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DESIGNIS<br />
EXPRESSIVE<br />
Telingthestoryofaproductgoesbeyondwords;<br />
expressingitslifethroughform,material&color.
AT&T | IPHONE“HERO”PRODUCTS<br />
SPONSOREDPROJECT|10WEEKS<br />
6productsfeatured<br />
CES<br />
2013
SOCIALTRENDS|
Helodearfolowers!<br />
“Holdon…<br />
Ineedtocheckfacebook.”<br />
There’sanappforthat!<br />
500thtweetachieved!
TECHTRENDS|
“Cash,credit<br />
orsmartphone?”<br />
Nomorewires!<br />
Changingtheway<br />
youdiscover.<br />
Almyfilesavailable<br />
everywhere!
FASHIONTRENDS|
Cosmic<br />
Liquid<br />
From thelab<br />
Expressive<br />
Monochromatic<br />
Vividonneutral<br />
Brightshapes<br />
Details<br />
Rope<br />
Buckles<br />
Tin<br />
Neutrality<br />
Serenepalates<br />
Genderless
INSPIRATION| MATERIALS<br />
TRANSITIONS
INSPIRATION| FASHIONTRENDS<br />
TECHTRENDS
WAHWAH| HOMESPEAKER<br />
BYDECIBEL
INSIGHT<br />
Caryingaroundmultiplechargersforyour<br />
Qualityhomespeakersaretoo<br />
costlyforyoungprofessionals.<br />
devicecancreatecluter.
TURNUPTHEVOLUME<br />
HALF&HALF<br />
BOLDSOUND,BOLDDESIGN<br />
Theduetbringsbigsound<br />
inasmalpackage.<br />
Keepyoursoundathomeor<br />
bringitwithyouanywhere.<br />
Showoffyoursoundacousticaly<br />
andvisualy
3DPRINTED<br />
FINALPRODUCTBENTALUMINUM
CHORD| EARBUDS<br />
BYDECIBEL
TURNUPTHEVOLUME<br />
BOLDSOUND,BOLDDESIGN<br />
Analogcontrolsforvolumecontrollet<br />
youfeelyourmusicexperience.<br />
Softtouchcolorpopalowsyoutoto<br />
showoffinstyleandcomfort.
Analogcontrolsforvolumecontrollet<br />
youfeelyourmusicexperience.<br />
Softtouchcolorpopalowsyoutoto<br />
showoffinstyleandcomfort.<br />
FITSLIKEAGLOVE<br />
Withinterchangeableearbuds<br />
youcanfeelasgoodasyoulook.<br />
FITSLIKEAGLOVE<br />
Withthebuiltinretractablecoil<br />
simplypulthechordtolockorputaway
CONVENIENCE<br />
instyle<br />
Expressingonesmusicboldywith<br />
Analogcontrolsforvolumecontrollet<br />
severalvibrantcolortypes.<br />
youfeelyourmusicexperience.<br />
Softtouchcolorpopalowsyoutoto<br />
showoffinstyleandcomfort.
3DPRINTED<br />
FINALPRODUCTPOLYMOLDS
ENCORE| CHARGINGCASE<br />
BYDECIBEL
Createaproductthatsupportshyper<br />
connectivityandselfpromotiontrends<br />
INSIGHT<br />
Caryingaroundmultiplechargersforyour<br />
Portabilityanddurabilityareproduct<br />
Qualityhomespeakersaretoo<br />
trendsfor2013,butcanbecostly.<br />
costlyforyoungprofessionals.<br />
devicecancreatecluter.
WAHWAH| HEADPHONES<br />
BYDECIBEL
LIKEAGLOVE<br />
EXPRESS<br />
INSTANTGRATIFICATION<br />
Poppingpersonalitywithabright<br />
accent,neverhidingyourtruecolors.<br />
Yourdecibellevelwiththelights<br />
thatindicateyourvolume.<br />
Exposedknobsthatmakeadjusting<br />
volumeastylishandeasytwist.
FINALPRODUCT| 3DPRINT<br />
STRETCHEDFABRIC
FREQUENCY| PORTABLESPEAKERS<br />
BYDECIBEL
Portabilityanddurabilityareproduct<br />
trendsfor2013,butcanbecostly.<br />
INSIGHT
10%<br />
CLAIMEDTOKNOW<br />
WHATITIS<br />
SURVEYOF<br />
200+<br />
YOUNGPROFESSIONALS<br />
Whenaskediftheyknewaboutatechnology<br />
wemadeupfolowedbyiftheywoulduseit…<br />
18%<br />
WOULDLIKETO<br />
LEARNIT<br />
Youngprofessionalsliketobeintheknow<br />
andembrasechange.
SILICONEBODY<br />
STERIOSOUND<br />
HANDLETOKICKSTAND<br />
Protectsthespeakerfrom althe<br />
elements,rainorshine.<br />
Qualityalowsyourmusictosound<br />
great<strong>att</strong>hebeachorinapark.<br />
Asversitileasyourlifestyle.
SPECTRUM<br />
POPCOLORS<br />
Expressyourselfthroughavarietyof<br />
colorsasintenseasyourpersonality.
ATHOME<br />
Adjusttheangleofthe<br />
speaker,directingitwhere<br />
youwantit.<br />
ONTHEGO<br />
Slidethehandleouttoturn<br />
itintoahandle,ortuckitin<br />
andthrowitinyourbag.
FINALPRODUCT| 3DPRINT<br />
BENTALUMINUM
ENSEMBLE| POLAROIDCASE<br />
BYDECIBEL
Createaproductthatsupportshyper<br />
connectivityandselfpromotiontrends<br />
INSIGHT<br />
Analogisadigital-eracounter-trend,<br />
bridgingdigitalandphysical.
LIKEAGLOVE<br />
VIBRANTPRINTS<br />
INSTANTGRATIFICATION<br />
Fitingrightwiththeiphone5.<br />
Notmissingamoment.<br />
FulCMYKcolor.<br />
Bringspicturesintothephysical<br />
realm inamaterofseconds.
FINALPRODUCT| 3DPRINT<br />
STRETCHEDFABRIC
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