Bid Book - Women's EHF Euro 2022

mrjcgoodwin

BID BROCHURE

Women’s EHF

Euro 2022

Slovenia – Macedonia – Montenegro

Bidding Applicants


Bid Preview

03 BID PREVIEW 04

LJUBLJANA, SLOVENIA

Arena Stozice

Hotels in Ljubljana

14

CELJE, SLOVENIA

Arena Zlatorog

Hotels in Celje

22

SKOPJE, MACEDONIA

Arena Boris Trajkovski

Hotels in Skopje

30

PDGORICA, MONTENEGRO

Sports Centre Moraca

Hotels in Podgorica

38

SPECTATORS MANAGEMENT

We Can Handball

Trophy Tour

40

STRATEGIES AND IDEAS

Strategic Framework For

The Women’s EHF Euro 2022

44 CONTACT INFO

WE CAN HANDBALL

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Ljubljana,

SLOVENIA

As its inhabitants and numerous visitors will tell you, Ljubljana is,

indeed, a people-friendly city. Categorised as a medium-sized European city,

it offers everything a metropolis does yet preserves its small-town friendliness.

Ljubljana is known for being the heart of the nation, hosting large exibitions and many key

historical events. Ljubljana is the proud holder of the title European Green Capital 2016 and

its green spaces andan expansive Tivoli park are very popular with the locals and the tourists alike.

The city is the host to the famous curving Ljubljanica river, lined with outdoor cafes. It divides the city’s old

town from his commercial hub.

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Spectators’ Capacity: 12.480

Multi-functional Arena

Part of Stozice Sport Park Complex

Experience in organizing top-level events

Base area: 47 X 27 meters

Arena Accesses/Exits: 16

Location: Spread accross the arena

Vidi Wall, Screen Cube

Facilities

Changing rooms: 8

Size: 30m 2 , 70m 2

Full Infrastructure

Medical/Anti-Doping Room

Size: 50 m 2

Air Condition, Hetaing

Spectators Area

Facilities for separation

Catering facilities

Programme and Activities

Shopping Activities

Other Services

Arena

Stozice

Closest airport: Ljubljana Airport (17km)

Arena used for: Preliminary, Main Round, Placement Matches, Semifinals and Finals

VIP Service

Area in the arena - places

46 Sky Boxes, 850 Seats

EHF Lounge - facilities:130 Seats

Full Service

Storage rooms: 2

Full Infrastructure

Meeting Rooms: 3

Size: 30m 2 , 10m 2

Office Rooms

Parking spaces:

400 personal cars, 45 busses

Location: Underground garage

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Hotel

FOUR POINTS BY SHERATON

The Four Points by Sheraton Ljubljana Mons hotel is is part of the Starwood Hotels & Resorts chain. It’s situated

on the edge of the city, next to the west Ljubljana bypass, in a pleasant green area surrounded by forests.

It has a relaxed atmosphere and provides a comfortable stay.

Rooms

Flexible Meeting Rooms

Eat & Drink

Hotels

Ljubljana

111 guestrooms and 3 suites

with signature Four Comfort TM

bed, productive working space,

free Wi-Fi, free bottled water

and much more

• 6 meeting rooms, 3 board

rooms (total 1,020 m 2 + 600

m 2 of pre-function space)

• Large banquet area (621 m 2 )

• Atrium Restaurant with tasty

steaks and local delicacies

• Bar with a cozy atmosphere

with local Best Brews and

snacks

• Lounge area

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Hotel

RADISSON BLU PLAZA

Hotel

INTERCONTINENTAL

Radisson Blu Plaza Hotel in Ljubljana is a sophisticated place to stay in the heart of the city’s business and

shopping district. With a convenient location just off the H3 motorway and with easy access to the city center

via public transport, you’ll be well-placed to explore this historic, green city. With a free entrance to Atlantis

waterpark, swimming pools, and Thermal Temple, Radisson Blu Plaza Hotel offers everything for a formidable

stay in Ljubljana.

The pioneers of modern luxury in Slovenia, the hidden gem of Europe. InterContinental Ljubljana: a luxury haven

for travellers inspired by extraordinary experiences where the Alps meet the Med. A soaring glass façade sets

the scene for a memorable stay at InterContinental ® Ljubljana hotel. The rooms and suites have stunning views

and marble bathrooms, Ljubljana train station and the Old Town are close by and the concierge can arrange

custom city tours.

Rooms

Meeting & Events

Restaurant

Rooms

Restaurants and bars

Meeting rooms

237 rooms and suites

• 144 Guest Rooms

• 64 Superior Rooms

• 25 Junior Suites

• 2 One Bedroom Suites

• 2 Executive Suites

• Modern congress center on

the 15th floor with daylight and

amazing views over Ljubljana.

• 2 big halls, 150m 2

• Spectacular terrace on the

16th floor.

Plaza Restaurant and Plaza

Café are the 2 convenient

dining venues that offer superb

menus of local and international

flavor.

• 165 rooms including 15 suites

and a 154m 2 Presidential suite

• Room size varies from 41m 2

to 66m 2 featuring a contemporary

design

• Lobby bar/ Patisserie

• A la carte restaurant with

show kitchen and bar

• Large outdoor terrace

• Club InterContinental ® , with

an access to the Executive

boardroom

• 530 m 2 of total meeting

space

• Ballroom – 365m 2

(up to 300 persons)

• 4 flexible breakout rooms

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Hotel

AUSTRIA TREND LJUBLJANA

Hotel

GRAND HOTEL UNION

Austria Trend Hotel Ljubljana****superior is located in an excellent location, surrounded by Slovenian

mountains only three kilometers from the city center and 27 kilometers from the Ljubljana Airport.

It has one of the largest and most comfortable rooms in Ljubljana with an international atmosphere, exclusive

comfort, impressive design and top-class service.

This breathtaking hotel in Art Nouveau style offers an exclusive location in the heart of the city centre, overlooking

Prešeren Square, the Triple Bridge and the Ljubljana Castle. The Grand Hotel Union is easily accessible

from all major highways, the railway station, the main bus station and the Ljubljana Jože Pučnik Airport. The

Hotel offers a secured parking garage with 120 parking spaces.

Rooms

Sense Wellness Club

Sport Center

Rooms

Restaurants and bars

Meeting rooms

• 96 Deluxe rooms, 30m 2

• 92 Executive rooms, 40-5m 2

• 10 Suites, 60m 2

• 2 Presidential Suites, 160m 2

Sense club offers turkish,

finnish and bio saunas, a luxurious

hydromassage pool, an ice

machine, a chill-out plaza and a

vip residence.

• Cardio equipment and devices

for empowerment - 1200m 2

• A sports hall for a guided exercises,

a running track (30m)

• Indoor connection with a

garage

• Comfort Single room, 25m 2

• Comfort Double / Twin room,

30m 2

• Deluxe Single room, 25m 2

• Deluxe Double / Twin room,

33m 2

• Studio apartment, 63m 2

• Atelje restaurant and bar

• The Grand Union Café

• Restaurant Union

• The Union Cellar Restaurant

• Lobby Bar

• largest hotel conference

centre in Ljubljana

• 21 conference halls and

salons, with more than more

than 3.000 m 2

• 10 to 850 participants capacity

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Diverse and rich experiences in a small area. Romantic streets

in the historic city centre, small corners for secret conversations

at the city park, architecture that unveils the richness and diversity of the

past and rich content provided by museums, galleries and theatres.

Celje,

SLOVENIA

All of that in the city centre and only a few steps away. Surrender to the atmosphere

of the hustle and bustle on the street and, while walking around the city centre,

look around you...

Don’t worry, you will not get lost. A new experience awaits you around each and every corner.

Paved streets that run along the Medieval city walls, impressive façades and welcoming squares – join the

locals and experience the pulse of the city through their eyes.

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Spectators’ Capacity: 5.800

Grandstands opposite TV cameras: 2000

Grandstands TV cameras: 1000

Small Court Side - right: 1400

Small Court Side - left: 1400

Vidi Wall, Screen Cube

Arena Accesses/Exits: 9

Location: 2 North, 2 South, 4 East, 1 West

Access accreditation from outside

Facilities

Changing rooms: 4

Size: 3 X 60m 2 , 1 X 70m 2

Location: West

Full Infrastructure

Medical/Anti-Doping Room

Size: 38 m 2

Air Condition, Heating

Spectators Area

Facilities for separation

Catering facilities

Programme and Activities

Shopping Activities

Other Services

Arena

Zlatorog

VIP Service

Area in the arena - places

Size: 150m 2

EHF Lounge - facilities: West

Full Service

Parking spaces: 350

Meeting Rooms: 2

Accomodate: 40 people

Office Rooms: 5

Storage rooms: 2

Full Infrastructure

Closest airport: Ljubljana Airport (68km)

Arena used for: Preliminary Round

Vidi Wall, Screen Cube

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Hotels

Celje

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Hotel

EVROPA

Hotel

THERMAL RESORT LASKO

Located in the old town of Celje, which is a good starting point for excursions in the historic cultural attractions,

visits to concerts, theater and exhibitions, Hotel Evropa has offered shelter to travelers and passersby for over

140 years. It is as beautiful and magnificent as in the days when carriages and buggies filled the surrounding

streets. Even today, its hospitality invites and charms visitors and makes them feel at home.

188 contemporarily decorated rooms | Thermal centre | Sauna centre | Wellness SPA centre | Contemporarily

decorated catering facilities (choice of restaurants and coffee shop) | Fitness centre - Congress centre (up to

1.000 participants) | Convenient underground and external parking | All areas are air conditioned | High quality

service | Near the city of Celje (10 km) | A wonderful natural environment, many possibilities for recreation

(hiking, cycling, parachute gliding, fly-fishing…).

Rooms

Business

Restaurant

Rooms

Restaurants and bars

Wellness Centre

• Standard rooms

• Superior rooms

• Luxury suite

Facilities available with the

most advanced technical

support for business meetings,

seminars, assemblies,

lectures, promotional events,

conferences, as well as varied

social events at the highest

level.

You will be taken into a world

of heavenly tastes and will

experience the highest level of

service in a modern setting to

the accompaniment of pleasant

music.

• Double / Twin rooms, 27m 2

(French) balcony, River view

• Single rooms, 21m 2 (French)

balcony, River view

• Hotel restaurant - 250 seats

• A’la carte restaurant with

terrace - 150 seats

• Café - 60 seats

• Thermal Centre

• Sauna Centre

• Wellness Spa Centre

• Additional amenities for

athletes

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Skopje is the capital of the Republic of Macedonia,

the City that lies in the heart of the Balkan Peninsula, at the

crossroad of important communications, a city with a 2000

years old tradition.

Skopje,

MACEDONIA

Skopje is a modern city with population of almost one million and presents

Macedonia’s major political, economical, educational and cultural center. A very

attractive tourist destination with its cultural and historical monuments, archeological

sites, sport halls, caves in the canyon of river Treska and lake Matka, and a health spa in

the eastern part of the city.

A beautiful quay of river Vardar, the narrow streets in the Old Bazaar, which is the biggest bazaar

preserved in the Balkans today, the internationaly famous Mother Teresa birthouse, the 1500 years old

Fortress Kale, and the Daut Pashin Amam, are some of the attractions Skopje has to offer.

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Planned Renovation

Construction of Screen Cube

VIP Glass Box Circle Ring

Spectators’ Capacity: 6.173

Grandstands opposite TV cameras: 6173

Grandstands TV cameras: 2248

Small Court Side - right: 1477

Small Court Side - left: 200

Arena Accesses/Exits: 3

Location: East, West, South

Access accreditation from outside

Facilities

Changing rooms: 12

Size: 6 X 44m 2 , 6 X 12m 2

Location: 6 East, 6 West

Full Infrastructure

Medical/Anti-Doping Room

Size: 16 m 2

Air Condition

Electricity, Central Heating, Heaters

Spectators Area

Facilities for separation

Catering facilities

Programme and Activities

Shopping Activities

Other Services

Arena

Boris Trajkovski

Closest airport: Skopje Airport (20km)

Arena used for: Preliminary Round, Main Round

VIP Service

Area in the arena - places: 127 + 170

VIP Lounge in area behind the seats

EHF Lounge - facilities: 126m 2

Service

Parking spaces

10.944m2 + 350 VIP parking

Location:West, East, North,

Underground Garage

Meeting Rooms: 1

Accomodate: 150 people

Office Room Location: North

Storage rooms: 2

Infrastructure: Fully Equipped

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Hotel

SKOPJE MARRIOTT HOTEL

Hotel

PARK HOTEL & SPA

The Skopje Marriott Hotel specializes in memorable stays. Showcasing a convenient city centre

location in the heart of Macedonia’s capital city, it welcomes guests with intuitive, friendly service

and tastefully decorated guest rooms and suites. All accommodation offers extremely

luxursious rooms equipped with a flat-screen TV, 24-hour room service, a pillowtop

mattress, and high speed Wi-Fi, while some of the hotel rooms feature great

views of Macedonia Square.

Located in the Skopje city park, The Park Hotel & Spa epitomizes the essence of harmonious, yet sleek shapes

and colors in an alluring and sophisticated place which makes it the first choice for the epicurean traveler. The

unique atmosphere of Park Hotel & Spa, with an impeccable choice of art objects organically intertwined amidst

the city park greenery, provides the best experience of being a guest at the crossroad of the Balkan region.

Facilities

Rooms

Restaurants and bars

Conference Halls

Hotels

Skopje

• Fitness, Spa, Health Club,

Indoor Pool, Whirlpool

• 9 meeting and conference

halls, which combine 850m 2

• Private Parking

• Restaurant and Kitchen Bar

• 42 rooms by 40m 2

• 35 rooms by 180m 2

• 2 rooms by 120m 2

• Four bar & restaurant

• Brick Bar, All day lounge &

Cafe bar

• Twins restaurant

• Little Box – Shop & Wine

The Park Hotel & Spa conference

rooms are a business

center and meeting room

solution – whether for private

meetings, in-house training,

conferences or for holding

events. A bright and flexible

space, retreat and discretion.

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Hotel

CONTINENTAL

Hotel

ALEKSANDAR PALACE

Hotel Continental is the largest Hotel in the Republic of Macedonia and well known for its long tradition of excellence

in room accommodation, good food as well as organization of cocktails, seminars,conferences, meetings,

graduations and weddings. With a sophisticated blend of contemporary style and modern flair, Continental

Hotel set a new standard for luxury and elegance. High level of personalized service is provided to each of the

customers with style and heart.

The hotel Aleksandar Palace is located on the bank of the river Vardar, only 3 km away from the town center

and just next to the most important administrative, cultural and historical buildings. The hotel is a part of the

arena Boris Trajkovski complex, that will be used for the Championship.

The Spa and fitness center features a state-of-the-art fitness equipment, indoor heated pool, sauna, steam

bath, hot tub. The hotel has indoor garage for 40 vehicles and large parking space in front of the hotel.

Rooms

Meeting Rooms

Restaurant

Rooms

Fitness Center

Conference Halls

• 72 single rooms

• 122 double rooms

• 6 suites

The hotel has 6 conference

halls of 65m 2 , 71m 2 , two of

160m 2 , 371m 2 and 450m 2 ,

which can be used as media

rooms.

You will be taken into a world

of heavenly tastes and will

experience the highest level of

service in a modern setting to

the accompaniment of pleasant

music.

• Single room, 27m 2

• Double room, 27m 2

• Junior Suite, 50m 2

• Executive Suite 65m 2

• Presidential suite 102m 2

The fitness Center is composed

of solarium, gym, sauna,

Jacuzzi, aerobic and massage,

indoor swimming pool as well

as 6 tennis courts with hard

floor (plexi-cushion) and coffee

bar.

• Congress Hall, 1540m 2

• Congress Hall I, 725m 2

• Congress Hall II, 376m 2

• Congress Hall III, 438m 2

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Podgorica,

Podgorica Capital city of Montenegro is the official

commercial and cultural centre. The name originates in 1326 and it

is built amongst five rivers, the Zeta, Moraca, Ribnica, Cijevna and

Sitnica. Most of the city was destroyed during WW II, so Podgorica is

relatively new, with modern buildings at every step of the way and green

spaces as well as parks. Podgorica hosts a number of cultural events and there

are many theatres, such as Crnogorsko Narodno, Gradsko and Dodest.

MONTENEGRO

Further cultural and historic monuments in and around Podgorica are Sahat-kula Adzi-pasa

Osmanagica, the ruins of Nemanjica Grad, remnants of the city of Doclea, Stara Varos, and Vezirov.

But for tourists, most interesting part of Podgorica municipality is National Park Skardarsko or Skadar

Lake, biggest lake in Balkan, with amazing number of birds and plants (some of them are very rare).

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Planned Renovation

Complete reconstruction of the arena

Spectators’ Capacity: 5.000

Grandstands opposite TV cameras: 2200

Grandstands TV cameras: 2000

Small Court Side - right: 800

Arena Accesses/Exits: 10

Location: All around the arena

Access accreditation from outside

Vidi Wall

Facilities

Changing rooms: 9

Size: 5 X 10m 2

Location: Near the court area

Full Infrastructure

Medical/Anti-Doping Room

Size: 5 X 10m 2

Air Condition, Digital Heating System

Spectators Area

Facilities for separation

Catering facilities

Programme and Activities

Shopping Activities

Other Services

Arena

Moraca

Closest airport: Podgorica Airport (12km)

Arena used for: Preliminary Round

VIP Service

Area in the arena - places: 30

EHF Lounge - facilities

Location: West

Full Service

Parking spaces: 200

Location: Next to the hall entrance

Meeting Rooms: 5

Size: 7 X 10 m2

Accomodate: 25 people

Office Rooms

Location: Next to the court entrance

Storage rooms: 4

Full Infrastructure

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Hotel

HILTON PODGORICA

Hilton Podgorica Crna Gora – a city landmark formerly known as Hotel Crna Gora. Set in the heart of Podgorica,

this fully renovated hotel is a quick walk to government offices, embassies, downtown, banks, sports venues

and city parks. Along with stylish, sunlit rooms and suites, hotel guests will enjoy 4 restaurants and lounges

including a spectacular rooftop bar, plus gorgeous event space and the city’s largest spa.

Rooms

Restaurants and bars

Event Space

Hotels

Podgorica

Settle into a newly refreshed

guest room and view the city

through oversized windows.

Choose a 55m 2 suite for a

kitchenette, living area, jetted

tub and Executive Lounge

access.

The hotel has 4 restaurants

and bars plus 24-hour room

service. Try local delicacies

at Restaurant Crna Gora, or

homemade cake at the Terrace

Fontana. Grab a cocktail at The

Bar, or enjoy panoramic city

views at Sky Bar.

Host meetings in the boardroom

and plan a conference or

grand reception in the 425m 2

Crystal Ballroom. All event

space offers daylight, stateof-the-art

A/V equipment and

the dedicated support of Hilton

Team Members.

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Hotel

VERDE COMPLEX

Hotel

AUREL

Hotel and recreational complex Verde is located in the very vicinity of Podgorica, out of the city rush, on the

river bank of Sitnica. At only 6 km from the city center, it provides tranquility and relaxation. Verde complex

is suitable for organization of various sports, business, cultural and other events. It is an ideal place for sport

teams, conference tourism, guests on vacation, business people, but also for amateurs who wish to enjoy the

various offer of the complex.

Modern and simple, but at the same time notably sophisticated, Hotel AUREL promises a memorable stay.

AUREL offers something for everyone - from standard to luxury, from leisure to business, but above all, it

grants the feeling of absolute intimacy and privacy.

Rooms

Business

Sports Hall

Rooms

Restaurants and bars

Halls & Meeting Rooms

The hotel can accommodate

174 persons in 81 spacious and

pleasant accommodation units

of diverse structure, including

double and triple rooms,

rooms for disabled people and

10 apartments.

Spacious and modern equipped

conference center with 3 conference

rooms:

• “Celebic”, 179 m 2

• “Verde”, 106 m 2

• “Sitnica”, 63 m 2

A modern sports hall with

2100 seats. A multifunctional

court (47.30m x 35.50m), for

handball matches. Additional

feature of sport center is a

fully equipped gym, envisioned

for hotel guests, as well as for

professional athletes.

• Rooms – Standard & Superior

• Apartments – Junior & Studio

• Lux suites

Modern, at the same time

elegant ambient, will adapt to

diverse needs and requests. It

is open throughout the day, for

guests to enjoy assorted cuisine,

not only at breakfast, but

also during lunch and dinner.

• I Hall, 116m 2 , accomodates

76 people

• II Hall: 77.5m 2 , accomodates

48 people

• III Hall: 38.5m 2 , accomodates

24 people

• Meeting Room: 25m 2

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WE CAN HANDBALL

It represents a global message for enhancing the brand and the image of the women’s handball, improving the products

of the women’s handball and shortening the gap of the women’s handball with the men’s handball by making

the Euro campaign a multiple-year series of events that concludes with the final Tournament in 2022. These events

are to cover all the different spectators’ motivation types while taking care of the women’s handball perception and

dedication at the same time.

Several of the events are mentioned further, as there is a great base of opportunity for a bigger variety of messages,

depending on the momentary promotion and marketing situation. All of the events are not limited to one edition, but

are to be organized several times in all regions of the host bidding countries. We also encourage with the support of

the EHF and the EHF Women’s Handball Board, these events to be organized in the other countries that will participate

at the Euro. EHF and the EHF Women’s Handball Board message is to be widely presented as an integral part

of the whole movement.

SPECTATORS MANAGEMENT

PROMOTION AND MARKETING

“… For a sports event to truly flourish, people must be enticed to consistently watch games that do not feature

their favorite team. Knowing how motives for watching one’s favorite team differ from the motives for watching

other teams is the key head start for creating an unforgettable experience for everyone…”

Janet S. Fink & Heidi M. Parker

“Spectators motives: Why do we watch when our favorite team is not playing?”

Depending on the sport, the region and especially the culture, the reasons for the spectators’ interest in a

sports event differ. While internationally the most common reasons are related to: 1) sport result of the favorite

team; and 2) quality time spent with family and friends, it comes to a logical conclusion that several

different approaches are needed in order to provide the desired result for everyone.

The Balkans are throughout the history generally famous for the big fan base at the sports events, but then

again, the message that we present and the way of presenting it, will be the message they will follow and

identify with. And the message that we want to present for the Women’s EHF Euro 2022 is:

WE TEACH HANDBALL

Events that focus schools, universities and other educational

institutions. Through handball, we promote the importance

of the inclusion of sports in young people’s everyday

lives, while including and encouraging women coaches from

the local educational system.

WE CARE HANDBALL

A Global community outreach initiative that addresses important

social issues such as education, family development,

health and wellness, supporting a range of programs

and partners that strive to positively impact children and

families worldwide. Small gifts, autographs, photos etc, are

to ensure the time well spent, while motivating them to join

the safe and positive atmosphere at the games.

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WE WORK HANDBALL

Series of events that include workshops lectured by representatives

of the EHF and the EHF Women’s Handball

Board. They are to encourage and teach participants that are

searching for their place into the handball society.

WE SUPPORT HANDBALL

Series of stories for the partner companies, equipment suppliers

and sponsors that reveal the dedication, professionalism

and love for the sport. They are to be presented as

“heroes without capes”.

WE TRAVEL HANDBALL

The Women’s National Teams of Slovenia, Macedonia and

Montenegro, together with some of the best clubs from the

countries, start a social media campaign/challenge where

they record some of the most interesting inside moments

of the traveling to play a match. Social media campaign that

encourages players from smaller clubs Europe-wide to do

the same, while compete in the challenge. This spreads the

message that handball is a fun thing to do, while promoting

the movement and the Championship itself.

Several more concepts like WE WIN HANDBALL (focusing on the competition), WE CELEBRATE HANDBALL

(focusing on different reasons for celebration through handball) are to be presented in the future accordingly.

All these events have the promotion of Women’s handball as their focus, creating the image of the Euro and

creating role-models that people would want to watch playing in their own cities and countries. The Spectators

concept and the Promotion and Marketing concept are in a close correlation, as they are the projects that will

complete the image of the Championship we seek as organizers and hosts. These events, as they are to be happening

more often as the Championship comes closer, have a goal to raise awareness of the size of the event

that is to be organized here.

First Steps

The first activities related to the promotion of the host cities and the Championship itself, are already scheduled.

On 12 th of January 2018, the majors of the host cities of the Championship in Slovenia, Macedonia and Montenegro

will attend a meeting promote the tournament, as progressive cooperation and involvement in the organization

of the biggest handball event in Europe is already agreed.

Trophy Tour

The Trophy Tour is to start 12 months prior to the beginning of the event. Followed by the official mascot, the

Trophy Tour will get around all historically biggest Women’s handball centers per country. Promo matches will

be organized that will include local legends to perform promoting the Championship. More details to be decided

in the later stages.

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STRATEGIES AND IDEAS

The vision, as presented in the Spectators Management and National and International Promotion concept, is to

bring the biggest Women’s handball event in Europe closer to what biggest Men’s events represent. Enhancing

the brand and the image of the women’s handball and improving all its products is a long-term mission and it

never ends, but a professionally made strategic plan provides a useful focus and gathers talent and resources

that energize and move the organization toward its mission goals.

PROVISIONAL STRATEGIC FRAMEWORK FOR THE

WOMEN’S EHF EURO 2022

OPERATIONAL EXCELLENCE

• Organization chart

• Team of professionals for each organizational segment

PRODUCT DEVELOPMENT AND INCREASING

VALUE THROUGH MARKETING AND

PROMOTION

• Define the product

• Long-term marketing plan with short-term goals

• Focus the target group

• Strong media and social media presence

• Wide support base

SPREADING KNOWLEDGE, EDUCATION AND

GROWTH

• Timeline of events

• Event map – across Europe

• Experienced lecturers, role-model figures

• Benefits to the broader society

42 Women’s EHF Euro 2022 Bid Brochure

Women’s EHF Euro 2022 Bid Brochure

43


CONTACT INFO

Slovenian Handball Federation

• +386 1 547 66 22

• office@rokometna-zveza.si

Macedonian Handball Federation

+389 2 2464 000

handball@macedoniahandball.com.mk

Handball Federation Of Montenegro

+382 20 664 255

hfmontenegro@t-com.me

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