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design across time - Powerhouse Museum

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IN A DRAMATIC FASHION SHOW<br />

FOR TOKYO RECYCLE PROJECT<br />

#4, MASS PRODUCED GARMENTS<br />

WERE TRANSFORMED INTO THIS<br />

SPECTACULAR RED DRESS.<br />

DESIGNED BY MASAHIRO<br />

NAKAGAWA, 2001. PHOTO BY AI<br />

IWANE.<br />

recycling<br />

fashion<br />

Five years ago popular<br />

Japanese fashion <strong>design</strong>er<br />

Masahiro Nakagawa<br />

presented a collection that<br />

challenged the fashion<br />

industry itself. Selecting<br />

clothes belonging to fashion<br />

journalists and art<br />

professionals, he and his team<br />

interviewed the owners about<br />

the memories associated with<br />

them and then set about<br />

taking apart and reassembling<br />

the garments. The recyled<br />

clothes were then given back<br />

to their owners. To<br />

complement the project,<br />

Masahiro created a number of<br />

manga (comic book)<br />

characters that provided a<br />

story telling role. The <strong>design</strong>er<br />

says that the project grew out<br />

of his personal response to<br />

Tokyo’s overwhelming<br />

consumer culture. His project<br />

critiques fashion and<br />

consumerism but he is also<br />

seeking to resuscitate some<br />

meaning between people and<br />

their possessions which he<br />

finds lacking in contemporary<br />

life.<br />

The success of the first<br />

recycle project has led to<br />

many more, with Tokyo<br />

Recycle Project #15 scheduled<br />

to take place at the<br />

<strong>Powerhouse</strong> from Saturday 24<br />

September – Sunday 9<br />

October. Visitors will have the<br />

chance to submit outfits to be<br />

transformed by Masahiro and<br />

his team and watch the entire<br />

process from initial<br />

consultation to final display.<br />

The team will be <strong>design</strong>ing,<br />

producing and transforming<br />

clothes daily between 10.00<br />

am and 4.00 pm. There will<br />

also be an opportunity to talk<br />

to the <strong>design</strong>ers at 11.00 am<br />

and 2.00 pm daily.<br />

For more information about<br />

Tokyo Recycle Project #15 and<br />

how to submit clothing to be<br />

recycled and transformed,<br />

phone (02) 9217 0322 or email<br />

tokyorecycle@phm.gov.au.<br />

The Tokyo Recycle team will<br />

be reassembling fashion at<br />

the <strong>Powerhouse</strong> from 24<br />

September – 9 October.

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