NZ-Extreme-Sponsorship-Proposal
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<strong>NZ</strong> EXTREME SAILING TEAM<br />
SPONSORSHIP PROPOSAL
THE <strong>NZ</strong> EXTREME SAILING TEAM REPRESENTS THE VERY BEST<br />
OF THE NEW GENERATION OF SAILORS FROM NEW ZEALAND.<br />
THE TEAM WAS LAUNCHED IN 2017 AND ARE IN THEIR FIRST<br />
YEAR OF COMPETING IN THE PINNACLE OF FLEET RACING,<br />
THE EXTREME SAILING SERIES.<br />
Mike Mahoney is the team catalyst and financial backer<br />
behind <strong>NZ</strong> <strong>Extreme</strong> Sailing Team. A very experienced and<br />
successful businessman, he has turned his passion of<br />
sailing into this exciting new venture.<br />
The team is assembled by some of the best up and<br />
coming kiwi sailors. Graeme Sutherland and Chris Steele<br />
are the co-skippers and lead this talented and highly<br />
motived group of individuals. Behind the team, Mike has<br />
gathered some of the world’s most respected and<br />
experienced sailors, sailing coach Rod Davis and sailing<br />
director Tony Rae.<br />
The <strong>NZ</strong> <strong>Extreme</strong> Sailing Team’s professional infrastructure<br />
along with an ambitious multi-faceted project will offer<br />
commercial partners a wide range of benefits through<br />
partnership or sponsorship. Like many others, the sailing<br />
world will be following this team’s competitive progress<br />
and development over the coming years.
THE SAILING TEAM<br />
ROD DAVIS TONY RAE CHRIS STEELE GRAEME SUTHERLAND<br />
SAILING COACH SAILING DIRECTOR CO-SKIPPER CO-SKIPPER<br />
Rod Davis is a two-time Olympic medalist<br />
and former long-term coach of Emirates<br />
Team New Zealand. An adopted kiwi, Rod<br />
is globally regarded as one of the most<br />
experienced match racing legends of all<br />
time. Rod is the head sailing coach for the<br />
<strong>NZ</strong> <strong>Extreme</strong> Sailing Team and his core<br />
focus is in expediting the team’s success<br />
in the <strong>Extreme</strong> Sailing Series over the<br />
next three years.<br />
Tony Rae has over 25 years of professional<br />
sailing to his name. One of the most<br />
accomplished yachtsmen in the race, he<br />
has competed in numerous America’s<br />
Cups and has won this race on two<br />
previous occasions. Tony brings a wealth<br />
of winning experience and is crucial to<br />
the professional growth of the team.<br />
Chris Steele has made a name for himself<br />
on the sailing circuit with his aggressive<br />
and accurate sailing skill set. Chris is no<br />
stranger to the <strong>Extreme</strong> Sailing Series<br />
having been involved with other teams -<br />
now on his native Kiwi team, he is looking<br />
to stamp his mark on the competition.<br />
As the co-skipper of <strong>NZ</strong> <strong>Extreme</strong> Sailing<br />
Team the young Kiwi will bring his<br />
passion and skills to the helm.<br />
Graeme Sutherland is the co-skipper and<br />
the sailing team manager of <strong>NZ</strong> <strong>Extreme</strong><br />
Sailing Team. A professional sailor based<br />
out of the Royal <strong>NZ</strong> Yacht Squadron, he<br />
is well respected on the water and off<br />
as the coach of the performance programme.<br />
Graeme brings a wealth of<br />
professionalism, tactical knowledge<br />
and direct attitude to the team’s success<br />
on and off the water.
THE SAILING TEAM<br />
All sailing positions on-board the <strong>NZ</strong> <strong>Extreme</strong> are hand-picked by the co-skippers Chris Steele and Graeme Sutherland for<br />
each regatta. Sailing out of the Royal New Zealand Yacht Squadron, the breeding ground for the next generation of<br />
world-class sailors, each position is filled based on the unique skill sets required to compete with the best in the world.<br />
1<br />
2<br />
HELMSMAN<br />
The sailor at the helm calls the shots. They have to be ready to make a split-second decision<br />
as they steer the boat around tight stadium racecourses at speeds of up to 39 knots.<br />
MAINSAIL TRIMMER/TACTICIAN<br />
The mainsail trimmer who often doubles as the tactic, works closely with the helmsman and<br />
the headsail trimmer to fine-tune the sail and to maximise performance. As tactician they are<br />
the right-hand man to the helmsman and responsible for finding the best position and strategy<br />
around the racecourse.<br />
5<br />
4<br />
3<br />
2<br />
1<br />
3<br />
HEADSAIL TRIMMER<br />
In control of setting the headsail, the jib and the code zero, the headsail trimmer works alongside<br />
the mainsail trimmer to achieve the optimum sail set up.<br />
4<br />
FOIL TRIMMER<br />
The J-foil, which enables the boat to fly, has two planes of movement, forward/backwards and<br />
up/down. The foil trimmer uses a pulley system to adjust the foils to get the boat out of the<br />
water. The foil trimmer works closely with the floater in this task.<br />
5<br />
FLOATER/BOWMAN<br />
A super-agile and strong member of the crew, the floater/bowman fills the gaps between the<br />
other roles to ensure the entire operation runs smoothly and no job is left undone.
3<br />
6<br />
2<br />
GC32 HYDRO-FOILING CATAMARAN<br />
The key success of the <strong>Extreme</strong> Sailing Series is the one-design<br />
boats, fair competition, innovated technology, international teams<br />
and iconic venues.<br />
The boats sailed are the hydro-foiling GC32 catamaran, this ultra-light,<br />
responsive hydro-foiling catamaran lies in its unique J-foils<br />
which work much like an airplane wing to lift the hulls out of the<br />
water, reducing drag and rapidly increasing speed.<br />
10<br />
The GC32 is capable of reaching speeds of up to 39 knots. If you<br />
want an idea of what that feels like, it is like putting your head out<br />
of the window in a car when it is raining at 83kph.<br />
1 2 3 4 5<br />
Mainsail:<br />
The powerhouse of the<br />
bat is it’s 3Di mainsail,<br />
which has an area of<br />
60m2.<br />
Mast:<br />
The rotating wing mast<br />
allows the mast and<br />
mainsail to form an optimum<br />
aerofoil shape and<br />
has a height of 16.5m<br />
above deck.<br />
Code Zero:<br />
The large foresail is used<br />
for upwind sailing and<br />
has an area of 23.50<br />
metres.<br />
Boom:<br />
The horizontal pole<br />
along the bottom of the<br />
main sail pulls the sail in<br />
and out to control the<br />
speed.<br />
Hulls:<br />
10m long, the hulls can<br />
lift up to two metres<br />
above the water when<br />
folding, making for a wild<br />
and exciting ride for the<br />
crew.
1<br />
4<br />
5<br />
9<br />
7<br />
8<br />
6 7 8 9 10<br />
Jib:<br />
The 3Di foresail is unfurled<br />
to give the boat<br />
extra power upwind and<br />
downwind and has an<br />
area of 90m2<br />
J-Foils:<br />
Instead of a daggerboard,<br />
the GC32 has<br />
two J-foils which creates<br />
lift.<br />
Rudders:<br />
The rudders are fitted<br />
with T-foils to aid control<br />
whilst foiling.<br />
Trampoline:<br />
Light-weight mesh ‘deck’<br />
made from super strong<br />
artificial fibre, that allows<br />
the crew to move easily<br />
from side-to-side.<br />
Bowsprit:<br />
A spar to which the<br />
forestay and code zero<br />
is fastened, it is 6.6m in<br />
length.
THE EXTREME SAILING SERIES IS A PIONEERING GLOBAL SAILING<br />
EVENT THAT TAKES HIGH-TECH RACING BOATS CREWED BY THE<br />
WORLD’S TOP SAILING TALENT TO ICONIC CITY CENTRES ALL OVER<br />
THE PLANET. NOW IN ITS 11TH YEAR, THE SERIES HAS IT’S SIGHTS<br />
SET ON YET AGAIN RAISING THE BAR ACROSS THE SPORT.<br />
The globetrotting tour will be bringing teams of sailing superstars<br />
in their flying GC32 catamarans to battle around the<br />
globe. The groundbreaking race format will bring the action<br />
to the people, with the lightning fast boats whizzing past<br />
hundreds of thousands of spectators at only a stones-throw<br />
distance away.<br />
The event’s mission is to capture the drama of this extreme<br />
sport, introduce sailing to millions of potential new followers<br />
and have fans’ attention hooked on every manoeuvre, every<br />
capsize, every near miss, and every victory.<br />
As the most experienced event of it’s kind with an international<br />
following, the stories the <strong>Extreme</strong> Sailing Series can tell<br />
are now more real and more engaging than ever before.
EXTREME SAILING SERIES<br />
2017 LOCATIONS<br />
2017 will see the return of the <strong>Extreme</strong> Sailing Series to the Americas. Over 10 months the fleet of<br />
GC32s will compete in eight adrenaline-fuelled Acts across the globe, with the addition of two brand<br />
new iconic venues. The 2018 and the 2019 locations will be released later in the 2017 season.<br />
Act 1. Muscat, Oman – 8 - 11 March<br />
Act 2. Qingdao, China - 28 April - 1 May<br />
Act 3. Madeira Islands - 29 June - 2 July<br />
Act 4. Barcelona, Spain 20 - 23 July<br />
Act 5. Hamburg, Germany 10 - 13 August<br />
Act 6. Cardiff, United Kingdom 25 - 28 August<br />
Act 7 San Diego, USA 19 - 22 October<br />
Act 8 Los Cabos, Mexico 30 Movement - 3 December
COMPETING AGAINST THE WORLD’S BEST<br />
2017 TEAMS<br />
Former Series champions Alinghi are co-skippered<br />
by team principal Ernesto Bertarelli,<br />
who established the professional racing<br />
team in 2000, and Arnaud Psarofaghis. Twotime<br />
winners of the America’s Cup, Alinghi’s<br />
top-quality crew are strong contenders<br />
in this year’s fleet as they hunt for a fourth<br />
championship title, having taken victory at<br />
the end of last year’s season.s<br />
Land Rover BAR Academy develops some<br />
of the UK’s hottest sailing talent throughout<br />
the season, mentored by senior members of<br />
Sir Ben Ainslie’s America’s Cup team. At the<br />
end of Land Rover BAR Academy’s debut<br />
season in 2016, Scottish skipper Neil Hunter<br />
was promoted to the Land Rover BAR senior<br />
America’s Cup team. Taking his place as skipper<br />
this season is Rob Bunce, who hails from<br />
a short-handed offshore sailing background.<br />
Progressing from fourth in 2015 to<br />
a podium 2nd place in 2016,This<br />
season the team will look to retain<br />
that top spot to the very end, with<br />
World Match Racing Champion<br />
Phil Robertson at the helm.<br />
Match racing experts and co-skippers, Jes<br />
Gram-Hansen and Rasmus Køstner front the<br />
only Danish flagged team in the circuit, SAP<br />
<strong>Extreme</strong> Sailing Team. Backed by world-leading<br />
software and software-services provider<br />
SAP, who is also the Series’ official Technical<br />
Partner, the team competes in its sixth<br />
season in 2017. Having secured 4th place<br />
in 2016, the team chases its podium finish<br />
this year.<br />
After securing its third season podium in the<br />
<strong>Extreme</strong> Sailing Series last year, 2017 will<br />
see Red Bull Sailing Team return to compete<br />
in the adrenaline-fuelled Stadium Racing circuit,<br />
spearheaded by Austrian superstars Roman<br />
Hagara and Hans Peter Steinacher.
ATTRACTING SOME OF THE WORLD’S TOP SAILORS, INCLUDING AMERICA’S CUP WINNERS,<br />
OLYMPIANS, WORLD CHAMPIONS AND PROFESSIONALS, RACING THE HYDRO-FOILING<br />
GC32 CATAMARANS ON SHORT COURSES IS RACING NEVER SEEN BEFORE.<br />
THE START:<br />
THE COURSE:<br />
DURING THE RACING:<br />
FINISH:<br />
The start is one of the most<br />
exciting parts of any sailing<br />
race, and with such short<br />
races, each lasting around<br />
10-15 minutes, a good start<br />
is a vital part of winning<br />
tactics. Each race is started<br />
with a four-minute countdown.<br />
If any boat jumps the<br />
line before the start gun,<br />
they will receive a substantial<br />
penalty!<br />
Depending on the number<br />
of boats and wind conditions,<br />
Race Management<br />
may decide to run racing<br />
over different shaped<br />
courses around a number<br />
of large, inflatable coloured<br />
buoys. Races can vary from<br />
full fleet and group racing to<br />
match racing, and can take<br />
place in the ‘stadium’ or out<br />
in the open water.<br />
Teams use all of their tactical<br />
prowess to out-maneuver<br />
each other, particularly<br />
during mark roundings, and<br />
can call a protest on the water<br />
if they think another boat<br />
has infringed the rules.<br />
Umpires are on the water<br />
and, like football referees,<br />
they can give out penalties,<br />
which are normally a penalty<br />
turn (a costly manoeuvre).<br />
If the umpire thinks no foul<br />
has been committed they<br />
blow a whistle and raise a<br />
green and white flag. If there<br />
is a really bad foul the umpires<br />
can show a black flag<br />
resulting in instant disqualification.<br />
First past the post wins – it’s<br />
as simple as that. The winner<br />
of each race will get 12<br />
points, second place is 11,<br />
and so on. The last race of<br />
each Act counts for double<br />
points, putting the pressure<br />
on for a great finale!
THE EXTREME SAILING SERIES IS KNOWN FOR IT’S TOP-NOTCH<br />
MANAGEMENT ON AND OFF THE WATER. AS THE ORIGINAL<br />
STADIUM RACING SAILING CIRCUIT IS DESIGNED FOR SPECTA-<br />
TORS, DELIVERING HIGH-PERFORMANCE ACTION CLOSE TO<br />
SHORE AND PUTTING GUESTS AT THE HEART OF THE BATTLE.<br />
Considered by spectators as the ultimate up close and<br />
high-octane experience, seeing sailing like never before,<br />
the Series has bought sailing into a new era. The Series<br />
has changed the perspective of sailing spectators with<br />
on-shore entertainment and unmatched proximity to the<br />
action.<br />
The <strong>Extreme</strong> Sailing Series delivers a unique and bespoke<br />
VIP experience, giving guests the opportunity to race on<br />
board the high-speed boats in the Guest Sailor spot. Each<br />
venue offers something completely different for the sailors<br />
and spectators, however the over all quality and event<br />
presentation is truly world-class.<br />
The <strong>Extreme</strong> Sailing Series offers a range of VIP packages<br />
to suit all requirements so whether guests just want to<br />
soak up the atmosphere while mingling with the worldclass<br />
sailors in the <strong>Extreme</strong> Club or go for the ride of your<br />
life on board a flying GC32 during Stadium Racing, this<br />
event caters to all.
BECOME A PARTNER OF THE <strong>NZ</strong> EXTREME SAILING TEAM
COMPETITIVE SAILING IS ONE OF THE FASTEST GROWING SECTORS<br />
IN THE SPORTS SPONSORSHIP MARKETPLACE AND IT’S EASY TO<br />
UNDERSTAND WHY. THE SPORT HAS MUCH TO OFFER, BOTH IN<br />
TERMS OF BRAND BENEFITS AND RETURN ON INVESTMENT.<br />
IT PROVIDES DIRECT ACCESS TO WELL EDUCATED, AFFLUENT AND<br />
INFLUENTIAL AUDIENCES WHO DEVELOP A HIGH DEGREE OF<br />
LOYALTY FOR BRANDS WHO SHARE A PASSION FOR THEIR SPORT.
MORE THAN JUST A SPONSORSHIP<br />
Sailing is also a sport with a clean and<br />
positive image that embodies innovation<br />
and sportsmanship, making it a great<br />
fit for companies who aspire to these<br />
values. The image portrayed by many<br />
popular sports is not something many<br />
companies want to associate with their<br />
brand image. The sport of sailing gives<br />
brands positive properties by<br />
association including:<br />
• Teamwork and trust<br />
• Competition and performance<br />
• Innovation and technology<br />
• Environmental commitment<br />
• Heritage and tradition<br />
• Sportsmanship and respect<br />
• Strength and endurance<br />
• Strategy and patience<br />
• Responsibility and moral values<br />
By teaming up with the <strong>NZ</strong> <strong>Extreme</strong><br />
Sailing Team, our partners benefit from<br />
the association with world class events,<br />
sharing the attributes of excellence,<br />
tradition, pride and community<br />
involvement.<br />
The <strong>NZ</strong> <strong>Extreme</strong> Sailing Team has a lot<br />
to offer. As a young and dynamic team<br />
we fully understand what our sponsors<br />
expect from us and are as dedicated to<br />
providing them with a return of success<br />
on and off the water. Custom packages<br />
can be developed for a specific<br />
activity, or branding placement designed<br />
to translate into measurable results.<br />
As a sponsor of the <strong>NZ</strong> <strong>Extreme</strong> Sailing<br />
Team you can expect to gain worldwide<br />
media attention, providing you with an<br />
excellent return on investment. The<br />
information below is designed to be<br />
matched to any investment and<br />
the level of return that can be achieved.<br />
This, combined with the opportunity to<br />
tailor a campaign, can deliver results far<br />
greater than initial investment.<br />
Enhancing image and shaping consumer<br />
attitudes; improve how your company<br />
is viewed by becoming affiliated with<br />
world’s fastest growing sport.<br />
Professional foiling sailing is becoming<br />
the most exciting spectator sport in the<br />
world and reaches a consumer market<br />
that crosses all boundaries of age, race<br />
and gender. Sponsoring New Zealand’s<br />
up and coming sailors early is an excellent<br />
way to shape the buying attitudes<br />
of this vast demographic and will help<br />
to generate a positive reaction towards<br />
your company.
76% MALE, 24% FEMALE<br />
TOP LANGUAGE: ENGLISH<br />
72% HAVE A HOUSEHOLD INCOME OVER $150,000<br />
18% HAVE A HOUSEHOLD INCOME OVER $200,000<br />
76% ARE HOMEOWNERS<br />
77% REGULARLY BUY PREMIUM BRANDS<br />
EXTRAORDINARY BUYING POWER<br />
WELL-EDUCATED, 96% ARE COLLEGE GRADUATES<br />
AVERAGE AGE: 49<br />
ENJOY ADVENTURE AND LIFE EXPERIENCES<br />
INFLUENTIAL IN BUSINESS AND COMMUNITY
280,000 ON-SITE SPECTATORS<br />
3,363 VIP GUESTS<br />
27,000 TWITTER FOLLOWERS<br />
1,000+ PRINTED ARTICLES<br />
596 MEDIA HOSTED ON SITE<br />
85,000 FACEBOOK FOLLOWERS<br />
303,000 YOUTUBE VIEWS<br />
6,200 ONLINE ARTICLES<br />
91 MILLION FACEBOOK VIDEO VIEWS<br />
4 MILLION TWITTER IMPRESSIONS<br />
865,000 WEBPAGE VISITS<br />
629,100 SOCIAL MENTIONS<br />
2016* <strong>Extreme</strong> Sailing Series Supplied Statistics
MEDIA REACH<br />
Live streaming of each Act: Live Broadcast: On the final day of each Act; usually 3.30pm until 5pm local time<br />
Highlights show: The Series produces an 8 part magazine TV program, one for each Act.<br />
Our production and distribution partners through the official website.<br />
Digital: On the final two or three days of each Act. Streamed on YouTube, through Facebook and in 2015 and<br />
2016, the show was aired by over 40 broadcasters worldwide each year, with a total Video News Release distribution.<br />
Coverage through other major globally distributed sailing magazine shows in 2016, The World Sailing Show:<br />
aired by 49 broadcasters in 2016 with a household reach of over 1.1 billion.<br />
CNN Mainsail: repeated 30 times and heavily promoted through advertising, with each episode covering the<br />
<strong>Extreme</strong> Sailing Series.<br />
Watersports World/Hot Water: aired by 21 broadcasters in 2016 with a household reach of over 248 million.<br />
Exciting daily video content distributed through social media ranging from racing highlights to athlete interviews<br />
to exhibition sailing/stunts.<br />
Highlights reel produced with the best action of each Act, pushed out through social media and YouTube.<br />
Additional reach achieved through partner media outlets, including event stakeholder (Series, venue and Act<br />
partners and Teams) social media pages and websites.
<strong>NZ</strong> EXTREME SAILING TEAM PARTNERS CAN ENJOY FREE ACCESS TO OUR BANK OF VIDEO<br />
AND PHOTOGRAPHS FROM THE REGATTAS FOR EDITORIAL PURPOSES.<br />
PRE EVENT (14 DAY BUILD-UP):<br />
EVENT MODE:<br />
POST EVENT:<br />
• Recap of the last Act and<br />
Series so far<br />
• Promo video of the Act/<br />
Venue<br />
• Sponsor content<br />
• Information on how to<br />
follow the Act<br />
• Short social teasers<br />
• Competitions<br />
• Race Day 1 - image highlights<br />
and an update of the day<br />
• Race Day 2 - daily video<br />
highlights<br />
• Race Day 3 and 4 - live<br />
racing, live moments and<br />
feature content<br />
• Overall Act video and picture<br />
highlights<br />
• Weekly highlights and<br />
throwbacks<br />
• Follow-up notification of<br />
the release of each Act TV<br />
programme
CORE SPONSORSHIP BENEFITS<br />
<strong>NZ</strong> EXTREME SAILING TEAM IS FOCUSED ON GIVING SPONSORS MEANINGFUL PARTNERSHIPS THAT<br />
GO BEYOND TRADITIONAL SPONSORSHIPS. MUCH LIKE THE SPORT OF EXTREME SAILING, WE WANT<br />
TO PUSH THE BOUNDARIES ON WHAT WE CAN INDIVIDUALLY CREATE FOR EACH PARTNER TO GAIN<br />
MAXIMUM REACH AND RETURN.<br />
Our foundations of sponsorship:<br />
Business and international networking<br />
Tailor made programmes<br />
Unique marketing tools<br />
Marketing and hospitality services<br />
Brand reach and awareness
SPONSORSHIP OPPORTUNITIES:<br />
TIER 1 & NAMING RIGHTS SPONSOR (1 AVAILABLE)<br />
TIER 2 OFFICIAL GOLD TEAM SPONSOR (5 AVAILABLE)<br />
TIER 3 OFFICIAL SILVER TEAM SPONSOR (5 AVAILABLE)<br />
TIER 4 OFFICIAL TEAM SUPPLIERS
PARTNER BRANDING<br />
Naming rights of the team<br />
Naming rights for individual regatta campaigns<br />
On-hulls and sails branding<br />
On-board team branding<br />
Team kit branding<br />
On-shore team equipment branding<br />
Digital platform branding, website, social channels<br />
PARTNER RIGHTS<br />
Right to use Team partner logo<br />
Right to use Team and event imagery<br />
Skippers and team appearances<br />
Event visits<br />
Replica co-branded merchandising<br />
Authentic memorabilia<br />
PARTNER CONTENT<br />
<strong>NZ</strong> <strong>Extreme</strong> Sailing Team exclusive behind the scenes videos<br />
Exclusive articles and partner access to key team members<br />
Photo, video and media creation<br />
International media coverage<br />
Highly effective PR campaigns<br />
PARTNER PRIVILEGES<br />
Full event and VIP access<br />
Guest sailing events<br />
VIP tickets and accommodation<br />
Partner Travel Packages
Tier 1: Sail branding<br />
Tier 3: Sail branding<br />
Tier 2: Sail branding<br />
Tier 1: Sail branding<br />
Tier 1: Sail branding
Tier 1: Helmet branding<br />
Tier 1: Helmet branding<br />
Tier 2: Left chest branding<br />
Tier 3: Shoulder branding<br />
Tier 1: Centre chest branding<br />
Tier 1: Lower back branding<br />
Tier 2: Upper leg branding
Tier 1: Left chest branding<br />
Tier 2: Shoulder branding<br />
Tier 1: Left chest branding<br />
Tier 1: Centre chest branding<br />
Tier 2: Lower back branding<br />
Tier 3: Shoulder branding<br />
Tier 1: Left chest branding<br />
Tier 1: Left chest branding<br />
Tier 1: Left chest branding<br />
Tier 2: Lower back branding
Tier 1: Promotional Stand<br />
Tier 1: On-shore team tent<br />
Tier 1: On-shore tent<br />
Tier 1: Promotional Stand<br />
*Concept example of the on-shore set up
FULL LIST OF BRANDING OPPORTUNITIES<br />
SAILING TEAM + BOAT<br />
TEAM GEAR<br />
ON-SHORE GEAR<br />
DIGITAL<br />
Main sail logo placement<br />
Polo shirt logo placement<br />
Flags logo placement<br />
Website logo placement<br />
Code zero logo placement<br />
On-shore shirt logo placement<br />
Pop-up tent logo placement<br />
Social Media logo placement<br />
On-hulls logo placement<br />
Supporter shirt logo placement<br />
Container logo placement<br />
Social Media tagging<br />
Foil logo placement<br />
On-shore jacket logo placement<br />
*Multiple opportunities at each location<br />
Newsletter logo placement<br />
Helmet logo placement<br />
Team bag logo placement<br />
Video logo placement<br />
Life-vest logo placement<br />
Team hat logo placement<br />
On-water shirt logo placement<br />
Lower back logo placement
WE HAVE PARTNERED WITH BRANDKNEW, A LEADING DIGITAL AGENCY<br />
WHO SPECIALISES IN SPORTS MARKETING TO BRING OUR SPONSORSHIP<br />
OPPORTUNITIES TO LIFE. THEY HAVE WORKED WITH PROFESSIONAL<br />
TEAMS AND ORGANISATIONS SUCH AS AUCKLAND RUGBY, THE BLUES,<br />
NEW ZEALAND FOOTBALL, THE ROYAL NEW ZEALAND YACHT<br />
SQUADRON AND NETBALL NEW ZEALAND.<br />
Our aim is to provide a personal, tailor-made service to<br />
professionally manage your marketing, PR and sponsorship<br />
strategies and deliver a strong return on investment for<br />
sponsors.<br />
We know from experience how stressful professional sport<br />
can be – that’s why we make sure we are on hand to assist<br />
with the running of campaigns and events worldwide, enabling<br />
athletes and sponsors to focus solely on achieving<br />
the best possible sporting success.<br />
We’re an agile and vibrant team who can bring new and<br />
innovative ideas to the forefront as we understand the importance<br />
of maximising market presence for both athletes<br />
and sponsors. Whilst recognising the importance of media<br />
coverage, we also believe that successful sponsorship of<br />
yacht racing is about much more; and it’s our aim to deliver<br />
a successful, bespoke and balanced campaign.
UNIQUE SPONSORSHIP BENEFITS<br />
ACTIVATIONS AND ON-SHORE DISPLAYS<br />
EACH REGATTA VILLAGE PROVIDES AN UNPARALLELED SETTING FOR PRODUCT SHOWCASING,<br />
CUSTOMER ENGAGEMENT, AND EXPERIENTIAL MARKETING. <strong>NZ</strong> EXTREME WILL ALSO EXPLORE<br />
CROSS-PROMOTIONAL AND ADDITIONAL BUSINESS OPPORTUNITIES WITH OTHER SPONSORS<br />
AT THE SERIES EVENTS.
UNIQUE SPONSORSHIP BENEFITS<br />
EXCLUSIVE SPECTATOR BOAT SPONSORSHIP<br />
SPECTATOR BOATS ARE AN IDEAL VENUE FOR ATTRACTING THE DIE-HARD RACE FANS AND<br />
NEWLY ATTRACTED SPECTATORS FOR AN UP CLOSE AND PERSONAL RACING EXPERIENCE LIKE<br />
NO OTHER. IN ADDITION TO SEA-FARING EXPOSURE, A WIDE ARRAY OF ON-LAND ACTIVATION<br />
OPPORTUNITIES ARE AVAILABLE AT DIFFERENT SPONSORSHIP LEVELS.
UNIQUE SPONSORSHIP BENEFITS<br />
HOSPITALITY AND ENTERTAINMENT<br />
THE EVENT PROVIDES AMPLE OPPORTUNITY FOR CUSTOMER HOSPITALITY AND ENTERTAIN-<br />
MENT. VIP PASSES INCLUDE EXCLUSIVE ACCESS TO THE EXTREME CLUB VIP LOUNGE, TOP CLASS<br />
CATERING, AN OPEN BAR AND UNRIVALLED VIEWS OF THE RACING ACTION. THE<br />
PACKAGE COULD ALSO INCLUDE THE UNFORGETTABLE GUEST SAILOR EXPERIENCE OF SAILING<br />
ON A GC32 RACING BOAT ALONGSIDE SOME OF THE WORLD’S TOP SAILORS. EXACT NUMBERS<br />
OF PASSES TO BE DISCUSSED ON A CASE BY CASE BASIS, SUBJECT TO AVAILABILITY. FULL<br />
ACCESS OF ALL <strong>NZ</strong> EXTREME TEAM ACTIVITIES, GET UP CLOSE AND PERSONAL WITH ON-SHORE<br />
AND ON-WATER ACTION. ACCOMMODATION AND EVENT VIP AREA TO VIEW THE RACES ARE<br />
AVAILABLE AT CERTAIN SPONSORSHIP LEVELS.
UNIQUE SPONSORSHIP BENEFITS<br />
GUEST SAILOR<br />
THE CHANCE TO SAIL ABOARD ONE OF THE BOATS IN THE MUCH SOUGHT AFTER GUEST<br />
SAILOR SPOT DELIVERS A HEART-PUMPING AND TRULY MEMORABLE EXPERIENCE. GETTING<br />
ON BOARD A GC32 IN FULL RACING MODE IS NOTHING SHORT OF BREATHTAKING. THERE IS<br />
NO OTHER SPORT WHERE YOU CAN GET UP CLOSE TO THE ACTION LIKE THIS. WHETHER YOU<br />
ARE ON BOARD DURING RACING OR MORNING SAILING, OR ENJOYING THE ACTION FROM A<br />
CHASE BOAT, THIS IS A UNIQUE OPPORTUNITY TO EXPERIENCE THE THRILL OF THESE ‘FLYING’<br />
VESSELS.
UNIQUE SPONSORSHIP BENEFITS<br />
<strong>NZ</strong> EXTREME SAILING TEAM PARTNER TRAVEL<br />
<strong>NZ</strong> EXTREME SAILING TEAM HAVE PARTNERED WITH YOU TRAVEL FOR THE ULTIMATE PARTNER TRAV-<br />
EL EXPERIENCE. ALL SPONSORS HAVE THE OPTION OF ANY REGATTA LOCATION AROUND THE WORLD,<br />
AND A TAILOR MADE EXPERIENCE TO EXPERIENCE THE VERY BEST OF CORPORATE ENTERTAINMENT<br />
IN WORLD SPORT. VIP HOSPITALITY PACKAGE, WHICH COULD BE USED FOR COMPETITION PRIZES,<br />
STAFF ACTIVATIONS, NETWORKING TOOLS OR GIFTS.
WE BELIEVE THAT A THREE-YEAR DEAL BRINGS THE MAXIMUM<br />
BENEFIT TO ALL PARTIES. THIS ENABLES THE SPONSOR TO PROPERLY<br />
BUILD BRAND ASSOCIATION WITH NEW ZEALAND SAILING AND<br />
INTERNATIONAL SAILING. IT ALSO GIVES THE <strong>NZ</strong> EXTREME SAILING<br />
TEAM THE REQUIRED STABILITY AND CONFIDENCE TO PURSUE ITS<br />
THREE-YEAR PLAN IN A STRATEGIC MANNER.<br />
To discuss further and create a bespoke sponsorship package.<br />
marco@brandknew.co.nz<br />
Marco Marinkovich<br />
Team Marketing & <strong>Sponsorship</strong><br />
mike@taweragroup.co.nz<br />
Mike Mahoney<br />
Team Principal