Values Vision 2012 – 2017 Objectives - the Schmidt + Clemens Group
Values Vision 2012 – 2017 Objectives - the Schmidt + Clemens Group
Values Vision 2012 – 2017 Objectives - the Schmidt + Clemens Group
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<strong>Schmidt</strong> + <strong>Clemens</strong><br />
Annual Report<br />
2011<br />
S+C Annual Report 2011 1
Foreword by <strong>the</strong> Advisory Board<br />
”The companies in <strong>the</strong> <strong>Schmidt</strong> + <strong>Clemens</strong><br />
<strong>Group</strong> have continuously developed from<br />
pure stainless steel producers and processers<br />
into problems solvers with a worldwide<br />
presence and with a high level of competence<br />
in engineering and services.“<br />
In <strong>the</strong> past reporting year, companies in <strong>the</strong> <strong>Schmidt</strong> + <strong>Clemens</strong><br />
<strong>Group</strong> once again successfully put <strong>the</strong>ir good competitive position to<br />
<strong>the</strong> test: In a highly heterogeneous market environment, sales could<br />
be raised to euro 289 million and our plants throughout <strong>the</strong> world<br />
could be utilised to full capacity. Partially weak margins, due to difficult<br />
conditions in some customer sectors, none<strong>the</strong>less slimmed down<br />
profits which, in 2011, were significantly below previous years.<br />
What still dominated <strong>the</strong> earnings position, as in past years, was<br />
<strong>the</strong> Spun Casting Division. It has long had an excellent market position,<br />
especially in petrochemicals. On <strong>the</strong> positive side it should be<br />
stressed that important progress has now been made in <strong>the</strong> Märker<br />
Division as well. As early as last year, S+C Märker GmbH switched<br />
back to <strong>the</strong> success track, and in this reporting period <strong>the</strong> English roll<br />
manufacturer Bowers & Jones has fortunately succeeded in doing<br />
<strong>the</strong> same. In both companies, management carried out <strong>the</strong> envisaged<br />
measures for process optimisation and will henceforth concentrate<br />
on reinforcing international marketing. At Extrusion Tooling Solutions<br />
GmbH, which specialises in centrifugal casting tools, that road has<br />
not yet been completely traversed, even though with <strong>the</strong> opening of<br />
<strong>the</strong> Chinese service centre a milestone has been reached. All told,<br />
<strong>the</strong> Märker Division has taken on more clear-cut contours in <strong>the</strong><br />
sphere of specified strategic objectives.<br />
The development of <strong>the</strong> <strong>Group</strong> in economically difficult years under-<br />
scores <strong>the</strong> correctness of management’s far-sightedly pursued strategy:<br />
The companies in <strong>the</strong> <strong>Schmidt</strong> + <strong>Clemens</strong> <strong>Group</strong> have continuously<br />
developed from pure stainless steel producers and processers<br />
into problems solvers with a worldwide presence and with a high<br />
level of competence in engineering and services. Whilst <strong>the</strong> Spun<br />
Cast Division has for years already successfully completed extensive<br />
major projects for plant builders and plant operators, Extrusion Tooling<br />
Solutions GmbH was able, in this reporting year, to impressively<br />
demonstrate those same skills for a well-known German plant construction<br />
firm. Additionally, with smaller projects, S+C Märker GmbH<br />
2 S+C Annual Report 2011<br />
Lutz Werner, Chairman of <strong>the</strong> Advisory Board<br />
as well as Bowers & Jones Ltd. could increasingly demonstrate <strong>the</strong>ir<br />
skills in engineering and project management.<br />
In parallel to this strong orientation in providing services, <strong>the</strong> <strong>Schmidt</strong><br />
+ <strong>Clemens</strong> <strong>Group</strong> has concentrated on its long tradition of competence<br />
in metallurgy. Thus <strong>the</strong> Research and Development Division,<br />
very ably managed for many years now, has once again developed<br />
two exciting new materials. With <strong>the</strong>ir excellent corrosion resistance<br />
and mechanical properties, <strong>the</strong>se materials have proved to be extremely<br />
interesting in commercial terms for <strong>the</strong> relevant customer’s<br />
Market areas.<br />
The mission statement, revised on a rotating basis, which management<br />
presents at <strong>the</strong> end of this Annual Report, defines strategic features<br />
as unambiguous guidelines for <strong>the</strong> coming years. Management<br />
is also aware of <strong>the</strong> central significance of our workforce and is well<br />
aware of its responsibilities in this regard. In that spirit, health management<br />
and <strong>the</strong> profile of requirements for executives have been<br />
additionally included in <strong>the</strong> mission statement.<br />
The Advisory Board wishes to thank, on behalf of <strong>the</strong> owners, all<br />
those who have moved development of <strong>the</strong> corporate group forward<br />
with pleasure and commitment. Special thanks is extended to our<br />
customers in this context for <strong>the</strong> trust <strong>the</strong>y have placed in <strong>Schmidt</strong> +<br />
<strong>Clemens</strong>. The existing creativity and <strong>the</strong> proven ability of our employees<br />
and management to devise constructive solutions to problems,<br />
even in a difficult environment, allow us, as <strong>the</strong> Advisory Board is<br />
convinced, to continue looking forward into <strong>the</strong> future in a positive<br />
spirit.<br />
Yours faithfully<br />
Lutz Werner<br />
Chairman of <strong>the</strong> Advisory Board
Review of <strong>the</strong> year 2011<br />
”The year‘s trends confirmed <strong>the</strong><br />
strategy we pursued.“<br />
Jan J. <strong>Schmidt</strong>-Krayer, graduate engineer, Managing partner<br />
Dr. Henning Kreisel, Managing director<br />
The year 2011 was not a simple year for <strong>the</strong> S+C <strong>Group</strong>, even<br />
though we could still end it with satisfactory results. The Arab<br />
Spring and <strong>the</strong> Eurozone debt crisis roiled <strong>the</strong> markets. Events<br />
in <strong>the</strong> markets that we work in reflected <strong>the</strong> image portrayed by<br />
<strong>the</strong> business press: While some of our customers implemented<br />
<strong>the</strong>ir investment decisions undisturbed, insourcing by o<strong>the</strong>r<br />
customers proceeded with significantly more reserve. Sales and<br />
financial results were <strong>the</strong>refore volatile during <strong>the</strong> course of<br />
<strong>the</strong> year.<br />
The year‘s trends confirmed <strong>the</strong> strategy we pursued: In particular<br />
centrifugal casting has made its presence felt on all relevant<br />
world markets and is <strong>the</strong>refore able to compensate for setbacks<br />
in individual regions. At <strong>the</strong> same time, however, once more <strong>the</strong><br />
necessity of a second leg to stand on became very clear.<br />
S+C Märker GmbH, undergoing restructuring since 2010, continued<br />
on its successful path and raised its profit contribution<br />
according to budget. Our English rolling company S+C Bowers<br />
& Jones Ltd. also closed out <strong>the</strong> year very positively. This confirms,<br />
as did <strong>the</strong> by now outstanding supply performance, that<br />
<strong>the</strong> programmes for process optimisation were successful. Both<br />
companies can now concentrate fully on market growth.<br />
During <strong>the</strong> reporting year, S+C Extrusion Tooling Solutions<br />
GmbH (ETS), operating in our extrusion business, successfully<br />
completed a major order for a well-known German plant engineering<br />
firm. That transaction, closely observed by many market<br />
players, provided clear evidence of our project competence for<br />
management of large-scale projects. The resulting boost to our<br />
reputation comes at just <strong>the</strong> right time: In <strong>the</strong> Chinese market,<br />
where <strong>the</strong> end-customers for this major plant project are relying<br />
on German technology, ETS at <strong>the</strong> end of <strong>the</strong> year commissioned<br />
its new ETS-Tianjin Distribution and Service Centre.<br />
In connection with our many years‘ SAP project, on 1 November<br />
2011 <strong>the</strong> system was also introduced for special centrifugal<br />
casting projects at <strong>the</strong> Kaiserau site. Moreover, <strong>the</strong> new system<br />
likewise went into production in our Malaysian subsidiary<br />
<strong>Schmidt</strong> + <strong>Clemens</strong> Asia Sdn. Bhd. at <strong>the</strong> end of <strong>the</strong> year.<br />
Best regards<br />
Jan J. <strong>Schmidt</strong>-Krayer, graduate engineer<br />
Managing partner<br />
Dr. Henning Kreisel<br />
Managing director<br />
S+C Annual Report 2011 3
Positive results and perspectives<br />
The 2011 business year was not easy for <strong>the</strong> S+C <strong>Group</strong>, but<br />
closed with a satisfactory result: in a very heterogeneous market<br />
environment, turnover increased to 289 million euros, whereas<br />
profits were distinctly below <strong>the</strong> previous year due to weak margins.<br />
The success of <strong>Schmidt</strong> + <strong>Clemens</strong> was underpinned once again<br />
by <strong>the</strong> centrifugal casting division, which has an excellent position<br />
mainly in <strong>the</strong> petrochemical segment. Märker GmbH, which<br />
was already successful in 2010, was able to continue this upward<br />
trend in 2011. At our English roll manufacturing company, Bowers<br />
& Jones, measures to optimise processes and support international<br />
sales were implemented and similarly led to a positive result.<br />
4 S+C Annual Report 2011<br />
Business development<br />
Revenue distribution by region<br />
(data shown as %)<br />
Inland 30.86<br />
The diagram shows sales by client<br />
%Rest country. Products manufactured by <strong>the</strong><br />
of Europe 12.75<br />
S+C <strong>Group</strong> are used worldwide.<br />
1,000<br />
800<br />
600<br />
400<br />
200<br />
0<br />
400<br />
300<br />
200<br />
100<br />
0<br />
Staff development in recent years<br />
(respectively to 31.12.)<br />
The company Extrusion Tooling Solutions GmbH, specialising in extrusion<br />
tools, is on <strong>the</strong> right path and promises to develop positively.<br />
The inconsistent and partly unforeseeable economic developments<br />
in 2011 confirm <strong>the</strong> strategy pursued by <strong>the</strong> <strong>Schmidt</strong> +<br />
<strong>Clemens</strong> <strong>Group</strong>: all companies were once classic producers and<br />
processers of high-quality steel, but are now developing into<br />
problem solvers with high engineering and service competence.<br />
This alignment is complemented by a highly efficient research<br />
and development department, which optimises existing applications<br />
with innovative materials or opens up new market segments.<br />
Rest of Europe 4.71<br />
%<br />
O<strong>the</strong>r countries 3.66<br />
North America 8.60<br />
2005 2006 2007 2008 2009 2010 2011<br />
Revenue development in recent years<br />
(EUR mn)<br />
2005 2006 2007 2008 2009 2010 2011<br />
Asia 28.66<br />
South America 10.76
Today, <strong>the</strong> <strong>Schmidt</strong> + <strong>Clemens</strong> <strong>Group</strong> is internationally active.<br />
In addition to its German headquarters in Lindlar-Kaiserau, S+C<br />
also manufactures in Brazil, Spain, <strong>the</strong> UK, <strong>the</strong> Czech Republic,<br />
<strong>the</strong> Kingdom of Saudi Arabia and Malaysia. In addition to over<br />
30 commercial agencies, three corporate distribution compa-<br />
Production<br />
Sales<br />
Service sites<br />
GERMANY <strong>Schmidt</strong> + <strong>Clemens</strong> GmbH + Co. KG,<br />
S+C Extrusion Tooling Solutions GmbH, S+C Märker GmbH<br />
The headquarters in Lindlar, Germany, is home to three S+C companies.<br />
Highly-stressed special steel components and systems are<br />
produced here. In addition to <strong>the</strong> German parent plant, S+C also<br />
has production sites at six o<strong>the</strong>r locations throughout <strong>the</strong> world.<br />
UK S+C Bowers & Jones Ltd.<br />
S+C Bowers & Jones has its headquarters in Wolverhampton, near<br />
Birmingham. This company’s specialty is <strong>the</strong> production of rolls for<br />
pipe and copper wire plants as well as <strong>the</strong> engineering of components<br />
for rolling mills.<br />
CZECH REPUBLIC S+C Alfanametal s.r.o.<br />
S+C Alfanametal produces high-quality static-cast components for<br />
<strong>the</strong> petrochemical industry and is located in Tršice, near Brno.<br />
SPAIN <strong>Schmidt</strong>-<strong>Clemens</strong> Spain S. A. U.<br />
<strong>Schmidt</strong>-<strong>Clemens</strong> Spain is situated in Murieta in nor<strong>the</strong>rn Spain,<br />
between Bilbao and Pamplona. The company specialises in <strong>the</strong> production<br />
of spun-cast components for <strong>the</strong> petrochemical industry<br />
and direct reduction plants.<br />
S+C Märker GmbH<br />
S+C Extrusion Tooling<br />
Solutions GmbH<br />
ETS Tianjin (China)<br />
Extrusion Tooling Solutions Ltd.<br />
S+C Bowers & Jones Ltd.<br />
Companies in <strong>the</strong> Forged Steel<br />
<strong>Group</strong><br />
<strong>Schmidt</strong> + <strong>Clemens</strong> GmbH + Co. KG<br />
S+C Spain S.A.U.,<br />
Spain<br />
S+C Brasil Ltda.,<br />
Brazil<br />
S+C (Asia) Sdn. Bhd.,<br />
Malaysia<br />
Spun Casting<br />
production sites<br />
Corporate structure<br />
nies in <strong>the</strong> USA, India and <strong>the</strong> United Arab Emirates consolidate<br />
our global presence. All our production sites operate in accordance<br />
with consistently high manufacturing standards, and<br />
simultaneously have sufficient capacity to handle both major<br />
and emergency contracts with consummate professionalism.<br />
BRAZIL <strong>Schmidt</strong> + <strong>Clemens</strong> Brasil Ltda.<br />
<strong>Schmidt</strong> + <strong>Clemens</strong> Brasil was founded in <strong>the</strong> year 2000. The plant<br />
is located in Jundiaí, near São Paulo, and produces spuncast components<br />
for <strong>the</strong> petrochemical industry.<br />
MALAYSIA <strong>Schmidt</strong> + <strong>Clemens</strong> (Asia) Sdn. Bhd.<br />
<strong>Schmidt</strong> + <strong>Clemens</strong> Asia is located in Shah Alam/Kuala Lumpur,<br />
where it also produces spun-cast components for <strong>the</strong> petrochemical<br />
industry.<br />
KINGdoM oF SAUdI ARABIA <strong>Schmidt</strong> + <strong>Clemens</strong> Saudi Arabia<br />
is organisationally part of <strong>the</strong> Spun Casting Division with excellent<br />
onsite service facilities and, for example, undertakes complete installation<br />
of piping and piping systems.<br />
CHINA ETS (Tianjin) Extrusion Tooling Solutions Ltd. serves as a<br />
service base in China and in that way takes on an important function<br />
in internationalising <strong>the</strong> <strong>Schmidt</strong> + <strong>Clemens</strong> <strong>Group</strong>‘s extrusion<br />
business.<br />
S+C Saudi Arabia Ltd.,<br />
Saudi Arabia<br />
S+C ALFANAMETAL s.r.o.,<br />
Czech Republic<br />
S+C Inc., Houston,<br />
USA<br />
S+C Middle East DMCC,<br />
Dubai<br />
<strong>Schmidt</strong> + <strong>Clemens</strong> GmbH<br />
+ Co. KG India Liaison Office<br />
Sales agencies<br />
S+C Annual Report 2011 5
6 S+C Annual Report 2011<br />
Consolidated Financial Statement<br />
of <strong>the</strong> S+C <strong>Group</strong> as of 31.12.2011 (in thousand €)<br />
Fixed Assets 37,274 39,214<br />
1. Intangible Assets 2,949 2,727<br />
2. Fixed Assets 34,260 36,442<br />
3. Financial Assets 65 45<br />
Current Assets 87,018 84,627<br />
1. Inventories 41,496 39,390<br />
2. Accounts Receivable and o<strong>the</strong>r Assets 37,955 41,242<br />
3. Securities, Bank, Cash 7,567 3,995<br />
Deferred Expenses / Deferred taxes 542 595<br />
ASSETS 124,834 124,436<br />
Capital Resources* 60,388 58,089<br />
Special reserve for investment premiums 72 59<br />
Provisions 25,145 24,978<br />
Liabilities 39,016 41,310<br />
1. Liabilities due to Banks 16,677 28,538<br />
<strong>the</strong>reof due within 1 year 1,540 10,367<br />
<strong>the</strong>reof due between 1 and 5 years 10,800 15,715<br />
<strong>the</strong>reof due after 5 years 4,337 2,456<br />
2. Accounts Payable 6,917 9,339<br />
3. O<strong>the</strong>r Liabilities 4,161 3,433<br />
4. Received downpayments on orders 11,261 0<br />
Deferred Income 213 0<br />
Liabilities 124,834 124,436<br />
* including shareholders´ accounts<br />
31.12.2010 31.12.2011<br />
© ElenaR - Fotolia.com
“Due to our excellent relationship with more<br />
than twenty commercial banks worldwide, we<br />
are in a position to implement complex financial<br />
solutions for major projects and emergency<br />
orders in <strong>the</strong> shortest possible time.“<br />
The consolidated financial statement includes, in addition to <strong>the</strong><br />
parent company <strong>Schmidt</strong> + <strong>Clemens</strong> GmbH + Co. KG, all domestic<br />
and foreign companies, in which S+C indirectly or directly<br />
holds a majority share. The consolidated financial statement is<br />
prepared in accordance with <strong>the</strong> Code of Commercial Law.<br />
The group achieved in 2011 a consolidated turnover of 289 million<br />
euros, which exceeded <strong>the</strong> business volume of <strong>the</strong> previous year<br />
by nearly a quarter. With distinctly weaker margins, <strong>the</strong> financial<br />
result was unable to match <strong>the</strong> growth in volume.<br />
With a balance sheet total of 124 million euros, capital commitment<br />
remained at <strong>the</strong> previous year‘s level. However, <strong>the</strong><br />
investment programme was continued without restriction. Asset<br />
additions with 8 million euros (previous year 6 million euros),<br />
as part of <strong>the</strong> long-term strategy, were distinctly above <strong>the</strong> depreciation<br />
of 6 million euros. Current assets, despite <strong>the</strong> strong<br />
increase in business volume, was able to be slightly reduced<br />
compared to <strong>the</strong> previous year.<br />
On <strong>the</strong> financing side, we used <strong>the</strong> still very favourable interest<br />
situation and excellent rating of <strong>the</strong> S+C <strong>Group</strong> to increase our<br />
long-term borrowed funds again by 4.3 million euros to a total<br />
of 20.3 million euros.<br />
Explanation to financial part<br />
Ralf Klausmeier<br />
International Treasury<br />
More business volume with lower levels<br />
of margin<br />
Over and above this, <strong>the</strong>re are also free loans and guarantees<br />
in <strong>the</strong> amount of 116 million euros, which for <strong>the</strong> most part are<br />
contractually assured for three years. Fur<strong>the</strong>rmore, for longterm<br />
borrowing, <strong>the</strong>re are also accruals for pensions of 10 million<br />
euros available. Toge<strong>the</strong>r with an above average equity ratio,<br />
<strong>the</strong> assets of <strong>the</strong> <strong>Schmidt</strong> + <strong>Clemens</strong> <strong>Group</strong> are financed over<br />
<strong>the</strong> long term. Overall, it is possible to react quickly and flexibly<br />
to an increasing business volume with this financing portfolio.<br />
Special mention should be made of <strong>the</strong> excellent business relationship<br />
that exists with about 20 business banks globally. This<br />
enables us to finance customer orders in virtually every country<br />
worldwide.<br />
S+C Annual Report 2011 7
New materials are successful<br />
Service as an additional growth field<br />
Our new materials Centralloy ® HTE for steam crackers, Cen-<br />
tralloy ® 4852 Micro R for reformers and Centralloy ® HTD for<br />
direct reduction plants successfully established <strong>the</strong>mselves in<br />
<strong>the</strong> marketplace in 2011. Worth stressing in this context was<br />
<strong>the</strong> first-ever outfitting of a Midrex plant in <strong>the</strong> new Centralloy ®<br />
HTD material with a tube diameter of 10.5 inches.<br />
Particularly encouraging was <strong>the</strong> trend in <strong>the</strong> Service Division<br />
where we offer installation of our products in customer plants.<br />
In 2011, three major projects were booked in <strong>the</strong> Middle East<br />
and Asia. Thereby, we successfully provided proof of our considerable<br />
experience in processing and welding our materials.<br />
With reliable partners on site as well as a series of additional<br />
services relating to industrial furnaces, all of <strong>the</strong> projects were<br />
completed in substantially shorter time than originally planned.<br />
Our customers were thus in a position to re-commission <strong>the</strong>ir<br />
plants much earlier than planned and in that way to achieve<br />
impressive productivity advantages.<br />
8 S+C Annual Report 2011<br />
Petrochemical Industry and Special products<br />
Manufacture of complete convection zones for steam crackers The business division is globally positioned. The high quality of<br />
and steam reformers is now a permanent supply component of our products and services is recognised throughout <strong>the</strong> world.<br />
our Spun Casting Division.<br />
Due to our proximity to customers, we are a preferred and reliable<br />
partner, both when business conditions are good as well<br />
With <strong>the</strong> product lines in <strong>the</strong> Spun Casting Special Products Division<br />
<strong>the</strong> order position improved throughout <strong>the</strong> entire year of<br />
2011. Globalisation of this business field was fur<strong>the</strong>r advanced.<br />
as in times of crisis.<br />
The international share of all sales comes to almost 50%. Revenue distribution by region<br />
%<br />
(data shown as %)<br />
O<strong>the</strong>r countries 4.09<br />
Inland 27.19<br />
Decanter for <strong>the</strong> food processing industry<br />
Asia 31.80<br />
% Remaining<br />
EU countries 10.89<br />
South America 11.80<br />
Rest of Europe 4.80<br />
North America 9.43<br />
The diagram shows <strong>the</strong> distribution of sales<br />
by client countries. The client and supplier<br />
countries are not usually identical.
Fur<strong>the</strong>r market potential identified <strong>–</strong> Internationalisation proceeds apace<br />
After order intake was slightly exceeded in <strong>the</strong> first nine months<br />
of <strong>the</strong> reporting year <strong>the</strong>re was a slackening off in demand activity<br />
in <strong>the</strong> final quarter. However, <strong>the</strong> budget was attained. Order intake<br />
lies at about 25% above last year and sales are at <strong>the</strong> same<br />
level. Adjusted for special ramifications, order intake and sales<br />
were some 45% above those in 2010. Because of this, financial<br />
returns were significantly above expectations, something that<br />
was due to strict implementation of strategy and concomitantly<br />
optimised processes.<br />
Altoge<strong>the</strong>r market forces affected S+C Märker quite differently. In<br />
components for standard pumps <strong>the</strong> market lagged in <strong>the</strong> fourth<br />
quarter after a pick-up was perceived in <strong>the</strong> first three quarters.<br />
Larger projects were not awarded in 2011.<br />
In <strong>the</strong> offshore field, an extension of <strong>the</strong> existing NORSOK permit<br />
is being sought in order to satisfy changed demands on materials<br />
used in this market.<br />
Revenue distribution by region<br />
(data shown as %)<br />
Asia 5.45<br />
%<br />
%<br />
Rest of Europe 1.54 Inland 87.13<br />
Remaining EU countries 5.88<br />
S+C MÄRKER<br />
The high quality and precision of our forged components have<br />
also convinced our customers in 2011 in <strong>the</strong> field of specialty<br />
ship construction. Thus we were able to secure projects for various<br />
submarines and frigates.<br />
Market analysis in <strong>the</strong> field of machine engineering and plant<br />
construction showed that we still have considerable potential<br />
<strong>the</strong>re that will have to be systematically realised in <strong>2012</strong>. The<br />
demands of that market in regard to ready-to-install components<br />
overlap with our strategy. We will continue to extend processing<br />
depth and expand our services. The same applies to our competence<br />
in metallurgy.<br />
In 2011, S+C Märker‘s internationalisation was fur<strong>the</strong>r consolidated<br />
and <strong>the</strong> network of worldwide representative offices was<br />
consolidated. Our export quota could be raised by 25%. Contributing<br />
to our success here was also our participation in international<br />
trade fairs and conferences, for example in China, <strong>the</strong><br />
Russian Federation and Italy.<br />
In <strong>2012</strong>, S+C Märker toge<strong>the</strong>r with its parent company will par-<br />
ticipate in <strong>the</strong> international scientific exhibition congress Achema<br />
in Frankfurt. Additional appearances are scheduled for <strong>the</strong> Rio Oil<br />
& Gas Show, IFAT in Munich and PowerGen Europe in Cologne.<br />
This, toge<strong>the</strong>r with <strong>the</strong> expansion of our resources in distribution,<br />
will contribute to fur<strong>the</strong>r internationalising our business.<br />
S+C Annual Report 2011 9
Tough struggle in difficult terrain<br />
In <strong>the</strong> first six months of <strong>the</strong> reporting year, <strong>the</strong> cyclical pick-up in<br />
<strong>the</strong> extrusion market continued. However, we were forced to observe<br />
a significant slowdown in <strong>the</strong> last two quarters, accompanied by a<br />
massive price war and falling margins. This led to <strong>the</strong> hoped-for results<br />
eluding us although sales for S+C Extrusion Tooling Solutions<br />
GmbH (ETS) were 83.1% up on <strong>the</strong> previous year.<br />
After a major project booked in <strong>the</strong> 2010 reporting year was successfully<br />
completed, we were able to sign important follow-up orders<br />
with <strong>the</strong> customer, one of Germany‘s major machine tool and<br />
plant construction companies, and those follow-up orders once<br />
again documented <strong>the</strong> two companies‘ strategic collaboration.<br />
Process optimisation as a basis for growth<br />
In order to increase manufacturing output, at <strong>the</strong> beginning of <strong>the</strong><br />
year optimisation of production processes was initiated. In tandem,<br />
we started setting up an ”order co-ordination office.“ In <strong>the</strong> first four<br />
months alone noticeable successes appeared which were by <strong>the</strong><br />
end of <strong>the</strong> year reflected in an increase in production output of about<br />
50% over last year. Thanks to <strong>the</strong> obviously improved production<br />
processes, <strong>the</strong> degree of service could be raised significantly. Also<br />
contributing to this were <strong>the</strong> investments made in new processing<br />
machinery.<br />
In our new Service Centre in <strong>the</strong> Chinese city of Tianjin service or-<br />
ders have been completed since <strong>the</strong> beginning of <strong>the</strong> year with <strong>the</strong><br />
official opening held in March of this year. With this facility, ano<strong>the</strong>r<br />
important step has been taken in <strong>the</strong> direction of internationalising<br />
10 S+C Annual Report 2011<br />
S+C Extrusion Tooling Solutions (ETS)<br />
%<br />
Revenue distribution by region<br />
(data shown as %)<br />
South America 5.49<br />
Nordamerika 4.75<br />
Rest of Europe 3.95<br />
Asia 6.85<br />
%<br />
O<strong>the</strong>r countries 1.09<br />
Inland 44.35<br />
Remaining EU countries 33.52<br />
<strong>the</strong> business. Our worldwide market presence is also documented<br />
by our participation in conferences and trade fairs. Thus in <strong>2012</strong> we<br />
will be participating in Tube, ET‘12 in Miami, Aluminium China and<br />
<strong>the</strong> leading fair Aluminium Düsseldorf.<br />
In order to emphatically increase results at ETS, growth for <strong>the</strong> company<br />
is a component part of strategy. The focus has been set for this<br />
by targeted process optimisation and investments in machinery and<br />
human resources. Since <strong>the</strong> beginning of <strong>the</strong> current year ETS has<br />
been directly managed by <strong>the</strong> managing director in charge of <strong>the</strong><br />
entire Forging Division. The ETS team will be supplemented by fur<strong>the</strong>r<br />
key functions in order to conquer additional markets with concentrated<br />
energy. <strong>2012</strong> will be a challenging year for <strong>the</strong> company.
Business year 2011<br />
At <strong>the</strong> <strong>Group</strong>‘s rolling specialist, B&J, <strong>the</strong> positive trend continued.<br />
Customers from <strong>the</strong> tube manufacturing, copper wire production<br />
and steel and bright drawn steel fields were on average well occupied<br />
during <strong>the</strong> year. In particular, <strong>the</strong> German plants benefited<br />
from <strong>the</strong> booming export market as well as from a thrust in demand<br />
caused by inventory stockpiling in <strong>the</strong> trade.<br />
However, <strong>the</strong>re are still great differences in economic growth in <strong>the</strong><br />
various European markets. In particular, development of <strong>the</strong> market<br />
in Great Britain as well as markets in sou<strong>the</strong>rn and Eastern Europe<br />
were still moderate. Investment willingness in Europe developed<br />
analogously due to capacity utilisation conditions and <strong>the</strong> mood on<br />
different markets.<br />
Order intake at B&J developed all-in-all in a very encouraging<br />
manner in <strong>the</strong> first half of <strong>the</strong> year and was over budget by midyear.<br />
Markets calmed down increasingly during <strong>the</strong> summer, which<br />
was to some extent seasonally related, and fur<strong>the</strong>r on was due to<br />
increasing uncertainties brought about by <strong>the</strong> euro crisis. In <strong>the</strong><br />
final quarter, <strong>the</strong> market picked up somewhat, thus impacting on<br />
incoming orders. All told, <strong>the</strong> order intake target was not completely<br />
achieved. However, from a positive standpoint <strong>the</strong> sales target was<br />
exceeded.<br />
Operating results clearly improved on 2010, but were still below<br />
budget. The main cause of this was strong price pressure as a<br />
result of <strong>the</strong> crisis which had not yet returned to a normal level.<br />
New site<br />
Generally good capacity utilisation shows that <strong>the</strong> anti-cyclical<br />
investment undertaken in <strong>the</strong> building moved into at <strong>the</strong> beginning<br />
of 2010 was justified. The additional order volume booked<br />
could be easily handled. This internal project continued in order<br />
to shorten throughput times, as well as to fur<strong>the</strong>r improve sup-<br />
6000<br />
5000<br />
4000<br />
3000<br />
2000<br />
1000<br />
0<br />
S+C Bowers & Jones<br />
Annual turnover (T‘GBP) Personnel employed<br />
2006 2007 2008 2009 2010 2011<br />
ply performance, brought resounding success. The objectives set<br />
were exceeded by <strong>the</strong> year‘s end.<br />
Prospects for <strong>2012</strong><br />
The continuous improvements as well as <strong>the</strong> high level of service<br />
readiness will fur<strong>the</strong>r consolidate B&J‘s market position in <strong>2012</strong>.<br />
The investments in new machinery, including a large CNC la<strong>the</strong>, will<br />
enhance our flexibility in manufacturing extensive roll sets.<br />
Due to <strong>the</strong> very uneven trend in European sales markets as well as<br />
<strong>the</strong> uncertainty produced by <strong>the</strong> euro crisis, we altoge<strong>the</strong>r expect<br />
a slight decline in demand for rollers and accessories in <strong>2012</strong>.<br />
With reinforced marketing operations in new export markets we<br />
will attempt to position ourselves independent of local and seasonal<br />
effects and to keep sales stable.<br />
At <strong>the</strong> Tube trade fair in Düsseldorf, S+C Bowers & Jones Ltd. will<br />
present <strong>the</strong> highlights of its roller business. Additional positive impulses<br />
can be expected from this.<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
0<br />
2006 2007 2008 2009 2010 2011<br />
S+C Annual Report 2011 11
12 S+C Annual Report 2011<br />
Research and development Services (RdS)<br />
Expansion of <strong>the</strong> Engineering Centre Electron scanning microscope<br />
With <strong>the</strong> commissioning of a vertical centrifuge plant, equipment at<br />
<strong>the</strong> RDS melting engineering centre has been considerably expanded.<br />
With <strong>the</strong> existing moulds with dimensions from ~700 mm in<br />
diameter and ~ 200 mm in height up to ~ 230 mm in diameter and<br />
~ 350 mm in height can now be centrifuged. The wall thicknesses<br />
have in this case been sized so that samples can be retrieved for<br />
mechanical examination. The high RPM levels of <strong>the</strong> plant generate<br />
centrifugal forces corresponding at maximum to 250 times <strong>the</strong><br />
acceleration of <strong>the</strong> earth. Thus, despite rotation around <strong>the</strong> vertical<br />
axis, conditions in horizontal centrifuge plant production can also<br />
be reproduced.<br />
The plant ”supplies“ numerous R&D projects with experimental<br />
materials that were spun under realistic conditions. For o<strong>the</strong>r rotation-symmetrical<br />
components, but with a more complex geometry<br />
than tubes, experimental trials are carried out in <strong>the</strong> plant with <strong>the</strong><br />
objective of closely approaching <strong>the</strong> final contours of <strong>the</strong> component<br />
whilst casting is still going on. This not only makes significant<br />
savings possible in mechanical processing but also reduces materials<br />
and energy costs: an active contribution to environmental<br />
protection from S+C.<br />
A step deeper into <strong>the</strong> metal has recently become <strong>the</strong> message for<br />
materials experts at S+C. With <strong>the</strong> new electron scanning microscope,<br />
investigations into <strong>the</strong> smallest detail are possible. By comparison<br />
with <strong>the</strong> conventional light microscope, not only a higher<br />
enlargement and greater depth sharpness are impressive but <strong>the</strong><br />
analytic opportunities are also of great benefit. How are structure<br />
and composition of <strong>the</strong> individually integrated elements? How have<br />
<strong>the</strong>y changed from heat treatment or through years of plant deployment?<br />
What happens on <strong>the</strong> surface of <strong>the</strong> material? Is <strong>the</strong><br />
oxide coating tight or incomplete, perhaps even scratched? What<br />
features does a fracture surface display? The materials experts at<br />
RDS have now moved a major step closer to answering all of <strong>the</strong>se<br />
and similar questions. Claim event investigations, materials development<br />
and customer advice can to a greater extent be processed<br />
in-house. The know-how remains with S+C.<br />
In connection with a joint co-ordinated project subsidised by <strong>the</strong><br />
Federal Ministry of <strong>the</strong> Environment and by <strong>the</strong> Deutsches GeoForschungsZentrum<br />
(GFZ), S+C is carrying out corrosion studies on<br />
metal materials and components in Groß-Schönebeck. The S+C<br />
corrosion bypass integrated into <strong>the</strong> <strong>the</strong>rmal hydrologic cycle of<br />
<strong>the</strong> research drilling was put in operation in October 2011 with<br />
preparation of <strong>the</strong> geo<strong>the</strong>rmal fluid through GFZ Potsdam. With<br />
that, <strong>the</strong> major engineering outsourcing of experimental materials<br />
under real-life conditions with simultaneous measurement of electrochemical<br />
magnitudes (excavation rate, pitting hazards, etc.) by<br />
means of online corrosion monitoring has successfully begun.<br />
For <strong>2012</strong>, <strong>the</strong> focus is on marketing new materials and <strong>the</strong> transfer<br />
and introduction of new technologies in <strong>the</strong> production process.<br />
The new material Centralloy ® G 45 Mo will be presented at Achema<br />
<strong>2012</strong>. Amongst o<strong>the</strong>r things, it can also be used in inorganic and<br />
organic chemistry, flue gas cleaning systems, geo<strong>the</strong>rmal and marine<br />
engineering (as pipe systems).<br />
At <strong>the</strong> beginning of this year, <strong>the</strong> new RDS high temperature<br />
corrosion test stand was commissioned; this test stand allows<br />
tests to be performed at temperatures up to 1250° C in diverse<br />
gas mixtures. As a first step, S+C will be benchmarking external<br />
metal dusting tests in <strong>the</strong> laboratory.
Talent promotion and continuous recurrent<br />
training<br />
In <strong>the</strong> 2011 reporting year, <strong>the</strong> level of personnel at S+C rose by<br />
3%. Worldwide as of 31 December 2011 <strong>the</strong>re were 1,017 employees<br />
at work throughout <strong>the</strong> corporate group, with 595 of <strong>the</strong>m at<br />
<strong>the</strong> core location site in Lindlar-Kaiserau.<br />
13 apprentice trainees and joint degree students have started out<br />
at S+C in 2011 at <strong>the</strong> German site. The training quota in <strong>the</strong> reporting<br />
year was around 6%. In <strong>2012</strong> ten young people will start <strong>the</strong>ir<br />
training and three students will start <strong>the</strong>ir careers at S+C.<br />
Health management has been fur<strong>the</strong>r expanded with new health<br />
courses supplementing <strong>the</strong> in-house fitness studio opened in<br />
2011. During <strong>the</strong> reporting year, health days were held on various<br />
subjects of prevention. This is an important building block for us in<br />
employing our workforce responsibly up through retirement age.<br />
At all major sites in <strong>the</strong> S+C <strong>Group</strong>, numerous athletic and cultural<br />
events took place in 2011 for employees and <strong>the</strong>ir families. This<br />
is important for us in order to streng<strong>the</strong>n loyalty and identification<br />
with <strong>the</strong> corporate group. Worldwide feeling of toge<strong>the</strong>rness is for<br />
us, as a family enterprise, an elementary value and is expressly<br />
promoted.<br />
Personnel development as a major item in our mission<br />
statement<br />
In early <strong>2012</strong>, <strong>the</strong> company‘s mission statement was revised and<br />
<strong>the</strong> subject of global personnel development was <strong>the</strong>reby given a<br />
special relevance. Subjects like talent promotion, continuous advanced<br />
and recurrent training for staff members and executives are<br />
high up on <strong>the</strong> agenda of <strong>the</strong> personnel department. New tools will<br />
in future make <strong>the</strong> qualitative choice of specialists and executives<br />
easier and serve as a basis of well-founded recognition of potential.<br />
At <strong>the</strong> corporate group‘s core location site, in <strong>the</strong> current year an<br />
employee survey will be conducted in order to be able to react to<br />
<strong>the</strong> differentiated conditions of <strong>the</strong> labour market and <strong>the</strong> expectations<br />
of employees.<br />
Global personnel management<br />
<strong>Schmidt</strong> + <strong>Clemens</strong> relies on training and talent promotion of<br />
employees<br />
On a regular basis, employees are honoured for <strong>the</strong>ir many years of<br />
loyalty to <strong>the</strong> company, as shown here in Malaysia<br />
Football tournaments, like this one at our Spanish plant, promote a<br />
feeling of toge<strong>the</strong>rness within <strong>the</strong> ”S+C family”<br />
Under <strong>the</strong> motto of ”Fit with S+C“ <strong>the</strong> Company has committed<br />
itself to improving and maintaining <strong>the</strong> health of its employees<br />
S+C Annual Report 2011 13
Mission statement points <strong>the</strong> way for<br />
<strong>the</strong> coming years<br />
At <strong>the</strong> beginning of <strong>the</strong> current year we have undertaken an<br />
updating of our mission statement that has been with us since<br />
2007. On <strong>the</strong> basis of <strong>the</strong> mission statement‘s four parameters,<br />
we map out <strong>the</strong> S+C <strong>Group</strong>‘s road for <strong>the</strong> coming five years. A<br />
few points on which our action is focused may be cited here by<br />
way of example:<br />
S+C is an independent, owner-managed family enterprise with<br />
more than 130 years of experience. On that basis, <strong>the</strong> corporate<br />
group stands for short reporting paths and quick decisions.<br />
S+C is a service provider. As early in <strong>the</strong> Company's history,<br />
we developed more and more from a supplier of semi-finished<br />
products to a developer and producer of ready-to-install components<br />
and systems. It is important for us to fur<strong>the</strong>r expand<br />
this position in <strong>the</strong> coming years. The project teams of our Spun<br />
Casting and S+C Extrusion Tooling Solutions GmbH Divisions<br />
have proven that we can manage and purposefully deliver relevant<br />
projects for our customers. By means of corresponding<br />
service agreements with our customers, we enter into long-term<br />
agreements. The new S+C ETS Service Centre in China has<br />
started to operate and will this year be completing its first orders.<br />
But, in that sense, customer proximity is for us as service<br />
providers not just a geographic challenge. Through education<br />
and advance training courses we ensure that our employees<br />
have <strong>the</strong> corresponding knowledge of <strong>the</strong> clients‘ processes.<br />
Only in that way can we offer corresponding solutions to our<br />
worldwide constituency of customers.<br />
The companies in <strong>the</strong> S+C <strong>Group</strong> are characterised by cooperative<br />
employee management. Constant advanced training<br />
and recurrent training measures for employees and executives<br />
constitute <strong>the</strong> basis of our success. A clear profile of requirements<br />
for executives will make it possible for us to target <strong>the</strong><br />
special needs of <strong>the</strong> company‘s particular divisions even better<br />
in future.<br />
The S+C <strong>Group</strong> is a globally operating company. As such we are<br />
tolerant of foreign cultures and exercise <strong>the</strong> greatest possible<br />
respect! Our employees come from many different nations, as<br />
do our customers and our suppliers as well. Being open to <strong>the</strong><br />
world is an important character trait for us.<br />
We look forward every year to being able to congratulate our<br />
employees for <strong>the</strong>ir many years of service to <strong>the</strong> company. In<br />
14 S+C Annual Report 2011<br />
Mission statement<br />
order to continue guaranteeing <strong>the</strong> loyalty of our employees and<br />
<strong>the</strong>ir identification with <strong>the</strong> company, it is important for us as<br />
an employer to be attractive and family-friendly. We are already<br />
off on <strong>the</strong> right road with our plant kindergarten and our health<br />
management but we will also initiate additional measures in <strong>the</strong><br />
coming years.<br />
At <strong>the</strong> end of <strong>the</strong> reporting year, <strong>the</strong> environmental management<br />
system of <strong>the</strong> S+C companies at <strong>the</strong> German core location site<br />
was certified under ISO 14001:2004. That certification is an<br />
expression of <strong>the</strong> high level of social responsibility we have assumed.<br />
Besides preserving <strong>the</strong> environment, it is important for<br />
us to be a reliable sponsor of local projects in order to do justice<br />
to our responsibility for a particular region. Athletic sponsoring<br />
and bequests for local charitable and educational institutions<br />
are a matter of course for us. In our management principles, we<br />
give expression to <strong>the</strong> consideration we take of <strong>the</strong> interests of<br />
our employees and <strong>the</strong>ir families.<br />
We strive to improve our products and processes. As an example,<br />
we will in <strong>the</strong> coming months optimise our global processes<br />
in <strong>the</strong> Spun Casting Division. The important thing here,<br />
in particular, is to also adjust production capacity abroad. With<br />
new products, new markets are opening up and thus changed<br />
demands are being placed on worldwide production capacity<br />
as well.<br />
In close co-operation with our specialised departments and with<br />
our Research & Development Division, improvements in <strong>the</strong> production<br />
processes are constantly being achieved.<br />
It is important to live <strong>the</strong> mission statement and our management<br />
principles in <strong>the</strong> coming months and years. In this matter,
<strong>the</strong> written word should not, however, be seen as a dogma.<br />
Ra<strong>the</strong>r that statement and those principles are living works that<br />
Mission Statement<br />
Who are we?<br />
Company purpose<br />
outlook<br />
in <strong>the</strong> medium term adapt to <strong>the</strong> global challenges of <strong>the</strong> markets.<br />
• We are an independent, privately owned family company with over 130 years of tradition<br />
• We manufacture and process high-alloyed stainless steels<br />
• We are a competent partner and service provider for our customers<br />
(operators and manufacturers of machines and systems)<br />
• Our solutions are used in <strong>the</strong> processes and products of our clients‘ companies all over <strong>the</strong> world<br />
What do we stand for?<br />
• Independence through family ownership<br />
• Cooperative management and coaching<br />
• Empathy, honesty, responsibility and open and fair communication<br />
• Focus on performance and results<br />
• Respect and tolerance for cultural differences among customers,<br />
suppliers and employees<br />
• Clear focus on service, in order to satisfy internal and external customers<br />
• Loyalty and identifi cation with <strong>the</strong> company<br />
What do we want?<br />
• Leading market position<br />
• To be an attractive employer<br />
• Continuous development of our employees<br />
• Reinvest <strong>the</strong> profi ts within <strong>the</strong> company<br />
• High level of social responsibility for people and <strong>the</strong> environment<br />
• Family values and highest level of professionalism<br />
How can we achieve this?<br />
<strong>Values</strong><br />
<strong>Vision</strong> <strong>2012</strong> <strong>–</strong> <strong>2017</strong><br />
<strong>Objectives</strong> <strong>Objectives</strong><br />
• • • We We We secure secure secure our our our future future future through through through permanent permanent permanent innovation innovation innovation and and and focusing focusing focusing on on on service service service<br />
• Streng<strong>the</strong>ning our skills with highly qualifi ed employees<br />
• Personnel development and promotion of talent<br />
• We strive for continuous improvement of our products and processes<br />
• We stand out from <strong>the</strong> competition through strong customer focus<br />
• Every division achieves an adequate return<br />
S+C Annual Report 2011 15
<strong>Schmidt</strong> + <strong>Clemens</strong> GmbH + Co. KG<br />
Kaiserau 2, 51789 Lindlar<br />
Germany<br />
Branches Centrifugal casting<br />
• Petrochemical industry<br />
• Iron-ore direct reduction<br />
Services for petrochemicals<br />
• Metallurgy and material engineering<br />
• Material analysis and examinations<br />
• Metallurgical defect analysis<br />
• Process and material consulting<br />
• Design of tubes and tube systems<br />
• Material welding services<br />
• Convection zones<br />
Production sites<br />
Germany, Spain, Malaysia, Brazil, Czech<br />
Republic, Saudi Arabia<br />
Contact<br />
schleuderguss@schmidt-clemens.de<br />
Phone: +49 2266 92-336<br />
Fax: +49 2266 92-369<br />
S+C Extrusion Tooling Solutions GmbH<br />
Kaiserau 2, 51789 Lindlar<br />
Germany<br />
Branches<br />
• Extrusion industry<br />
ETS services<br />
• Relining<br />
• Subcontract machining<br />
• Videoscopic examinations<br />
• Process consulting<br />
Production site<br />
Germany<br />
Contact<br />
ets@schmidt-clemens.de<br />
Phone: +49 2266 92-492<br />
Fax: +49 2266 92-509<br />
16 S+C Annual Report 2011<br />
Branches Special products<br />
• Separation technology<br />
• Power technology<br />
• Industrial furnace construction<br />
• Marine-/Offshore<br />
• Chemical and petrochemical<br />
o<strong>the</strong>r services<br />
• Material and design consulting<br />
• Mechanical machining<br />
• Laboratory services<br />
• Welding<br />
Production site<br />
Germany<br />
Contact<br />
sp@schmidt-clemens.de<br />
Phone: +49 2266 92-507<br />
Fax: +49 2266 92-538<br />
S+C Märker GmbH<br />
Kaiserau 2, 51789 Lindlar<br />
Germany<br />
Corrosion-resistant applications<br />
• Pump manufacturing<br />
• Marine technology<br />
• Power technology<br />
• Chemicals industry<br />
• Plant and machine construction<br />
Production site<br />
Germany<br />
Contact<br />
maerker@schmidt-clemens.de<br />
Phone: +49 2266 92-211<br />
Fax: +49 2266 92-477<br />
S+C Bowers & Jones Ltd.<br />
Registered Branch Germany<br />
Kaiserau 2, 51789 Lindlar<br />
Germany<br />
Branches<br />
• Tube, profile and copper wire<br />
manufacturing<br />
Production site<br />
United Kingdom<br />
Contact<br />
rolls@schmidt-clemens.de<br />
Phone: +49 2266 92-417<br />
Fax: +49 2266 92-420<br />
www.schmidt-clemens.com<br />
Brinkmann GmbH, Die Agentur für Kommunikation, Krefeld 04/<strong>2012</strong>