Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Website Design........................................... 04<br />
Branding/Logo Design................................ 06<br />
Print Design.................................................. 08<br />
Film Production.......................................... 10<br />
Photography.................................................. 12<br />
DSD Case Study............................................. 20<br />
OWF Case Study............................................. 26<br />
Scott Sprecher | scott@ledge-creative.com | 971.235.7923<br />
LEDGE-CREATIVE.com
WEB DESIGN<br />
Your 24/7 Personal Salesman<br />
Don’t let your website make your product/s look bad. Your website should be your first<br />
employee and your hardest working one. It is the easiest and cheapest way to engage with<br />
your customers whenever they have questions or are interested in your product/s. Allow<br />
your brand to look its best with a custom designed website that reflects who you are and<br />
what your company stands for.<br />
E-COMMERCE<br />
Along with our standard sites, we offer a very easy to maintain and flexible E-commerce<br />
platform that allows you to update products, maintain live inventory, access sales reports<br />
and connect with many different payment gateways.<br />
RESPONSIVE SITES<br />
With all of the different screen sizes these days, you want your site to be easy to engage<br />
no matter what device your customers are using. We work with you to create<br />
easy to view, dynamic designs that change depending on what screen you are on. No<br />
more pinching to zoom, or annoyingly clicking the wrong links.<br />
WEBSITE UPKEEP<br />
We work with clients in many different situations to come up with the best and<br />
most affordable maintenance plan. The worst mistake many people make is creating<br />
a website, but never touching it after that. We work hard to make it easy for<br />
customers to make simple updates on their own, but we are always available for<br />
those more complicated updates or when people simply would rather not have<br />
to do it.<br />
ENDLESS FEATURES<br />
Want something unique? No problem! Because we are using one of the most<br />
popular and stable platforms in the world, we have a large database of features<br />
and custom plugins that allow us to bring you high end and professional features<br />
without breaking the bank.<br />
04 | LEDGE-CREATIVE.com
Branding/Logo Design<br />
It All Starts Here<br />
So you have a great idea for a company, or maybe you want a fresh redesign, but you’re not sure<br />
where to start. We’re here to help!<br />
The foundation of your company is your brand. A consistent brand makes you relatable and<br />
approachable to your customers. We work with you from the start to create the foundation of<br />
your brand to be successful.<br />
THE PROCESS<br />
We’ll start out with brainstorming with you and figuring out what your style is. This includes<br />
everything from the look and feel to the color palette. From there we will come up with several<br />
possible concepts and font options. This allows you to see a few ideas and make sure<br />
you like the direction the design is going.<br />
Once we narrow in on an idea, we will work until you are 100% happy with the results!<br />
Typically this takes around 2-3 rounds of concepts.<br />
WHAT YOU GET<br />
In order for you to continue the success of the brand, we make sure that you have everything<br />
that you could need. We’ll include a list of the color codes, fonts and logo files.<br />
We always include the full color logo along with a single color version of the logo for<br />
decals and other items that require it.<br />
06 | LEDGE-CREATIVE.com
Print DESIGN<br />
Decals, Business Cards, Catalogs, Packaging and More!<br />
Printing is so much more than just designing something and sending it off. We strive to give<br />
an extra spin on all of our printed material to make it stand out from the crowd. The impression<br />
you leave with your customers is more than the design you’re showing them. Whether<br />
it’s UV printing, foil, or laminated paper stocks, using custom printing methods helps give<br />
your printed material a professional and impressive feel.<br />
APPAREL<br />
We have experience with embroidery, screen printing, and dye fusion depending on the<br />
look you want and the material you are using. Whether you want to use your printer or<br />
one of our recommended printers, we’ll work closely with your printer to make sure the<br />
vision we work with you on is exactly what you get with your final products.<br />
BUSINESS CARDS<br />
One of our most requested and utilized print items are business cards. We work with<br />
you to create a unique design that stands out, but really represents your brand. We always<br />
recommend putting a twist on your cards to make them stand out and impress.<br />
When it comes to business cards, first impressions really do matter!<br />
CUSTOM PRINTING<br />
Do you need decals, product catalogs, custom wraps, packaging or even a larger<br />
than life billboard? We have experience with pretty much every shape, size, and<br />
quantity of printed items to ensure your vision is brought to life.<br />
08 | LEDGE-CREATIVE.com
Film Production<br />
Engage Your Customers in the Best Way Possible!<br />
We’re in a new age of lazy customers with short attention spans. Getting your customers the<br />
information you want and actually getting them to pay attention is harder than ever! That is<br />
why the use of film in combination with social media has grown so much.<br />
We will help you present your message and story in an engaging way directly to your customers.<br />
As customers, we want our information spoon fed to us. If we have to read anything<br />
longer than a couple of sentences, we’re probably moving on to the next thing. With<br />
film, customers engage longer and give you more time to talk with them.<br />
4.6K FILM<br />
We use the best equipment to get you the best image. If you have a short window of<br />
time to spend talking with your customer, you want to leave a professional feeling.<br />
We use BlackMagic Ursa Mini 4.6K cameras which allows us to give you some of the<br />
best image quality out there. Our cameras shoot a 4x larger image than traditional<br />
HD cameras. In combination with these cameras, we use high end lighting, mics, and<br />
motion equipment, so that you can rest assured that you’ll look your best.<br />
ANIMATION<br />
Putting your logo to motion is a great way to close and open a video and let your<br />
customers know who is talking to them. Along with logo animations, we do all lower<br />
thirds, and graphics in house, which saves you money.<br />
10 | LEDGE-CREATIVE.com
Photography<br />
The Image of Your Brand<br />
Photography is arguably one of the most important elements of selling your product/s. Having<br />
consistent imagery that portrays why your customers should buy is marketing 101.<br />
When it comes to your website, you can never have enough photos. They allow you to easily<br />
keep your site fresh with new content and providing that “WOW” factor at the same time.<br />
We also create strong product photography for your E-commerce website or catalogs.<br />
Make sure your product looks its best when it matters most and someone is about to click<br />
“Add to Cart.”<br />
12 | LEDGE-CREATIVE.com
DAVE SMITH DECOYS<br />
We Aced This<br />
Dave Smith Decoys was in a unique situation where the demand for their product outpaced<br />
their production. After moving into a new shop in 2015, they were catching up with their<br />
orders and needed to start thinking about marketing for the first time in years.<br />
WEB VIDEO SERIES<br />
Ledge Creative helped create a web video series that helped get DSD’s story to its customers<br />
and give them a sneak peak at what they could expect in the future. The primary goal<br />
of these films were to create a sense of trust with their customer and then end on the<br />
exciting note of a new product announcement.<br />
UPDATED WEBSITE<br />
Because of the same issues above, DSD’s website was largely unchanged for years and<br />
had an outdated checkout system. We worked closely with them to create a cleaner<br />
and more simple user experience for their customer’s.<br />
PRINT ADVERTISEMENT<br />
A new product deserves some attention, and that’s what we set out to do with an ad<br />
in Wildfowl magazine. The primary goal of this ad was to use the images to impress<br />
the viewer and then have the DSD logo secondary. This is a marketing technique<br />
that gets the customer to dig deeper and be more invested in your product.<br />
PHOTOGRAPHY<br />
DSD has an advantage of a large and loyal customer base that regularly sends in<br />
photos, but when it comes to new products and studio shots, we helped them get<br />
shots to represent their decoys in a professional way.<br />
20 | LEDGE-CREATIVE.com
A new ECommerce Experience<br />
Because of DSD’s high demand, their website was largely unchanged for years and had an outdated checkout<br />
system. We worked closely with them to create a cleaner and more simple user experience for their<br />
customers. DSD’s goals were to use large images to represent their brand well and let the decoys be the<br />
focus of the site.<br />
After several designs, we agreed on a direction and began coding the site. Each product category and product<br />
line has a category page that focuses on the selling points of the decoy along with all of the options. This<br />
gives DSD a little more flexibility and engagement with their customers so that when they go to the product<br />
page, they trust that they are making the right decision before hitting “add to cart”.
Drum roll please!<br />
A new product deserves some attention, and that’s what we set out to do with an ad in Wildfowl magazine. The<br />
primary goal of this ad was to use the images to impress the viewer and then have the DSD logo secondary. This is a<br />
marketing technique that gets the customer to dig deeper and be more invested in your product.
DAVE SMITH DECOYS<br />
We Aced This<br />
Ledge Creative helped create a web video series that<br />
explained their growth and what they could expect<br />
in the future. The primary goal of these films were<br />
to create a sense of trust with their customer and<br />
then end on the exciting note of a new product announcement.<br />
After this series was complete, we moved on to<br />
product promotion videos that highlighted their turkey<br />
decoy line and the excitement that hunting with<br />
decoys provides. With many skeptics out there, the<br />
primary goal of this video was to show potential customers<br />
what they are missing out on and get them<br />
thinking about buying a decoy.
In the Field & in the Studio<br />
DSD has an advantage of a large and loyal customer base that regularly sends in photos,<br />
but when it comes to new products and studio shots, we helped them get shots<br />
to represent their decoys in a professional way.<br />
We found locations and independently shot photos of their products for use on the<br />
website and in printed material.
OREGON WATERFOWL FESTIVAL<br />
& NW ELK CAMP<br />
The Largest Waterfowl Festival West of the Mississippi<br />
The Oregon Waterfowl Festival is a non-profit organization that is focused on raising money<br />
for waterfowl habitat restoration and youth related events. At Ledge, we are die hard<br />
hunters and fisherman and jumped at the chance to help OWF create a new brand for<br />
their 2017 event. We worked closely with the board to create a new website, completely<br />
overhauled print lineup, mailers and social media strategy.<br />
In addition to the OWF, we helped them brand the completely new event “NW Elk Camp”.<br />
They wanted to keep the events separate to allow them to focus on waterfowl, while still<br />
bringing in all new events to attract new attendees. We helped them come up with a targeting<br />
mailing strategy and incorporate the NW Elk Camp into their current marketing.<br />
26 | LEDGE-CREATIVE.com
Streamlined<br />
The brand new OWF website is packed with features for the expansion of the event. The goal of the website<br />
was to streamline the event as much as possible and allow customers and vendors to be able to checkout<br />
directly on the site.<br />
We added multiple custom features to meet these needs. Vendors and sponsors are now able to sign up,<br />
pay and sign a contract in one simple process. Before contracts had to be mailed or scanned and were easily<br />
lost. Customers can now purchase event tickets ahead of time for a discounted rate. <strong>Digital</strong> tickets are then<br />
issued to customers which are scanned at the event for easy entry.<br />
Along with the design, we helped OWF come up with a strategy to gather emails for future marketing with<br />
coupon codes and pop ups.
A Unified Design<br />
One of the most important aspects of these<br />
designs were creating a recognizable series of<br />
marketing material that attendees could recognize<br />
in many different locations.<br />
Since we are utilizing posters, handouts, banners,<br />
mailers and social media, all of these elements<br />
had to tie together to create a unified<br />
look.
Change language