Beyond 2020 Brochure-web

EVENT
EXPERIENCE
Top-class handball has long been about more than simply two
teams competing over 60 minutes.
The handball match has become an event and the sport a form of
entertainment, competing to attract fans not just from other sports but also
many other leisure activities – and it is a competitive market.
Fans want an experience well beyond the handball court and their
expectations have been raised by the development of major sports events, like
the VELUX EHF FINAL4, where the sporting action is mixed with spectacular
show elements.
Partners and sponsors too want more than simple brand exposure through
television or in the arena through floor or LED advertising systems. They want
to create a dialogue with fans and their customers and to engage with them
whether this be on site through promotional stands or corporate hospitality or
through social and digital campaigns.
At the EHF EURO events, the overall event experience is key to attracting
fans to the event and ensuring that they come back for more. This is a major
consideration for organisers and includes entertainment, VIP and corporate
hospitality opportunities, fan zones and promotional areas as well as
entertainment, music and show elements around matches.
EHF EURO
BEYOND 2020
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