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46<br />
DIPLOMA IN<br />
MARKETING<br />
SEGi UNIVERSITY & SEGi COLLEGE<br />
Get the knowledge, skills, techniques and ethics that are prerequisites for implementing<br />
effective and efficient strategies in the business of marketing products and services.<br />
Learn how to analyse market trends, define target markets, create marketing strategies and<br />
unlock business opport<strong>uni</strong>ties in a variety of marketing fields.<br />
Programme Modules<br />
Semester 1<br />
Introduction to Business<br />
Financial Accounting 1<br />
Principles of Management<br />
Principles of Economics<br />
Semester 5<br />
Ethical Issues in Marketing<br />
Advertising Management<br />
Decision Making Skills<br />
Semester 2<br />
General Language Training<br />
Introduction to Finance<br />
Pengajian Malaysia 2<br />
Bahasa Melayu Kom<strong>uni</strong>kasi 1<br />
Semester 6<br />
Consumer Behaviour<br />
Marketing Management<br />
Fundamental of Graphic Design<br />
Semester 3<br />
Entrepreneurship<br />
Business Mathematics<br />
Principles of Marketing<br />
Academic English<br />
Semester 7<br />
Services Marketing<br />
Personal Selling<br />
Pengurusan Ko-Kurikulum<br />
Semester 4<br />
Creative Production & Presentation<br />
Business Statistics<br />
Business and Company Law<br />
Semester 8<br />
Channels of Distribution<br />
Integrated Marketing Comm<strong>uni</strong>cation<br />
International Marketing<br />
Market Research<br />
Career Opport<strong>uni</strong>ties<br />
Discover marketing concepts in the<br />
wider business and social context<br />
relevant to the industry and acquire<br />
skills and attributes for roles within<br />
several areas such as: Marketing,<br />
Management, Public Relations,<br />
Advertising, Sales.<br />
KP/JPS(A1591)(KR10291)(5/19) • JPT/BPP(A11332)(5/20) •<br />
JPT/BPP(A7757)(3/17) • KPT/JPS(KN2489)(4/18) •<br />
KPT/JPS(PA6277)(8/17) KD, KL, SJ, PG & SWK CAMPUSES
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