03.07.2017 Views

NZ-Extreme-Sponsorship-Proposal

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>NZ</strong> EXTREME SAILING TEAM<br />

SPONSORSHIP PROPOSAL


THE <strong>NZ</strong> EXTREME SAILING TEAM REPRESENTS THE VERY BEST<br />

OF THE NEW GENERATION OF SAILORS FROM NEW ZEALAND.<br />

THE TEAM WAS LAUNCHED IN 2017 AND ARE IN THEIR FIRST<br />

YEAR OF COMPETING IN THE PINNACLE OF FLEET RACING,<br />

THE EXTREME SAILING SERIES.<br />

Mike Mahoney is the team catalyst and financial backer<br />

behind <strong>NZ</strong> <strong>Extreme</strong> Sailing Team. A very experienced and<br />

successful businessman, he has turned his passion of<br />

sailing into this exciting new venture.<br />

The team is assembled by some of the best up and<br />

coming kiwi sailors. Graeme Sutherland and Chris Steele<br />

are the co-skippers and lead this talented and highly<br />

motived group of individuals. Behind the team, Mike has<br />

gathered some of the world’s most respected and<br />

experienced sailors, sailing coach Rod Davis and sailing<br />

director Tony Rae.<br />

The <strong>NZ</strong> <strong>Extreme</strong> Sailing Team’s professional infrastructure<br />

along with an ambitious multi-faceted project will offer<br />

commercial partners a wide range of benefits through<br />

partnership or sponsorship. Like many others, the sailing<br />

world will be following this team’s competitive progress<br />

and development over the coming years.


THE SAILING TEAM<br />

ROD DAVIS TONY RAE CHRIS STEELE GRAEME SUTHERLAND<br />

SAILING COACH SAILING DIRECTOR CO-SKIPPER CO-SKIPPER<br />

Rod Davis is a two-time Olympic medalist<br />

and former long-term coach of Emirates<br />

Team New Zealand. An adopted kiwi, Rod<br />

is globally regarded as one of the most<br />

experienced match racing legends of all<br />

time. Rod is the head sailing coach for the<br />

<strong>NZ</strong> <strong>Extreme</strong> Sailing Team and his core<br />

focus is in expediting the team’s success<br />

in the <strong>Extreme</strong> Sailing Series over the<br />

next three years.<br />

Tony Rae has over 25 years of professional<br />

sailing to his name. One of the most<br />

accomplished yachtsmen in the race, he<br />

has competed in numerous America’s<br />

Cups and has won this race on two<br />

previous occasions. Tony brings a wealth<br />

of winning experience and is crucial to<br />

the professional growth of the team.<br />

Chris Steele has made a name for himself<br />

on the sailing circuit with his aggressive<br />

and accurate sailing skill set. Chris is no<br />

stranger to the <strong>Extreme</strong> Sailing Series<br />

having been involved with other teams -<br />

now on his native Kiwi team, he is looking<br />

to stamp his mark on the competition.<br />

As the co-skipper of <strong>NZ</strong> <strong>Extreme</strong> Sailing<br />

Team the young Kiwi will bring his<br />

passion and skills to the helm.<br />

Graeme Sutherland is the co-skipper and<br />

the sailing team manager of <strong>NZ</strong> <strong>Extreme</strong><br />

Sailing Team. A professional sailor based<br />

out of the Royal <strong>NZ</strong> Yacht Squadron, he<br />

is well respected on the water and off<br />

as the coach of the performance programme.<br />

Graeme brings a wealth of<br />

professionalism, tactical knowledge<br />

and direct attitude to the team’s success<br />

on and off the water.


THE SAILING TEAM<br />

All sailing positions on-board the <strong>NZ</strong> <strong>Extreme</strong> are hand-picked by the co-skippers Chris Steele and Graeme Sutherland for<br />

each regatta. Sailing out of the Royal New Zealand Yacht Squadron, the breeding ground for the next generation of<br />

world-class sailors, each position is filled based on the unique skill sets required to compete with the best in the world.<br />

1<br />

2<br />

HELMSMAN<br />

The sailor at the helm calls the shots. They have to be ready to make a split-second decision<br />

as they steer the boat around tight stadium racecourses at speeds of up to 39 knots.<br />

MAINSAIL TRIMMER/TACTICIAN<br />

The mainsail trimmer who often doubles as the tactic, works closely with the helmsman and<br />

the headsail trimmer to fine-tune the sail and to maximise performance. As tactician they are<br />

the right-hand man to the helmsman and responsible for finding the best position and strategy<br />

around the racecourse.<br />

5<br />

4<br />

3<br />

2<br />

1<br />

3<br />

HEADSAIL TRIMMER<br />

In control of setting the headsail, the jib and the code zero, the headsail trimmer works alongside<br />

the mainsail trimmer to achieve the optimum sail set up.<br />

4<br />

FOIL TRIMMER<br />

The J-foil, which enables the boat to fly, has two planes of movement, forward/backwards and<br />

up/down. The foil trimmer uses a pulley system to adjust the foils to get the boat out of the<br />

water. The foil trimmer works closely with the floater in this task.<br />

5<br />

FLOATER/BOWMAN<br />

A super-agile and strong member of the crew, the floater/bowman fills the gaps between the<br />

other roles to ensure the entire operation runs smoothly and no job is left undone.


3<br />

6<br />

2<br />

GC32 HYDRO-FOILING CATAMARAN<br />

The key success of the <strong>Extreme</strong> Sailing Series is the one-design<br />

boats, fair competition, innovated technology, international teams<br />

and iconic venues.<br />

The boats sailed are the hydro-foiling GC32 catamaran, this ultra-light,<br />

responsive hydro-foiling catamaran lies in its unique J-foils<br />

which work much like an airplane wing to lift the hulls out of the<br />

water, reducing drag and rapidly increasing speed.<br />

10<br />

The GC32 is capable of reaching speeds of up to 39 knots. If you<br />

want an idea of what that feels like, it is like putting your head out<br />

of the window in a car when it is raining at 83kph.<br />

1 2 3 4 5<br />

Mainsail:<br />

The powerhouse of the<br />

bat is it’s 3Di mainsail,<br />

which has an area of<br />

60m2.<br />

Mast:<br />

The rotating wing mast<br />

allows the mast and<br />

mainsail to form an optimum<br />

aerofoil shape and<br />

has a height of 16.5m<br />

above deck.<br />

Code Zero:<br />

The large foresail is used<br />

for upwind sailing and<br />

has an area of 23.50<br />

metres.<br />

Boom:<br />

The horizontal pole<br />

along the bottom of the<br />

main sail pulls the sail in<br />

and out to control the<br />

speed.<br />

Hulls:<br />

10m long, the hulls can<br />

lift up to two metres<br />

above the water when<br />

folding, making for a wild<br />

and exciting ride for the<br />

crew.


1<br />

4<br />

5<br />

9<br />

7<br />

8<br />

6 7 8 9 10<br />

Jib:<br />

The 3Di foresail is unfurled<br />

to give the boat<br />

extra power upwind and<br />

downwind and has an<br />

area of 90m2<br />

J-Foils:<br />

Instead of a daggerboard,<br />

the GC32 has<br />

two J-foils which creates<br />

lift.<br />

Rudders:<br />

The rudders are fitted<br />

with T-foils to aid control<br />

whilst foiling.<br />

Trampoline:<br />

Light-weight mesh ‘deck’<br />

made from super strong<br />

artificial fibre, that allows<br />

the crew to move easily<br />

from side-to-side.<br />

Bowsprit:<br />

A spar to which the<br />

forestay and code zero<br />

is fastened, it is 6.6m in<br />

length.


THE EXTREME SAILING SERIES IS A PIONEERING GLOBAL SAILING<br />

EVENT THAT TAKES HIGH-TECH RACING BOATS CREWED BY THE<br />

WORLD’S TOP SAILING TALENT TO ICONIC CITY CENTRES ALL OVER<br />

THE PLANET. NOW IN ITS 11TH YEAR, THE SERIES HAS IT’S SIGHTS<br />

SET ON YET AGAIN RAISING THE BAR ACROSS THE SPORT.<br />

The globetrotting tour will be bringing teams of sailing superstars<br />

in their flying GC32 catamarans to battle around the<br />

globe. The groundbreaking race format will bring the action<br />

to the people, with the lightning fast boats whizzing past<br />

hundreds of thousands of spectators at only a stones-throw<br />

distance away.<br />

The event’s mission is to capture the drama of this extreme<br />

sport, introduce sailing to millions of potential new followers<br />

and have fans’ attention hooked on every manoeuvre, every<br />

capsize, every near miss, and every victory.<br />

As the most experienced event of it’s kind with an international<br />

following, the stories the <strong>Extreme</strong> Sailing Series can tell<br />

are now more real and more engaging than ever before.


EXTREME SAILING SERIES<br />

2017 LOCATIONS<br />

2017 will see the return of the <strong>Extreme</strong> Sailing Series to the Americas. Over 10 months the fleet of<br />

GC32s will compete in eight adrenaline-fuelled Acts across the globe, with the addition of two brand<br />

new iconic venues. The 2018 and the 2019 locations will be released later in the 2017 season.<br />

Act 1. Muscat, Oman – 8 - 11 March<br />

Act 2. Qingdao, China - 28 April - 1 May<br />

Act 3. Madeira Islands - 29 June - 2 July<br />

Act 4. Barcelona, Spain 20 - 23 July<br />

Act 5. Hamburg, Germany 10 - 13 August<br />

Act 6. Cardiff, United Kingdom 25 - 28 August<br />

Act 7 San Diego, USA 19 - 22 October<br />

Act 8 Los Cabos, Mexico 30 Movement - 3 December


COMPETING AGAINST THE WORLD’S BEST<br />

2017 TEAMS<br />

Former Series champions Alinghi are co-skippered<br />

by team principal Ernesto Bertarelli,<br />

who established the professional racing<br />

team in 2000, and Arnaud Psarofaghis. Twotime<br />

winners of the America’s Cup, Alinghi’s<br />

top-quality crew are strong contenders<br />

in this year’s fleet as they hunt for a fourth<br />

championship title, having taken victory at<br />

the end of last year’s season.s<br />

Land Rover BAR Academy develops some<br />

of the UK’s hottest sailing talent throughout<br />

the season, mentored by senior members of<br />

Sir Ben Ainslie’s America’s Cup team. At the<br />

end of Land Rover BAR Academy’s debut<br />

season in 2016, Scottish skipper Neil Hunter<br />

was promoted to the Land Rover BAR senior<br />

America’s Cup team. Taking his place as skipper<br />

this season is Rob Bunce, who hails from<br />

a short-handed offshore sailing background.<br />

Progressing from fourth in 2015 to<br />

a podium 2nd place in 2016,This<br />

season the team will look to retain<br />

that top spot to the very end, with<br />

World Match Racing Champion<br />

Phil Robertson at the helm.<br />

Match racing experts and co-skippers, Jes<br />

Gram-Hansen and Rasmus Køstner front the<br />

only Danish flagged team in the circuit, SAP<br />

<strong>Extreme</strong> Sailing Team. Backed by world-leading<br />

software and software-services provider<br />

SAP, who is also the Series’ official Technical<br />

Partner, the team competes in its sixth<br />

season in 2017. Having secured 4th place<br />

in 2016, the team chases its podium finish<br />

this year.<br />

After securing its third season podium in the<br />

<strong>Extreme</strong> Sailing Series last year, 2017 will<br />

see Red Bull Sailing Team return to compete<br />

in the adrenaline-fuelled Stadium Racing circuit,<br />

spearheaded by Austrian superstars Roman<br />

Hagara and Hans Peter Steinacher.


ATTRACTING SOME OF THE WORLD’S TOP SAILORS, INCLUDING AMERICA’S CUP WINNERS,<br />

OLYMPIANS, WORLD CHAMPIONS AND PROFESSIONALS, RACING THE HYDRO-FOILING<br />

GC32 CATAMARANS ON SHORT COURSES IS RACING NEVER SEEN BEFORE.<br />

THE START:<br />

THE COURSE:<br />

DURING THE RACING:<br />

FINISH:<br />

The start is one of the most<br />

exciting parts of any sailing<br />

race, and with such short<br />

races, each lasting around<br />

10-15 minutes, a good start<br />

is a vital part of winning<br />

tactics. Each race is started<br />

with a four-minute countdown.<br />

If any boat jumps the<br />

line before the start gun,<br />

they will receive a substantial<br />

penalty!<br />

Depending on the number<br />

of boats and wind conditions,<br />

Race Management<br />

may decide to run racing<br />

over different shaped<br />

courses around a number<br />

of large, inflatable coloured<br />

buoys. Races can vary from<br />

full fleet and group racing to<br />

match racing, and can take<br />

place in the ‘stadium’ or out<br />

in the open water.<br />

Teams use all of their tactical<br />

prowess to out-maneuver<br />

each other, particularly<br />

during mark roundings, and<br />

can call a protest on the water<br />

if they think another boat<br />

has infringed the rules.<br />

Umpires are on the water<br />

and, like football referees,<br />

they can give out penalties,<br />

which are normally a penalty<br />

turn (a costly manoeuvre).<br />

If the umpire thinks no foul<br />

has been committed they<br />

blow a whistle and raise a<br />

green and white flag. If there<br />

is a really bad foul the umpires<br />

can show a black flag<br />

resulting in instant disqualification.<br />

First past the post wins – it’s<br />

as simple as that. The winner<br />

of each race will get 12<br />

points, second place is 11,<br />

and so on. The last race of<br />

each Act counts for double<br />

points, putting the pressure<br />

on for a great finale!


THE EXTREME SAILING SERIES IS KNOWN FOR IT’S TOP-NOTCH<br />

MANAGEMENT ON AND OFF THE WATER. AS THE ORIGINAL<br />

STADIUM RACING SAILING CIRCUIT IS DESIGNED FOR SPECTA-<br />

TORS, DELIVERING HIGH-PERFORMANCE ACTION CLOSE TO<br />

SHORE AND PUTTING GUESTS AT THE HEART OF THE BATTLE.<br />

Considered by spectators as the ultimate up close and<br />

high-octane experience, seeing sailing like never before,<br />

the Series has bought sailing into a new era. The Series<br />

has changed the perspective of sailing spectators with<br />

on-shore entertainment and unmatched proximity to the<br />

action.<br />

The <strong>Extreme</strong> Sailing Series delivers a unique and bespoke<br />

VIP experience, giving guests the opportunity to race on<br />

board the high-speed boats in the Guest Sailor spot. Each<br />

venue offers something completely different for the sailors<br />

and spectators, however the over all quality and event<br />

presentation is truly world-class.<br />

The <strong>Extreme</strong> Sailing Series offers a range of VIP packages<br />

to suit all requirements so whether guests just want to<br />

soak up the atmosphere while mingling with the worldclass<br />

sailors in the <strong>Extreme</strong> Club or go for the ride of your<br />

life on board a flying GC32 during Stadium Racing, this<br />

event caters to all.


BECOME A PARTNER OF THE <strong>NZ</strong> EXTREME SAILING TEAM


COMPETITIVE SAILING IS ONE OF THE FASTEST GROWING SECTORS<br />

IN THE SPORTS SPONSORSHIP MARKETPLACE AND IT’S EASY TO<br />

UNDERSTAND WHY. THE SPORT HAS MUCH TO OFFER, BOTH IN<br />

TERMS OF BRAND BENEFITS AND RETURN ON INVESTMENT.<br />

IT PROVIDES DIRECT ACCESS TO WELL EDUCATED, AFFLUENT AND<br />

INFLUENTIAL AUDIENCES WHO DEVELOP A HIGH DEGREE OF<br />

LOYALTY FOR BRANDS WHO SHARE A PASSION FOR THEIR SPORT.


MORE THAN JUST A SPONSORSHIP<br />

Sailing is also a sport with a clean and<br />

positive image that embodies innovation<br />

and sportsmanship, making it a great<br />

fit for companies who aspire to these<br />

values. The image portrayed by many<br />

popular sports is not something many<br />

companies want to associate with their<br />

brand image. The sport of sailing gives<br />

brands positive properties by<br />

association including:<br />

• Teamwork and trust<br />

• Competition and performance<br />

• Innovation and technology<br />

• Environmental commitment<br />

• Heritage and tradition<br />

• Sportsmanship and respect<br />

• Strength and endurance<br />

• Strategy and patience<br />

• Responsibility and moral values<br />

By teaming up with the <strong>NZ</strong> <strong>Extreme</strong><br />

Sailing Team, our partners benefit from<br />

the association with world class events,<br />

sharing the attributes of excellence,<br />

tradition, pride and community<br />

involvement.<br />

The <strong>NZ</strong> <strong>Extreme</strong> Sailing Team has a lot<br />

to offer. As a young and dynamic team<br />

we fully understand what our sponsors<br />

expect from us and are as dedicated to<br />

providing them with a return of success<br />

on and off the water. Custom packages<br />

can be developed for a specific<br />

activity, or branding placement designed<br />

to translate into measurable results.<br />

As a sponsor of the <strong>NZ</strong> <strong>Extreme</strong> Sailing<br />

Team you can expect to gain worldwide<br />

media attention, providing you with an<br />

excellent return on investment. The<br />

information below is designed to be<br />

matched to any investment and<br />

the level of return that can be achieved.<br />

This, combined with the opportunity to<br />

tailor a campaign, can deliver results far<br />

greater than initial investment.<br />

Enhancing image and shaping consumer<br />

attitudes; improve how your company<br />

is viewed by becoming affiliated with<br />

world’s fastest growing sport.<br />

Professional foiling sailing is becoming<br />

the most exciting spectator sport in the<br />

world and reaches a consumer market<br />

that crosses all boundaries of age, race<br />

and gender. Sponsoring New Zealand’s<br />

up and coming sailors early is an excellent<br />

way to shape the buying attitudes<br />

of this vast demographic and will help<br />

to generate a positive reaction towards<br />

your company.


76% MALE, 24% FEMALE<br />

TOP LANGUAGE: ENGLISH<br />

72% HAVE A HOUSEHOLD INCOME OVER $150,000<br />

18% HAVE A HOUSEHOLD INCOME OVER $200,000<br />

76% ARE HOMEOWNERS<br />

77% REGULARLY BUY PREMIUM BRANDS<br />

EXTRAORDINARY BUYING POWER<br />

WELL-EDUCATED, 96% ARE COLLEGE GRADUATES<br />

AVERAGE AGE: 49<br />

ENJOY ADVENTURE AND LIFE EXPERIENCES<br />

INFLUENTIAL IN BUSINESS AND COMMUNITY


280,000 ON-SITE SPECTATORS<br />

3,363 VIP GUESTS<br />

27,000 TWITTER FOLLOWERS<br />

1,000+ PRINTED ARTICLES<br />

596 MEDIA HOSTED ON SITE<br />

85,000 FACEBOOK FOLLOWERS<br />

303,000 YOUTUBE VIEWS<br />

6,200 ONLINE ARTICLES<br />

91 MILLION FACEBOOK VIDEO VIEWS<br />

4 MILLION TWITTER IMPRESSIONS<br />

865,000 WEBPAGE VISITS<br />

629,100 SOCIAL MENTIONS<br />

2016* <strong>Extreme</strong> Sailing Series Supplied Statistics


MEDIA REACH<br />

Live streaming of each Act: Live Broadcast: On the final day of each Act; usually 3.30pm until 5pm local time<br />

Highlights show: The Series produces an 8 part magazine TV program, one for each Act.<br />

Our production and distribution partners through the official website.<br />

Digital: On the final two or three days of each Act. Streamed on YouTube, through Facebook and in 2015 and<br />

2016, the show was aired by over 40 broadcasters worldwide each year, with a total Video News Release distribution.<br />

Coverage through other major globally distributed sailing magazine shows in 2016, The World Sailing Show:<br />

aired by 49 broadcasters in 2016 with a household reach of over 1.1 billion.<br />

CNN Mainsail: repeated 30 times and heavily promoted through advertising, with each episode covering the<br />

<strong>Extreme</strong> Sailing Series.<br />

Watersports World/Hot Water: aired by 21 broadcasters in 2016 with a household reach of over 248 million.<br />

Exciting daily video content distributed through social media ranging from racing highlights to athlete interviews<br />

to exhibition sailing/stunts.<br />

Highlights reel produced with the best action of each Act, pushed out through social media and YouTube.<br />

Additional reach achieved through partner media outlets, including event stakeholder (Series, venue and Act<br />

partners and Teams) social media pages and websites.


<strong>NZ</strong> EXTREME SAILING TEAM PARTNERS CAN ENJOY FREE ACCESS TO OUR BANK OF VIDEO<br />

AND PHOTOGRAPHS FROM THE REGATTAS FOR EDITORIAL PURPOSES.<br />

PRE EVENT (14 DAY BUILD-UP):<br />

EVENT MODE:<br />

POST EVENT:<br />

• Recap of the last Act and<br />

Series so far<br />

• Promo video of the Act/<br />

Venue<br />

• Sponsor content<br />

• Information on how to<br />

follow the Act<br />

• Short social teasers<br />

• Competitions<br />

• Race Day 1 - image highlights<br />

and an update of the day<br />

• Race Day 2 - daily video<br />

highlights<br />

• Race Day 3 and 4 - live<br />

racing, live moments and<br />

feature content<br />

• Overall Act video and picture<br />

highlights<br />

• Weekly highlights and<br />

throwbacks<br />

• Follow-up notification of<br />

the release of each Act TV<br />

programme


CORE SPONSORSHIP BENEFITS<br />

<strong>NZ</strong> EXTREME SAILING TEAM IS FOCUSED ON GIVING SPONSORS MEANINGFUL PARTNERSHIPS THAT<br />

GO BEYOND TRADITIONAL SPONSORSHIPS. MUCH LIKE THE SPORT OF EXTREME SAILING, WE WANT<br />

TO PUSH THE BOUNDARIES ON WHAT WE CAN INDIVIDUALLY CREATE FOR EACH PARTNER TO GAIN<br />

MAXIMUM REACH AND RETURN.<br />

Our foundations of sponsorship:<br />

Business and international networking<br />

Tailor made programmes<br />

Unique marketing tools<br />

Marketing and hospitality services<br />

Brand reach and awareness


SPONSORSHIP OPPORTUNITIES:<br />

TIER 1 & NAMING RIGHTS SPONSOR (1 AVAILABLE)<br />

TIER 2 OFFICIAL GOLD TEAM SPONSOR (5 AVAILABLE)<br />

TIER 3 OFFICIAL SILVER TEAM SPONSOR (5 AVAILABLE)<br />

TIER 4 OFFICIAL TEAM SUPPLIERS


PARTNER BRANDING<br />

Naming rights of the team<br />

Naming rights for individual regatta campaigns<br />

On-hulls and sails branding<br />

On-board team branding<br />

Team kit branding<br />

On-shore team equipment branding<br />

Digital platform branding, website, social channels<br />

PARTNER RIGHTS<br />

Right to use Team partner logo<br />

Right to use Team and event imagery<br />

Skippers and team appearances<br />

Event visits<br />

Replica co-branded merchandising<br />

Authentic memorabilia<br />

PARTNER CONTENT<br />

<strong>NZ</strong> <strong>Extreme</strong> Sailing Team exclusive behind the scenes videos<br />

Exclusive articles and partner access to key team members<br />

Photo, video and media creation<br />

International media coverage<br />

Highly effective PR campaigns<br />

PARTNER PRIVILEGES<br />

Full event and VIP access<br />

Guest sailing events<br />

VIP tickets and accommodation<br />

Partner Travel Packages


Tier 1: Sail branding<br />

Tier 3: Sail branding<br />

Tier 2: Sail branding<br />

Tier 1: Sail branding<br />

Tier 1: Sail branding


Tier 1: Helmet branding<br />

Tier 1: Helmet branding<br />

Tier 2: Left chest branding<br />

Tier 3: Shoulder branding<br />

Tier 1: Centre chest branding<br />

Tier 1: Lower back branding<br />

Tier 2: Upper leg branding


Tier 1: Left chest branding<br />

Tier 2: Shoulder branding<br />

Tier 1: Left chest branding<br />

Tier 1: Centre chest branding<br />

Tier 2: Lower back branding<br />

Tier 3: Shoulder branding<br />

Tier 1: Left chest branding<br />

Tier 1: Left chest branding<br />

Tier 1: Left chest branding<br />

Tier 2: Lower back branding


Tier 1: Promotional Stand<br />

Tier 1: On-shore team tent<br />

Tier 1: On-shore tent<br />

Tier 1: Promotional Stand<br />

*Concept example of the on-shore set up


FULL LIST OF BRANDING OPPORTUNITIES<br />

SAILING TEAM + BOAT<br />

TEAM GEAR<br />

ON-SHORE GEAR<br />

DIGITAL<br />

Main sail logo placement<br />

Polo shirt logo placement<br />

Flags logo placement<br />

Website logo placement<br />

Code zero logo placement<br />

On-shore shirt logo placement<br />

Pop-up tent logo placement<br />

Social Media logo placement<br />

On-hulls logo placement<br />

Supporter shirt logo placement<br />

Container logo placement<br />

Social Media tagging<br />

Foil logo placement<br />

On-shore jacket logo placement<br />

*Multiple opportunities at each location<br />

Newsletter logo placement<br />

Helmet logo placement<br />

Team bag logo placement<br />

Video logo placement<br />

Life-vest logo placement<br />

Team hat logo placement<br />

On-water shirt logo placement<br />

Lower back logo placement


WE HAVE PARTNERED WITH BRANDKNEW, A LEADING DIGITAL AGENCY<br />

WHO SPECIALISES IN SPORTS MARKETING TO BRING OUR SPONSORSHIP<br />

OPPORTUNITIES TO LIFE. THEY HAVE WORKED WITH PROFESSIONAL<br />

TEAMS AND ORGANISATIONS SUCH AS AUCKLAND RUGBY, THE BLUES,<br />

NEW ZEALAND FOOTBALL, THE ROYAL NEW ZEALAND YACHT<br />

SQUADRON AND NETBALL NEW ZEALAND.<br />

Our aim is to provide a personal, tailor-made service to<br />

professionally manage your marketing, PR and sponsorship<br />

strategies and deliver a strong return on investment for<br />

sponsors.<br />

We know from experience how stressful professional sport<br />

can be – that’s why we make sure we are on hand to assist<br />

with the running of campaigns and events worldwide, enabling<br />

athletes and sponsors to focus solely on achieving<br />

the best possible sporting success.<br />

We’re an agile and vibrant team who can bring new and<br />

innovative ideas to the forefront as we understand the importance<br />

of maximising market presence for both athletes<br />

and sponsors. Whilst recognising the importance of media<br />

coverage, we also believe that successful sponsorship of<br />

yacht racing is about much more; and it’s our aim to deliver<br />

a successful, bespoke and balanced campaign.


UNIQUE SPONSORSHIP BENEFITS<br />

ACTIVATIONS AND ON-SHORE DISPLAYS<br />

EACH REGATTA VILLAGE PROVIDES AN UNPARALLELED SETTING FOR PRODUCT SHOWCASING,<br />

CUSTOMER ENGAGEMENT, AND EXPERIENTIAL MARKETING. <strong>NZ</strong> EXTREME WILL ALSO EXPLORE<br />

CROSS-PROMOTIONAL AND ADDITIONAL BUSINESS OPPORTUNITIES WITH OTHER SPONSORS<br />

AT THE SERIES EVENTS.


UNIQUE SPONSORSHIP BENEFITS<br />

EXCLUSIVE SPECTATOR BOAT SPONSORSHIP<br />

SPECTATOR BOATS ARE AN IDEAL VENUE FOR ATTRACTING THE DIE-HARD RACE FANS AND<br />

NEWLY ATTRACTED SPECTATORS FOR AN UP CLOSE AND PERSONAL RACING EXPERIENCE LIKE<br />

NO OTHER. IN ADDITION TO SEA-FARING EXPOSURE, A WIDE ARRAY OF ON-LAND ACTIVATION<br />

OPPORTUNITIES ARE AVAILABLE AT DIFFERENT SPONSORSHIP LEVELS.


UNIQUE SPONSORSHIP BENEFITS<br />

HOSPITALITY AND ENTERTAINMENT<br />

THE EVENT PROVIDES AMPLE OPPORTUNITY FOR CUSTOMER HOSPITALITY AND ENTERTAIN-<br />

MENT. VIP PASSES INCLUDE EXCLUSIVE ACCESS TO THE EXTREME CLUB VIP LOUNGE, TOP CLASS<br />

CATERING, AN OPEN BAR AND UNRIVALLED VIEWS OF THE RACING ACTION. THE<br />

PACKAGE COULD ALSO INCLUDE THE UNFORGETTABLE GUEST SAILOR EXPERIENCE OF SAILING<br />

ON A GC32 RACING BOAT ALONGSIDE SOME OF THE WORLD’S TOP SAILORS. EXACT NUMBERS<br />

OF PASSES TO BE DISCUSSED ON A CASE BY CASE BASIS, SUBJECT TO AVAILABILITY. FULL<br />

ACCESS OF ALL <strong>NZ</strong> EXTREME TEAM ACTIVITIES, GET UP CLOSE AND PERSONAL WITH ON-SHORE<br />

AND ON-WATER ACTION. ACCOMMODATION AND EVENT VIP AREA TO VIEW THE RACES ARE<br />

AVAILABLE AT CERTAIN SPONSORSHIP LEVELS.


UNIQUE SPONSORSHIP BENEFITS<br />

GUEST SAILOR<br />

THE CHANCE TO SAIL ABOARD ONE OF THE BOATS IN THE MUCH SOUGHT AFTER GUEST<br />

SAILOR SPOT DELIVERS A HEART-PUMPING AND TRULY MEMORABLE EXPERIENCE. GETTING<br />

ON BOARD A GC32 IN FULL RACING MODE IS NOTHING SHORT OF BREATHTAKING. THERE IS<br />

NO OTHER SPORT WHERE YOU CAN GET UP CLOSE TO THE ACTION LIKE THIS. WHETHER YOU<br />

ARE ON BOARD DURING RACING OR MORNING SAILING, OR ENJOYING THE ACTION FROM A<br />

CHASE BOAT, THIS IS A UNIQUE OPPORTUNITY TO EXPERIENCE THE THRILL OF THESE ‘FLYING’<br />

VESSELS.


UNIQUE SPONSORSHIP BENEFITS<br />

<strong>NZ</strong> EXTREME SAILING TEAM PARTNER TRAVEL<br />

<strong>NZ</strong> EXTREME SAILING TEAM HAVE PARTNERED WITH YOU TRAVEL FOR THE ULTIMATE PARTNER TRAV-<br />

EL EXPERIENCE. ALL SPONSORS HAVE THE OPTION OF ANY REGATTA LOCATION AROUND THE WORLD,<br />

AND A TAILOR MADE EXPERIENCE TO EXPERIENCE THE VERY BEST OF CORPORATE ENTERTAINMENT<br />

IN WORLD SPORT. VIP HOSPITALITY PACKAGE, WHICH COULD BE USED FOR COMPETITION PRIZES,<br />

STAFF ACTIVATIONS, NETWORKING TOOLS OR GIFTS.


WE BELIEVE THAT A THREE-YEAR DEAL BRINGS THE MAXIMUM<br />

BENEFIT TO ALL PARTIES. THIS ENABLES THE SPONSOR TO PROPERLY<br />

BUILD BRAND ASSOCIATION WITH NEW ZEALAND SAILING AND<br />

INTERNATIONAL SAILING. IT ALSO GIVES THE <strong>NZ</strong> EXTREME SAILING<br />

TEAM THE REQUIRED STABILITY AND CONFIDENCE TO PURSUE ITS<br />

THREE-YEAR PLAN IN A STRATEGIC MANNER.<br />

To discuss further and create a bespoke sponsorship package.<br />

marco@brandknew.co.nz<br />

Marco Marinkovich<br />

Team Marketing & <strong>Sponsorship</strong><br />

mike@taweragroup.co.nz<br />

Mike Mahoney<br />

Team Principal

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!