but those seeking<br />

more structure can opt for one of the fourweek<br />

programmes tailored specifically to the<br />

individual with nutritional advice and targeted<br />

outcomes.<br />

“The tailored experience is on the rise,<br />

self-care and mindfulness have become a<br />

priority,” Charlotte says. “As yoga’s unwavering<br />

popularity grows so does that need for a bespoke<br />

individual experience.”<br />

theprivateyogi.com<br />

Pimp your gym kit<br />

Top 3 gym essentials<br />

Wrap it up<br />

Tiny gym towels never quite seem to cut it when it<br />

comes to protecting our modesty in the changing<br />

rooms, which is how London PT Danielle<br />

Armstrong came up with a clever new cover-up.<br />

The Modesty Company’s Classic Towel Wrap<br />

(pictured) is a ‘towel-meets-bandeau-dress’ with<br />

a clever Velcro fastener to secure that sucker to<br />

your body while you get dressed and prevent your<br />

neighbours from copping an eyeful.<br />

£49.50 from themodestycompany.com<br />

Arm yourself<br />

Hit the treadmill with your phone secured to your<br />

arm, not bouncing around in your pocket.<br />

Belkin has a range of media armbands designed<br />

to provide a secure fit for your smartphone, even<br />

through strenuous workouts. Each has a non-slip,<br />

thin profile strap, breathable stretch material, and<br />

provides full access to the haptic sensor in your<br />

iPhone makes it easy to access features at any<br />

point.<br />

£19.95-£34.95 from belkin.com<br />

Hydration station<br />

Memobottle’s notepad-shaped water flask slides<br />

neatly into your bag, alongside your laptop and<br />

books – unlike that bulky cylinder you’re toting<br />

around. Memo bottles are BPA-free and come<br />

in A5 (750ml) and A6 (375ml) paper sizes. The<br />

company was also chosen to gift a bottle to each of<br />

this year’s Oscar nominees. What’s good enough<br />

for Ryan Gosling…<br />

£29 from memobottle.com<br />

<strong>City</strong> suits clocking up the<br />

miles for fitness challenge<br />

CITY workers have shunned the Tube and<br />

laced up their trainers throughout May,<br />

walking, cycling and running over 7,100 miles<br />

as part of a new health and fitness challenge in<br />

the Square Mile.<br />

The Business Healthy Challenge was<br />

launched by the <strong>City</strong> of London Corporation’s<br />

Business Healthy division in partnership<br />

with online wellbeing engagement platform<br />

HiMotiv to coincide with Living Streets’<br />

National Walking Month.<br />

The 20-day campaign challenged <strong>City</strong><br />

workers to increase their physical activity,<br />

rewarding teams with prizes when they<br />

reached fitness milestones.<br />

The Corporation, <strong>City</strong> Police, Capital Asset<br />

Management, RGL Forensics, and RBC Capital<br />

Markets were among the firms that took<br />

part, with participants racking up more than<br />

10,406,555 steps throughout the duration of the<br />

challenge. More than 77% of people committed<br />

to at least 21 minutes of physical activity per<br />

day, with the majority walking, running or<br />

cycling for at least 10 consecutive minutes on<br />

an average of six days a week.<br />

Joyce Nash, chairman of the <strong>City</strong> of London<br />

Corporation’s health and wellbeing board,<br />

said: “Over 30million working days were<br />

lost through sickness over the last two years,<br />

costing the UK economy £14.1billion.<br />

“Our free Business Healthy Challenge gives<br />

<strong>City</strong> workers a chance to improve their health<br />

and wellbeing, which in turn creates a more<br />

dynamic and productive workforce.”<br />

Marcile Moulene of HiMotiv echoed<br />

the sentiment: “HiMotiv is pleased to have<br />

partnered with the Business Healthy team and<br />

Living Streets to help promote physical activity<br />

to <strong>City</strong> workers during National Walking<br />

Month.<br />

“It is great to see so many people taking part<br />

and doing more to get fit and healthy.”<br />

active city: workers<br />

have been inspired

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