2013 December PASO Magazine

BUSINESS
By Chuck Desmond
Out on the westside
of El Paso de
Robles, a bit off of
San Marcos Creek Rd,
husband Steve is the
grape farmer and the wine maker
and wife, Lupe, takes care of almost
all of the customer interactions.
Their two children are busy with
school and shake their heads at how
much one family can actually do.
The two ranch dogs take their toll
on gophers & squirrels.
Christian Lazo began in 2002
and by 2006, their property, home
and facility were all together at one
25 acre location on some lovely
rolling hills. Steve and Lupe concluded
they wanted to make really
good wine, have a really good
family life and really enjoy the area
they felt they’d been blessed to own.
That meant keeping all things in
MAIN STREET from page 59
They pool their efforts to make
every Saturday before Christmas
a celebration of the season, beginning
with the Christmas Light
Parade on Dec. 7 at 7 p.m., bringing
Santa Claus to town. Santa
stays here until Christmas Eve,
relaxing every Sunday at the Holiday
House in the park to visit with
children. His visiting hours are
posted there.
Then the volunteer force multiplies
to produce the beautiful Vine
Street Victorian Showcase on Dec.
14. Closed to cars between 8th
and 21st streets from 6 to 9 p.m.,
Vine Street sparkles with Christmas
wonder, attracting Santa and
Mrs. Claus, the Snow Queen and
King, the Grinch, and irascible
Wonderful Wine; Great Fun; Darn Nice People
ThE LESSER GODS OF WINE: Christian Lazo Winery
J. Railsback Insurance Agency
• HOME
• AUTO
• LIFE
• BUSINESS
FREE Evaluation
of your healthcare
choices
In the Granary
1111 Riverside Ave. #402
Paso Robles
805-238-4333
Jeff Railsback
jrailsback@farmersagent.com
www.farmers.com Lic. # 0E15589
Lupe and Steve, owners of
Christian Lazo Winery.
perspective – including the size
of the operation. 1,500 cases annually
seemed just right and they
have stuck to that. But, they also
thought, “You know, we ought to
old Ebenezer Scrooge for this very
special evening.
Treat yourself to the neighborly
stroll in the pleasing company
of beloved music and twinkling
scenes, and along the way, rediscover
the many ways an oldfashioned
Christmas offers refreshments
for the human spirit, complete
with snow for playing and
chestnuts roasting on the fire!
A huge holiday treat for children
is Main Street’s Victorian Teddy
Bear Tea on Dec. 21, held this year
in an enchanting new setting: the
Paso Robles Park Ballroom above
McLintock’s. Children bring their
teddy bears to spend a magical
afternoon playing with beloved
holiday characters from 2 to 4
p.m. It’s a sell-out every year with
limited seating; tickets must be
at least try and
see what might
happen if we
grew like the Big
Dogs.” With that,
Lupe opened a tasting
room on 13th St. in 2010 and
while she sold a lot of wine, it was
also a ton of work to stick to the
top-level plan. In March, 2012,
she moved it all back to the vineyard
location.
Steve and Lupe realized that
their niche truly was in being a
Private Sensory Explosion. How
fun and exciting it would be if
their club members and the others
who clamored for the yummy-good
wine could share in the evolution
and evaluation of Christain Lazo
wines.
With that, the program changed.
Today Christian Lazo is by appointment
and invitation and
purchased in advance at the Main
Street office. The cost is $7 for
children, $15 for adults.
Play Dates
Dec. 7 Christmas Light
Parade, 7 p.m.
Dec. 14 Vine Street Victorian
Showcase, 8th and 21st
streets, 6 - 9 p.m.
Dec. 21 Children’s Teddy
Bear Tea, 2 - 4 p.m., Park
Ballroom. Advance tickets
necessary (child $7, adult
$15) at PR Main Street
Assn., 835 12th St. Suite D
(in alley), phone 238-4103.
Looking for
RESULTS
from your advertising?...
Call Us!
239-1533
True 100% Market Coverage!
sorta-private times with Lupe and
Steve. Guests and visitors might
be treated to home made fresh
salsa and chips sitting right at the
dining room table in the home.
Yes, it truly is that kind of atmosphere!
BUT - the story gets even better.
Three times a year, Lupe and Steve
have a winemaker-style dinner –
Please see LAZO page 62
www.edwardjones.com
Stuff Their
Piggy Banks
Instead of
Their
Stockings.
Long after most holiday
gifts have been forgotten, an
investment through Edward
Jones can still be valued by
those who receive it.
Whether it’s stocks, bonds,
mutual funds or 529 contributions,
your Edward Jones
financial advisor can help
you decide which investment
is most appropriate.
Because when it’s the
thought that counts, thinking
about their financial
well-being means a lot.
Contributions to a 529 plan may be eligible
for a state tax deduction or credit in certain
states for those residents.
To learn about all the holiday
gift options available, call or
visit today.
Jim Moffatt
Financial Advisor
2120 Golden Hill Rd Ste 101
Paso Robles, CA 93446
805-226-9472
60 Paso Robles Magazine, December 2013
EDS-1878C-A
Member SIPC