Handelot-brand
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HANDELOT<br />
Identity Style Guide<br />
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HANDELOT VISUAL IDENTITY
Introduction<br />
Modern and coherent <strong>brand</strong> is a reflection of the personality<br />
of the company. The attractiveness, clarity of<br />
communication, consistency of visual identification determines<br />
the choices and decisions of consumers, their<br />
devotion and loyalty.<br />
The <strong>brand</strong> represent the company. Far more than a logo<br />
or packaging, the <strong>brand</strong> is the sum of everything the<br />
organization offers and does.<br />
Building a connection between customers and <strong>Handelot</strong><br />
<strong>brand</strong> will help to achieve short and long term goals of<br />
the company.<br />
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HANDELOT VISUAL IDENTITY
<strong>Handelot</strong><br />
<strong>Handelot</strong>, established in 2008, is the world’s first platform<br />
allowing sale of mobile phones and consumer<br />
electronics.<br />
<strong>Handelot</strong> mediates in a professional and safe manner<br />
in requesting and providing B2B services in the international<br />
electronics market, mobile phone industry, and<br />
general IT.<br />
Goals<br />
To build the trust by creating the image of a professional,<br />
mature and responsible company.<br />
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The Logo<br />
Connection. Multidimensionality. Synesthesia.<br />
<strong>Handelot</strong> logo is the primary symbol of the company and<br />
reflects the values of the <strong>brand</strong>, its character and is easy to<br />
remember and recognize. Special attention should be paid<br />
to the correct use of this symbol in practice.<br />
The next pages provide the specification of the basic design<br />
elements (logo, typography and color scheme) and show<br />
how to correctly implement these elements.<br />
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HANDELOT<br />
White background, color version<br />
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HANDELOT VISUAL IDENTITY
HANDELOT<br />
White background, monochromatic version<br />
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HANDELOT<br />
Dark background, color version<br />
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HANDELOT<br />
Dark background, monochromatic version<br />
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HANDELOT<br />
Green background, color version<br />
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HANDELOT<br />
Green background, white version<br />
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HANDELOT VISUAL IDENTITY
The required clear space is<br />
the required size of empty<br />
area that separates the logo<br />
of other elements.<br />
<strong>Handelot</strong> logo should always<br />
be surrounded by required<br />
clear space. This will make<br />
the logo easier to recognize.<br />
Width and height of the required<br />
clear space are equal<br />
to the height (h-min) of the<br />
<strong>Handelot</strong> symbol.<br />
h-min<br />
h-min<br />
h-min<br />
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HANDELOT VISUAL IDENTITY
When placed over a photograph or illustration the colour of<br />
the logo should be always in contrast to the background.<br />
HANDELOT<br />
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Use of “plaque” as the background of the logo is allowed.<br />
Solid background, without use of transparency should be<br />
used.<br />
HANDELOT<br />
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The Colors<br />
Royal. Premium. Business.<br />
<strong>Handelot</strong> uses gold and green as primary colors.<br />
The colors symbolize wealth, royal and business.<br />
Gold is a distinguishing feature and it is an<br />
essential part of the <strong>brand</strong> identity.<br />
Combined with dark green, black and<br />
grey a distinct style is created<br />
which is both simple to use and<br />
powerful through its simplicity.<br />
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HANDELOT VISUAL IDENTITY
ROYAL GOLD<br />
WEB #a89254<br />
RGB 168, 146, 84<br />
CMYK 34, 37, 78, 6<br />
BRIGHT ROYAL GOLD<br />
WEB #e5d7b5<br />
RGB 229, 215, 181<br />
CMYK 10, 12, 31, 0<br />
BUSINESS GREEN<br />
WEB #045e42<br />
RGB 4, 94, 66<br />
CMYK 90, 38, 81, 32<br />
TEXT BLACK<br />
WEB #222222<br />
RGB 33, 33 ,33<br />
CMYK 72, 66 ,65 ,75<br />
TEXT SILVER<br />
WEB #666666<br />
RGB 102, 102, 102<br />
CMYK 60, 51, 51, 20<br />
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Aa<br />
Typefaces<br />
Mature. Major. Solid.<br />
<strong>Handelot</strong> <strong>brand</strong> combines serif and sans-serif typeface to create a perfect connection<br />
between classical, mature style and modern, dynamic look.<br />
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Gauthier<br />
Gauthier FY W01 is a serif font and plays an important part<br />
in building the “serious” and “mature” <strong>brand</strong>.<br />
Its classical appearance makes it recognisable and associated<br />
with “major”. Use this font for titles and headings and<br />
combine this typeface with big font sizes.<br />
<strong>Handelot</strong> is the<br />
biggest player<br />
on the market.<br />
This is a mature<br />
<strong>brand</strong>.<br />
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Din Pro<br />
Din Pro is a sans-serif font which should be used in a paragraph<br />
text. This typeface provides a great readibility and<br />
makes the <strong>brand</strong> “modern”.<br />
Use this typeface for big parts of text when small sizes of<br />
the font are required - e.g. for magazines, flyers etc.<br />
<strong>Handelot</strong> is<br />
a solid partner.<br />
Trust, seniority,<br />
experience are<br />
the keywords.<br />
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HANDELOT VISUAL IDENTITY
Additional typefaces<br />
When used in interactive media such as websites the fonts<br />
can be replaced by typical display typefaces.<br />
Recommended font-stack is: Roboto, Helvetica, Arial,<br />
sans-serif.<br />
This is Roboto.<br />
Use this typeface<br />
as a display<br />
font.<br />
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Resources<br />
The full definition of a logo is its vector form. If possible, use the logo in a vector format. It is a mathematical description<br />
of the symbol and can be scaled to any size without loss of quality. It is not allowed to scale the logo in a raster form (JPG,<br />
GIF, PNG, BMP).<br />
The following vector files have been attached to this document:<br />
<strong>Handelot</strong>_logo_color_RGB.eps<br />
<strong>Handelot</strong>_logo_color_RGB.pdf<br />
<strong>Handelot</strong>_logo_color_RGB.svg<br />
<strong>Handelot</strong>_logo_color_RGB.ai<br />
<strong>Handelot</strong>_logo_mono_RGB.eps<br />
<strong>Handelot</strong>_logo_mono_RGB.pdf<br />
<strong>Handelot</strong>_logo_mono_RGB.svg<br />
<strong>Handelot</strong>_logo_mono_RGB.ai<br />
<strong>Handelot</strong>_logo_color_CMYK.eps<br />
<strong>Handelot</strong>_logo_color_CMYK.pdf<br />
<strong>Handelot</strong>_logo_color_CMYK.svg<br />
<strong>Handelot</strong>_logo_color_CMYK.ai<br />
<strong>Handelot</strong>_logo_mono_CMYK.eps<br />
<strong>Handelot</strong>_logo_mono_CMYK.pdf<br />
<strong>Handelot</strong>_logo_mono_CMYK.svg<br />
<strong>Handelot</strong>_logo_mono_CMYK.ai<br />
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HANDELOT<br />
Additional information<br />
Brand Owner<br />
Brand Author<br />
HANDELOT<br />
HECC Sp. z o.o.<br />
A. Ostrowskiego 30/ 327<br />
53-228 Wrocław<br />
+48 7171 52 600<br />
www.handelot.com<br />
PRAGMAHEAD<br />
Piotr Leśnikowski<br />
Ul. Radkowska 10/1<br />
50-537 Wrocław<br />
info@pragmahead.com<br />
www.pragmahead.com<br />
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