It's Toronto - May/June 2017

LETTER FROM THE PUBLISHER
It’s Toronto
– It’s Here!
May/June 2017 | Issue 1 | No. 1
Published by
701 Henry Ave., Winnipeg, MB R3E 1T9
Toll-free Phone: 866-953-2189
Toll-free Fax: 877-565-8557
www.lestercommunications.ca
President, Jeff Lester
Publisher, Jill Harris
Welcome to the inaugural edition of It’s Toronto magazine, a new
publication dedicated to the travelers who prefer using shortterm
rental properties for their vacation accommodations.
This market is experiencing explosive growth and will continue to do so as technology
disrupts more traditional accommodation experiences. We don’t want you
to miss out on anything Toronto has to offer you during your stay, and so created
this magazine exclusively for you.
Based on market research data, we know a few things about you:
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You’re mainly looking for unique experiences during your vacation, as opposed
to spending your money on material goods
Half of you are in the Millennial age group, while the other half are Gen-X
and Baby Boomers
You’re savvy, as staying in a vacation rental costs you, on average, 40 per cent
less than an equivalent stay at a hotel
You’re interested in local entertainment, like festivals and sporting events
While you want an insider look at the city, you still want to see the major
attractions like the CN Tower or Casa Loma
In our inaugural issue, we’ve covered some Toronto mainstay information for
you, such as how a Toronto CityPASS works, visiting the CN Tower and letting
you know about upcoming events in the city. We’ve also got a couple sample vacation
itineraries for any travelers who need a little activity inspiration.
I hope you enjoy your stay in the Big Smoke, and come back again this summer
to celebrate Canada 150!
Happy trails,
Jill Harris
EDITORIAL
Editor, Andrew Harris
ADVERTISING
Quinn Bogusky, Brenda Ezinicki,
Brian Saunders, Darryl Sawchuk,
Mathew Torgerson
DESIGN & LAYOUT
Art Director, Myles O’Reilly
Senior Graphic Designer, John Lyttle
Graphic Designer, Jessica Landry
DIGITAL MEDIA
Digital Media Manager, Gayl Punzalan
Online Media Designer, John Mark Aquino
DISTRIBUTION
Office Manager, Nikki Manalo
© 2017 Lester Communications Inc.
All rights reserved. The contents of this
publication may not be reproduced by any
means, in whole or in part, without the
prior written consent of the publisher.
Publication Mail Agreement #40606022.
Return undeliverable Canadian
addresses to:
701 Henry Ave., Winnipeg, MB R3E 1T9
Disclaimer:
The opinions expressed by the authors
and/or editorial sources contained in
It’s Toronto magazine are those of the
respective parties and do not necessarily
represent the opinion of the publisher.
Printed in Canada.
Please recycle where
facilities exist.
ISSN 2369-3886
4 • It’s Toronto