drinktec 2017 // 10 Steps for guaranteed success at trade fairs

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BUDGET CALCULATION A realistic budget calculation will enable you to create a solid basis for your participation in a trade fair. Rough estimates, rule-of-thumb calculations or the much-sought-after „ballpark figures“ always lead to compro mise solutions that jeopardise the objectives of the trade fair. Therefore it is important that from the outset you have a reliable overview of the costs that will be incurred due to the trade fair. KEY QUESTIONS Which cost items should be included in my budget calculation? The TradeFairBenefitCheck from AUMA (www.auma.de) not only gives you an overview of trade fair objectives, but also of the cost structure. How do I make my appearance at a trade fair more efficient in order to reduce costs? Anyone who plans early saves cash. Nothing causes more costs than subsequent changes or last minute orders. Check at all times how and where you can make use of existing material. In order to stick to the budget make sure that you have regular feedback meetings with your team. How do I obtain a realistic calculation? The Trade fair Budgetplanner makes it possible for you to calculate your trade fair budget for the most important trade fair-specific costs. You can find this online tool at www.drinktec-budgetplanner.com. You should also use calculations made after previous trade fair appearances and use these as a basis. 6
1 0 2 0 30 40 5 0 60 70 8 0 9 0 100 OVERVIEW 10 STEPS % Plan your budget early!!! Consider all items: stand space, fees, catering (electricity, water, etc.), trade fair stand design, trade fair stand construction, marketing measures, staff, travel costs etc. Ensure that your budget is based on facts, not rough estimates. Check that the budget is adhered to by means of a subsequent calculation after the trade fair. PRACTICAL TIP www.drinktec-budgetplanner.com www.auma.de 7
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