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“I want to die with my blue jeans on”<br />

ANDY WARHOL


Ruhi Tamer Cogal is a Turkish fashion designer, borned in 26.07.1981, Mersin/Turkey. The Turkish born young designer<br />

initially studied law in Ankara, Turkey where he graduated with a high level of degree. Although he graduated from<br />

Ankara University with a Bachelors degree in Law, and worked as a sales & marketing consultant for P&G he couldn’t<br />

give up his passion and profound interests in clothing. So he decided to change his career and he completed one year<br />

of intensive undergraduate programs in fashion design at Istituto Marangoni between 2010-2011. His year Milan, arguably<br />

the fashion capital of the world, highly influenced his career and he gained extraordinary knowledge and creative<br />

experiences. On the other side, his practice as a lawyer has greatly contributed to the development of professional<br />

skills and an acute sense of business accumen, particularly while working with clothing companies; meeting a tight<br />

deadline, organizing daily work in an intense, fast-paced environment, following up on clients’ wishes and using strong<br />

communication skills to get a job done. He is uniquely equipped to see both sides of the industry - the creative side<br />

and the business side.<br />

From 2011 to 2013, he worked as a menswear designer at Turkish menswear brand TWEEN, where he gained valuable<br />

experiences working with creative directors such as Pierangelo d’Agostin and Bahar Korcan, hand-drawing design,<br />

digital illustrations, research and studies of both natural and technological material (fabrics and yarns), research and<br />

development of color cards, following every step of the production process including concept design ideas, prototype<br />

development, fitting, sampling, creating functional products in line with commercial merchandising and communication.<br />

In February 2013, he earned the second place prize in a design competition organized by Eagen Exporters Association<br />

and sponsored by Vogue Turkey. He won a scholarship from the Turkish Ministry of Economy, which led him to enroll<br />

for the master degree in Istituto Marangoni Milano starting October 1, 2013 where he will fulfilled his ambition by<br />

specialising further in menswear design and accessory design.<br />

In 2014 he completed his first master, which is Menswear Master with a Laudi degree and has been one of the finalist<br />

for Ermenegildo Zegna internship opportunity. At the same time he won the first prize in the Denim Competition<br />

organised by ISKO.<br />

In 2015 he completed the second master degree in Accessory and Luxury Design field at Istituto Marangoni and started<br />

to work as a professional again in Accessory Design field with Diego Dolcini specializing on shoes and bags. At the<br />

same time he did collaborations with China for Trend Analyses and he worked as a denim consultant for two different<br />

brands.<br />

In 2016 he had the opportunity to present his FW 2017/2018 Collection in Excelcior Hotel Gallia in Milan during the<br />

Republic Day of Turkey by the organization of Turkish Consulate of Milan.


MY<br />

NAME<br />

IS<br />

:<br />

JEANS


My name is Jeans is a forever life friend who is going to share a life with you. He is the reflection of urban<br />

men’s identity showing how it could be basic but charming, chic but comfortable.<br />

My name is Jeans is about an emotional experience and a transiting search relevant to what men need today.<br />

HE is loyal, he is strong and he is as alive as you.<br />

Get ready to meet with your best friend.


i am stylish<br />

i am immortal<br />

i am CONSTRUCTED


MARLON


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29<br />

SKINNY FIT<br />

MY<br />

NAME<br />

IS<br />

:<br />

JEANS


5 CM<br />

5 CM<br />

MY<br />

NAME<br />

IS<br />

:<br />

JEANS<br />

MY<br />

NAME<br />

IS<br />

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JEANS


NAME<br />

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NAME NAME<br />

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NAME NAME<br />

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JEANS<br />

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NAME NAME<br />

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MY MY<br />

WAIST WAIST<br />

IS IS<br />

MY<br />

NAME<br />

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32 32<br />

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JEANS<br />

1.4 CM<br />

MY MY<br />

MOOD MOOD<br />

IS IS<br />

MY MY<br />

MOOD MOOD<br />

IS IS<br />

MY<br />

NAME<br />

: : STEEVE<br />

IS<br />

5 CM<br />

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JEANS<br />

: : JAMES<br />

MY<br />

NAME<br />

IS<br />

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JEANS<br />

MY<br />

MY MY<br />

WAIST<br />

MOOD MOOD<br />

IS<br />

IS IS<br />

:<br />

: : ROBERT 32<br />

1.4 CM<br />

3 CM<br />

MY<br />

MY MY MOOD<br />

MOOD MOOD IS<br />

IS IS<br />

:<br />

: : MARLON STEEVE<br />

MY MY<br />

MY<br />

MOOD MOOD<br />

MOOD<br />

IS IS<br />

IS<br />

: :<br />

: JOHNNY JAMES


NAME<br />

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MY<br />

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C<br />

C


I’m loyal..<br />

we will share every single moment of life together<br />

i’m not gonna leave you unless you leave me<br />

I’m strong...<br />

don’t limit yourself when we are together<br />

we can conquer the world<br />

: :<br />

I’m alive...<br />

I’m just like you. as the time passes we are gonna get older<br />

we will get mature, we will have wrinkles<br />

but remember we will be more handsome<br />

MY<br />

NAME<br />

IS<br />

:<br />

JEANS


I ‘M YOUR NEW JEANS<br />

I ‘M YOUR NEW JEANS<br />

VOL.1<br />

I ‘M YOUR NEW JEANS<br />

I ‘M YOUR OLD JEANS<br />

VOL.1<br />

I ‘M YOUR NEW JEANS<br />

I ‘M YOUR OLD JEANS


“I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most<br />

relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes.”<br />

YVES SAINT-LAURENT


Getting lost in the unlimited world of freedom... Borderless seas, unreachable horizons and a lonely fisherman.<br />

This collection is the reflection of dressing out without borders. Mix & Play as the way you want.<br />

The main inspiration is the vintage fabric effects on the denim mixed together with the feeling of a patchwork<br />

supperted by modern details like many different kind of stitchings, contrast colours and 3D emboss prints.<br />

A relaxed look is created by boxy silhouettes. In order to give the vintage feeling and a fisherman style many<br />

different kind of effects and washings are used. The colour palette is inspired by the nature. Shades of blue,<br />

gray and beige are highly used and supported by strong colours such as yellow, green and sax in details.<br />

Here is the reflection of a free soul, a strong personality & masculanity.... ‘The Lost Fisherman”


FABRIC<br />

Page 1 of 4<br />

SELVEDGE<br />

TECHNICAL BULLETIN<br />

T-240<br />

Denim – How to Sew X-Heavy Thread Sizes<br />

Pantone 18 - 1763 TPX<br />

Retail designers are always looking for a way to make their products unique and this<br />

definitely applies to sewing denim garments. From a thread perspective, this can<br />

include:<br />

• Using contrast color threads<br />

o For all topstitching operations<br />

o For different operations<br />

o For different needles of the same operation<br />

• Using threads that will maintain their color regardless of the wash process.<br />

o Using a 100% polyester thread dyed with disperse dyes<br />

• Using threads that will wash-down depending on the severity of the finishing<br />

process.<br />

o Using a cotton wrapped core thread<br />

o Using an true indigo dyed cotton wrapped core thread<br />

• Using a thread that looks different that regular stitching thread.<br />

o Shiny thread like Signature Plus ® or J Metallic ®<br />

o Two-color thread like Design-A-Core ®<br />

• Using different thread sizes that give a bolder stitch appearance.<br />

LARGER THREAD SIZES THAT GIVE A BOLDER TOPSTITCH APPEARANCE<br />

T-300 T-240 T-180 T-150<br />

T-135 T-105 T-105 T-80 T-60 T-40<br />

The selvedge is white. We can do chain stitching<br />

in green (P 15-5534TPX)<br />

Tex Size = Gram Weight Per 1000 meters of undyed yarn. See the World Wide Size Comparison Chart for yarn size conversion.<br />

Years ago the most common size of thread used for topstitching denim was a Tex 60 or<br />

80 or possibly Tex 105 size threads.<br />

T-300<br />

Pantone 18 - 1763 TPX<br />

T-150<br />

Pantone 15 - 0927 TPX<br />

Pantone 14 - 4102 TPX<br />

T-240<br />

Pantone 11 - 4800 TPX<br />

T-300<br />

Pantone 18 - 1763 TPX<br />

INTERIOR - POCKET LINING<br />

4 cm<br />

7 cm<br />

15.5 cm<br />

15.5 cm<br />

Pantone 12 - 0643 TPX<br />

Pantone 15 - 5534 TPX<br />

Anchor design embossed by silicon<br />

as also shown by Quake company<br />

Inside printed in red<br />

Outside printed with the stripes<br />

WASH<br />

1.5cm<br />

Wash could be as shown in photo<br />

Less whiteness effect<br />

Destroyed parts same color with the stripes<br />

6 cm<br />

18 cm<br />

32 cm<br />

4 cm<br />

0.2cm<br />

Distance between stripes is 1.5 cm<br />

Each stripes is 0.2 cm<br />

Strtipes has to be as shown in the photo<br />

Dirty effect only around buttons and rivets<br />

If possible i would like stripe prints in 3-D<br />

effect as shown on the photo<br />

(serigraphic print)<br />

This effect only on the waistband & pocket<br />

edges<br />

Another washing example<br />

Color after the wash can be same as the Isko<br />

30475<br />

Waist band : 4 cm<br />

Crotch : 32 cm (excluding waist band)<br />

Side pockets : Length : 18 cm<br />

Distance from side cut : 6 cm<br />

Cuffs : 18 cm<br />

This pant has a relax cut with low crotch<br />

level<br />

It has a little touch of carrot cut<br />

headquarters corso matteotti 8 · 20121 milano · Italy · t +39.02.76.00.47.07 · f +39.02.76.00.70.89 · www.istitutomarangoni.com · marketing@istitutomarangoni.com<br />

©istitutomarangoni 2013 Tutti i diritti di proprietà intellettuale e industriale a tutela di questo documento e degli elementi in esso riprodotti, ivi inclusi tutti i segni distintivi, sono di titolarità esclusiva per l’Italia e<br />

per l’estero di istitutomarangoni, con sede in Milano (Italia), in forza delle leggi e delle convenzioni internazionali in materia di diritto d’autore, disegni e modelli e marchi.<br />

for client RUHI abcdefghijkl TAMER COGAL mnopqrs tuvwxyz<br />

TRIMMING CHART/DETAILS 01<br />

project ISKO abcd 2014 1234567890<br />

- AUTHENTIC - LOST FISHERMAN<br />

date 23.01.2014 dd/mm/yyyy


The word “tween” is an abbreviation of the preposition “between”, combining some of the traditional values<br />

and the innovative techniques of urban men’s identity showing how it is going to change by.<br />

TWEEN is about an emotional experience and a<br />

transiting search relevant to what men need today.contemporary attitudes, and actively seeks ways to make<br />

itself geographic features, the<br />

TWEEN concept evolves adapting to Taking some inspirations from Turkey’s cultural heritage and unique<br />

between East and West, which brings forth Tween’s new concept.This archaic meaning reminds of Turkey’s<br />

unique position recorded from c.1300 in the history of the English language.


TWEEN<br />

TASARIM : TAMER<br />

STIL NO : TJIN-18<br />

KALIP : DENİM<br />

ÜRETİCİ : TUMAN<br />

KUMAŞ/İPLİK FİRMASI : BOSSA/SAYA<br />

KUMAŞ/İPLİK : INDIGO TWILL<br />

TARİH: 02.2013


Tamer<br />

<strong>DENIM</strong>-01<br />

TEKNİK FÖY<br />

Kumas: Yanki Tekstil - Tokyo %100 Pamuk - 13.40 Oz - 153cm<br />

Garni Kumas: Denime esdeger agirlikta camel koton kumas<br />

X05YK300004<br />

15.11.2012<br />

AW 2013-14<br />

TWEEN<br />

Garni Kumas<br />

Garni Kumas<br />

Metal rivet<br />

Cakma<br />

Tum dikisler<br />

ekru renk olacaktir<br />

Fermuar<br />

Garni Kumas<br />

Tween<br />

pul etiket<br />

Tween<br />

pul etiket<br />

ZEMİN<br />

1.VARYANT<br />

2.VARYANT<br />

1.RENK<br />

Agir yikama yapilmalidir.<br />

Esas alinan ve Yanki tekstil’e ait olan orjinal numuneden<br />

daha dogal bir goruntu saglanmalidir.<br />

Daha az kimyasal kullanilmalidir.


R+T+C


Urban macho, a term coined by Turkish social lifestyle, signifies the intense way of expressing attitudes and<br />

feelings. It portrays a highly overstated and agonizing depiction of love and yearning, along with unrequited<br />

love, grief and pain.<br />

In AW 2017/2018 collection, that’s exactly what the designer aim to point out. Transcending the borders of<br />

fashion and expressing our own attitude with the combination of different fabrics, colors and prints. In each<br />

and every garment, it’s possible to feel an influence from different cultures such as Arabia, Byzantine, Balkans<br />

and Middle East all blended with Turkish culture.<br />

The collection provides a comfort look silhouette. Easy-fit comfort harem inspired trousers and shorts with<br />

generous volumes of pleats; sculptural look slim-fit shirts and t-shirts; fitted blazers and vests with functional<br />

constructions and hand-made fine yarn knits are the main pieces of the collection. Leather is the complementary<br />

accent statement of the collection. Leather jackets and blazers, shoes and bags are neatly inter-mixed to<br />

express the masculine soul.<br />

An array of various kinds of fabrics are used with a huge color palette. High tech polyesters and nylons, Turkish<br />

organic cottons and cotton-wool blends, and jerseys are used in combination with each other. Tones of soil<br />

colour, shades of green and yellow are strongly used in addition to the natural tones of beige,gray, brown and<br />

white. The overall palette is supported by the strong sences of purple. Anatolia inspired graphical elements<br />

that characterize extremely bright and colours are represented with current and characterize in an unmistakable<br />

way of all proposal. The desire to develop a way of dressing “create your own mood” is the guideline<br />

chosen to give a strong personality to all garments.<br />

It’s a pleasure to present to you the AW 2017/2018 collection, “Urban Macho,” the blend of modernity with<br />

ethnicity, cultures and feelings.


“Nothing could be timeless except a pair of denim pants.” That’s wh


These 70 pages is the a short summary of 20 years of passion<br />

and 5 years of hard work.<br />

I gave up my career as a Lawyer to become a designer. The reason is I followed my insticts and<br />

my passions.<br />

Now I am in front of you to share my will, my determination and my passion.<br />

I believe on you as a next and very important step to give all my effort.<br />

If you also believe me it’s the time to say “Let’s Start”<br />

y I want to be a denim designer. To be timeless....


T<br />

R<br />

C<br />

tamercogal@gmail.com

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