36 <strong>PASO</strong> <strong>Magazine</strong>, <strong>January</strong> <strong>2017</strong>
BUSINESS By Meagan Friberg As we kick off <strong>2017</strong>, all of us at <strong>PASO</strong> <strong>Magazine</strong> would like to thank our local business owners, advertisers, readers, and community members for supporting the work that we do to bring this publication to life month after month, year after year. We wish you all a healthy, joyful, prosperous, and Happy New Year! For this month’s column, I had the chance to chat with each of our <strong>PASO</strong> <strong>Magazine</strong> advertising consultants – Bob Chute, Millie Drum, Pam Osborn, and Jamie Self – about their experiences and interactions with our local business owners and community members. Time and again, they shared how much they enjoy working with their clients, helping them create successful advertising campaigns and, most of all, how thankful they are to be able to turn many of their working relationships into lasting friendships as well. Here’s a bit more about what they had to say: What do you enjoy most about working with clients to promote their business with <strong>PASO</strong> <strong>Magazine</strong>? Bob: I really enjoy developing friendships beyond working on clients’ advertising plans…it is so rewarding to see us both benefit as they realize measurable results with their consistent advertising in <strong>PASO</strong> <strong>Magazine</strong> because of our mailed delivery to 100% of area homes and all-local content. Millie: Many of my clients’ businesses have become, and continue to be, successful because they’ve trusted me and the influence of <strong>PASO</strong> <strong>Magazine</strong>. Business Spotlight Pam: Being able to help clients with more than just placing an ad in the magazine – helping them to understand the importance of keeping their business in front of their clients; seeing the benefit of giving back to the community to help their business grow, and helping them to think outside the box. Jamie: I love talking to clients in all walks of life, and I particularly love working with new businesses that have never advertised before. There is something really cool about seeing their first ad in print and realizing results, I like being a part of that. Do you have a success story from a client as a result of their advertising in <strong>PASO</strong> <strong>Magazine</strong> that you'd like to share? Bob: I can’t pinpoint just one success story… this magazine has existed for nearly 16 years and so many of our local businesses have been with us consistently…several in every issue from the beginning…and this is issue #189! Millie: Honestly, many clients come to mind. The common thread is that <strong>PASO</strong> <strong>Magazine</strong> is the only print media they use – because it works! Pam: 99% of my clients are success stories! The best story is about Golden Collar, with owner Teresa Coffey...she wanted to put a coupon in her ad. When I went back in for her second ad, she opens a drawer and coupons literally exploded out of it! Yes, she still tells me to run her coupon and I tell every client that asks about her coupons story! Jamie: More than any one success, I’m always proud of the fact that most of my clients have been my clients for years. The reason they've run ads month after month and year after year is because it works – the results they see and the ease of advertising with us make it a great partnership. As we start the New Year, what sentiments do you have for your loyal clients and our readers? Bob: It’s an honor to serve our local business owners and it is so rewarding when our local residents read their ads in <strong>PASO</strong> <strong>Magazine</strong> and respond. It feels so good to be stopped on the street and thanked for the magazine with, “I look forward to it every month and read it cover to cover.” Millie: As Paso <strong>Magazine</strong> completes its 16th year, I’m thankful that so many of my clients’ businesses succeed and grow; a true testimonial to the readers who support their hometown community. Pam: Even though I don’t walk through my clients’ door every month, I think about and appreciate every one of them. Because they, and Bob, believed that I would continue to have them and their best interests at heart when I left Paso for the Big Sky country of Montana. Jamie: I'd like to personally thank my clients for their business and cheers to a Happy New Year. As most of our readers know, Bob started <strong>PASO</strong> <strong>Magazine</strong> in May 2001 after previously owning the weekly Paso Robles Country News, a tabloid publication distributed to 100% of area homes by carriers. He has lived in Paso Robles since 1979 and says, “I love this community. As owner/publisher of <strong>PASO</strong> <strong>Magazine</strong> I wear several hats including editor, writer, advertising consultant, production, photographer, bill payer and trash taker-outer.” Millie has called Paso home for 26 years, she joined <strong>PASO</strong> <strong>Magazine</strong> in 2003 as a writer and advertising consultant. Pam lived in the Paso Robles area for more than 50 years before moving to Billings, MT, she has been working with <strong>PASO</strong> <strong>Magazine</strong> since 2002. Jamie moved from Texas to Atascadero in 2004; she has been with <strong>PASO</strong> <strong>Magazine</strong> since 2007. What’s Happening on Main Street? By Millie Drum Join the Main Street Association! Did you know that anyone can be a member of Main Street? Most of the membership is comprised of downtown businesses, but for just $25 a year, individuals and families can become an Associate Supporter. For just $75 a year, businesses outside of the downtown district can also become Associate Supporters who receive regular information through newsletters and a Welcome Packet filled with brochures, guides and directories. To promote their business, new Associate Supporters receive one free flyer distribution by providing 730 flyers for the mailing list. Visit pasoroblesdowntown.org for details. Join one of the most honored Great American Main Street cities in the country! Valentine’s Day Movie Night Stay tuned to the Main Street website for the movie selection – sure to be a classic romantic comedy! Reserve Sunday, February 12 at 7 p.m. at Park Cinemas. Make it a date night or come solo to share chocolates and champagne! Seating is limited. Call the office for tickets. Wedding & Special Event EXPO Get ready, set, go! Ringing in the New Year reminds us that time goes so quickly, especially if a wedding or special event is coming up. Many local event venues, caterers and other event professionals Main Street Webmaster Bill Reed and wife Jenny! Always a sold out Main Street Movie Night will soon be booked for the premium months. Once again, Main Street has partnered with the Paso Robles Inn Ballroom for the annual event. Paso’s popularity creates the high demand for local venues and professional services. Set your dates, mark your calendar for the EXPO and meet the wedding and special event professionals in person on Sunday, March 6 from 11 a.m. to 3 p.m. at the Paso Robles Inn Ballroom. Free to the public. Vendors – call Main Street as soon as possible to reserve booth space. Don’t delay. Space is limited. Call the Main Street office at 238-4103 or visit Norma’s Way behind 835 12th Street. <strong>January</strong> <strong>2017</strong>, <strong>PASO</strong> <strong>Magazine</strong> 37
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