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8<br />

9<br />

Reporting on Trends<br />

Trend<br />

noun \’<strong>trend</strong>\<br />

a general direction in which<br />

something is developing<br />

1.VIRTUAL<br />

EMPATHY<br />

2.HUMAN<br />

ENHANCEMENT<br />

3.DIGITAL LIFE<br />

4.IMPACT<br />

ECONOMY<br />

5.COLLECTIVE<br />

INTELLIGENCE<br />

6.HACKING<br />

UNCERTAINTY<br />

REPORTING<br />

ON TRENDS<br />

The executive board of Leiden University has given the Centre<br />

for Innovation the task of looking at emerging technological and<br />

societal <strong>trend</strong>s, and their potential impact on academic education<br />

and research, and on society as a whole.<br />

The method we used to select the <strong>trend</strong>s for this <strong>report</strong> was threefold:<br />

we reviewed recent research projects by leading universities as well as<br />

observed <strong>trend</strong>ing topics at conferences; we talked to thought leaders<br />

to ask what they saw as upcoming <strong>trend</strong>s in the tech-society fields; and<br />

we reflected on our own current innovation projects which we explore<br />

and develop with academic partners, NGOs and businesses. As a result,<br />

we shortlisted six <strong>trend</strong>s that we think are shaping and will continue to<br />

shape the future of higher education and society as a whole.<br />

Each of the six <strong>trend</strong>s highlights the relation between societal<br />

developments and new technologies. By combining these two areas we<br />

hope to provide a different perspective on the nature of technological<br />

innovation and its impact on the world.<br />

We have chosen to apply a magazine-style approach to this Trend<br />

Report, thereby allowing space to introduce each topic, before going<br />

deeper into the subject matter with the help of featured contributions by<br />

and interviews with academics and thought leaders in their specific field.<br />

Each <strong>trend</strong> also features a section that reflects on the question of how<br />

technology is transforming education and how knowledge institutions<br />

can stay relevant in a rapidly changing world.<br />

Throughout the <strong>report</strong>, we also ask societal and<br />

ethical questions that we hope could form the basis of<br />

debate and future research.<br />

We hope that this publication will reach a wide<br />

audience of different backgrounds, interests and<br />

viewpoints, and encourages open discussion and<br />

debate.<br />

FEATURE<br />

Ulrich Mans & Lucy Bernholz<br />

SHIFTING THE STARTING<br />

POINT: SHOULD WE<br />

GIVE MORE PRIORITY TO<br />

SOCIETAL IMPACT?<br />

INTRODUCING D-SEARCH: WHY UNIVERSITIES NEED TO<br />

ENGAGE MORE CLOSELY WITH KNOWLEDGE HOLDERS OUTSIDE<br />

ACADEMIC CIRCLES<br />

Much of today’s debate<br />

about the future of academia<br />

highlights the separation<br />

between fundamental and<br />

applied research philosophies.<br />

Without the freedom to explore<br />

new terrains and without<br />

preconceived targets for societal<br />

impact, we will lose much of<br />

the curiosity, serendipity and<br />

dedication to detail that is needed<br />

to push for the radically new. At<br />

the same time, universities need<br />

to engage more closely with those<br />

who hold knowledge outside<br />

academic circles, and listen to<br />

those who will put new ideas into<br />

practice. Creating sustainable,<br />

permeable relationships across<br />

disciplines and sectors can develop<br />

new research domains and<br />

accelerate the application of their<br />

findings. Doing so also embeds<br />

university expertise and resources<br />

directly in society in ways that<br />

align with today’s rapid distributed<br />

approaches to change.<br />

The advantages are threefold: 1) it<br />

fits a fast-moving environment,<br />

as it enables quick feedback<br />

loops and a more agile approach;<br />

2) it creates impact at the front<br />

end of the academic cycle and<br />

therefore justifies resources to be<br />

invested in further investments,<br />

including (fundamental) research<br />

trajectories; and 3) it stimulates<br />

transdisciplinary science that<br />

integrates local knowledge from<br />

citizens, public and private parties,<br />

many of whom may not have<br />

an academic mandate. This way<br />

it generates new avenues for<br />

universities to engage with society<br />

and reduces the effects of a classic<br />

‘ivory tower’ phenomenon.<br />

As Professor Tim Lewens writes<br />

in his recent book The Meaning of<br />

Science, there is not enough local<br />

knowledge that enters the research<br />

trajectories of today’s universities:<br />

‘The successful mobilisation<br />

of research for valuable ends<br />

demands attention to the sort of<br />

local knowledge that science often<br />

overlooks.’ (2015).<br />

Therefore it is important to invest<br />

in activities that underpin a<br />

university’s responsibility to explore<br />

the right balance between these<br />

two positions. We can do this by<br />

introducing an approach which<br />

embraces trajectories that could<br />

be labelled ‘d-search’ – the ‘d’<br />

standing for ‘design’ or ‘discover’.<br />

In other words: make innovation<br />

the starting point and let it feed<br />

research trajectories. We do not<br />

contend that this should be a<br />

mainstream approach; for now,<br />

it is an experimental avenue that<br />

supports finding new entry points<br />

of scientific enquiry. It encourages<br />

meaningful input from those<br />

shaping innovation outside our<br />

campuses.<br />

there is not<br />

enough local<br />

knowledge that<br />

enters the research<br />

trajectories of<br />

today’s universities<br />

Starting the Shifting Point

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