2019 PASO COLONY Magazine Media Kit v.1.4

Media Kit 2019

CONTENTS:
Who We Are............................... 3
Our Mission................................ 3
Our Manifesto............................ 3
Who We Serve............................ 4
Our Numbers............................. 5
Our Partnerships....................... 6
Editorial Philosophy................. 7
Editorial Calendar..................... 8
Special Productions.................. 9
Ad Sizes & Specifications........ 10
Ad Rates & Due Dates............. 12
Advertising Policies................. 13
MASSIVE
COVERAGE
50,000 PRINTED MONTHLY
43,000 DIRECT MAILED TO
EIGHT LOCAL ZIP CODES
2 HOMETOWN MAGAZINES
1 GREAT MARKET
Thank you for your interest in
quality hometown publications.
Our magazines are central to
community activity here in North
San Luis Obispo County.
—Nicholas & Hayley Mattson—
Owner-Publishers
pasomagazine.com
(805) 239-1533
publisher@pasomagazine.com
ads@pasomagazine.com
colonymagazine.com
(805) 391-4566
publisher@colonymagazine.com
ads@colonymagazine.com
NORTH SAN LUIS OBISPO COUNTY’S BEST PUBLICATIONS
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 2

WHO WE ARE
Family-owned and operated.
Locally-grown and locally-invested.
Family and community focused.
Blessed to live, work and play in the best community in California.
OUR MISSION
To deliver the best source of local information about the community,
events, people, places, arts, business, and culture on a monthly basis to
every deliverable address in our coverage areas.
OUR MANIFESTO
We believe in people
We believe in partnerships
We believe in organic food and a healthy planet
We believe in getting it right, the first time, every time
We believe in our history, and our future
We believe culture eats strategy for breakfast
We believe to change anything, create a new model
that makes the old model obsolete
We believe that all ideas are big ideas when they matter to you
We believe in art, music, sports, education, and kids
We believe in being the most fun
We believe handshakes and hugs are better than likes and shares
We believe Main Street is more powerful than Wall Street
We believe in holding the door, smiling, waving,
and greeting strangers new friends
We believe small business is a state of mind
We believe everything looks better on high-gloss pages
We believe in the magic of teamwork and high fives
We believe in homemade lemonade and local honey
We believe in family, friends, and sharing warm bread
We believe in lighting each other’s candles
We believe in the Story of Us
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 3

WHO WE SERVE
TWO MAGAZINES | ONE GREAT MARKET
Our Demographics are Simple.
We deliver to every possible address in North SLO County — the fastestgrowing
economy in all San Luis Obispo County over the past 10 years.
PASO ROBLES • TEMPLETON • SAN MIGUEL • SHANDON • BRADLEY
Population 56,113
Median Age 40.1
Age 20-34 20.6%
Age 35-54 26.1%
Age 55-69 15%
Median Income $63,773
Median Property Value $411,550
ATASCADERO • SANTA MARGARITA • CRESTON
Population 47,512
Median Age 39.3
Age 20-34 19.3%
Age 35-54 28.6%
Age 55-69 19.6%
Median Income $69,587
Median Property Value $397,400
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 4

MASSIVE
COVERAGE
EIGHT LOCAL ZIP CODES
— DIRECT MAILED —
93446
93461
93426 93451
93465 93422
93453 93432
93442
OUR NUMBERS
DISTRIBUTION:
Circulation: 50,000 Total
• 31,000 of Paso Robles Magazine
• 27,800 to Businesses and Residences
• 3,200 to Local Hotspots
• 19,000 of Colony Magazine
• 15,575 to Businesses and Residences
• 3,500 to Local Hotspots
• 8 Local Zip Codes
Frequency: 12 Times Annually
Delivery: Thursday Before the 1st of Each Month
Locations:
• 1 to Every Deliverable Address — Businesses &
Residences
• 25-200 to Local Hotspots — Hotels, Wineries,
Chambers of Commerce, Restaurants & Coffee
Shops, Airports, Waiting Rooms
LOCAL HOTSPOTS
WE HAND DELIVER:
Paso Robles Magazine: 3,200
• Local Hotels, Wineries & Tasting Rooms
• Restaurants, Coffee Shops, & Eateries
• Professional Offices & Waiting Rooms
• Local Businesses and Visitor’s Centers
WE HAND DELIVER:
Colony Magazine: 2,700
• Local Hotels, Wineries & Tasting Rooms
• Restaurants, Coffee Shops, & Eateries
• Professional Offices & Waiting Rooms
• Local Businesses and Visitor’s Centers
SPECIAL PRICES & PROMOTIONS:
Contract Discounts:
• 15% Discount for 6-Month
Contract
• 25% Discount for 12-Month
Contract
Promotional Discounts: Special
Pricing for Our Promotional
Issues — Taste of Paso Robles/
Colony, Holiday Gift Guide
Paso & Colony Deals: Certificate
Sales Offsetting Advertising Costs
OUR PUBLICATION & ADVERTISERS:
17+ Years of publishing in North San Luis Obispo
County.
100+ Businesses and Organizations trust our
magazines to deliver their message to our readers
each and every month.
80 Percent of our Advertisers run 6- to 12-month
contracts, and return to our publications year
after year when promoting their annual events.
16 Ad sizes and shapes to fit any budget and
design, along with two websites and social media.
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 5

FROM OUR CLIENTS
“Frontier Floors has advertised in EVERY issue of the Paso Robles Magazine for
over 17 years — and now in Colony Magazine! It is the best way to reach the
entire North County community, promote our products and services and build
long-term relationships with our customers!” — Dana Verreras, Frontier Floors
“Blake’s has served Paso Robles for over 66 years and our best advertising is
with Paso Robles Magazine. We’ve used it since it started nearly 17 years ago,
and we know our customers read it cover to cover and hold on to it all month
long. They talk about the stories and we always get good feedback over our ads.
That lets us know our ad dollars are getting great results…it works!”
— Brent Goodwin, Blake’s True Value Hardware
“Paso Robles Magazine is a ‘go-to’ for local events and all the happenings
in the area. My clients tell me they read it “cover to cover.” With the new,
improved glossy magazine, I’m glad to continue my support by advertising in
this great publication!” — Kim Bankston, Patterson Realty
Paso Robles Magazine is the ONLY print advertising we do because it reaches
the community and beyond! It just plain works!
— Mark McConnell and Liz Lee – Heart to Heart Real Estate
Paso Robles Magazine is OUR COMMUNITY CONNECTION. Our clients can
always find our ad and keep up with our special services for their pet care. It’s
great to support another local business and rely on Paso Robles Magazine to
keep us connected. — Debbie Stacker, Paso Petcare
“As a real estate agent, I go into a lot of houses in the area, and what do I see
on every coffee table? Colony Magazine. Well done!”
— Greg Malik, Greg Malik Real Estate Group
“As a new home owner in Paso five years ago, my husband and I knew little
about the businesses and resources in the area. Paso Robles Magazine became
an invaluable resource in finding businesses, services, entertainment, events
and more. Your articles are not only informative, but also warmly reflective of
the Paso community. We continue to look forward to each monthly issue.”
— Kristine Peterson, Paso Robles resident & Paso Robles Magazine reader
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 6

EDITORIAL PHILOSOPHY
All Original Content, Produced by Local Journalists.
North San Luis Obispo County has an identity all its own.
Laid back, hard working, community oriented, historically unique,
geographically ideal, and economically independent. We are the
destination for new residents and visitors who enjoy our unique
lifestyle, and the ambassadors of California love.
Our magazines are the fountainhead of that lifestyle and the portal for
those seeking the undiscovered that makes our community special.
ROUND TOWN.
Personal perspectives into parts
of our community written by
experienced columnists who hold
intimate knowledge.
PEOPLE.
Personal profiles from our curious
writers, looking for what makes a
person unique and interesting —
whether they are unsung heroes or
local celebrities.
FEATURES.
Timely and essential articles on
subjects that matter to our residents
and visitors alike.
LOCAL BUSINESS.
Profiles on business that matters
to the community, and business
spotlights for select advertisers
running on extended contracts.
OAK LEAF & TENT CITY.
Education, music, health, sports,
visual & performing arts, nonprofit
spotlights, and local culture.
TASTE.
Local deliciousness including
wineries, tasting rooms, restaurants,
pubs, breweries, coffee shops, and
more that tantalize the senses. Our
entrée special presents a local dining
experience at one of our relevant
advertisers.
EVENTS.
All things happening in North SLO
County, from clubs and meetings to
concerts and fundraisers.
LAST WORD.
Something to leave you uplifted and
proud of our community.
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 7

EDITORIAL CALENDAR
JANUARY
New Year Special
Taste of Paso Dining Issue
FEBRUARY
Health, Fitness & Wellness
Roblan of the Year
MARCH
Home Improvement
Wedding Issue
APRIL
Planes, Trains & Automobiles
Hikes, Bikes & Walks
MAY
Memorial Day
Graduation & Scholarship Issue
Summer Vacation Ideas
JUNE
The Art Issue
Local Summer Getaways
JULY
Paso Pops / 4th of July
California Mid-State Fair
AUGUST
Back to School
Winemaker’s Cookoff
SEPTEMBER
Harvest Season
OCTOBER
Pioneer Day
NOVEMBER
Veteran’s Day
Thanksgiving
Holiday Gift Guide
DECEMBER
Winter Holidays
Year in Review
JANUARY
New Year Special
Taste of Colony Dining Issue
FEBRUARY
Health, Fitness & Wellness
Citizen of the Year
MARCH
Home Improvement
Wedding Issue
APRIL
Planes, Trains & Automobiles
Hikes, Bikes, & Walks
MAY
Memorial Day
Graduation & Scholarship Issue
Summer Vacation Ideas
JUNE
The Art Issue
Local Summer Getaways
JULY
4th of July
California Mid-State Fair
AUGUST
Back to School
Cruisin’ Weekend
SEPTEMBER
Harvest Season
OCTOBER
Colony Days
NOVEMBER
Veteran’s Day
Thanksgiving
Holiday Gift Guide
DECEMBER
Winter Holidays
Year in Review
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 8

SPECIAL PRODUCTIONS
Our publications have run special productions for many organizations
and events. From six pages of editorial dedicated to the California Mid-
State Fair in 2018, to nine pages dedicated to the annual Pioneer Day
Parade, our publications are dedicated to making an impact for our
partners and the community regarding important area events.
Contact our ad consultants for special pricing and available packages.
Our expanded promotional menu includes multi-page foldouts and
special productions that we have done for many of our local institutions,
organizations and events.
AUGUST 2016
ROTTA Winery
4-page Glossy Center Spread
JUNE 2017
Firestone Walker
4-page Glossy Center Spread
APRIL 2018
Estrella Warbirds
Warbirds, Wings, and Wheels 10
4-page Glossy Gatefold Cover Spread
MAY 2018
Santa Margarita Ranch
Best of the West Antique Equipment Show
8-page Glossy Double Gatefold Cover
JUNE 2018
Firestone Walker / Paso Pops
4-page Glossy Gatefold Cover Spread
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 9

AD SIZES & SPECS
16 SIZES AND SHAPES FOR ANY BUSINESS NEED
ADVERTISING UNIT DIMENSIONS (INCHES)
SIZE ........................... Width x Height
1/16.............................. 1.8125 x 2.375
1/8 Vertical ............ 1.8125 x 4.875
Horizontal........... 3.75 x 2.375
3/16 Vertical............. 1.8125 x 7.375
Horizontal....... 5.6875 x 2.375
1/4 Vertical............. 1.8125 x 9.875
Horizontal......... 7.625 x 2.375
Square.................. 3.75 x 4.875
SIZE ........................... Width x Height
3/8 Vertical................. 3.75 x 7.375
Square.............. 5.6875 x 4.875
1/2 Vertical................. 3.75 x 9.875
Horizontal......... 7.625 x 4.875
9/16 .......................... 5.6875 x 7.375
3/4 Vertical............. 5.6875 x 9.875
Square................ 7.625 x 7.375
Full Page..................... 8.375 x 10.875
Printing: Heatset Offset — US Web Coated (SWOP) v2
Binding: Saddle stitch | Paper: 65lb Glossy Cover, 45lb Glossy Text
DIMENSIONS, TRIMS, BLEEDS, AND COLORS:
Dimensions: All dimensions are inches
Trim Size: 8.375 x 10.875 | Bleed: 8.875 x 11.375 | Safe Area: 7.875 x 10.375
CMYK process: Cyan, Magenta, Yellow, and Black. No PMS, RGB or Spot
Colors allowed. Black must be 100% K, set to overprint. Total four-color
ink density should not exceed 280 percent, with no more than one solid
color. Note: exceeding 280% ink density may affect print quality or color
matching. Color variations may occur sporadically during printing process.
PREFERRED PROCESSED FILE FORMATS:
PDF: PDF/X-1a Acrobat 5.0 compatible Version 1.4 with CMYK images
between 200–400 ppi at 100% of final image size used. No printer, crop,
trim, bleed or registration marks. No bleed on ads less than a full page.
ACCEPTABLE NATIVE FILE FORMATS:
InDesign: Version CS3 or later. Illustrator: Version CS3 or later. Package
high-resolution images and fonts (or outline fonts) with the file.
UNACCEPTABLE FILE FORMATS:
Jpeg, gif, Microsoft Publisher, Microsoft Word. Charges may apply*.
FONTS:
Package and submit, embded, or outline all fonts.
Note: *Corrections made to submitted files will be billed to advertisers at our
Design Fee rates.
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 10

SQUARE
VERTICAL
SQUARE
VERTICAL
VERT.
VERTICAL
VERT.
VERT.
HORIZONTAL
HORIZ.
HORIZONTAL
HORIZONTAL
SQUARE
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 11

AD RATES & DUE DATES
Sizes Open 6-Mo. 12-Mo.
Full $1710 $1455 $1285
3/4 $1350 $1145 $1045
9/16 $1040 $885 $780
1/2 $935 $795 $700
3/8 $715 $610 $535
1/4 $495 $420 $370
3/16 $380 $325 $285
1/8 $260 $220 $195
1/16 $150 $130 $115
Sizes Open 6-Mo. 12-Mo.
Full $1305 $1110 $980
3/4 $1035 $880 $780
9/16 $800 $680 $600
1/2 $720 $610 $540
3/8 $550 $465 $415
1/4 $375 $320 $285
3/16 $290 $245 $220
1/8 $195 $165 $150
1/16 $115 $95 $85
PAYMENT DUE ON THE 25TH OF THE MONTH PRIOR TO PUBLICATION. Exceptions must be in writing.
2019 DUE
DATES
January
February
March
April
May
June
July
August
September
October
November
December
SPACE
RESERVED*
12/7
1/8
2/8
3/8
4/8
5/8
6/7
7/8
8/8
9/9
10/8
11/8
MATERIALS*
12/10
1/10
2/11
3/11
4/10
5/10
6/10
7/10
8/9
9/10
10/10
11/11
CAMERA-
READY ART*
12/14
1/15
2/15
3/15
4/15
5/15
6/14
7/15
8/15
9/16
10/15
11/15
IN HOMES**
12/28
1/31
2/28
3/28
5/2
5/30
6/28
7/26
8/29
10/3
10/31
11/29
*Space reservations placed or materials recieved after due date are subject to a 10% surcharge. Contact your ad
consultant prior to the space closing date for an approved extension. **Dates are guaranteed to the best of our ability.
AD DESIGN & APPROVAL: Our contracted designers are fluent in design
of ads to fit our specs, connect with our market, and communicate with our
ad consultants. Provide your ad consultant with direction, high-resolution
materials, and let our experts make you an ad that works.
DESIGN FEES: Contract graphic design fees for new designs are 10% of
reserved ad size. Monthly updates to ads will be billed at 5% of ad rate.
IMPORTANT: Ad Approval is due at least 12 days prior to our “In Homes” date. If not approved by that date, the latest
direction will be relied on as ‘advertiser-approved’ and set for print.; fees may be waived only at the discretion of our
contracted designers.
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 12

ADVERTISING POLICIES
PLACEMENT: Placement fees apply to Back Cover (30%), Inside Front
Cover (25%), Inside Back Cover (20%), Center Spread (30%), and other (20%).
Publisher will insert a previously-run ad if a contracted advertiser does
not submit a new ad, or provide new materials and direction, by Materials
Due deadline. Publisher will make every effort to comply with placement
requests, but will not guarantee location if it conflicts with the principles of
the magazine. All ads are subject to Publisher’s approval. Publisher reserves
the right to reject any ad for any reason at any time. Publisher reserves the
right to place the word ‘Advertisement’ on any ad that could, in the opinion
of the Publisher, be mistaken for magazine editorial. Credit card number
is due on space reservation.
ARTWORK: Ads designed by our contracted designers are made to order
for advertisers, and become shared property between the Publisher and
the advertiser as of the date of ad approval. There shall be no additional
restrictions of use prescribed to either the Publisher and Advertiser.
DISCOUNTS: Frequency discounts are earned with a 6-month or 12-month
contract. Advertisers with contracts will be billed at the contracted rate.
Those who fail to fulfill their contracted term will be charged back the
difference between earned and open rate.
PAYMENT: For new advertisers or off-contract advertisers, orders must be
accompanied with payment. Payment due dates for contracts are the 25th
of each month prior to publication. Exceptions must be authorized in
writing by the Publisher. We accept checks and major credit cards (credit
card charges more than $500 are subject to a 3% fee). ACH transfer is free.
LATE PAYMENTS: Past due balances will be assessed a 3% monthly fee
(not to exceed 18% per year). Credit cards on file shall be charged for
invoices more than 30 days past due. Balances more than 120 days past
due will be turned over for collection and the debtor will be liable for all
costs accrued by the collection process. Advertisers who have taken over
90 days to pay for an ad must prepay all future ads.
CANCELLATIONS: Cancellations must be made in writing prior to space
reservation deadline. Cancellations made after deadline shall not cancel
charges, including design surcharges, regardless of whether ad is printed.
FILE STORAGE: Unless requested in writing, electronic files will be stored
for six months, then destroyed.
INDEMNITY: Advertisers and their agencies are solely responsible for
the contents and claims of their advertisements. Advertisers and their
agencies shall indemnify Paso Robles Magazine, Colony Magazine, their
owners and their affiliates of any harm caused by their advertising.
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 13

ONLINE ADVERTISING
PASOMAGAZINE.COM | COLONYMAGAZINE.COM | NOSLOCO.COM
REACH THOUSANDS OF LOCALS AND VISITORS LOOKING FOR
ACTIVITIES AND EVENTS IN NORTH SAN LUIS OBISPO COUNTY!
Sizes 1-Mo 3-Mo. 6-Mo.
BANNER $299 $199 $149
SIDEBAR $149 $99 $69
SPECIAL PRICING: Nonprofits and our print
advertisers receive 25% off listed prices.
DIMENSIONS:
Dimensions: All dimensions are pixels
Banners
• Desktop: 1200x200
• Mobile: 800x300
Banners
• Desktop & Mobile: 400x400
ACCEPTABLE FILE FORMATS:
JPEG: Jpeg files are preferred
GIF: Animated GIF files are acceptable. Please create to repeat
continually
PNG: Portable Network Graphics are acceptable but not preferred
COLOR:
Color must be in RGB
UNACCEPTABLE FILE FORMATS:
PDF, Illustrator, Photoshop, any Microsoft documents or programs.
Note: Corrections made to submitted files will be billed to advertisers at our
Design Fee rates.
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 14

DIGITAL SERVICES
DESIGN BY
HOSTING
Scalable hosting to meet the needs of your business — large or small.
We understand the needs of small business in San Luis Obispo County
and can build to suit. Growth is expected, and our specialized hosting
and secure private servers are designed for performance and security.
DESIGN
From concept to production, graphics to user experience, we listen and
respond to your needs with recommendations and design to deliver
first-class performance to your customers and clients.
DEVELOPMENT
Our sites are 100% responsive to perform across devices, from desktop,
laptops, tablets, and mobile. Whether you are distributing information
or selling products and services, our sites are designed to deliver results.
We design for Content Management Systems, E-Commerce, or
Information Pages to connect customers with what they are looking for.
MARKETING SEO & PPC
Beginning with lightweight design and hand-coded features for
speed and performance, our SEO gets your site off on the right foot.
Reporting and management of results will provide your business with a
direct assault on the competition. Reach the people searching for you.
SERVICE ONE STAR THREE STAR FIVE STAR
One-time Setup $150 $450 Get Quote
Monthly Hosting Fee $29.99 $49.99 $99.99
Email Setup & Hosting 1 email included 5 emails included 10 emails included
Hourly Maint. & Dev. $49 $79 Get Quote
SEO Setup, per page ——— $49 $49
One Star
Domain & Hosting Setup
3-section landing page
Contact Form & Custom Email
Entry-level SEO
Three Star
One Star Features Plus:
5-page infomational site
Custom Design Features
Custom SEO Management
FIVE Star
Three Star Features Plus:
E-Commerce, CMS, Multimedia
Full Service Design & Performance
Performance Monitoring & Maint.
Paso Robles Magazine | Colony Magazine | Media Kit 2019 | P.O. Box 3996, Paso Robles | CA 93447 | 805-239-1533 Page 15

pasomagazine.com
(805) 239-1533
publisher@pasomagazine.com
ads@pasomagazine.com
colonymagazine.com
(805) 391-4566
publisher@colonymagazine.com
ads@colonymagazine.com