It's Toronto - May/June 2017

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See It All and Save A Toronto CityPASS will take you where you want to go By Sarah B. Hood Canada marks its 150th birthday this year, but for Toronto visitors, there’s another anniversary worth celebrating. This year (March 1, 2017 to Feb. 28, 2018) is also the 20th anniversary for CityPASS, the unique North America-wide pass system that offers discounts on admissions to the most popular attractions in 12 destinations. CityPASS was founded in 1997 in Seattle and San Francisco by Mike Gallagher, who worked in destination marketing at Marine World/Africa USA (which became Six Flags), and Mike Morey, head of a research firm specializing in theme parks, museums, zoos and aquariums. “San Francisco completely bombed, and Seattle took off like hotcakes,” said CityPASS’ vice president of communications and public relations, Deborah Wakefield. “We went back and did some research. The number-one thing people want to do in San Francisco is ride a cable car, so one of our owners met with San Francisco’s public transit authority 25 times. He doesn’t take no for an answer!” As soon as the cable-car ride was added, “Sales for San Francisco took off, too,” she said. Since then, CityPASS has expanded to 12 destinations, including New York City, Boston and Chicago. Toronto has been part of CityPASS since 2004. “Our concept was designed around taking the stress out of planning a vacation,” said Gallagher. “People worry that travel is too expensive, so we made it more affordable. They worry Dilk Feros/Shutterstock.com 8 • It’s Toronto
CITYPASS “THE WHOLE IDEA WAS TO TAKE AWAY THE HASSLE, SO THAT TRAVELLERS AND THEIR FAMILIES COULD JUST FOCUS ON HAVING FUN.” – MIKE GALLAGHER, CITYPASS MAY/JUNE 2017 • 9
Page 1 and 2: ARE YOU BRAVE ENOUGH TO WALK ON THE
Page 4 and 5: THIS IS A NEW ERA OF ARGOS FOOTBALL
Page 6 and 7: LETTER FROM THE PUBLISHER It’s To
Page 8 and 9: UPCOMING Toronto Events Ontario Sci
Page 12 and 13: CITYPASS that once they go on vacat
Page 14 and 15: CITYPASS JHVEPhoto/Shutterstock.com
Page 16 and 17: Photos courtesy of the CN Tower 14
Page 18 and 19: CN TOWER THE CITYPASS, TORONTO’S
Page 20 and 21: CN TOWER WEBSITES AND APPS: ■■
Page 22 and 23: njene / Shutterstock.com 20 • It
Page 24 and 25: ARTS & CULTURE AGO EXHIBITIONS Unle
Page 26 and 27: ARTS & CULTURE Seen together, the p
Page 28 and 29: ITINERARY TRphotos/Shutterstock.com
Page 30 and 31: ITINERARY inner clock! Toronto’s
Page 32 and 33: TORONTO EATS “WE PRIDE OURSELVES
Page 34 and 35: TORONTO EATS first chef was Greek a
Page 36 and 37: Hello, Toronto mikecphoto/Shutterst
Page 38: FAMILY OUTING Inga Locmele/Shutters

It's Toronto - May/June 2017

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