BUS 470 All Modules Discussions and Assignments

BUS470 Module 3 Assignment 1: Discussion Question
The Mexican ceramics folk-art firm signs a contract for the Mexican firm to deliver 1500 pieces
of artwork to an Italian firm within the next 120 days. The contract is denominated in pesos.
During this time the Mexican peso strengthens against the euro. What is the net profitability
effect on the Mexican firm? What international market concept is demonstrated in this example?
Discuss the risks associated with changing exchange rates and international commerce and
provide a scenario demonstrating these risks.
By respond to the discussion question assigned by the faculty. Submit your response to the
appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’
submissions and continue the discussion until 2016.Comment on how your classmates would
address differing views.
BUS470 Module 4 Assignment 1: Discussion Question
To extend its international presence, Martinetti International has formed an expansion strategy
focused on acquiring other like enterprises outside the European region. Martinetti, a subsidiary
of a publicly owned parent company, is based in Rome where it enjoys an established brand
name and superb reputation. As part of Martinetti’s globalization strategy, it has acquired Sand
Coast Resort Group located in the heart of Chinatown, Singapore. Both hotel enterprises share
common business values and excellent reputations, and offer high-end luxury accommodations
for the local businessman and international traveler. The acquisition offers Martinetti ownership
of the Sand Coast brand, trademarks, and contracts for the 9 Sand Coast hotel holdings. With this
acquisition, Martinetti gains a footprint in Southeast Asia and expands its holdings 27 percent.
Sand Coast has strong brand recognition in the region and has a portfolio that includes both
hospitality services and travel agencies. Martinetti, a cross-culture organization, is comprised of
approximately 65 percent Italian employees with the remaining representing 7 other countries
and languages. San Coast also has a cross-cultural workforce with 88 percent being Singaporean
of Chinese, Malay, and Indian ethnicity. Chinese is the official language.
As a member of the Martinetti management team, you have been selected to meet with the Sand
Coast Resort leadership team to discuss Martinetti’s approach to market the acquisition in both
countries. Your task is to convince the Sand Coast team that Martinelli has a sound strategic
communications plan. Please discuss the promotional goals and cultural factors you would
discuss with Sand Coast and what aspects of the recommended promotional strategy you would
address.
By submit your response to the appropriate Discussion Area. Use the same Discussion Area to
comment on your classmates’ submissions and continue the discussion until Wednesday,
2016.Comment on how your classmates would address differing views.