KIDLanthropy

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Meet the Difference Makers If you think you need to turn 21 before doing your bit to change the world, these youngsters will show that you actually don’t. Whether your business idea benefits the sick, or donates to a good cause, it’s worth starting – now! Words: Norma Young FREE TO MAKE A DIFFERENCE Who: Katelyn Lohr, 18. Founder of Freetoes, toeless socks. www.freetoes.com What: When she was 8, Katelyn wanted to play outside, even though the weather was slightly chilly. Her mother wanted her to dress warmly, but Katelyn just wanted to run out in her flip-flops. Not keen to wear socks and shoes, Katelyn came up with the idea to cut her socks, so she could easily slide her toes into flip-flops. Freetoes started off solving her frustration, and is now a popular brand for children, adults and even spa owners, whose clients want a pedicure while keeping their feet warm. When: K8.org came about in 2010 when Katelyn decided to donate 300 pairs of Freetoes to children affected by the earthquake in Haiti. Since that first donation, she’s formally partnered with Project Aftershock, which even uses Freetoes to colourfully cover bandages on injured kids. Where: Freetoes is stocked in shops across North America. Project Aftershock is based in Canada and provides relief in Haiti. Why: In an interview, Katelyn explained her philanthropic views: “Helping people is always something I wanted to do and with the fame that Freetoes has given me, I have had lots of opportunities to give.” FROM FEAR TO ADVOCACY Who: Mikaila Ulmer, 12, Founder of Me and the Bees. www.meandthebees.com What: Me and the Bees is a lemonade brand, started after its founder was stung by two bees in one week. Her mom suggested she do research to help better understand them, and hopefully become less scared of them. Once she’d learnt that bees were in danger of becoming extinct, Mikaila came up with an idea of using honey instead of sugar in lemonade, knowing if she bought honey from local beekeepers, she could help the bee population. When: The business started in 2009. In 2015, Mikaila then secured an investment of more than R600 000 on the TV show “Shark Tank”, enabling 37
Page 1 and 2: FREE to those who care. June 2017.
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