Guidelines-FNL-2014-copy

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Title Table of Contents Page Our Brand......................................................................................................................................................................... 1 Design Principles.............................................................................................................................................................. 2 Business Charter............................................................................................................................................................... 3 RLP Estate Logos - Logo rules.......................................................................................................................................... 4-5 Fonts and Colours.............................................................................................................................................................. 6 Swoosh............................................................................................................................................................................... 7 Tagline............................................................................................................................................................................... 8 Business Cards - Options - Exceptions ............................................................................................................................ 9-11 Lawn Signs......................................................................................................................................................................... 12 Corporate Samples 1-2...................................................................................................................................................... 13-14 Presentation Slides............................................................................................................................................................ 15 The Royal LePage Estate Realty Brand <strong>Guidelines</strong> has been designed to help you prosper by providing you with the tools to make your marketing materials more attractive to clients. By leveraging our new designing principles, you will have consistent, attractive design and a modern look and feel which will ultimately differentiate you from the competition.
Our Brand A new refreshed modern look and feel was designed specifically for the Royal LePage Estate Brand: Our Design Attributes: - Modern, simple and classy - Exciting, dynamic and leading edge - Inspiring and engaging Our Brand Attributes: - Helpful and trustworthy - Professional and personal - Canadian-owned and led - Experienced, adaptable, disciplined and strategic - Increasingly youthful and diverse - Run with a family business attitude ROYAL LE PAGE ESTATE REALTY | 1
Page 1: Royal LePage Estate Realty Brand Gu
Page 5 and 6: Business Charter Royal LePage Estat
Page 7 and 8: Logo Rules 89 pixels 3.25 pt Font:
Page 9 and 10: Swoosh The Swoosh is an essential p
Page 11 and 12: Business Cards Make sure swoosh is
Page 13 and 14: Business Card Exceptions Short name
Page 15 and 16: Corporate Templates Brochure: 2 pag
Page 17: Presentation Slides - Ideas Royal L

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